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The Persuader

My personal blog, started in 2006. No paid posts.

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Big Tech and advertising: the con is being revealed

You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Big Tech and advertising: the con is being revealed”.

Filed under: business, internet, marketing, New Zealand, technology, USA—Jack Yan @ 11.13

6 Responses to ‘Big Tech and advertising: the con is being revealed’

  1. Richard Seager says:

    I’d add something. A few years ago when I did some advertising to sell our business in Melbourne we put some adds up on Facebook. Those adds were restricted to;

    1. Melbourne and environs.
    2. Australia.

    The only enquiries for this business we received from Facebook were from third world countries in Asia & Africa (can probably find the screen snaps if you want them). I also know from conversations with others that they’ve experienced the same thing. I suspect that there will be class action against Facebook for this hopefully soon. I think they’re well aware of it, in fact I’m not sure that it’s not part of their business model, and just don’t care. Which tells you everything you need to know about this social media ‘business’.

  2. Jack Yan says:

    Thank you, Richard. Your experience is not unlike the case that Veritasium uncovered. They made an experimental page, and went through Facebook, as opposed to an illegitimate click farm, to get likes. The result: they had likes from bots and click farms. Here’s a post I wrote about this back in 2014, along with a link to Veritasium’s video.

  3. Richard Seager says:

    Thanks Jack, I just learnt a little by watching that video. Although in our case as all interaction was third world my view is that they were Facebook click farms not accidental hiding of tracks.

    But it seems better to have 500 customers gained organically than 3000 customers gained during an advertising campaign.

    We’ve never gained anything by advertising on Facebook. One other use of click farms, which we’ve experienced, is that competitors can used them to diss your business.

  4. Jack Yan says:

    I imagine it’s in Facebook’s interest to run their own click farms—they are a dodgy bunch. And the more click farms they have, the more people think they have to pay to boost their posts to reach the same number of legitimate users they once did.
       I agree, a legitimately and organically gained 500 beat a paid 3,000 any day.
       Competitors’ dissing is why I don’t like Google My Business, either. I see way too much potential for abuse. Anyone can ruin your hard-earned reputation anonymously.

  5. […]    The former quotation wasn’t precisely my point but the latter is certainly linked. These tech giants are the creation of the US, by both Democratic and Republican lawmakers, and their institutions, every bit as Trump was a […]

  6. […] this week, the biggest con of Facebook for the creative person.    It’s not the fact the advertising results are not independently checked, or that there’s evidence that Facebook itself uses bots to boost likes to a page. The con was, […]

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