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28.1.06

The good, the missed, the misplaced, and one to watch 

At the , there were massive opportunities open to . —whose I carry exclusively—had a lot of perks for , including free juices and radios, on presentation of your card. Membership does have its privileges—it was one of those rare times I had seen American Express actively to reinforce its .
   I had tried some days before to book some travel urgently, only to be told that if I wanted to use my 350,000 points that I had saved up on the card, I would need at least seven days’ notice for them to send me a voucher. So much for privileges—and I hold a Platinum. The free juice helped.
   There was a missed opportunity for . For some years, my favourite has been Garnier Ultra Doux, which I must stock up on next time I am in France. I have raised this with the person in charge in , but I am told that I am only going to find Garnier Fructis here.
   So, while at the Australian Open, a Garnier demo girl handed me a Fructis sample and brochure. I commented on my preference for Ultra Doux and how I could not find it in , either. She looked at me, clueless: she was not hired to undertake .
   Yet there were dozens of these pretty young things—beautiful women are rather easy to find in Australia—all of whom acted as Garnier’s front line. They could have found plenty about , even casually. Reporting them back to the company would have shown a desire to learn about , over the handing-out of product in a mere . And it would have cost so little money—and the was massive at the Open. Pity.
   , meanwhile, put cars everywhere and at the Park Hyatt, where I stayed, they had three east Asians man an information desk. At least there was an attempt to get and give further information, but being the (very nice) Park Hyatt, none of the three stopped guests, who were far too dignified for such rude interruptions. If you can afford the A$430 a night to stay at the Park Hyatt, would you want to enquire about a Kia? Your only interest may be to get in the Kia minivans that were going to and fro the tennis—so here’s hoping the vehicles were up to scratch to at least influence about the Hyundai subsidiary.
   One crowd who got its sponsorship perfect was , with its name everywhere—from the airport to the venue. The Rado function to which I was invited featured two and not yet well known tennis players, one Czech and one Russian, and speeches made to reinforce the ’s . It has helped build the brand’s immensely, and after speaking in depth with Peter Käser, its global VP of sales, the sponsorship feeds straight in to the , distinct the company wants.
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Comments:
great post Jack. I'll use it as a trackback on one of my posts.

cheers
Mark  
Cheers, Mark! Checking out your motor racing stuff right now …  
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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