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7.2.06

The winner fakes it all 

Does a contribute the original ? Stefan Engeseth thinks so, after chatting to one of the members of Waterloo, an tribute band in . American fans have approached Katja Nord (as Anni-Frid) and commented on how young she still looked, thinking her to be the original. In our conversation tonight, Stefan informed me that Waterloo’s research into the original ABBA costumes, for instance, is incredible. Like , they keep a legend fresh for new generations.
   But do such tribute bands and impersonators further the original brand? Or are they so commonplace now—Elvis and the Beatles are done time and time again—that they do little for positive ? Parodies of TV shows on, say, can’t be said to improve on their ; the difference is that many impersonators and tribute groups like Waterloo take their act incredibly seriously. Like Jim Carrey as Andy Kaufman in The Man on the Moon, they become the character.
   But depends on one thing: the name. The proprietary , in ’s parlance. These tribute bands and impersonators are like cues: they remind you of something, but this one element of the brand is not necessarily enforced. Not even for a supergroup like ABBA—who look to and other avenues for living the today.
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Update: when I think about it more, Stefan is right. Do you remember the name of the impersonator? Normally you remember what he, she or they were trying to pull off.  
Happy you like it.
ABBA also exports the Swedish culture and langue, to New Zeeland).  
Ja, jag förstår sig den kultur; jag är levande bevis!  
Update: Kendra Todd is judging a Donald Trump lookalike contest, reports Adfreak.  
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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