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15.3.06

Open source fries 

The International Herald–Tribune today has an article on how the big three makers—, and —have 80 per cent of the world’s market sewn up. Independents can’t really compete, particularly in where companies like actually help build the to get its product to people, and where aren’t strong.
   I realize this talk is early, but when some of these nations have a stronger structure, which will creep up more quickly than a physical one, then soft drinks could be a way to go. Have just enough out there, but permit others to produce the drink, to compete with the that surrounds Coke’s formula. trumping : not a bad model to spread around the world.
   This is not a new idea. The Danes have open source , Vores Øl, uses a traditional formula injected with guarana. The recipe is published under the licence: anyone can make their own.
   But one that can take place right now are open source . In , has made some play on its claim that it sells the country’s favourite fries. But I prefer the fries I make, which aren’t too dissimilar from those at my local shop. The only problem: the individual fish and chip shops around the country are hardly united and most aren’t , so even if they coincidentally used the same recipe for their fries, who’ll know? No encompasses them all.
   Therefore, go open source. Have a published recipe and a brand, and allow all to use that freely. Kiwichips. Kiwifries. Whatever. But make them a little distinctive—maybe create a unique seasoning.
   They will have an immediate number of , and it would be a great experiment in seeing if individuals can take on major . I am not dissing McDonald’s (this time)—I have an academic interest in seeing if this works.
   It is the sort of thing that can take place in countries like New Zealand, which have a healthy level of activity and enough balls to carry it out. It also fits with the of spirit have. Any takers?

Del.icio.us tags: open source | New Zealand
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Comments:
I think the peruvian company Ajegroup is a perfect example of your
point. They are fighting Coke and Pepsi based on a low cost strategy
and it seems that brand loyalty was not as important in developing
countries and they now have a good share of the market (5%) of
the Mexican market. Mexico has the 2nd largetst market for soft
drinks (U.S. is number one). Coke tried to block Big Cola's
(ironic name for Ajegroup's product) distribution by making even corner
shops sign exclusivity agreements in return of certain promotional
materials.; Mexican antitrust authorities have just ruled against
Coca Cola.

A ruling by
Mexican market regulators
upholding a shopkeeper’s right to sell Big Cola alongside leading Cola
brands was a further coup for the aspiring Peruvian brand as it
continues to expand in Latin America.
 
Poncho, thank you for your comment. I’m glad to hear a report from the region—and to know that these oligopolies and monopolies can be broken by the “little guy”, if marketed wisely. I’m also glad to hear the antitrust authorities have had the good sense to act, too.  
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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