Marketing and branding can never be rear-view mirror exercises, and listening to one’s instinct is one of the most important strategic tools that no business school can teach. Hence, the First 100 Days research (which I blogged about earlier this month—click here for the post and links) shows that women make better marketers, because they can work with their instincts and are more prepared to take responsibility. A brief summary, from fellow Medingeite Tim Kitchin, is posted at the Beyond Branding Blog, while the First 100 Days team discusses women in marketing here.
First 100 Days is about what marketing directors do in their ﬁrst 100 days on the job, with research by Oxford Strategic Marketing and Hunter–Miller. Posted by Jack Yan, 00:14
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