http://jackyan.com/blog/2010/01/audrey-hepburn-advertises-luckygoldstar/ Branding, leadership, typography, marketing and the media Fri, 03 Sep 2010 04:25:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://jackyan.com/blog/2010/01/audrey-hepburn-advertises-luckygoldstar/comment-page-1/#comment-148 Jack Yan Sun, 17 Jan 2010 22:13:07 +0000 http://jackyan.com/blog/?p=158#comment-148 The tea one was just awful. I read about it in design magazines at the time and thought the idea was cool, but now I have seen the execution of it, I think it’s terrible. You are right, Colleen: her personality is irrelevant to it.    I can see a bit more of the connection in the first one for Lucky–Goldstar: they are saying their cell is about as fancy as jewellery displayed at Tiffany’s, but I still do not like the TVC. The tea one was just awful. I read about it in design magazines at the time and thought the idea was cool, but now I have seen the execution of it, I think it’s terrible. You are right, Colleen: her personality is irrelevant to it.
   I can see a bit more of the connection in the first one for Lucky–Goldstar: they are saying their cell is about as fancy as jewellery displayed at Tiffany’s, but I still do not like the TVC.

]]> http://jackyan.com/blog/2010/01/audrey-hepburn-advertises-luckygoldstar/comment-page-1/#comment-144 Colleen Sun, 17 Jan 2010 17:12:04 +0000 http://jackyan.com/blog/?p=158#comment-144 Both ads above, I would describe more as unrelated to the products. What did Audrey's presence add to theme? Confusion. Any pretty face could have been used in these ads. There is nothing about her and her personality that was brought into these ads that makes any sense. Very bizarre to watch, actually, especially when they are not in English. Interesting to see foreign commercials. Both ads above, I would describe more as unrelated to the products. What did Audrey’s presence add to theme? Confusion. Any pretty face could have been used in these ads. There is nothing about her and her personality that was brought into these ads that makes any sense. Very bizarre to watch, actually, especially when they are not in English. Interesting to see foreign commercials.

]]> http://jackyan.com/blog/2010/01/audrey-hepburn-advertises-luckygoldstar/comment-page-1/#comment-142 Pete Sun, 17 Jan 2010 14:44:10 +0000 http://jackyan.com/blog/?p=158#comment-142 Yes, tacky, I agree. Yes, tacky, I agree.

]]>