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28.1.06

Instinct rules marketing 

and can never be rear-view mirror exercises, and listening to one’s is one of the most important strategic tools that no business school can teach. Hence, the First 100 Days research (which I blogged about earlier this month—click here for the post and links) shows that women make better , because they can work with their instincts and are more prepared to take responsibility. A brief summary, from fellow Medingeite Tim Kitchin, is posted at the Beyond Branding Blog, while the First 100 Days team discusses women in marketing here.
   First 100 Days is about what marketing directors do in their first 100 days on the job, with research by Oxford Strategic Marketing and Hunter–Miller.
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Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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