[Cross-posted] I hope folks like the new Lucire cover. We had to change it after modiﬁcations saw the cover lightened, which resulted in the type disappearing. The question I still have is: are there too many cover lines? I don’t think we’ve done eight for a while. And, we haven’t ever correlated cover lines with sales.
Andrew Yee shot the photograph, which we thought was quite expressive of femininity, one of our themes. The typeface is mine, albeit inspired by Helvetica. Posted by Jack Yan, 13:01
Interesting question Jack.
I'm not likely anything like the audience you hope to reach. But your question got me thinking.
For a sports magazine the cover would seem about "right" regarding "cover lines" but is it right for a luxury magazine?
My guess is that you haven't crossed that line...yet.
And the Andrew Yee photograph is excellent.
Thank you, Mike. I think we might see if we can sneak in new artwork at this stage. There does seem to be some thoughts that the cover is cluttered, though if you can remember back to 2000, clutter was very “in” with design, regardless of positioning. I don’t think the trend has come back.
Print Fetish pointed out that He Magazine [ http://boico.net/blog/wp-content/uploads/he_01.jpg ] was a god example of creating a striking cover with minimal cover lines. Something i-D magazine has experimented with on a regular basis [ http://nmca.boico.net/archives/i-D/i-D_174.gif ], [ http://nmca.boico.net/archives/i-D/i-D_213.gif ].
Michael, good examples, but I am not sure if either are our market. We are not a weekly, and on our home turf we compete with Vogue and the like. I can accept reducing the number of cover lines though, at least based on the design I showed, but reduction to one, or the use of too-small type, are probably not where the print edition is at present.Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.