Jack Yan
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The Persuader

My personal blog, started in 2006.



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16.12.2015

Remarks on the typography of Star Wars

Star Wars is in my feed in a big way. To get up to speed on the film series, I had to start with the memorable theme by John Williams.

Thanks, Bill and Paul.
   And who better to describe the plot than someone else in the science-fiction world, Doctor Who?

   Seriously though, I hope all friends who are big Star Wars fans enjoy Episode VII. It seems to be getting positive reviews, partly because it appeals to our sense of nostalgia. It hasn’t blown anyone away in the same manner as the 1977 original, but then Disney would be very foolhardy to stray for this sequel. If you are building a brand that was at its height 30 years ago, nostalgia isn’t a bad tool—just ask the team that came up with the 1994 Ford Mustang. J. J. Abrams—the creator of Felicity and What about Brian?, plus some other things—has apparently been a genius at getting just enough from the past.
   One item that is from Star Wars’ past is the opening title, or the crawl. I’ll be interested to learn if they’ve managed to re-create the typography of the original: they were unable to provide perfect matches for Episodes I through III because of the changes in technology and cuts of the typefaces that made it into the digital era. The main News Gothic type is far heavier in these later films. ITC Franklin Gothic was used for ‘A long time ago …’ for I to III; this, too, was originally News Gothic, but re-releases have brought all six films into line to use the later graphic.
   However, it could be argued that even between Episodes V and VI there were changes: News Gothic Extra Condensed in caps for the subtitle for The Empire Strikes Back, switching to Univers for Return of the Jedi. (It seems even the most highly ranked fan wiki missed this.) And, of course, there was no equivalent in the original Star Wars—’A New Hope’ was added in 1981.
   Here’s how it looked in 1977:

And if you really wish to compare them, here are all six overlaid on each other:

   I wasn’t a huge fan in the 1970s: sci-fi was not my thing, and I only saw Star Wars for the first time in the 1980s on video cassette, but I did have a maths set, complete with Artoo Detoo eraser (I learned my multiplication table from a Star Wars-themed sheet) and the Return of the Jedi book of the film. But even for this casual viewer and appreciator, enough of that opening sunk in for me to know that things weren’t quite right for The Phantom Menace in 1999. I hope, for those typographically observant fans, that The Force Awakens gets things back on track.

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Filed under: humour, marketing, TV, typography, UK, USA—Jack Yan @ 10.57

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