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The Persuader

My personal blog, started in 2006.



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21.02.2011

Fax and text spam: bad marketing moves

Honda sends fax spam
Above I’d mention the war, but Honda was founded after the surrender.

I despise fax-spam, and under my reading of the Telecommunications Act, these come under nuisance calls. But regardless of the legality, it seems rather hypocritical for Honda to have sent me one for its Insight hybrid car.
   Think about it: a lot of people who have a fax line use paper faxes. The Insight is meant to be eco-friendly, and the fax ad even says so. So what is eco-friendly about using people’s paper and film or toner?
   It runs counter to what the car is supposed to stand for. And if it is educated people who opt for these hybrid cars, then they will be able to see the mixed message in this marketing technique.
   Typographically, it doesn’t follow Honda’s other advertising.
   This had pissed me off for me to Tweet about it, and be nasty toward Honda—which has typically been one of the few brands I steered my Corolla-wanting friends to. I have a feeling the effect of the campaign has led to more negativity about Honda than its other marketing channels.
   Way to go, Honda, for steering even more people to the Toyota Prius.

In 2008, I also wrote about text spam, and Vodafone was guilty of sending me at least one promotional message after it promised (in writing) that it would not. When confronted about it, the company clammed up. It was, I believe, the last message I ever sent to them, and I was delighted to end our contract with them.
   Seems Vodafone isn’t the only party doing this, post-Unsolicited Electronic Messages Act 2007. Hamish McConnochie has stayed on Telecom for doing it to him last year, and I agree with his reading that this is a breach of s. 11.
   It’s clear text spam falls under the Act, and neither Hamish nor I had ever consented to receive such messages.
   Telecom has some agreements around but he was not ever shown the one that covered his XT upgrade.
   As if the XT name wasn’t tarnished enough already.
   Hamish will be going on Back Benches (TVNZ 7, 9 p.m.) this Wednesday night, and I’m looking forward to seeing this issue get wider coverage.

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Filed under: business, cars, marketing, New Zealand, technology, TV, typography, Wellington—Jack Yan @ 04.24

2 Responses to ‘Fax and text spam: bad marketing moves’

  1. Thanks for the support Jack. It’s all about creating awareness.

  2. […] FAX Spam. Messages that come through FAX machine tie up phone lines, not to mention valuable ink and paper. Whoever invented this method of advertising should be shot. […]

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