First up, the Cadillac ELR TVC, with actor Neal McDonough boasting about the US’s consumer culture and past glories:
And now, Ford parodies it with a far more down-to-earth and realistic message about what we should be praising in the occident, starring environmental advocate Pashon Murray, who runs Detroit Dirt, a composting company:
The parody is quite enjoyable and I’ve a feeling this will appeal to a wider audience than the original. However, for those who haven’t seen the original, it’ll up its views. GM is unlikely to be displeased, and the Ford Grand C-Max (or just C-Max in the US) is not a direct competitor.
Even though it’s not original, the newer commercialâ€”sans Muhammad Ali and the Apollo programmeâ€”feels more responsible and in tune with where we are in the 2010s.