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30.1.06

Designers who blog don’t do commodity logos 

I’m really thrilled to be featured today at Cat Morley’s Designers Who Blog, a which I have always found valuable because it gives introductions to some great minds.
    work is highly underrated, especially now with spammers going around offering .
   Commodity logos are generally fatal for . Sure, it’s marginally better than having nothing at all—actually, let me think about that. It might be better to have nothing at all.
   Every logo gives an impression, just as certain musical notes give an impression, or as Times Roman looks different from Arial (I can’t believe I mentioned that in a sentence).
   A skilled, designer will create something that gives the right impression based on the organization’s and . A commodity designer will be blind to that.
   So what do you do when you have a commodity logo? Do you bend all your business practices to suit what that logo conveys? That sounds ridiculous to me, and it amazes me that people can be sucked in to them, just because they use words like . Commodity logos are not .
   And while some designers aren’t trained in the business case behind branding, my experience is that over 90 per cent are creative people whose expertise in one area translates ably into related ones, be they business thinking or music.
   Enough ranting. What I wanted to say is that it’s a real honour to be named to Cat’s blog. Since I wasn’t blogging regularly at the time of the passing of my colleague Colin Morley, it’s nice to be able to contribute a thank-you to the clan, even if the two Morleys might not be directly related. Thank you, Cat.
   Designers Who Blog can be found here.
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Update: I was referred to this page, which deals with some of the practices at LogoWorks, one such company at issue. Scroll to near the bottom of the page for some humdingers which, in my professional legal opinion, come far too close to some existing work. One is in the shape of an X. Caveat emptor, but it’s going to be hard going against certain attorneys.  
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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