Antony Mayﬁeld posted at the beginning of this month about The Times doing a global edition of its online newspaper. He notes that The Times, a News Corp. property, already ranks 14th globally for news, and:
Sensibly, the paper is signalling its commitment to competing for readers on the world stage. UK national newspapers have a great opportunity globally, due to the prevalence of the English language, the quality of their content and reporting infrastructure, and their ability to—often—eschew parochialism.
My feeling tends to be that online, there should be a global edition ﬁrst and national ones second. The former should be the default, and if people wanted domestic news, they could opt for it, or choose a ‘UK’ setting themselves.
Everything about the way consumers are changing shows this to be more appropriate, particularly in the online sphere where international communication is de rigueur. Still, having a global edition is better than none at all. Posted by Jack Yan, 12:36
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