As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more.
   The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period.
   The blog had a huge number of fans in its day, but as each one of us went to our own blogs, there seemed little need to keep it going. Chris Macrae and I were the last two holding the fort in late 2005. Since January 2006, no new posts have been entered on to the site. No new comments have come in a year.
   Google’s announcement that it would end FTP support for blogs in May spurred me into action, and I advised the Medinge Group’s membership this morning that I would take it off the Blogger service.
   I altered the opening message to reflect the latest change.
   I was very proud of the blog, because it was the first one I was involved in. It was also the first I customized to match the look and feel of the rest of the Beyond Branding site, which I designed in 2003. While the design is one from the early 2000s, it has not dated as much as I had expected.
   Beyond Branding’s core message of transparency and integrity remains valid, so while the blog is no longer updated, I think the book remains relevant to the 2010s.