I’m rather happy today that we may have been the ﬁrst to publish a photograph of the new Jaguar XJ, without breaking the media embargo. While the British press was scooping the car on various websites and breaking the embargo, they seem to have missed a photograph that was not covered, which we ran at Lucire this morning.
There’ll be more on the XJ on many websites: the launch at 8.30 p.m. BST will be carried on satellite and other services. This looks to be one of the great launches of 2009 and a clear sign that Jaguar has cast off its retro design bug—one that was always present with the XJ, which always seemed to look like the XJ6 model of 1968—for good.
I say that Jaguar is ﬁnally being true to its brand: some of us remember when Jaguars looked futuristic and pouncing, and were not old men’s expresses. It has taken the many years since Ian Callum took over as Jaguar’s head of design to revamp the line-up, and he has succeeded with great aplomb. Posted by Jack Yan, 10:56
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