The religiosity of the superbrands

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3 thoughts on “The religiosity of the superbrands

  1. Jack: I think you are onto something! ;) I am a freethinker (atheist) and a student of a rational philosophy, so I am “allergic” to the mystical and the cultish behavior (group thinking). I am a Apple fan boy since a couple of years, after the introduction to the iPhone and then my brother gave me his old MacBook (in black metal). [Full disclosure: I am a board member of the Mac user group association, Got a Mac, in Gothenburg, Sweden.]

  2. I’m glad you have that allergy, too, Martin. It is probably the Mac ecosystem’s weakest point.
       It doesn’t affect things too much at Apple, though with Google, people’s livelihoods are literally affected by cult members working on their support forums (e.g. in the cases of unwarranted blog deletions and inaccurate malware detections). Apple, fortunately, wishes to continue innovating; Google, meanwhile, shuts its eyes and ears to problems that are really hurting people.
       As a Christian I perhaps adopt a similar approach to you: my faith is a personal matter to me, and I would rather follow my own “brand” than prescribe to any cult-like behaviour. I accept everyone has a different path, which is why I respect atheists and atheism, too. The same applies to tech choices.

  3. Jack,

    Yes, your personal belief system, is a personal thing. I am grateful for the separation of Church and State in the United States of America.

    I am creating, developing and protecting my own personal brand, EGO! :) I started doing that on the net on May 7, 2002…

    Best Premises,

    Martin

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