Jack Yan
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The Persuader

My personal blog, started in 2006. No paid or guest posts, no link sales.



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10.01.2022

Stanley Moss’s latest Global Brand Letter out now

Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture.
   He has finished his latest and, for the first time, he has allowed me to host a copy for you to download and read (below). I commend it to you highly. Keep an eye out for future issues, while past ones can be found on his website at www.diganzi.com.

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