I’m not so sure that GM going into talks to sell Opel and Vauxhall to PSA (PeugeotâCitroĂ«n) is that big a surprise.
We obviously hold a lot of nostalgia for these brands, and itâs only right that we perceive GM as selling its family jewels. Opel has made some great cars over the years, and Buick in China and the US, Vauxhall in the UK, and Holden in Australia rely on this division to provide it with product.
But it wasnât long ago that I said I foresaw the next Holden Commodore being a four-door booted model based on a Chinese Buick Regal thatâs on the same platform. While Iâve been proved wrong with scoop photos and inside information from journalists in the immediate term, longer-term this doesnât look so far-fetched, in a future where Peugeot owns OpelâVauxhall and GM has no choice but to consider Chinese sourcing seriously.
Therefore, GM isnât thinking that itâs selling off the family jewels, at least the GM where Chinese partner SAIC is overwhelmingly calling the shots.
What they are thinking is this: âWe should be able to develop the whole lot in China.â They werenât nostalgic over Holden, and they wonât be thrilled with the losses at Opel. Itâs willing to sacrifice it to make its own position stronger. Weâve already seen that SAIC has called it quits when it comes to British assembly at Longbridgeâthatâs now all done back in China.
Thereâs been such a massive technology transfer from the US to China over the last few years that Europe is seen as surplus by the folks in Shanghai. They have all the platforms on which they can make products globally. They may even, rightly or wrongly, think that the remaining brands can get them into Europe, even if GM had pulled its Korean-made Chevrolets out of there.
Holden can be used to westernize the product and the Australians have shown they can do it well.
Iâm not saying I agree with this, as a long-time Opel fan. I was looking forward to the new Commodores coming out of RĂŒsselsheim. The car looks the business, itâs roughly the size of the recently deleted Ford Falcon (therefore, Iâm not sure why people are so upset about its size), and the majority of buyers donât even know which set of wheels the powerâs going to. Iâve got an Astra K coming in a few months at Lucire.
What youâre going to see is GM basically being a Shanghai-run firm with China supplying global markets and the US operations kept going for their brand cachet.
In the meantime, a hypothetical PSA-run Opel will continue with the existing plans till the end of these modelsâ life cycles, then China will become the manufacturing hub for numerous markets.
SAIC already makes a load of Cadillacs, Buicks and Chevrolets for the domestic market, and theyâll want to pump them out more widely.
Theyâve also shown that they can take new GM platforms and turn them into Roewesâor old GM platforms and turn them into Baojuns.
PSA, meanwhile, with 14 per cent controlled by Chinese firm Dongfeng, will pursue a strategy of streamlining platforms and be focused more on Europe. It could pay off as cross-town rival Renault has done well with Nissan, Mitsubishi, Samsung, Dacia and AvtoVAZ, but it wonât nearly be as secure. The two French groups have been obsessed with one another for as long as I can remember, for years spending more time rivalling each other than actually coming up with what customers wanted.
Dongfeng may have to cough up more lolly and it could become a larger shareholder than the Peugeot family or the French government. But will it have the sort of geographical coverage that Renault has?
Thatâll be what PSA will be asking itself, knowing that itâs reasonably strong in Chinaâbut also realizing that it hasnât been clever at creating models that can be sold globally (the current CitroĂ«n C6, DS 5LS and the DS 6 among them, sold exclusively in China). Nevertheless, there are savings to be had, though the most obvious fear is that Opel and Vauxhall will go the way of Panhard and Talbot, brands that fell into either Peugeot or CitroĂ«nâs hands over the years and become defunct at the expense of the parent companiesâ. Is there a desire to extend the groupâs brand portfolio beyond Peugeot, CitroĂ«n, DS, the various Dongfeng lines, and the ex-Hindustan Ambassador?
The official statement is non-committal enough and gives nothing away: âPSA Group and General Motors confirm they are exploring numerous strategic initiatives aiming at improving profitability and operational efficiency, including a potential acquisition of Opel Vauxhall by PSA.
âThere can be no assurance that an agreement will be reached.â
In any case, we always said that SAIC was playing a long game. MG was a toe in the water. GM is the real deal.
Controlling GM means they can do as they please, and whatâs good for China is good for General Motors.
Some time in the last couple of weeks, Autocade managed its 10,000,000th page view.
I was too busy to notice when it hit 9,000,000, but a quick calculation when views hovered around the 9,500,000 mark suggested it made the milestone some time around August 2016, keeping the growth rate at around 1,000,000 every five months.
February 2017 does mean the last million came about over six months since August 2016, so itâs not heartening that the growth has slowed a little. When I last blogged about Autocadeâs stats, in March 2016, I had hoped itâd see in 10,000,000 before the Gregorian yearâs end.
Nevertheless, Iâm proud this little automotive encyclopĂŠdia managed this feat, with a few banner ads scattered about the place, a very lately opened and seldom updated Facebook page, and some mentions on Drivetribe. But it’s had none of the support I would normally devote to a venture, such as doing newsworthy things that would involve the press. It’s an under-the-radar site to some degree, known by car aficionados. It is what it is, and I never felt there was any need to go beyond its original mission.
Last time I took a screen shot from the statsâ page for this blog, the top cars being searched for were the Ford Fiesta Mk VII, the Nissan Bluebird (910), Nissan Sunny (B14), Toyota Corolla (E100) and Ford Focus (C307). Right now, the Ford Taunus TC has made it on to the leaderboard, pushing the Corolla down. These pages have been grandfathered though: they were some of the earliest on the site so of course they have been read more.
In the time Iâve taken to write these paragraphs, Autocade has logged another 102 page views. Here’s hoping the rate remains healthy and the site becomes a more decent earner. Not bad for a hobby.
Above: The first-generation Mitsubishi Minica, though this isn’t the 1962 model. Now on Autocadeâthough hardly an iconic model.
Itâs the end of the Gregorian year, which means I get a bit of time to update Autocade. Since 2008, itâs mostly been a labour of love, and typically, the period after Christmas is when I get a bit of down time to put on models that should have been done during the year.
But because itâs a hobby siteâalbeit one that has turned into a oft-referenced online guideâitâs not done with any real discipline. That I leave to othersâand youâre all more captured by the flashy photography of magazine sites anyway. Autocade was started as a quick reference, and unless we really decide to branch out into a magazine format, itâll remain that.
To give you an idea of the anorak nature of the website, over the break, all of Mitsubishiâs kei cars were added to the site. Some had already been there, such as the eK and certain Minicas, but I decided the rest should go up.
Why these? You may ask, yet I donât really have an answer. Often itâs over to oneâs mood. Sometimes itâs to offer something online that others donât, or at least not comprehensively. And when you realize you have 80 or 90 per cent of the models added, you think: I only need a few more, why not succumb to OCD and do the lot?
Therefore, now, Autocade has all the Minicas, Pajero Minis, Ios and Jrs, Toppos and eKs that the once-mighty manufacturer made before it fell out of favour with its repeated scandals. Iâm not a fan of any of them, but thatâs not relevant: itâs about objectively providing the public with information, and my own like or dislike of a model has nothing to do with it.
Itâs not even a commercial decision. If it was, Autocade would have filled up the gaps in the US automotive industry a lot sooner. And there are still plenty of them. Americans make up a huge chunk of the browsing public, although for me it takes a while to make sure the engine capacities [for post-1980 US models] are recorded in metricânot something you can readily come by in US books (yes, Autocade is still dependent in some part to the printed word, not the transmitted electron).
The other area where weâre missing cars is in the flash stuff: Mercedes-Benzes, Maseratis, Ferraris. Now these I actually like. But they can also prove difficult: the convention of the site is that the names of the cars are entered first, and Mercs can be time-consuming by the time you figure out what numbers go after A, C, E and S all around the world. The exotica are fun but thereâs often no logic to the product cycles or market nichesâwhich does, of course, make them more interesting, but from an encyclopĂŠdic point-of-view, more difficult to compartmentalize and recall. For those who have visited the site, there are links to each modelâs predecessor and successor (where applicable), and that makes for particularly entertaining surfing.
One model takes, on average, 15 to 20 minutes to do, and thatâs when I already know about it. Thereâs some time involved in getting a press photo, writing it up, checking the specs (again using printed matter). When you research in certain languages, it takes even longer (South African online resources are scarce, for instance, and anything Chinese before 2008 or so is also hard to track down). The Mitsubishi kei cars, beginning with the 1962 Minica, represent hours of work, and when you multiply 15â20 minutes by 3,440, thatâs a lot of hours since the site started. Occasionally Iâm helped along by readers who suggest models, and two UK friends, Keith Adams and Pete Jobes, have made changes and additions along the way that have really benefited the site.
Iâm glad that Autocade is heading toward 10 million views, a milestone which it will reach in the next couple of months, and the increase in viewership is thanks to all of you finding it a useful enough resource. If you want something less exotic and more mundane (after all, some of us can only have so much of supercars and luxury cars), itâs the place to pop over to at autocade.net, hit âRandom pageâ at the top, and see what comes up.
Above: The Holden Commodore SS-V, facing its last year of manufacture.
The current wisdom appears to be that when the Holden Commodore VF leaves production in 2017, itâll be replaced by the liftback version of the Opel Insignia B. After all, the only big sedan Ford Australiaâs offering in place of the now-defunct Falcon is the liftback version of the Mondeo, a car thatâs wider, taller, and with a longer wheelbase than the supposedly larger Falcon. I think the crystal ball-gazers are wrong.
I could say that the Australian and New Zealand big car buyer is very traditional and would balk at the idea of the big Holden being a hatch. But thatâs not the only reason. Thereâs a bigger one: China.
Above: GM currently makes the Opel Insignia A-based Buick Regal in China, after initially beginning with German production.
Now that the first episode of The Grand Tour has aired, and we’re nearing the official launch of Drivetribe (November 28), we’re beginning to see just how good an investment ÂŁ160 million was for Amazon when it picked up the cast of The Goodies, I mean, Top Gear (sorry, I get those BBC shows mixed up, and they do have the same initials), along with producer Andy Wilman (who himself presented Top Gear segments many years ago, but we are now spared his nude scenes).
Essentially, you can’t do a show these days without an internet community, so what did the four men do? Create their own. They’ve put their money into Drivetribe, which has attracted an eight-figure investment from additional parties, chief among which is 21st Century Foxâthat’s right, Rupert Murdoch. Amazon’s reportedly quite happy with the arrangementâand it certainly helps boost their show.
There are already signs that Drivetribe is going to succeed as a motoring portalâsocial network, for those of us who have been playing with it. Maybe the Murdoch Press has learned from Myspace? Or, it’s put their money in, but it’s letting experts do their jobâamong whom is none other than Cate Sevilla, formerly of Buzzfeed UK, and whose blog I followed even before she arrived in the UK the good part of a decade ago. It isn’t a surprise that Cate would do well in social mediaâshe had a knack for it, even back then.
Car enthusiasts were invited to pitch their ideas for tribes some months back, recognizing that we’re not all the same. Additionally, there’s a bunch of us who work in some aspect of the industry, and looking through the tribes, we’re the ones whose ideas have been adopted. For those of you who use Autocade, there’s one linked to that very venture.
As many of you who follow this blog know, I founded Autocade in 2008, a car encyclopĂŠdia that wouldn’t have the fictions of Wikipedia (or ‘Wikiality’, as Stephen Colbert calls it). Eventually, I succumbed to modern marketing trends and very lately started a Facebook page on it, at least to post some behind-the-scenes thinking and publicity photos. While it proved all right, my blog posts were here and things were all over the place.
When I first proposed doing a Drivetribe tribe many months ago, I centred it around the marketing of cars, and the result, the Global Motorshow, can be found here. And now that it’s started, it’s become clear that I can put all the content in one place and have it appreciated by other motorheads. In a week and a half itâs grown to about a third of the following of the Facebook page, and Drivetribe hasn’t even officially launched yet. Those members are either other tribe leaders or those who signed up early on. The question must be asked: why on earth would I bother continuing with Facebook?
In addition to Cate, Drivetribe is not faceless. The support crew respond, and there are humans working here. I’m impressed with how quickly they get back to us, and how the site is reasonably robust. On all these points, Drivetribe is the opposite of Facebook.
Granted, I don’t know the other members there, and some I only know through reputation. But then I didn’t know a lot of the people I now find familiar on Facebook car groups. Nor did I know the people on Vox back in 2006, or some of the folks at Blogcozy in 2016. Communities build up, often thanks to common interests, and here’s one that already has a massive online community ready to flock to it. Having three celebrities helps, too, and all three Grand Tour presenters post to the site.
If you’re interested, the scope of the Global Motorshow (originally without the definite article, but when I saw the GM initials in the icon, I rethought it) is a bit wider than Autocade. I thought it might be fun to post some of the marketing materials we come across, the odd industry analyses that have appeared at this blog (updated in some cases), and even commercial vehicles, which arenât part of Autocade. I’ve chosen to keep the tribe public, so anyone can post if they find something interesting. Let’s hope Drivetribe can keep the spammers at bay: something that the old Vox.com failed to do, and Facebook is desperately failing to do now as well.
Come November 28, we’ll know just how good things are looking, but I’m erring on the side of the positiveâsomething I was not prepared to do for sites such as Ello or Google Plus.
A photo posted by CARS IN NEW ZEALAND (NZ) (@kiwi_cars) on
It’s an old point, but the prevalence of cellphone cameras means it’s going to be increasingly hard to deny where you were on any given day. In this case, Kiwi_cars asked for permission to feature my number plate, as they usually blank it out. I gave my blessing, since my own rule is: if you can spot something publicly, you don’t need to censor. If you photograph something where the subject expects a level of privacy (e.g. through their home windows, even if you can see them from a public vantage-point; or when something is on private land), then you do.
And don’t we often buy a car for it to be admired? Since prewar days we’ve been conditioned into thinking how a car is not a durable good, but a fashion item that expresses who we are. It would seem hypocritical if someone does admire yours and you don’t permit it. If we weren’t interested in that, we’d all be driving Nissan Tiidas in a monochrome shade. And even some of those Tiida owners are very, very proud of their motors.
An edited version of this post originally appeared at Blogcozy.
Above: Chris Evans and Rory Reid talk about the McLaren F1 in Extra Gear.
Now that the new new Top Gear has aired in New Zealand, I have to say that it isn’t really there yet. But unlike much of the UK, I’m not going to dis Chris Evans, who is a consummate gearhead. The reason: I have a memory that goes back beyond February 2016.
When Jeremy Clarkson and Andy Wilman brought Top Gear back in its current form in 2002, it was actually disappointing. People seem to forget James May, who originally replaced Clarkson in the original Top Gear, wasn’t even on the show. My memory of the studio audience was that there were about four people hanging around Clarkson as he introduced âŠ wait for it âŠ the CitroĂ«n Berlingo. Which he took to France (insert Clarkson pause) to buy cheese.
The idea of a show with a perfect complement of three hosts who got on well with each other, each playing a caricature of himself, did not exist for the first year, and even after May replaced Jason Dawe, it took a while for those personalities to emerge. It’s rare to get three hosts to play those roles as well from the get-goâTop Gear France (which is actually made by the BBC) is an exception, and every other foreign edition of Top Gear that I’ve seen doesn’t quite have it.
But Clarkson was a ratings’ winner. When he first quit Top Gear (or ‘old Top Gearâ), the series which started with Angela Rippon as its host in the 1970s, ratings fell from six million to three million. The TV environment was different a decade and a half ago. And the BBC persevered because at that time he hadn’t offended Mexicans or Argentinians, or assaulted an Irishman, or Piers Morgan.
However, importantly, the public was quite happy letting things develop. They could have gone and watched Fifth Gear with its familiar line-up of ex-Top Gear presenters, but they stuck with Clarkson, Hammond, and whomever the third man was.
Twenty sixteen. Enter Chris Evans and Matt Le Blanc (somewhere between the ending of Friends and today, the space seems to have disappeared in his surname), both personalities who love cars. They are disadvantaged by not having been motoring journalists, but they are entertaining. The show doesn’t flow well with the studio segments, the stars introducing each other doesn’t work, and I’m nostalgic for the reasonably priced carâalthough at least the French have continued la tradition. However, because everyone expects the show to remain on a high, the internet jury has been nasty. No one demanded an overnight success before, but they’re out for blood now. It’s an unfair position to put Evans in.
The absence of motoring journalism experience could have been filled quite easily. We were originally told of a huge line-up of Top Gear presenters, to which I thought: great, the BBC is going to give a big roster a go again, something that we hadn’t seen since the 1990s. In there we saw names such as Chris Harris. Yet Chris Harris and Rory Reid have been relegated to an internet-only show called Extra Gear, which is meant to serve Top Gear in the way Doctor Who Confidential served Doctor Who, with a bit of behind-the-scenes stuff, deleted footage, and some sensible road testing around the test track of models not covered in the main show.
Here’s the thing, and this has been said in the British press: these two guys have great rapport, and come across better than Evans and Le Blanc. I vote for them to be on the main Top Gear. They are more personable, humorous, and relatable. I wouldnât be surprised if they found a way to work them both in next season, and why not four hosts?
One thing Harris and Reid have is that they know their stuff after serving in motoring journalism. They arenât rich guys who happen to love cars, but guys who have worked that passion into careers. Harris, in particular, put integrity ahead of kissing up to Ferrari and Lamborghini. I have tremendous respect for these two guys, and thereâs simply more heart in Extra Gear than Top Gear, which at present feels a bit empty and by-the-numbers.
I donât blame Evans at allâthe man had a herculean task. The producers probably tried to reduce Top Gear into formulaic chunks and believed that by cooking with those ingredients, they’d have a winner. This is a reminder that you cannot create heart from a formula: you canât predict where it surfaces. Now that we know itâs there with Reid and Harris, the BBC would be wise to capture it. Let Top Gear evolveâafter all, it did between 2002 and 2015âbut also let these personalities do their thing.
In fact, a traditional manual, one with gears you change with a clutch, comprises considerably less than 20 per cent.
One friend, like me, specifically sought a manual in 2015, and asked me to scan through websites. In the greater Wellington region, cars matching his other criteria on engine size and price numbered a grand total of two, one in Eastbourne and the other in Upper Hutt. He eventually had to go outside his criteria to buy a manual.
I visited one dealership in Lower Hutt where one of the senior salespeople told me that was what the market demanded, so they followed suit, as he tried to sell me an automatic, Turkish-made car. This claim was, based on my own research, bollocks.
Granted, this research was of a sample of my 2,300 Facebook friends, but of those who responded, it appeared to be evenly divided. Some of the comments were along the lines of, ‘I wanted a manual, but I had no choice, so I bought an automatic.’
If I didn’t have a second car (since sold to a friend who also preferred manuals), I could have found myself looking at doing the sameâjust because I needed wheels in a hurry. Or I could have bought a car that did not meet all my needs, one that was “near enough”. But if you are spending a five-figure sum, and you intend to hold on to the car for the next decade, is this such a wise thing to do? A car is an investment for me, not a fashion item.
That earlier Renault took me four months to find in a market that wasn’t so heavily biased against manuals in the mid-2000s, and this time out, I wound up searching for eight. Most people don’t have that luxury.
The most evident explanation for the overwhelming numbers of automatics is that so many used cars are sourced from Japan, but it’s really not what all people want.
I’ve nothing against the half of the population who prefer automatics, but they are just not my sort of thing. These days, the most advanced automatics are more economical than manuals, but generally, you still get a few more mpg from a car you shift yourself. I enjoy driving, and automatics blunt that enjoyment for me, but I’m sure others don’t mind them as much.
In future blog posts I’ll touch on this subject again, and I’ll be penning a story for Classic Car Weekly in the UK on the whole saga of buying a new car. Who knew that, despite being armed with money, it would be such an uphill task to find someone to give it to?
It also suggests that if someone wishes to specialize in manuals, they would be tapping in to a large, unserved chunk of the New Zealand market.
Above: The Mitsubishi eK Wagon, one of the cars at the centre of the company’s latest scandal.
One thing about creating and running Autocade is that you gain an appreciation for corporate history. Recently, I blogged about Fiat, and the troubles the company is in; it wasnât that long ago that Fiat was the designersâ darling, the company known for creating incredibly stylish vehicles for all its brands and showing how you could use Italian flair to generate sales.
That was the 1990s; by the turn of the century, Fiat had lost some of its mojo, and by the time I got to Milano in the early 2000s, the taxi ranks had plenty of German and French cars. Once upon a time, they would have been nearly exclusively Italian. Today, a lot of Fiatâs range is either made by, or on platforms shared with, Ford, GM, Chrysler (which it now owns), Peugeot, Mitsubishi and Mazda. Sharing platforms isnât a sin, but a necessity, but Fiat seems to have taken it to a new level, looking like a OEM brand whose logo is freely slapped on othersâ products.
Mitsubishi is the other car company to find itself in trouble in recent weeks. The company admitted that it had lied about the fuel economy figures for its kei cars, the micro-cars that it sells predominantly in Japan.
It wasnât as troublesome as Volkswagenâs defeat device which fooled the US EPA, running differently when it knew the engine was being tested. Mitsubishi kept things simple, and overinflated tyre pressures.
It would have got away with it, too, if it werenât for Nissan, a company to which Mitsubishi supplied, under an OEM deal, kei cars. The customer started to ask questions and tested the cars for itself.
Mitsubishi had supplied 468,000 cars to Nissan, all of which are affected. It had only sold 157,000 under its own marque. Production of the cars, from the eK range, and the OEM equivalent for Nissan, the Dayz, is now suspended, while Mitsubishiâs shares plunged 15 per cent on the news last week. Sankei, the Japanese newspaper, believes that Mitsubishi used the wrong test method on the I-MIEV electric car, RVR (ASX), Outlander, and Pajero, which are exported.
You have to wonder what the corporate culture must be like for these matters to recur so regularly. But then, collectively, people tend to forget very rapidly, and companies like Volkswagen and Mitsubishi must bank on these.
VW isnât the first to cheat the EPAâUS car makers have attempted less sophisticated defeat devices in the latter half of the 20th centuryâthough it has had a chequered past. Just over 10 years ago, there was a scandal involving VW colluding with a union leader to keep wage demands down, and a few low-level employees took the rap. Go back to the 1980s and the company found itself in a foreign exchange scandal. But these were known mainly among specialist circles, principally those following car industry news.
Mitsubishiâs scandals, meanwhile, were more severe in terms of the headlines generated. Last decade, when the media called Mitsubishi Japanâs fourth-largest car makerâthese days they call it the sixthâthe company was implicated in a cover-up over the safety of its vehicles. Japanese authorities raided the company in 2004, and revealed that Mitsubishi Motors Corp. hid defects that affected 800,000 vehicles, and had done so since 1977. Nearly a million vehicles were recalled. Affected vehicles were sold domestically as well as in Europe and Asia. Top execs were arrested that time, including the company president, although it was hard under Japanese law to punish Mitsubishi severely. There was no disincentive to conducting business as usual. The company was ultimately bailed out by its parent, the giant Mitsubishi Group, when it found itself facing potential bankruptcy.
People were killed as a result of Mitsubishiâs cover-ups, and at the time it was considered one of the biggest corporate scandals in Japan.
Go back a bit further and Mitsubishi Materials Corp., a related company, had used slave labour in World War II, including US troopsâsomething the company did not apologize for till 2015, even though the Japanese government itself had issued apologies in 2009 and 2010. While it was a first among Japanese corporations, and US POWs got what they had long awaited, descendants of Chinese slave labourers still have a lawsuit pending against a connected Mitsubishi subsidiary.
The other major difference between Volkswagen and Mitsubishi is that the Japanese marque is relatively weak in terms of covering its market segments. Itâs SUV- and truck-heavy, and its kei cars had sold well (till now), but it has little in the passenger car segments, which it had once fielded strongly. The Mirage (and the booted Attrage) and the Galant Fortis (exported as the Lancer to many markets) are whatâs left: the latter is now nine years old, though still fairly competitive, and in desperate need of replacement. Its only other car is its Taiwan-only Colt Plus, still selling there as an entry-level model despite having been withdrawn from every other market. In the big-car segments, Mitsubishi is actually supplied by Nissan in Japan, but doesnât make its own any more. âSixth-largestâ is shorthand for third-smallest, at least among the big Japanese car companies.
Mitsubishi looks set to quit the C-segment (Galant Fortis) since neither Renault nor Nissan, which it had approached, wanted a tie-up. And the company survives on tie-ups for economies of scale, and thereâs now a big question mark over whether potential partners want to work with it. Automotive Newsâs Hans Greimel questions whether the MitsubishiâFiat truck deal will go ahead (though I had thought it was an inked fait accompli).
But, most seriously, Mitsubishi hasnât completely recovered from its earlier scandal.
It is within living memory, and the timing and nature of the latest one, tying so closely to what rocked Volkswagen, ensured that it would get global press again, even if the bulk of the affected cars were only sold domestically. And when consumers see a pattern, they begin wondering if thereâs a toxic corporate culture at play here.
Weâre too connected in 2016 not to know, and while Mitsubishi is likely to be bailed out again, it will face the prospect of shrinking car salesâand sooner or later one will have to question whether the company will stay in the passenger-car business. Isuzu exited in the 1990s, focusing on SUVs, pick-ups and heavy trucks, forced by an economic downturn. Since Mitsubishiâs own portfolio is looking similarly weighted, it wouldnât surprise me if it chose to follow suit, its brand too tarnished, with too little brand equity, to continue.