It has played out as I said. In December 2005, when other bloggers thought the Jaguar XK ‘Gorgeous’ campaign was a duffer, I said it would work. While in mid-2006 Jaguar released some dismal ﬁnancial results, one thing has become clear after a full year’s sales, according to Steve ‘To and from’ Cropley: the XK range has been hot-selling. Gorgeous brought in showroom trafﬁc. Gorgeous has acted as a halo for the whole brand.
Jag’s problems run more deeply than a single campaign but the sales of this range show that Gorgeous worked all along.
To the anonymous commenter who wrote ‘I told you so’ in August 2006, I say, ‘I told you so.’ The sales’ ﬁgures of the range are testament to a good campaign.
Gorgeous says bring on the Jaguar XF. And don’t believe all bloggers. Posted by Jack Yan, 07:22
Comments: Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Get this blog via email
Individual JY&A and Medinge Group blogs
+ Add The Persuader Blog to your Blogroll
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.