There seems to be more action on the wireless (radio) these days. My friend Dave Gibbons, at Radio Active, has launched a new site where one can download songs via cellphone. He encourages people to pass the word about Jiggy, though as far as I can tell, it’s for the New Zealand market only (cellphones aren’t as global as the ’net).
   Secondly, Groove 107·7 FM, one of my favourites and my must-listen when in town, is spreading its word virally, and I want to prove that this can be done. Its offer:

Wellington’s Groove 107.7FM are prepared to offer you $300 free radio advertising with no strings attached. All you have to do to qualify is forward this email on to the owner or manager of at least 7 businesses who would like more Wellington customers and also forward it back to freedeal@groovefm.co.nz

   Again, it’s very local, but if anyone wants to take advantage of the offer in Wellington, New Zealand, give me a holler via my feedback form or just add a comment below, and I will forward the message to you.
   There is a theory that despite the high internet penetration in New Zealand, we don’t have a sufficient online culture to take advantage of viral campaigns. I think differently—and radio, of all media, needs them hugely. Posted by Jack Yan, 00:47  permalink

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