Ten years ago, when Lucire started online, short articles were the name of the game. Today, I think things have turned 180 degrees.
I ﬁnd us running longer articles on the web than in print. Online newspapers have been doing this for years, and we noticed this becoming a norm after the scroll wheel on mice became commonplace: people didn’t mind going down the page.
Consequently, blog pages are long. A lot of web pages became long. And why not? Because of Google, the more content on a page, the more likely it would suit a particular search result. To heck with æsthetics.
While we run some article previews on Lucire, we are ﬁnding that the web edition is being used by those researching particular topics, while the print edition is for “browsing”. This is the exact opposite to how the web was perceived 10 years ago, when hobbyists and casual surfers made up the majority of the audience. The web edition is a knowledge base.
Web 2·0 designers might have no problem with this thinking, but I bet some Web 1·0 ones will need a shift in their mindset. Posted by Jack Yan, 03:17
Thank you for this insightful post, Jack. It is giving me much food for thought on some of the things I see happening online right now.
Glad to be of service! So much of what we consider to be normal behaviour is actually driven by technology, not psychology.Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Get this blog via email
Individual JY&A and Medinge Group blogs
+ Add The Persuader Blog to your Blogroll
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.