While I can’t publicly talk about the proceedings for BrightStar’s inaugural location marketing and place branding conference (at which there have been some great speakers)—they’re reserved for the paying attendants—I will note that it was a pleasure to ﬁnally meet Mr Mark Di Somma in person.
Mark and I have known each other virtually since the early 2000s, when we were the original contributors to Allaboutbranding.com, Christine Arden’s brilliant branding resource. But despite living in Wellington, we actually never met.
Mark’s a brilliant speaker and I like the guy more since everything he said was in agreement with my views on branding: that it is a participatory and engaging exercise. He blogs, too.
I’m back to chairing the conference in the morning: so this is what nine to ﬁve feels like.
Posted by Jack Yan, 13:31
Jack,Post a Comment
Thanks for the heads up on Mark Di Somma!
My brief bit of reading on his site is enough to get my curiosity up.
I need to get out more!
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