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Jack Yan: the Persuader blog
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28.3.06

Write on 

I regularly come across young wishing to expand their horizons at Jack Yan & Associates, and Rohan was one who contacted me in February from his Calcutta base. He’s a talented chap, and a good thinker—so I was delighted to hear he had started blogging. His company, Rainscape, has its blog at this URL. Of course it plugs his work—but as you read his entries you might realize why I keep saying is the next boom nation.
   It’s fairly well written, which leads me to my next point. Designers should be able to write, especially self-employed ones, because one often needs to market oneself. If I were starting out now, I would do what Rohan did and blog. Thus, when Peter Pimentel at SmashLab Vancouver forwarded me a link to Ideas on Ideas today, I thought it fitted right in to this theme.
   The blog’s latest post, ‘Designers Must Write’, says that designers need to be conscious of the changes to the industry, and need to exercise their muscles. Writing skills are among those that need to be exercised. The important paragraph is this:

Not using efficiently is negligent and wasteful. It’s something a designer should never willingly do; nevertheless, I find that many of us shy away from these tasks, as we don’t feel that they are pure design. It’s sort of that attitude of, “that’s not in my job description”, that seems to keep us from strengthening this capability.

   How true. I have virtually based my design on writing—but then, I have found it to be a strength of mine. Being able to express yourself with the written word has become more a necessity ever since dealings became everyday with the fax. Only Skype might shift some of the focus back to the spoken word, though not for all. Designers, I would say, are predominantly by nature—otherwise we would not be designers.

Del.icio.us tags: writing | designers | graphic design | design | communication
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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