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The Persuader

My personal blog, started in 2006. No paid posts.



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23.10.2020

Was it six networks or only five? In all this excitement, they’re ‘Still the One’

I’m sure there are many, many more examples of this tune being used to promote TV networks, but it seems to be a standard in at least three countries I know, and probably far more besides.
   It is, of course, ‘Still the One’, which ABC used in the US to celebrate being the top-rated network there in 1977 for the second consecutive year. It was rare for ABC to be on top, but I think the general consensus was that jiggle TV got them there.
   Australia, which has always had a lot of US influences, then used it for Channel 9 in 1978 and included the original American footage. It would have been properly licensed but in the days before YouTube, and less international travel, few would have known of the origins.
   It was then adapted for the Murdoch Press’s Sky One satellite network in the UK the next decade (did they first see it in Australia?), before being revived by 9 in Australia in 1988. It was adapted once again for TVNZ’s Channel 2 here in New Zealand to kick off the 1990s.
   The slogan was used regularly by 9 as the 1990s dawned though new songs replaced the original, and by the end of the 1990s, both Channel 9 and its NBN sister were using the familiar tune again.
   Was that the end? In 2003, WIN, another Australian network, brought it back for their promos. As far as I can tell, WIN, a regional broadcaster, doesn’t have a connection to 9, but instead has an agreement with the Ten Network there. Just to make things confusing, 9 was using it at the same time, and it continued to do so into the mid-2000s.
   A quick internet search on Duck Duck Go reveals it was originally a song performed by the band Orleans in 1976, from their album Waking and Dreaming. The song was written by the then-married Johanna and John Hall. It charted at number five in the US. Given that it was used by ABC in 1977, it would have been a familiar tune to Americans at the time. I wonder if the Halls expected it would become a TV network standard in so many countries, and what did they think?
   Let me know if there are other countries and networks that used this—I’ve a feeling it went even further!

Orleans

ABC, USA

Channel 9, Australia (1978)

Sky One, UK

Channel 9, Australia (1988)

Channel 2, New Zealand

Channel 9 and NBN, Australia (1998)

WIN, Australia

Channel 9, Australia (2003)

Channel 9, Australia (2006)

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Filed under: culture, interests, media, New Zealand, TV, UK, USA—Jack Yan @ 12.52

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