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7.4.07

Chrysler: seven years on, I told you so 

I have been watching AG’s planned of . As early as 2000, I said that the marriage could not work not because of a lack of transparency—I could see it was not a ‘merger of equals’, so I am not sure why others could not—but because of the lack of respect for the Chrysler . The killing off of Plymouth, something that cannot be easily undone now, was a mistake, in my view, especially with the developments made in its design language—now Chrysler finds itself needing a low-cost to fight the imports and to field fuel-efficient . ’s decision to kill the —when it could have, for a few million, be rejigged to become the Chrysler (or Plymouth) Java, was another obvious move.
   While investment firms could snap up the old Chrysler Motors, I think some sort of cooperation with SA still makes sense. Pre-Daimler, Chrysler’s strength was its quick responsiveness in and being able to integrate its departments. If that is still there, Chrysler can still build great cars—something that Ford cannot on the western side of the Atlantic.
   Back in the ’70s, there was an idea floated inside British Leyland to it with Chrysler UK. Any want to get in on the act on this one?
   I’m still waiting for the Ford Motor Co. to pick up on my Rover idea.
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Note

Entries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
   With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.


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