I remember when magazines here were pretty lame. One title did a special on typography in the 1990s and didn’t interview me. Another looked at typefaces and also skipped JY&A Fonts, claiming that the search engine the writer used didn’t have us. (Pull the other one. I did the search New Zealand fonts on the same day and there we were, occupying most of the ﬁrst 10 slots.) Not that I was too sore, but it showed that journalists back then were all concerned about upholding the establishment of big ﬁrms and trod on the little guy.
That has changed with better research and perhaps more discerning readers who will blog and complain when things go wrong. It’s nice, therefore, to note that NZ Business’s February 2007 issue interviewed Christine Arden and Mark di Somma on branding. Both know what they are talking about and are active in the country. Once upon a time, a similar article would have probably interviewed some ad agency and left it at that. Posted by Jack Yan, 05:41
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