Why, many readers at Lucire’s online edition asked, did we run images of Madonna for a Kylie Minogue story?
Well, because we trust people.
When we ﬁrst got wind of the H&M Loves Kylie range, we popped over to the H&M website’s press section, found the company’s statements, and there they were, along with all the pictures of Madonna modelling her line.
Of course we know what Kylie Minogue looks like. And we also thought the model bore a striking resemblance to Madonna. But then, Rory Bremner can sound like Tony Blair. We assumed what anyone would: it was a lookalike. H&M had had a relationship with Madonna, so they wanted to continue signalling that association, even with the Kylie range. They even detailed a photographer’s credit that we had to use.
The problem was, with hindsight, rather clearer: H&M goofed. And we propagated their goofness.
It showed the wrong images. They were eventually corrected, not that their IT guys will admit that now there’s no trace of the crime, and in our haste to scoop the competition, we ran them.
Sometimes, you just have to trust people, and every now and then, you eat humble pie.
But I wouldn’t change our way of doing things. Better to be like us than to presume the world guilty ﬁrst. Life is so much less stressful that way.
We probably won’t remove the article—may as well live by our mistakes than try to cover them up. Not our style, even if it is with others. Posted by Jack Yan, 05:52
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