[Cross-posted] The Ford Motor Co. has complained about the below TVC from the New Zealand Land Transport Safety Authority (the agency is Clemenger BBDO, I believe). I have to say I agree with its complaint. The car is identiﬁable as a Ford Falcon XR6 or XR8 model, resembling the one still on sale. Even those who do not know much about cars may subconsciously register the vehicle’s shape and think negatively about the XR6. And there is some literature on how cars are judged not just by their badges, but by the way they look.
I would have used, maybe, the previous-shape ’01s, or something not on regular sale. In the past, a lot of LTSA advertisements have used older model year cars.
Even even now that I know what this TVC is for, my ﬁrst thought is, ‘Damn, this is a good Ford ad.’ Judge for yourself below.
Posted by Jack Yan, 12:06
Comments: Post a Comment
Links to this post:
NoteEntries from 2006 to the end of 2009 were done on the Blogger service. As of January 1, 2010, this blog has shifted to a Wordpress installation, with the latest posts here.
With Blogger ceasing to support FTP publishing on May 1, I have decided to turn these older pages in to an archive, so you will no longer be able to enter comments. However, you can comment on entries posted after January 1, 2010.
Individual JY&A and Medinge Group blogs
DonateIf you wish to help with my hosting costs, please feel free to donate.
Copyright ©200210 by Jack Yan & Associates. All rights reserved. Photograph of Jack Yan by Chelfyn Baxter.