Lie no. 1: âWe want to show you ads that you’ll find relevant. That’s why we have ad preferences, a tool that lets you view, add and remove preferences we created for you based on things like your profile information, actions you take on Facebook and websites and apps you use off Facebook.â âChoose an interest to preview examples of ads you might see on Facebook or remove it from your ad preferences.â
This is BS. You can remove all you like (mine has tended to be completely blank for most of 2016) but in the last few days, Facebook has been repopulating this page. This is despite my having Facebook interest-based ads switched off. Thereâs actually no need, then, for Facebook to keep these, and many of them are inaccurate anyway. Yet various advertising bodies, of which Facebook is a member, are too scared to investigate.
Lie no. 2: âWe’ve worked with F-Secure and Trend Micro to incorporate free anti-malware software downloads directly into our existing abuse detection and prevention systems. These are the same systems that help us block malicious links and bad sites from among the trillions of clicks that take place every day on Facebook.â
More BS (links and a lot of comments here and here). Thereâs plenty of evidence to show that Facebookâs so-called detection systems target certain accounts. A computer identified as having malware, necessitating a user to download their so-called anti-malware products, still works for other users, who arenât confronted with the same prompts. Companies like Kaspersky clam up and even delete comments when you begin asking them about the programs Facebook gets you to download. Once downloaded, they canât even be found in your installed programsâ list: they are hidden. No one in the tech press wants to cover this. Scared? Weâve our theory about why they want to slow down some users, and thereâs some suggestion that you can ignore the warnings and log into Facebook several days laterâthe same thing that has happened to users in the past whose Facebook accounts have become faulty due to their database issues. Coincidence?
âWeâre also testing a new tool that will let people provide more information about their circumstances if they are asked to verify their name. People can let us know they have a special circumstance, and then give us more information about their unique situation.â
There have been instances of the drag community, for instance, whose accounts have simply vanished with no means of defending themselves and giving Facebook those circumstances. Facebook claimed that the above applied to the US only in December 2015. However, in 2014, Chris Cox of Facebook wrote, âOur policy has never been to require everyone on Facebook to use their legal name.â Try telling that to the people who have lost their accounts and never given a chance to give their side of the story.
Facebook has 1Â·79 billion monthly active users.
While I canât counter this myself, thereâs plenty of evidence to show that the site has problems with spammers and bots. If you run a large enough group, thereâs a good chance that the majority of new members in your queue are not human. Therefore, you might not actually be reaching the number of people you want in Facebookâs calculations. Since the ad preferences have some very strange information on users, Iâm not that convinced about the accuracy of targeting anyway. Facebook is complicit in spam by supporting click farms, according to Veritasium.