Brand strategy, the practice of branding, identity, brand equity and related matters.
I followed a Ford Ranger today and felt nothing. This isn’t as strange as it sounds. Ford has become a truck company here, too, and there’s nothing about the blue oval that stirs the soul any more. Mustangs are rare, and Ford—which once democratized flash—doesn’t have the brand equity that it used to. Never mind […]
This is particularly good stuff, especially in these times when companies want to hang on to their employees and foster a better internal culture. Insight Creative’s Staff Engagement Masterclass video tutorial has some excellent advice, in line with a lot of what I’ve preached over the years. Their model is excellent and really breaks down […]
Read More… from Engaging your team: an excellent video tutorial from Insight Creative
I suppose it shouldn’t surprise me that I have a US Library of Congress entry, as a published author, though if I am reading it correctly, it relates to my 2010 mayoral campaign. Following the links there, I arrived at a Virtual International Authority File but the data there seem to relate to my Wikipedia […]
I see WorldWideWebSize.com has wised up and figured out Bing was having them on about the number of results it had for their search terms. When Bing says it has 300-odd results for the site:lucire.com yet doesn’t actually go beyond a limit of around 50 (where it has been stuck for many months), […]
Read More… from More of Bing’s follies (they just keep coming)
Farewell, my dear friend Sergei. Taken far too soon. Sergei trying to corral us for a photograph in London in 2015. I’m pretty upset by this so rather than write a fresh tribute (which I will have to do in time in an official capacity), I’m going to quote from what I wrote […]
Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog. It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it […]
Read More… from Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree
My partner Amanda and I are part of Medinge’s presence at Dutch Design Week this year. Since Medinge couldn’t celebrate our 20th anniversary due to COVID-19, some of our Dutch members, helped by many others, took the opportunity to get us into the event, which is virtual this year. We had done a […]
Read More… from Medinge Group at Dutch Design Week: the contribution from Aotearoa New Zealand
A few thoughts about Twitter from the last 24 hours, other than ‘Please leave grown-up discussions to grown-ups’: (a) it’s probably not a smart idea to get aggro (about a joke you don’t understand because you aren’t familiar with the culture) from your company’s account, especially when you don’t have a leg to stand on; […]
Read More… from Don’t give the keys to the company Twitter to just anyone
I have to agree with Yang Jian, managing editor of Automotive News China, that Baojun’s new models ‘obviously’ failed to reverse the brand’s sales’ decline. It is obvious given that the vehicles are priced considerably above the previous ones, and despite its next-gen tech, there’s no real alignment with what Baojun stands for. […]
Read More… from Baojun doesn’t scream ‘premium’ and ‘next-gen tech’ to me
I was fascinated to read a New Zealand Herald story on the Māori asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses. About 15 years ago, when chatting to a woman representing a Māori winery, I said that she had an amazing […]