A long time ago, in a newsroom far, far away …

  Star Wars fans with a sense of humour will love Chris Barker’s Deathstar Express, which had been popping up on social media this year. He’s put almost all of his mock front pages on one web page. When you think about it, and I’m sure Chris had, how do you keep the population in […]

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Most of HR isn’t about finding the right candidate

A friend in the UK recently told me: I read how companies say they cannot find anyone to fill their roles, and I have a bunch of very talented, highly qualified friends who are out of work who can’t find anything. Having looked into this locally, it’s far from being a strictly UK problem. I […]

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It’s harder for humans to add stuff to Facebook than it is for bots

This is why you should let an automated service post to Facebook and not do it yourself. I am reminded of this each time I try. I go into Autocade’s Facebook page and now have the extra step of having to “become” Autocade in order to post. (This came in a few years back.) Secondly, […]

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Forget the “shoulds”

My Lucire interview with Bay Area designer Devan Gregori has gone online—it’ll likely appear in print afterwards with different visuals. Devan has a wonderful story about how she came to be a fashion designer, and it’s very different to those who fell into the trade through a childhood interest or watching their grandmother sew. I […]

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First impressions of the Royal Kludge RK100 with blue switches

After only a few days’ wait, my (oddly named) Royal Kludge RK100 keyboard with blue switches arrived. It’s going to be my daily driver (I hope) to replace my Cooler Master Quickfire TK with Cherry MX Brown switches, which is going to another office. First impressions: I love the return of the click sound. If […]

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Why an SVG logo does not render in Firefox

Thanks to the participants at the Mozilla forum for answering why my name, rendered in SVG, did not show up in Firefox on this website. It turns out that Chromium is a lot less strict (remember the days of Internet Explorer?). As a result, it rendered the SVG file even when it really wasn’t supposed […]

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Sharper headlines for Lucire

  We’ve made a tiny change to the look of the Lucire website, replacing Aileron Ultra Light in the headlines with Newsreader Display Light, namely the 72 pt cut. It always bothered me that Aileron didn’t have proper italics, only obliques. We could have licensed Freight Big Pro Light to match the print magazines, but […]

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We’re past the sort of digital marketing that some seek: the mid-’20s are about integrated marcom again

When I first started working, there was a profession called corporate identity. It wasn’t called branding. I noticed the vernacular change in the 1990s, more so in the early 2000s when even Wally Olins started using it more to describe what Wolff Olins did. You just have to follow the market. We’re at a point […]

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Company founders, talk about your businesses and the great work they do

When I launched Lucire into print in 2004, it brought with it some unwelcome elements. On the plus side, it raised the company’s profile and no doubt that helped sales. No one had ever taken a website into print before, with the exception of Yahoo Internet Life, as far as I know. Certainly no one […]

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