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22.2.06

New Zealand-owned, really 

There are plenty of studies on research, but is kind of an enigma, even after living here for nearly 30 years. Today, I checked the binding for the next issue of Lucire’s New Zealand edition, and found myself thinking that I should put the nation’s name in there.
   For the magazine’s print history, I had resisted this move. I had been advised to put ‘New Zealand edition’ because no one, I was told, knew that Lucire was from that country. I thought that worked against what the stood for: the world’s first truly , where the stories are shared across all editions (never mind I only had the one print one back then).
   My rationale was also historic. , for example, does not always put the country inside the capital O. Certainly the original edition does not call itself American , even if some of the public does—that would be like saying ‘French ’. is the same. Ditto . So, in this world, why should the lead edition of be called Lucire New Zealand?
   However, we have a problem. Our low opinion of ourselves. The disbelief that, for example, I had the licked when it came to . In print, how could any New Zealander be capable of leading? Ha!
   Despite the successes and , for the first year of the magazine’s print existence in New Zealand, a lot of people thought I had a foreign title. Or that the magazine is foreign. Because I stood on fresh ground that no one had trodden on before, and no one had peed on it. It was too hard to be believed.
   Never mind that with each issue we ran shouting our country of origin: just last month a New Zealander answered our country of origin question on our subscription form with ‘Spain’.
   We have a higher opinion of Spaniards than of ourselves.
   I am just a regular Joe. I’m not a Bill Gates-type figure with inherited money and software patents. So today, I relented a little. The words ‘New Zealand’ appear on the spine of Lucire’s next issue, if the editor-in-chief agrees. We might as well pretend to be a if no one believes we can be a first-tier one.
   What gets me is how many foreign companies do manage to pretend to be Kiwi just by “being average”, including (not ’s one), which might have been started by a New Zealander, but is ultimately owned by the late Kerry Packer’s family in . And the usual: Just Juice, Eta, Griffin’s—all French. Yet a lot of the I know are among the brightest people in the world. Also the most decent, by a country mile. Being first-tier should be normal. Do I just hang around a different crowd?

Del.icio.us tags: country of origin | Lucire | New Zealand | fashion magazines | tall poppy syndrome
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Comments:
This Blog has been Intorduced! on BlogIntro.com  
Thank you. It’s nice to be linked from another service.  
Damn right first tier should be normal. It's frustrating to sing the praises of Aotearoa overseas, only to come home to luke warm enthusiasm for our country's identity.

Nice blog Jack!  
Too right, Dan. Every time I go offshore I say I’m a New Zealander and people love it. And we don’t seem to love it as much.
   BTW, have you seen a census email going around, encouraging people to write ‘Other’ and entering ‘New Zealander’? Apparently there is no such option, even though, according to this email, it even exists in Australia!  
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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