While I am referring other people’s sites right now, here’s one that really has some heart. If I may quote Andy’s email:
Tree-nation will plant 8 million trees in Africa in the shape of a huge heart to ﬁght Global Warming, Poverty and Desertiﬁcation. We will create the park in Niger which is one of the poorest countries in the world, and one that suffers the most from climate change and desertiﬁcation. …
Our philosophy is to use business enterprise for ecological projects, and make a successful business by making a success of the environment. And we encourage our members to do the same—imagine if 50% of today’s companies did business by beneﬁting the environment!
We have made a virtual map of our park so that each real tree also has a virtual representation of it. The virtual trees all have Tree-Blogs and Proﬁles so that our community can chat and share ideas, photos and messages. So as well as a really unique web site we are offering a great environmentally beneﬁcial product.
Members have started buying and sending trees to loved ones and dedicating them to all sorts of things.
Check it out at www.tree-nation.com. It is very Web 2·0: you don’t just buy a tree, you get to interact with others who have. In this respect, it may go further than other global ecological projects, and the heart symbology works for me. It also happens to be good for the planet. Posted by Jack Yan, 23:20
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