Jack Yan
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The Persuader

My personal blog, started in 2006.



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03.01.2012

The guide for New Zealand businesses looking at China

New Zealand China Trade Guide

I bumped into Chris Wilson, who edited NZT&E’s excellent periodical Bright some years ago, recently. Sadly, the government pulled the plug on Bright, though as I understand it, some colleagues at In Business wound up taking over the mailing list.
   But it’s wonderful to see the high standards of excellence that Chris was known for continue. He has served as managing editor of the New Zealand China Trade Guide, published by CommStrat. It’s a hefty 148 pp. bilingual guide with overviews, the usual well meaning quotes from government officials, and, importantly, case studies and sector-by-sector analyses.
   The publication, in full colour and retailing for under NZ$40, reads in an accessible style—forget those boring government documents that ape textbooks. It should help businesses explore opportunities in China—while also serving as a reminder that New Zealand is a very innovative nation and Kiwis set the bar very high. It has received an endorsement from the New Zealand–China Trade Association.
   Chris should be justifiably proud of his latest work and it’s a must for dealing with what has become New Zealand’s second biggest market.

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Filed under: business, China, media, New Zealand, politics, publishing—Jack Yan @ 10.54

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