Having that work deadline this week has meant missing out on some great blog posts. Andrea Weckerle posted on the 22nd at the New Millennium PR blog, one of the best on marketing and PR, ‘In a Perfect World, Charities and Causes Wouldn’t Have to Become Marketers’, outlining how in the real world, charities may have to align with more commercial causes and engage in savvy marketing. I believe I have media properties that want to align with charities. The problem should be easy to solve, but I know I am in a minority, setting up at least one of them because of social responsibility. Read more of her post here—her links, and what she has to say, inspire a lot of thoughts. Posted by Jack Yan, 12:15
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