Here’s one for you place branders to think about: what if there were a wine that was marketed but no one had any idea of its origin? Stefan Engeseth proposes moon wine in his blog.
Meanwhile, we’re looking at Moldavia at work. The place must rank as one of the lesser known nations these days. Sure, there was Michael Præd’s character off Dynasty, but nothing beyond that. And I was too busy looking at Catherine Oxenberg anyway. Not that I would these days.
Moon wine—it may well work, though there’s a part of me that says it would have been great marketing that in July 1969. There is the obvious difﬁculty of getting pieces of moon rock to ferment the wine, and will its eventual bottling location on Earth matter? (It doesn’t for Coca-Cola, surely.) Posted by Jack Yan, 11:25
Thanks for stopping by my blog and for commenting! My stay in Sweden is still great and I have a great vacation you know:-)
positioning a product by creating a point of differentiation against competitors is a great tool.
this one uses maybe a little too much novelty for my liking - maybe if they just focus on using wine from all the best regions, or keep the regions a secret.
good idea though.
It’s a good way to provoke a bit of discussion: I like Stefan’s stuff and some his way-out ideas because it forces you to think. You could say, Markoos, that this idea is too out of this world, in more senses than one. But not totally outside the realms of possibility: Moonrock Fermented has a nice ring to it.
slightly off topic, but how do you envision they will sell the orbiting hotel i hear is in the works? i hear that it is not really just rumor anymore....
privitized space travel.... my dream.
Mick, I think they would do without any notion of nation brand altogether and simply sell it expensively to dreamers like us (except I would need more dosh before I could afford to stay there).Post a Comment
It’s an emotive product where demand could be rather high. We’ve dreamed about this sort of thing for decades, and everyone has some preconceived idea of what an orbiting hotel would entail—and who wouldn’t wish to be part of history?
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