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The Persuader

My personal blog, started in 2006. No paid posts.



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21.07.2021

It feels like half of Facebook is bot

Here’s a screenshot from the new members of one of my Facebook groups—actually the only public one I still have. Since Facebook lets spammers join now, we have to block them manually. Their posts don’t make it through to the group as we have safeguards there, too. But I’m not going to let them inflate, falsely, the member count, which in turn will make it harder for posts to reach group members.
   A lot of these bots—they hunt for large groups and their scripts join them—seem to hide under the guise of role-playing for the Pinoy TV series Halik, and they all chat to each other in automated fashion. As Facebook is stupid enough not to recognize the bot activity, you’d think that at least they could see the script at play here, as these accounts are often new, and they set to work joining large groups and pages.
   They don’t recognize them, or, they do recognize them and allow the bot activity to carry on with their blessing. Each one of these blocked accounts was reported, and as usual they were found to be perfectly fine.
   In this screenshot, there were five legitimate accounts. We used to keep the numbers well down because potential members had to answer basic questions, and even some legit people are too lazy to do that. Back then we would see one legit account joining after weeks or months. I think I preferred that, because it kept the spammers and bots away.
   It certainly gives the impression that bots, based on this sample (and others like it since Facebook’s pro-bot policy change arrived with this group), are running at about 50 per cent of the total, which gels with recent research that Instagram is 46 per cent fake (that is, 46 per cent of all accounts are not legit). Nevertheless, I still see far more bots than humans overall: just get yourself into the fake Halik accounts of the Smiths and Montefalcos, and now they’re branching out into other surnames like Montenegro and Buenavista. Thousands, untouched, the only consistent activity on the wasteland that is Facebook.

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Filed under: business, internet, technology, USA—Jack Yan @ 01.08

One Response to ‘It feels like half of Facebook is bot’

  1. […] average reach for an organic post continues to fall there, which is hardly a surprise with all the bots. Instagram just seems full of ads.    But in my opinion, fewer contact points with Big […]

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