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17.10.06

More Lucire between the covers 

Another busy week at work (in a good way) but I thought readers might wish to see the latest for Lucire, especially the help some of you gave me when I had to toss up between two headlines.

060923 Lucire ad in Her Business

   It’s a change from that earlier campaign, and this is the first sign most people would get of our new look. , all the are locally done: a Herb Lubalin-inspired headline based around Thin, and text in Slabb, by Kris Sowersby.
   The headline has become a de facto tagline on upcoming , tying to this initial one. It alludes more to the culture and flavour than the actual number of pages. A 10th anniversary campaign goes out with the December edition.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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