It has played out as I said. In December 2005, when other bloggers thought the Jaguar XK ‘Gorgeous’ campaign was a duffer, I said it would work. While in mid-2006 Jaguar released some dismal ﬁnancial results, one thing has become clear after a full year’s sales, according to Steve ‘To and from’ Cropley: the XK range has been hot-selling. Gorgeous brought in showroom trafﬁc. Gorgeous has acted as a halo for the whole brand.
Jag’s problems run more deeply than a single campaign but the sales of this range show that Gorgeous worked all along.
To the anonymous commenter who wrote ‘I told you so’ in August 2006, I say, ‘I told you so.’ The sales’ ﬁgures of the range are testament to a good campaign.
Gorgeous says bring on the Jaguar XF. And don’t believe all bloggers. Posted by Jack Yan, 07:22
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