A few authors—and not crappy ones, but those who have proven they can sell books—have resorted to giving them away online. Stefan Engeseth gave away his The Fall of PR and the Rise of Advertising online at the time of launch, while I received word that Eric Karjaluoto is now doing the same today.
   Earlier this year, I reviewed Eric’s book (if you don’t want to click through, my review was positive), and this should allow more people to enjoy it. Two chapters are already online, with parts to be added to this collection over the next few months.
   I’m all for information-sharing, and this seems like a very good model to follow in the 2010s. Online: free; print: pay.