Jack Yan
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The Persuader

My personal blog, started in 2006. No paid posts.



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03.03.2021

Helvetica in metal, 1985

This was the back of Mum’s 1985 tax assessment slip from the IRD. Helvetica, in metal. The bold looks a bit narrow: a condensed cut, or just a compromised version because of the machinery used?
   Not often seen, since by this time phototypesetting was the norm, though one reason Car magazine was a good read was its use of metal typesetting until very late in the game. I know there are many reasons the more modern forms of typesetting are superior, least of all fidelity to the designed forms, but there’s a literal depth to this that makes me nostalgic.

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Filed under: design, New Zealand, typography, Wellington—Jack Yan @ 22.49

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