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The Persuader

My personal blog, started in 2006. No paid posts.



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22.10.2021

Facebook knows it doesn’t have as many users as it claims

In the ‘I told you so’ department, from the Murdoch Press this week:

An internal Facebook presentation this spring called the phenomenon of single users with multiple accounts “very prevalent” among new accounts. The finding came after an examination of roughly 5,000 recent sign-ups on the service indicated that at least 32% and as many as 56% were opened by existing users. The company’s system for detecting such accounts also tends to undercount them, according to the presentation, which was viewed by The Wall Street Journal.

   They know, and frankly it’s been this case for years.
   Bot nets are the biggest culprit but they don’t even get on to that. But when you get news that milliards of bots have been removed, you know there’s a serious problem.
   And of course even regular people have multiple accounts, because no one can predict when Facebook is going to kill their primary one. I was locked out for 69 hours in 2014 because of a bug, then Facebook decided to force malware on to me in 2016 in the guise of a malware ‘scanner’. Wouldn’t you have a second back-door account?
   The Wall Street Journal also notes that this affects advertisers’ decisions about audience targeting. Considering that there’s no independent verification of these metrics, why would you even bother with that site?
   The newspaper continues: ‘Facebook said in its most recent quarterly securities filings that it estimates 11% of its monthly active users world-wide—which totaled 2.9 [American] billion for its flagship platform in the second quarter—are duplicate accounts, with developing markets accounting for a higher proportion of them than developed ones.’ Notice how that total number is rising. Now ask yourself: do you know anyone who’s recently joined?
   Exactly.
   The proportion is much higher, in my opinion. I’ve long said their total sits at around 750 million. Maybe it’s at 1 milliard now. It’s a great way for dictators to manipulate their countries.
   If Facebook’s own sample of 5,000 says as many as 56 per cent were opened by existing users, it would not surprise me one bit if this phenomenon occurred through the entire user base. As early as 2014 I said Facebook had a bot ‘epidemic’ and I had the user account URLs from just one night to back me up.
   And here’s the biggest joke of all:

Unlike Twitter Inc. and other platforms without such rules, the company requires users to have just one master account under a real name.

   I can find you 5,000 with fake names right now. It’s bloody easy.
   Of course I’ve reported some of them, but it’s not my job to sit there and report all of them—particularly if Facebook consistently gives the ones I report a pass.
   I’m glad the WSJ is keeping the story going because for a while the Frances Haugen whistleblowing had disappeared from the headlines. On that note, here are several links to that, from Aljazeera English, The Independent, and Vox.

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Filed under: business, internet, media, technology, USA—Jack Yan @ 18.48

One Response to ‘Facebook knows it doesn’t have as many users as it claims’

  1. […] on and off at will, then it follows that Facebook only has just over a milliard users.    This gels with their own research into new accounts, where they found that up to 56 per cent of them were owned by existing users. […]

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