As a child of the 1970s, I was exposed to this English word: new. Now, before you say that that isnât anything special, for some reason, in the â70s, there was an obsession with newness. It wasnât like the news (by this I mean the plural of new) of Amsterdam or Zealand, but an adjective that was adapted to really emphasize that you should pay attention and consume, consume, consume.
Perhaps the earliest exposure was a Tomica model I had: the Blue Whale Crown. The base plate and box read âToyota New Crownâ. Even as a child, I wondered: what happens to the old Crown models? And what happens to this Crown model when a new new Crown comes out? It didnât matter: Toyota wanted us to live in the present and bask in the newness, and back in the early 1970s, this Crown certainly looked like nothing that had come from Toyota prior, or since. It was almost saying, âYes, we know it looks weird, but hey, itâs ânewâ, so that means itâs good!â
The real car flopped (relatively speaking; they still shifted plenty given top Japanese managers still needed transportation), and it was the last generation of Crown to be sold in the US, but to me it remains iconic, even if it is garish. After a mere three years on sale, very short even by Japanese standards, its âNewâ successor emerged in 1974 with all the idiosyncrasies gone. Conservatism ruled in this segment, at least till fairly recently. The old toys hung round, still ânewâ, so even if your parents bought you one in 1975 or 1976, you could still relish the adjective.
It wasnât a case of Japlish. It was all over television as well. When we emigrated here, the Anglophone television introduced me to The New Dick Van Dyke Show. Never mind that I had never seen the old Dick van Dyke show at this point. This was the white-haired man doing the New Zealand Fire Service PSAs. Everyone knew him. And why was it The New? Because we needed to be told that despite the same network in its home country (CBS), Dick van Dyke wasnât playing Rob Petrie, but a new character altogether. Please donât take this as a continuation of the previous one.
Here are the News:The New Dick Van Dyke Show; The New Perry Mason; and The New Avengers.
Van Dyke, in his autobiography, recounts a fan coming up to him berating him for leaving Laura (Mary Tyler Mooreâs character from the earlier The Dick Van Dyke Show), so itâs not as though the qualifier worked; goodness knows how the same fan would have computed The Mary Tyler Moore Show, on the same night as The New Dick Van Dyke Show. Maybe that was proof that Rob had left Laura or vice versa and they were forging ahead with their separate lives. The New Dick Van Dyke Show wasnât alone. A couple of years later, there was The New Perry Mason (1973), starring Monte Markham in the title role (though no one ever called him âNewâ). The Fred Steiner theme was nowhere to be heard. Iâve seen a few of these, and they are pretty good in a 1970s sort of wayâwhich is to say more exterior filming and more flash cars (product placement was growing) on the back lot and on location. To make it more confusing, when Perry Mason returned in a bunch of TV movies in the 1980s, starting with Perry Mason Returns, it wasnât Markham, but original actor Raymond Burr once more. You see, it wasnât The New Perry Mason Returns. The New Perry Mason starred a different actor, so I can comprehend its Newness, and at least the presence of another actor underscored this. It didnât do that well, which is probably why hardly anyone remembers it. Probably more people remember Markham as the Seven Million Dollar Man. Iâm not kidding.
One that I do remember extremely well was The New Avengers, in 1976. Again, given when I was born, I had no exposure to The Avengers, but The New Avengers was a favourite of mine then, and I bought the DVDs when I saw them decades later. Unlike the other two series, this was a direct continuation, though it wasnât explained just how John Steed returned to Earth after Tara King blasted them both into space when they had their Endgame in 1969; but we do know they enjoyed Laurent Perrier champagne when they got back. Itâs a third definition of new as far as the TV shows were concerned, with the same motive: if you want to be seen as in, hip and groovy, come watch the new.
Perhaps more obscure were one-off TV movies: Halloween with the New Addams Family (1977), which had the same cast (grandmother aside, as actress Blossom Rock was ill), and where the new serves no useful purpose other than attempting to sell us on newness where there is none; and The New Maverick (1978), which sees the return of James Garner as Bret and Jack Kelly as Bart, though thereâs no sign of Roger Moore as Beau (presumably too busy being James Bond) and Robert Colbert as Brent, but it did introduce a first cousin once removed called Ben Maverick (Charles Frank). I imagine Ben is the new Maverick, and a short-lived TV series, Young Maverick, did appear afterwards.
No one really did much more New shows after thisâit seemed to be a 1970s phenomenon. With one exception: CI5: the New Professionals in the 1990s, an attempt to recapture the glory days of The Professionals but winding up more like episodes of Bugs. There, new sort of meant old, reminding us that some of the writing and directing was out of step with late 1990s’ audience expectations; and, with the greatest of respect, showed that certain parties were past their prime. By then, we had had seven episodes of Bodyguards, which perhaps showed how a modern-day Professionals might be. All that needed was to be âladdifiedâ for the FHM audience, at least in theory, and certainly, after 9-11, there may have been some scope for an élite, globally coordinated, anti-terrorist squad (which is what The New Professionals suggests the fictional CI5 unit morphed into, probably to accommodate its backers and the South African location filming in some episodes). But in 1998, there was less of an appetite for revival shows, especially when the top-rated series were ER and Friends, and the Americans were a year away from The Sopranos. Britain, meanwhile, was gripped with the tension of Who Wants to Be a Millionaire? and the FHM lads were more than catered for by Babes in the Wood.
Looking at the stats, I can predict that Autocade will comfortably serve its 17 millionth page view in the first week of October 2019.
The growth in page numbers has slowed compared to the first few years, though it is continuing. At the time of writing, itâs at 3,884 model pages, with the new Land Rover Defender (and the correct cubic capacities of the JLR Ingenium engines, natch) making it into Autocade.
We havenât cracked three months per million views yet, but having another period on four is still pretty rewarding, given the relatively few additions weâve made since June. At the time of the last blog post on this subject in June, we had 3,813 entriesâso weâve only increased by 71. We’d have to credit search engine results and regular readers over the growth of the database. For those few other than me who care about these numbers:
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for 10th million)
June 2017: 11,000,000 (four months for 11th million)
January 2018: 12,000,000 (seven months for 12th million)
May 2018: 13,000,000 (four months for 13th million)
September 2018: 14,000,000 (four months for 14th million)
February 2019: 15,000,000 (five months for 15th million)
June 2019: 16,000,000 (four months for 16th million)
October 2019: 17,000,000 (four months for 17th million)
Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrectâactually, cruel and inaccurateâlook at mental health. It’s one of those films that could never be made today, and for good reason. But there are some gems in it, as Moore’s character, Emory Leeson, embarks on “honest advertising”. It gets him committed to a facilityâwho ever heard of an advertising agency telling the truth, right?âuntil his ads become a hit, welcome by consumers who don’t want BS.
I came across this wonderfully copywritten and set ad from a PR professional in London trying to sell his Nan’s 1981 Volvo 244DL:
It’s bloody good. The copy kept me engagedâlike all good ads used toâand he’s done a reasonably good job with the Volvo Broad headline typeface (it was wider back in the day). The body text type should be Times rather than Baskerville, but considering the exact cut of Times isn’t available digitally (to my knowledge; it’s for larger text, and has very short descenders), there’s no wonder he opted to use another family.
It got me thinking: I’ve often posted the Crazy People Volvo ad in comments, as a humorous response. However, the ad doesn’t exist in a decent res online. The only ones that have wound up online are from screen captures from the movie. This 22 kbyte file is actually the best one around, save for one on the Alamy stock photo website that I found after the fact:
I couldn’t re-create the imageâI assume the only person who has it (or had it) is the art director of the film, or the photographer that was commissionedâbut maybe I could have a go at the type?
The digital Volvo Broad had to be widened 25 per cent, and I didn’t attempt to match the kerning.
The body type was the interesting one. I opted for Times Headline, since it wasn’t at a text size, but as I discovered, Volvo used a particular cut that had short descenders and was slightly condensed. I tried to match the leading.
Therefore, here it is, offered under Creative Commons with attribution to me for the typesetting, please, while noting the image is not mine:
Looks like the viewing rate has picked up again for Autocade despite a relative lack of updates over the last six months (in no small part due to our move). Tomorrow itâll exceed 16 million page views.
Some of the last few entries have been about filling in gaps: the Renault Clio V is out, yet only entered into the database on May 29; the Singaporean Holden Calais (and corresponding Malaysian Opel Calais) the day after, with Autocade possibly the only website which corrects another well propagated error by Wikipedia on this car; the fifth-generation Toyota RAV4, which made its motor show appearance over a year ago; and the Nissan 180SX of 1989. Autocade doesnât profess to be a complete encyclopĂŠdia, since itâs an ongoing, developing work, though it does surprise me where the gaps are sometimes. I often have the photos filed away, but wait till the mood hits. Or, in the present case, waiting till some of my reference books re-emerge as Iâm still, three weeks later, living out of boxes.
As with each million before, hereâs a summary of how the traffic has developed:
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)
January 2018: 12,000,000 (seven months for twelfth million)
May 2018: 13,000,000 (four months for thirteenth million)
September 2018: 14,000,000 (four months for fourteenth million)
February 2019: 15,000,000 (five months for fifteenth million)
June 2019: 16,000,000 (four months for sixteenth million)
Itâs interesting to note that Autocade has had five million more page views since June 2017; yet it took six years (three times as long) to get the siteâs first five million. At the time of writing, the database has 3,813 models, an increase of just 32 since the site gained its 15 millionth page view.
The new metric system: I’m following the car in front at the correct distance. Cf. the drivers in the other lanes.
Now that I live in the northern suburbs, I have to go on the motorway far more frequently. Itâs become apparent that New Zealand has had a complete change of measurement system and I was unaware of it.
I thought we were on the metric system but apparently, there is a new metric system at play these days.
When the âsmartâ motorway speed limit signs display 60 km/h, a handful of drivers, like me, go at the old 60 km/h. But there is evidently a new 60 km/h, which we oldies called â80 km/hâ. If the other drivers are not breaking the law, the majority of cars in this country appear to have had speedometers newly calibrated to the new metric system. When the sign says 80 km/h, they will travel at between 90 and 100 km/h. It doesnât quite explain why, when the sign says 100 km/h, so many drive at 90 km/h, but thatâs the incredible nature of the new metric system: unlike the old, itâs not proportional.
Iâm not entirely sure how the system converts metres or seconds, as I seem to do double the following distance of the majority of drivers. From memory, itâs 40 m at 100 km/h, or, if you want to adopt the 1970s slogan from the UK, or the one uttered by the late Peter Brock, âOnly a fool breaks the two-second rule.â The new metric system at play in New Zealand means that the new 40 m is the same as what we old-timers called 20 m. Or, if theyâre going by the clock, two seconds is what we used to call one second. I assume this new metric system also applies to penis length for men, so they arenât too disappointed when their 7Âœ cm is now called 15 cm. Sounds so much bigger, doesnât it, lads?
Now, I could be wrong about there being a new metric system in this country. Itâs simply that many people donât understand speed and distance, or how road signs work. If you are male and think that 20 m really is 40 m, then maybe you have a small dick and have been convincing yourself otherwise, and the problem is multiplied on the roads. Sadly, however, this lack of awareness of time and distance isnât exclusively a male thing.
As a nation, weâve been so busy for such a long time blaming âAsian driversâ that our standards have dropped like stones. It wasnât that long ago when we Wellingtonians mocked Aucklanders for their âMerge like a zipâ signs in the mid-2000sâyet it seems an increasing number of us in the capital are now just as clueless on how traffic merges into a single lane.
All this makes you wonder if Greg Murphy was right when he suggested we should re-sit our driving test every 10 years.
We almost never plan which car winds up being the x hundredth model entered into Autocade, and here’s proof.
The humble, boxy Mazda Demio (DY) was the 3,800th entry in Autocade. It makes a nice change from all the SUVs that have found their way on to the database in recent months, even if it isn’t the most inspiring vehicle.
The vehicles either side of the Demio weren’t terribly interesting, either: the Sol E20X (the Volkswagen badge-engineered JAC iEV7S) and the current Fit-based Honda Shuttle. But if you want to be complete (we want to, even if we’re far away from it), you have to include the everyday workhorses.
While itâs true that Nissan is worth more than Renault now, we canât forget what a terrible shape it was in at the time the alliance was forged. While Nissan could have declared the Japanese equivalent of Chapter 11, itâs interesting to speculate how it would have emerged: would it have saved face or would consumers have lost confidence, as they have with Mitsubishi? And in the wake of Ghosnâs arrest, stories in the western media began appearing: Nissanâs performance was faltering (‘mediocre,’ says Ghosn). It had had a recent scandal and a major recall. More likely than not, it meant that certain heads were going to roll. To save themselves, they rolled their leader instead.
Weâll see if there has been financial impropriety as things proceed, but to me thereâs an element of xenophobia in the way the story has developed; and it was a surprise to learn at how ill-balanced the Japanese legal system is.
Iâve been vocal elsewhere on how poorly I think elements of both companies have been run, but Ghosn does have a valid point in his video when he says that leadership canât be based solely on consensus, as itâs not a way to propel a company forward.
Iâm keeping an open mind and, unlike some of the reporting that has gone on, maintaining that Ghosn is innocent till proved guilty. Itâs dangerous to hop on to a bandwagon. Itâs why I was a rare voice saying the Porsche Cayenne would succeed when the conventional wisdom among the press was that it would fail; and why I said Google Plus would fail when the tech press said it was a âFacebook-killerâ. Ghosn deserves to be heard.
The latest model to appear on Autocade today: the Mazda CX-30.
Itâs March, which means Autocade has had another birthday. Eleven years ago, I started a car encyclopĂŠdia using Mediawiki software, and itâs since grown to 3,600 model entries. The story has been told elsewhere on this blog. What I hadnât realized till today was that Autocadeâs birthday and the World Wide Webâs take place within days of each other. The inventor of the web, Sir Tim Berners-Lee, still believes that it can be used as a force for good, which is what many of us hoped for when we began surfing in the 1990s. I still remember using Netscape 1·2 (actually, I even remember using 1·1 on computers that hadnât updated to the newer browser) and thinking that here was a global communicationsâ network that could bring us all together. Autocade, and, of course, Lucire, were both set up to do good, and be a useful information resource to the public. Neither sought to divide in the way Facebook has; Google, which had so much promise in the late 1990s, has become a bias-confirmation machine that also pits ideologies against each other.
The web, which turns 30 this week, still has the capacity to do great things, and I can only hope that those of us still prepared to serve the many rather than the few in a positive way begin getting recognized for our efforts again.
For so many years I have championed transparency and integrity. People tell us that these are qualities they want. Yet people also tell surveys that Google is their second-favourite brand in the world, despite its endless betrayals of our trust, only apologizing after each privacy gaffe is exposed by the fourth estate.
Like Sir Tim, I hope we make it our business to seek out those who unite rather than divide, and give them some of our attention. At the very least I hope we do this out of our own self-preservation, understanding that we have more to gain by allowing information to flow and people to connect. When we shut ourselves off to opposing viewpoints, we are poorer for it. As I wrote before, American conservatives and liberals have common enemies in Big Tech censorship and big corporations practising tax avoidance, yet social networks highlight the squabbles between one right-wing philosophy and another right-wing philosophy. We New Zealanders cannot be smug with our largest two parties both eager to plunge forward into TPPA, and our present government having us bicker over capital gainsâ tax while leaving the big multinationals, who profit off New Zealanders greatly, paying little or no tax.
A more understanding dialogue, which the web actually affords us, is the first step in identifying what we have in common, and once you strip away the arguments that mainstream media and others drive, our differences are far fewer than we think.
Social media should be social rather than antisocial, and itâs almost Orwellian that they have this Newspeak name, doing the opposite to what their appellation suggests. The cat is out of the bag as far as Big Tech is concerned, but there are opportunities for smaller players to be places where people can chat. Shame itâs not Gab, which has taken a US-conservative bent at the expense of everything else, though they at least should be applauded for taking a stance against censorship. And my fear is that we will take what we have already learned on social mediaâto divide and to pile on those who disagreeâinto any new service. As I mentioned, Mastodon is presently fine, for the most part, because educated people are chatting among themselves. The less educated we are, the more likely we will take firm sides and shut our minds off to alternatives.
The answer is education: to make sure that we use this wonderful invention that Sir Tim has given us for free for some collective good. Perhaps this should form part of our childrenâs education in the 2010s and 2020s. That global dialogue can only be a good thing because we learn and grow together. And that there are pitfalls behind the biggest brands kids are already exposed toâwe know Google has school suites but they really need to know how the big G operates, as it actively finds ways to undermine their privacy.
The better armed our kids are, the more quickly theyâll see through the fog. The young people I know arenât even on Facebook other than its Messenger service. It brings me hope; but ideally Iâd like to see them make a conscious effort to choose their own services. Practise what we preach about favouring brands with authenticity, even if so many of us fail to seek them out ourselves.
