Archive for the ‘internet’ category


Trading identities in the 2010s: when corporate branding and personal branding adopt each other’s methods

14.10.2017


Above: Brand Kate Moss was probably seen by more people when the model collaborated with Topshop.

In 1999, the late Wally Olins sent me his book, Trading Identities: Why Countries and Companies are Taking on Each Other’s Roles, a fine read published by the Foreign Policy Centre that argued that countries were trying to look more corporate, adopting the practices of corporate branding. Conversely, as corporations gained more power and their need to practise social responsibility increased, they were adopting the ideas from nation branding. There was an increasing amount of this swapping taking place, and the 21st century has seen the trend continue: more countries have finely tuned nation brands and guidelines on how to use them, while many corporations are trying to look like good corporate citizens—Dilmah and Patagonia come to mind with their work in building communities and advocacy.
   We’ve been discussing at our firm another area where a similar switch has been taking place: that of corporate brands and personal brands. Personal branding is a relatively new development, with (in my opinion) Managing Brand Me the best work on the subject, authored by the late Thomas Gad with his wife Annette Rosencreutz, dating from 2002. (Thomas, of course, founded Medinge Group.) Managing Brand Me features an excellent break-down of the four dimensions involved (functional, social, mental, spiritual) in any good personal brand that still hold true today. They were well ahead of their time given that they had written their book long before selfies became the norm, and before people were being hired by companies as ambassadors based on their Instagram or Twitter followings.
   Those spokespeople are practising their brands almost haphazardly, where some are getting to the point that they cannot be sustained. Others are balancing authenticity with commercial demands: we know that Kendall Jenner probably doesn’t drink Pepsi, and no one wants to be seen to sell out their values. Nevertheless, there is a group of people mindful about their personal brand, and it’s only a matter of time before more begin taking on the trappings of corporate brands: inter alia, guidelines on how theirs is to be used; what products can be endorsed by that brand; how it can be differentiated against others’. Kate Moss may well be one example with a recognizable logotype that appears on products that have her seal of approval. (If I can be slightly macabre, the estates of Elvis Presley, Steve McQueen and Audrey Hepburn all think carefully on how each celebrity can be used to endorse products today; while lacking symbols or logotypes, their faces themselves are more than a substitute. With technology democratizing, it is no surprise that living and less iconic people might adopt similar ideas.)
   What of companies? Many now find themselves on an equal footing, or even a disadvantage, to personal accounts. The biggest companies have to fight for attention on social networks just like some of the top personal accounts in the world, and they cannot succeed without speaking to the audience in a personal fashion. A corporate account that reposts publicity photographs would gain little traction except from fans who are already sold on the brand through non-social media; and there is some wisdom in assuming that millennials do not possess the same level of brand loyalty as earlier generations. They’re on the hunt for the best product or service for the price and adopt a more meritorious approach, and among the things that will draw them in will be the values and societal roles of the company. Therefore, there has to be a “personality” behind the account, aware of each of Thomas and Annette’s Brand Me dimensions.
   It has not escaped me that both Lucire’s fashion editor Sopheak Seng and I do better than the magazine when it comes to social media interaction—getting likes and comments—because we’re prepared to put our personalities on the line. The automated way Lucire shares articles on Twitter, for instance, hasn’t helped build its brand there, something which we’re remedying by having team members around the world post to Instagram for starters, giving people a glimpse of our individual experiences. The images might not all look polished as a result, but it is a step toward fulfilling the four dimensions. It is a quest to find a personal voice.
   In the wider media game, this is now more vital as news has become commodified, a trend that was first expressed in the 1990s, too. Perhaps those authors saw that most media outlets would be getting their news from a more concentrated base of sources, and demand on journalists to be first and fastest—something not helped by a society where speed is valued over accuracy—meant that whomever controlled the sources could determine what the world talked about. Global companies want everyone to see when they’re involved in an event that a good chunk of the planet is likely to see; in L’Oréal Paris’s case it’s the Festival de Cannes. If every fashion publication has its eyes on Cannes, then what differentiates that coverage? What stamp does the media outlet’s brand place on that coverage? Is there a voice, a commentary, something that relates to the outlet’s role in society? Should it communicate with its best supporters on social networks?
   Lucire does reasonably well each year at Cannes with its coverage, probably because it does communicate with fans on social networks and alerts them to exclusive content. The rest of the time, it doesn’t do as well because as a smaller publication, it’s relying on those same sources. In 1998 we would have been the only English-language online publication specializing in fashion that talked about each H&M launch; in 2017 many fashion publications are doing it and our share of the pie is that much smaller. Individuals themselves are sharing on their social networks, too. This is not a bad thing: others should have the means to express themselves and indulge their passion of writing and communicating. Exclusivity means traffic, which is why we do better when we cover something few others do.
   However, I recently blogged that Google News has shifted to favouring larger media players, disincentivizing the independents from breaking news. It comes back to needing a distinctive voice, a personal brand, and while we still need to rely on Google News to a degree, that voice could help build up new surfing habits. The most successful bloggers of the last decade, such as Elin Kling, have done this.
   These are the thoughts milling around as Lucire heads into its 20th anniversary this month, and we reevaluate just what made us special when the publication launched in 1997. Those values need to be adapted and brought into 2017 and beyond. But there are wider lessons, too, on just where corporate branding and personal branding are heading; this post did not set out to discuss fashion media. It’s not a bad place to start our inquiry, since fashion (and automobiles) are where a lot of brand competition takes place.
   Indeed, it signals to me that in the late 2010s, companies need to do well as corporate citizens and have a personal voice on social media, ideas that build on my 2013 paper for the début issue of Journal of Digital and Social Media Marketing (where I discussed brands in the age of social media and put forward a model of how to manage them) as well as Thomas and Annette’s earlier research. It’s the next stage of where branding practice could go—JY&A Consulting is primed, and we’re prepared to let those thoughts loose on Lucire and our other projects. The book of the blog, meanwhile, is the next target. What a pity I’m not in Frankfurt right now.

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Posted in branding, culture, France, globalization, internet, marketing, media, publishing, Sweden | No Comments »


The hunt for reliable news is harder today

03.10.2017


Above: A reputable Las Vegas newspaper, the Las Vegas Review–Journal.

I’m not going to weigh in on the debate surrounding the US Second Amendment today, but what I will say is whether we like their politicians or not, the victims in Las Vegas didn’t deserve their fates. My thoughts and prayers go to them and their families.
   One related observation from a very good friend was that one local (albeit foreign-owned) media outlet was running live web coverage of the shooting, and questioned whether this was of any real interest to New Zealanders. It could be, to use her words, ‘disaster voyeurism.’
   I have to agree. If you were concerned for a loved one who was there, you’re more likely on Las Vegas, Nevada, or US national news media, and not a local one.
   There is some public interest in it, of course. This is a country we have a connection with, but arguably not to this extent.
   Now, I don’t totally begrudge a publisher trying to make money from breaking news, either, since we all have to eat, but in chatting to my friend I had to look at what was enabling this to happen.
   I’m not one to knock having a global market-place, either, as I’ve benefited from it. And there is a global market-place for news. However, it does seem out of kilter that a locally targeted website covers international news to this minute detail. It’s not like those media outlets that aimed to be global despite having a local or national base (the British tabloids come to mind, such as the Mail and The Guardian), where you could rightly expect that.
   It’s hard to avoid that this is a cynical grab for clicks, and I point my finger at Google News.
   I might have de-Googled a lot of my life, but I always maintained that I would keep using Google News, as it’s a service I find some utility from. But a while back, Google News changed its focus. Rather than reward the outlet that broke a news item, it tended to take people to mainstream media outlets. We used to get rewarded for breaking stories. Now the mainstream media do. There’s less incentive for independent media to do so because we’re not being rewarded meritoriously. As Spanish publishers discovered, Google News sends you traffic, and it gets to decide whom is to be rewarded. When Google News shut its Spanish service, traffic to small publishers fell: it was independents that suffered the most.
   Therefore, if we had the old algorithm, those searching today for news of the Las Vegas shooting would see the outlet(s) that broke the news first leading their searches, and other media would follow. That would be in line with the Google I liked during the first decade of this century. It, too, was once a plucky upstart and for years it rewarded other plucky upstarts.
   From my experience having broken stories that other publishers eventually do, searches now take you to mainstream outlets, and, if Google’s “bubbling” of its regular search results is any indication, they take you to mainstream outlets in your own country, or those that you (and others like you, because it has the data on this) have traditionally favoured.
   Proponents might argue that that is a good thing: the local outlet might express things in more familiar language or the layout might be more comforting, but I question whether that helps people discover fresh perspectives. It certainly doesn’t get you the best news if it’s not the best source, the ones that were responsible for the first reports.
   It encourages a blatant grab for clicks for international outlets, knowing Google News will send enough people their way to make this worthwhile. If a New Zealand website reporting either second-hand or having less informed sources still benefits from the traffic from locals and some foreigners, then why not, and to heck with journalists who can do it better? Are we really getting our fair share of the traffic when it might not actually be fair for us to do so?
   It doesn’t make for a richer news environment if it’s just about the clicks. Yet this is the world we live in—and for some reason we still love Google.
   I might add this change in policy long predates the US president’s first utterance of the term ‘fake news’.
   Merit is out, big firms are in, as far as the Googlebot is concerned. And that’s yet another reason we should be very wary of the big G.

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Posted in culture, globalization, internet, media, New Zealand, USA | 5 Comments »


Consumer’s choice: how I bought a car from the UK over the ’net and shipped it home

01.10.2017

Originally published at Drivetribe, but as I own the copyright it only made sense to share it here for readers, too, especially those who might wish to buy a car from abroad and want to do the job themselves. It was originally written for a British audience.


Above: The lengths I went to, to make sure I didn’t wind up buying a car with an automatic transmission: source it from the UK and spend ten months on the process.

One consequence of Brexit was the pound falling, which makes buying out of Blighty very tempting for foreigners. When it comes to buying a car, the savings can be substantial enough for a buyer in the antipodes.
   My situation in New Zealand was neither driven by politics nor currency: it was the lack of manual-transmission cars. When I last bought a car for myself in 2004, the market was roughly 50–50 between manuals and automatics. Today that figure is 90 per cent in favour of automatics, meaning those of us who prefer shifting gears ourselves face a major difficulty. We either limit ourselves to the few cars that come on to the market that are manuals, or we switch. Considering it was my own money, and a five-figure sum at that, I wasn’t about to contemplate getting something that I didn’t like. Britain, it seemed, would have to be the source of my next car.
   There were certain circumstances that made this a lot easier.
   First, you need friends in the UK.
   Secondly, you should browse Auto Trader, Parkers and other sites regularly for months on end to get a feel of the market.
   Third, you should be looking for something that’s relatively new, to ensure compliance with the laws of both the UK and your own.
   When my old Renault Mégane I Coupé was written off in an accident, the logical thing would be to buy the Mégane III Coupé. However, if you live in a right-hand-drive country and you’re not in the UK, Ireland or South Africa, you’re out of luck, unless you fancy going to an RS. And I simply didn’t need 250-plus horsepower to go to the post office or up the coast.
   There were two powerplants common to Renaults in New Zealand: the 110 bhp 1·6, and the 2·0 automatic. That left me with one choice, and 110 bhp was sufficient for what I needed. I also looked forward to the better fuel economy, even if New Zealanders pay less at the pump than Brits.
   I was fortunate that I didn’t need a replacement car in a hurry. For years I had a “spare car”, one that my father had bought and I could use now that he had developed Alzheimer’s. The other stroke of luck was that I had contemplated getting a newer Mégane III Coupé anyway, and had been browsing UK sites for about six months at that point. I knew roughly what a good deal looked like. Finally, the esteemed motoring editor, Mr Keith Adams, and one other school friend, Philip, had offered to check out cars should I spot anything in their area.

I advise strongly that you use a company specializing in the importation. That’s where Jake Williams and Dan Hepburn at Online Logistics of Auckland came in

   While my circumstances were unique, there are plenty of other reasons to look to the UK for cars.
   A friend looking for a Volkswagen Eos reckoned he would save NZ$10,000 (£5,850) by sourcing one from the UK. This is largely fuelled by the greater depreciation on UK second-hand cars, and the savings potentially mount on flasher motors, such as Audi Q7s or Bentleys.
   While Japan is closer, and the source of many used cars in New Zealand, some buyers have had to buy new radios to match New Zealand frequencies. There’s also the disadvantage of dealing in a foreign language with a very different legal system should you choose to do it yourself.
   The disadvantage of a UK import is that speedometers will be in mph, whereas New Zealand adopted the newfangled metric system decades ago. However, on a more modern car with a digital dashboard, the switch shouldn’t be an issue, and that was the case with the Mégane.
   For a Kiwi buyer, the first step is to check the New Zealand Transport Authority (NZTA) website, which has useful worksheets on private car importation.
   In summary, the car must comply with New Zealand standards, and it helps—for now—that cars that have EU type approval will. The car must have a vehicle approval plate or sticker, or a statement of compliance. The NZTA worksheets and website are detailed and go through further specifics.
   You should, for peace of mind, order an AA or Dekra inspection. AA members in New Zealand can expect a discount from AA in the UK, and this shouldn’t exceed £200. Any faults need to be remedied before you purchase the car, or you should walk away.
   Of course, you need to be able to prove the ownership of the vehicle: that means an invoice showing that you’ve purchased it (this should have the VIN on it), plus the V5 registration document. Since it’s being exported outside the UK, the relevant part of the V5 noting thje car will be leaving the country will have been sent to the Department for Transport by the seller. The seller needs to put this in the courier to you.
   I advise strongly that you use a company specializing in the importation. You can do a lot yourself, but it pays to have an extra pair of eyes to ensure you’ve dotted the is and crossed the ts, and in New Zealand, that’s where Jake Williams and Dan Hepburn at Online Logistics of Auckland came in.
   Online Logistics isn’t interested in profiting based on the price of your car, unlike some services. They set standard fees for shipping, and arrange insurance, which it’ll need on the way to New Zealand. They do ask that the car departs from Felixstowe, and they will ship it to Auckland.
   They will require the VIN, so they can double-check that the car meets the required standards, the invoice, and the original copy of the V5.
   Once it’s on New Zealand shores, it has to go through several inspections.
   The first is an inspection by the Ministry of Primary Industries, which makes sure that there aren’t any bugs. It could order that the car be fumigated, and this can set you back around NZ$400. Once done, you’ll get an MPI sticker saying the car’s passed the biosecurity inspection.
   Customs will then sting you GST (the equivalent of VAT) on cost, insurance and freight.
   An NZTA-approved organization will then inspect the car to check for structural faults. Online Logistics took care of this part, so you don’t need to hunt for an approved one yourself. Once that’s done, you’ll get a pink sticker from NZTA.
   The fourth step is getting the car certified. Again, Online Logistics has a company it contracts to do this, and this is where you’re likely to see your car for the first time. Certification will confirm that the car meets safety and emission standards, gets the VIN recorded into the database, gives you a registration form so you can get the car registered in New Zealand, and issues a warrant of fitness (MOT). Certification can be strict: cars that have had a poor repair job done in the UK will not pass until it is redone in line with New Zealand standards, and this is where the importation process can fall to pieces. That’s why it’s important to have that check done in the UK before purchase. Stay well away from category D cars, and aim for low miles.

Having identified the model I wanted, I had to trawl through the websites. The UK is well served, and some sites allow you to feed in a postcode and the distance you’re willing (or your friend’s willing) to travel.
   However, if you rely on friends, you’ll need to catch them at the right time, and both gentlemen had busy weekends that meant waiting.
   VAT was the other issue that’s unfamiliar to New Zealanders. GST is applied on all domestic transactions in New Zealand, but not on export ones. This isn’t always the case in the UK, and some sellers won’t know how any of this works.
   One of the first cars I spotted was from a seller who had VAT on the purchase price, which logically I should get refunded when the car left the country. I would have to pay the full amount but once I could prove that the car had left the UK, the transaction would be zero-rated and I would get the VAT back. I was told by the manager that in 11 years of business, he had never come across it, and over the weeks of chatting, the vehicle was sold.
   Car Giant, in London, was one company that was very clued up and told me that it had sold to New Zealanders before. They’re willing to refund VAT on cars that were VAT-qualifying, but charged a small service fee to do so. The accounts’ department was particularly well set up, and its staff very easy to deal with long-distance.
   Evans Halshaw, however, proved to be farcical. After having a vehicle moved to the Kettering branch close to Keith’s then-residence after paying the deposit, and having then paid for an AA inspection, the company then refused to sell it to me, and would only deal with Keith.
   Although the company was happy to take my deposit, Keith was soon told, ‘we will need payment to come from yourself either by debit card or bank transfer as the deal is with yourself not Mr Yan,’ by one of its sales’ staff.
   I wasn’t about to ask Keith to part with any money, If I were to transfer funds to his account, but not have the car belong to me, and if Keith were to then transfer ownership to me without money changing hands, then the New Zealand Customs would smell a rat. It would look like money laundering: NZTA requires there to be a clear chain of ownership, and this wasn’t clear. Evans Halshaw were unwilling to put the invoice in my name.
   I’m a British national with a UK address—again something a lot of buyers Down Under won’t have—but Evans Halshaw began claiming that it was ‘policy’ not to sell to me.
   The company was never able to provide a copy of such a policy despite numerous phone calls and emails.
   Essentially, for this to work and satisfy Customs on my end, Keith would have to fork out money, and I would have to pay him: a situation that didn’t work for either of us.
   Phil, a qualified lawyer, offered to head into another branch of Evans Halshaw and do the transaction exactly as they wanted: head there with ‘chip and PIN’, only for the company to change its tune again: it would not sell to me, or any representative of mine.

The refund from Evans Halshaw never materialized, and I found myself £182 out of pocket

   This farce went on for a month and involved a great deal of calls from me into the small hours of the morning.
   The matter eventually went to the group’s lawyer, David Bell, and between him and me, it was sorted in 10 minutes.
   Evans Halshaw did indeed have a policy not to sell to a foreigner, never mind that he was also a Briton. What their first staffer should never have done was take my deposit in the first place.
   Despite knowing it was me who paid the deposit, the Kettering dealer began believing it was Keith who was the buyer.
   When Mr Bell knew all the facts, there was a moment when the penny dropped for us both: he had been told that Keith was the buyer all along, and advised accordingly. Once I knew where the mix-up was, everything made sense.
   It wasn’t helped by belligerent staff who refused to answer questions directly.
   However, on knowing of their error, Evans Halshaw refunded my deposit (albeit minus the credit card fees I had paid) and offered to refund the AA check, in exchange for the report. I willingly gave them the report, but the second refund never materialized. Neither the dealer principal at Kettering nor Mr Bell responded, despite reminders, and I found myself £182 out of pocket, along with goodness knows how much in long-distance phone charges. I still wonder how this is one of the country’s largest dealer groups, with this blatant disregard for the customer.
   Two weeks later, the perfect Mégane popped up. It was all a blessing in disguise. It was the colour (Cayenne orange) of the car I had on my computer wallpaper years before. The mileage was very low. And another friend, Andrew, was willing to pop by and look at it, sold by a very easy-going seller, Andy Mudge of Thames Fleet Purchasing. In fact, he proved so amenable I referred others to him, and he was more than happy, as with many other dealers I had spoke to in the UK since the Evans Halshaw affair, to sell to a British national based abroad.
   The car passed the Dekra check with next to no issues, and Andy was willing to cap the freight charges of the car from his Maidenhead property to the port for £100. (It’s advisable to have the car transported, rather than driven, to the port, as I won’t have paid for the tax as the new keeper.)
   The car was non-VAT qualifying, making life easier for both parties. I paid Andy the amount by wire transfer, added a pony on top to cover the courier of documents (V5 and handbooks) and the spare key.
   The one feeling I hadn’t expected was to see thousands of pounds leave my account and have nothing to show for it. The car took just under two months before I witnessed it for the first time, having flown up to Auckland to collect it (another NZ$100), with a 600 km journey south back to its new home in Wellington.
   Many months later, I’m thrilled with my purchase. There are, to my knowledge, only two non-RS Mégane III Coupés in New Zealand, both in the same colour. It has an engine for which I can get parts, and there are sufficient commonalities with the Méganes sold here when it comes to brake pads and other items. It had taken a considerable amount of time but it was eventually worth it. After all, if it’s your money, you should get what you want. If you don’t want to drive the standard New Zealand car—and looking around that appears to be a Toyota Auris Automatic—then the UK is a very ready source of cars.

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Welcome to Vivaldi

07.09.2017

Earlier this week, I installed Vivaldi browser, and decided to make it my default after reading CEO Jon von Tetzchner’s blog post about the potentially corrupt practice of suspending his company’s Adwords campaign after he was critical of Google.
   I have resisted browsers made from Chromium because I was never sure how much went back to Google, but seeing von Tetzchner’s honest blog post about Google’s alleged misdeed made me think that Vivaldi would likely look after my interests as a netizen.
   It wasn’t the only reason, mind. Firefox, and before that, Cyberfox (a 64-bit Firefox that had been my default for quite some time) had begun eating memory on my computer. The memory leak would still happen after I got rid of many extensions, and even on safe mode, Firefox took up a lot more space than I expected. Firefox had been having issues with certain ads from some networks for months, too, resulting in script errors.
   It didn’t take much time for Firefox to chew through 6 Gbyte, freezing other programs that I relied on, and crashing Windows altogether. It happened right after I installed a Crucial SSD that I bought from Atech Computers on Cuba Street, but fortunately I didn’t blame it on the new gadget. Logic prevailed and I discovered the culprit, though an upgrade to Universal Media Server didn’t help either: 6.7 is poorer than 6.5, confusing video files for JPEGs and forgetting what had been recently played. (Like Windows 10, which regularly forgets settings, modern software seems to have a memory poorer than its users.)
   A screen shot of the Windows 10 Task Manager shows just how much memory Firefox ate in around 10 minutes, whereas at this point Vivaldi had been on for quite some time.

   It mirrors the experience I once had with Chrome, which handled memory and web pages so poorly that I began calling it the ‘“Aw, snap!” browser’ because of its regular crashes. The same problem that cemented my use of Firefox (and Waterfox and Cyberfox) has now happened to Firefox, forcing me to look for an alternative.
   First indications are that Vivaldi is a well made product, with a built-in screen-shooting feature and notes. There are some things that are harder to get to, such as a menu where I can customize which cookies should be blocked (I like living in a YouTube-comment-less world; I feel my IQ is preserved as a result), but overall I’ve managed to get myself the right extensions to mimic what I used to do on Firefox. I’ve also switched off the Google phishing and malware protection setting, for obvious reasons, blocked a bunch of cookies from dodgy big US tech firms (Google among them), and done the ad opt-outs.
   It might be marginally quicker, though if I was just interested in speed, Blaze beats Vivaldi and Firefox hands-down, and has a smaller memory footprint. However, a browser is not just for pleasure for me; if it were, then maybe this blog post would have been about another browser altogether. I’ve downloaded Blaze for my phone, and I’ll try it out soon.
   I wonder if this is a longer-term change. I remember beginning surfing on Netscape 1, and if I recall correctly, 1·2 had just come out so I actually began browsing in colour. Netscape stayed good till 4·7, and 6 was bloatware and truly awful. I switched to Internet Explorer 5 at this point, before moving to Maxthon (when it had an IE core, but its own interface). Firefox had issues back then with typography, preventing me from switching, but as it matured to v. 3, I went over and wasn’t disappointed. Chrome also had typographic issues for a long time.
   I invested a lot of time troubleshooting Firefox with the devs over the years, so I don’t make this move lightly. But there comes a point when a piece of software becomes impractical to keep. Firefox hadn’t changed much on the surface yet when it forces two hard resets a day, you have to make a hard call.
   If it weren’t for von Tetzchner’s blog post, I mightn’t have made the decision to use his company’s browser quite so readily. But it is a good product, even at v. 1·11. Vivaldi has obviously invested into making a decent browser from day one, and it’s not just for technologists and power users, which some seem to think. The fact it works better than Firefox should automatically make it appealing to the bulk of users, and if its CEO isn’t afraid to call a spade a spade when it comes to Google, the general public should be impressed.
   But, as we’ve seen, an honourable stand doesn’t always mean success: Duck Duck Go hasn’t overtaken an increasingly suspect Google, and people still flock to Facebook for social networking despite that platform’s privacy gaffes and unanswered questions about its forced downloads. I only hope that Vivaldi stays the course because the public deserves a product that hasn’t come from a morally questionable source.

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After years, the tech press catches on about Facebook’s inflated user numbers

07.09.2017

In 2014, I began warning that Facebook’s user numbers were false, and I also began saying that at some point, the site would boast more people than there were online users on Earth. (In fact, I said this very thing again earlier this week, ironically on a friend’s Facebook, above.)
   I couldn’t see how the site could cite more than one thousand million users, given that by that point, the majority of the “users” I saw on the site joining my groups were bots. I made the warning again last year.
   Now that Facebook has done something about the bots, or at least put mechanisms in place where we can identify them more readily, I’ve been seeing falls in user numbers in groups.
   Finally, in 2017, the tech press catches on, even though if in 2014 you could find over 250 bots a night, you should have been suspicious of any user numbers Facebook was claiming.
   Marketwatch notes:

   Recently, Pivotal Research Group analyst Brian Wieser was intrigued by a trade publication study in Australia that said Facebook FB, +0.80% was claiming to reach 1.7 million more 16- to 39-year olds than actually existed in the country, according to Australian census data.
   In reproducing the study for the U.S., Wieser said Facebook’s Ads Manager claims it can potentially reach 41 million 18- to 24-year-olds, 60 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds. The problem arises when Wieser pulls up U.S. Census data from a year ago, showing 31 million 18- to 24-year-olds, 45 million 25- to 34-year-olds, and 61 million 35- to 49-year-olds.

   Facebook’s response:

In a statement, a Facebook spokeswoman said that its estimates “are based on a number of factors, including Facebook user behaviors, user demographics, location data from devices, and other factors.”
   “They are not designed to match population or census estimates,” Facebook said.

What?
   That’s right, Facebook’s numbers are not designed to match population estimates.
   Then what on earth are they designed to match?
   This is the tip of the iceberg, because the fact the site is so overrun with bots that Facebook does nothing about could be connected to why thousands are being falsely accused of malware, and why the site regularly loses basic functions for certain users (e.g. being able to like or comment). If bots are taking up all these resources, and there must be plenty given that the user numbers are so far from reality, then where does that leave legitimate users?
   I say these problems have been going on for years, but good on Mr Wieser for blowing the lid on the made-up figures, and to Wallace Witkowski of Marketwatch for covering it finally.

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Google collects more enemies—we haven’t been critical enough of it

05.09.2017

My complaints about Google over the years—and the battles I’ve had with them between 2009 and 2014—are a matter of record on this blog. It appears that Google has been making enemies who are much more important than me, and in this blog post I don’t mean the European Union, who found that the big G had been abusing its monopoly powers by giving its own properties priority placement in its own search results. (The EU, incidentally, had the balls to fine Google €2,420 million, or 2·5 per cent of Google’s revenues, unlike various US states’ attorneys-general a few years ago, who hit them with a $17 million bill, or four hours’ income for Google.)
   It’s Jon von Tetzchner, the co-founder and CEO of Vivaldi, who blogged on Monday how Google hasn’t been able to ‘resist the misuse of power.’
   Von Tetzchner was formerly at Opera, so he has had a lot of time in the tech world. Opera has been around longer than Google, and it was the first browser to incorporate Google search.
   As you’ve read over the years, I’ve reported on Google’s privacy breaches, its false accusations of malware on our sites, its favouring big sites over little ones in News, and (second-hand) the hacking of Iphones to gather user data. Google tax-dodging, meanwhile, has been reported elsewhere.
   It appears Google suspended Vivaldi’s Adwords campaigns without warning, and the timing is very suspicious.
   Right after von Tetzchner’s thoughts on Google’s data-gathering were published in Wired, all of Vivaldi’s Google Adwords campaigns were suspended, and Google’s explanations were vague, unreasonable and contradictory.
   Recently there were also revelations that Google had pressured a think-tank to fire someone critical of the company, according to The New York Times. Barry Lynn, ousted from the New America Foundation for praising the EU’s fine, accused the Foundation for placing Google’s money (it donates millions) ahead of its own integrity. Google denies the charge. He’s since set up Citizens Against Monopoly.
   It’s taken over half a decade for certain quarters to wake up to some of the things I’ve been warning people about. Not that long ago, the press was still praising Google Plus as a Facebook-killer, something I noted from the beginning would be a bad idea. It seems the EU’s courage in fining Google has been the turning point in forcing some to open their eyes. Until then, people were all too willing to drink the Google Kool-Aid.
   And we should be aware of what powerful companies like Google are doing.
   Two decades ago, my colleague Wally Olins wrote Trading Identities: Why Countries and Companies Are Taking on Each Other’s Roles. There, he noted that corporations were adopting behaviours of nations and vice versa. Companies needed to get more involved in social responsibility as they became more powerful. We are in an era where there are powerful companies that exert massive influences over our lives, yet they are so dominant that they don’t really care whether they are seen as a caring player or not. Google clearly doesn’t in its pettiness over allegedly targeting Vivaldi, and Facebook doesn’t as it gathers data and falsely accuses its own users of having malware on their machines.
   On September 1, my colleague Euan Semple wrote, ‘As tools and services provided by companies such as Facebook, Google, Apple and Amazon become key parts of the infrastructure of our lives they, and their respective Chief Executives, exert increasing influence on society.
   ‘How we see ourselves individually and collectively is shaped by their products. Our ability to do things is in our hands but their control. How we educate ourselves and understand the world is steered by them. How we stay healthy, get from one place to another, and even feed and clothe ourselves is each day more dependent on them.
   ‘We used to rely on our governments to ensure the provision of these critical aspects of our lives. Our governments are out of their depth and floundering.
   ‘Are we transitioning from the nation state to some other way of maintaining and supporting our societies? How do we feel about this? Is it inevitable? Could we stop it even if we wanted?’
   The last paragraph takes us beyond the scope of this blog post, but we should be as critical of these companies as we are of our (and others’) governments, and, the European Commission excepting, I don’t think we’re taking their actions quite seriously enough.

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Posted in branding, business, culture, internet, marketing, media, social responsibility, technology, USA | 1 Comment »


How I answered Facebook Business’s survey

29.08.2017

Facebook sent me a survey as one of our businesses has bought advertising with them. I’ve detailed my responses below, with a few notes. I’ve included Instagram in this, since their own advertising platform allows us to reach that.

What is the most important thing that Facebook can do to improve your advertising experience?
Some years ago, Facebook intentionally wrecked the sharing, so post sharing dropped 90 per cent. We all know why: the profit motive. Allowing a slight return to the higher levels would be useful because we know those shares were genuine. I’d be happy to supplement those with a buy; right now I dislike having to fork out so much. You made plenty off us, it’s time to give regular customers a bit of a break.

What do you most value about advertising on Facebook relative to advertising with other digital platforms?
Nothing much, actually. You claim to have all these stats on people but I know from my own ad preferences that you are wrong on a lot of things (probably 40 per cent) about me. Even though I have opted out, you continue to collect preferences. How do I know I am advertising to people who want it? Also, I cannot change my location on Instagram (apparently you guys don’t know where New York is) through any platform, so all the ads there are irrelevant to me. I see complete disadvantages about your platforms. We only buy with you in the hope that some of the advertising is targeted but we know full well that we’ll be annoying part of the group you reach.

   I tried feeding in New York only after Auckland (where I had travelled to earlier this month) wasn’t recognized by the app and I kept getting Wellington ads. It’s probably not that big a surprise since some years ago, Facebook had no idea where Paris (I specifically mean the French one, as I’m sure most of you know) was. And Google didn’t know where the White House was last decade, so American companies not knowing the location of American cities and landmarks shouldn’t be a surprise, either. Remember, Facebook once thought all of its hundreds of millions of users lived on the US west coast in 2011 and the site would stop working for people outside their own time zone on the 1st of each month. They really are quite insular, and it’s a surprise they even cared about getting the opinion of a customer in New Zealand, since I doubt they know where we are.

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Autocade hits 11,000,000 page views—a million in four months

25.06.2017


The Porsche 901 was the 3,500th model entry into Autocade earlier this month.

After lamenting in February that it had taken over six months for Autocade to get from 9,000,000 to 10,000,000 page views (prior to that it was every five months), I was happy to note that the next million took four months, which is a new record for the website.

March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)

   Just yesterday I spotted another fiction on Wikipedia—that the original Hyundai Sonata, which we know was not sold outside Korea, is claimed to have been sold in Canada and New Zealand. (The Stellar-based one was not; the first Sonata sold for export was the Y2.)
   As long as unreferenced fictions like this keep appearing on Wikipedia—I don’t have to repeat earlier ones I noted, such as the ongoing, and annoying, falsehood of the ‘Ford CE14 platform’ page—there’s a place for Autocade. In fact, the additional growth suggests to me that the site is being used more regularly by netizens, and I hope that the work we’ve put in has been useful and entertaining.
   Our 3,500th entry, made on June 3, 2017, was for the Porsche 901 (unlike many other times, I had purposely chosen it).
   We’re not completely error-free, but we try to reference everything with offline sources, and, where appropriate, online (non-Wikipedia) ones. Thank you for your visits and for putting your trust in us.

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Posted in business, cars, internet, media, publishing | No Comments »


Facebook lets me have full access on someone’s public page—but I’m not an admin

02.06.2017

I have long maintained that Facebook’s databases are dying (hence their need to force people to download malware) and tonight’s discovery is a case of ‘What more proof do you need?’
   Tonight, I can edit a verified (blue-ticked) Facebook page with a fan base in the high five figures that is not mine. I can view all the messages, remove admins, receive notifications, and comment and like as that page. The one thing I cannot do is notify the real owner of that page via Facebook messaging.
   This is not unlike in 2013, when someone found themselves a fan of my public page—but they never liked it. Fortunately for me, they believed us when we said we knew nothing of it.
   And fortunately for this person, I am (a) not dodgy and (b) I know her in real life, though I have not spoken to her in over three years. She hasn’t made me an admin. I’ve looked on the list of pages I really administer and hers isn’t there. I’ve gone into her page’s settings and the page roles, and I’m not listed as an admin. Yet I can do everything an admin can. There’s a box right there for me to add other people as admins to her page. I could kick her off.
   I tried contacting this person’s private profile via Facebook messaging as myself. Impossible. I can’t attach screen shots to show her what I discovered, and clicking ‘Send’ does nothing. I will, of course, email her.
   How did I find out? Someone shared an article from the Lucire Facebook page. I clicked through to see if the sharer had written anything. I wanted to ‘like’ the share as Lucire rather than myself, and discovered that I could only be me and this other person. In fact, I could do nothing in the name of the pages I actually run. The sharer does not have either me or this person as Facebook friends.


The first clue. How come I can comment as this person?


I can only comment as myself as this one other page that I have no current connection to.



Sure enough, I have full access to the site settings and messages.


I’m not an admin, though I seem to have all the admin privileges.



Full access to mess around with her posts, and further proof I can comment as her.

   This blog post is a warning to anyone with a Facebook page. Just know that at any time, access to your page can be granted to someone else.
   If pages are no longer secure, then I have to ask: what is the point of Facebook?
   This isn’t good news for us at all because one of the businesses I am involved in relies on Facebook.
   But it’s certainly a risky platform to be on, and I am willing to bet this bug will become more widespread.

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Posted in business, internet, technology, USA | 2 Comments »


The Luddite side of me

14.05.2017

This might make me sound like an old fogey, but doing things the electronic way is only good if that way happens to be more efficient. Not so the AA, which I see has switched to notifying me about my membership renewal via email.
   Here’s what I told them tonight after spending 20 minutes doing it this newfangled way.

Hello there:

I see the AA has sent me an email reminder to renew my membership. Please can you switch back to sending these by post? The electronic experience was terrible.
   1. I never saw the email. It was only checking through the spam folder that I saw it had arrived on the 10th. That was only by chance.
   2. While renewing was simple, the renewal notice that comes electronically does not become a tax invoice when paid—unlike the posted notice.
   3. To get the invoice, I had to go online into the MyAA system.
   4. To get into the MyAA system, I had to sign up again, because my username had expired.
   5. I signed up again but couldn’t have my username because it was taken. No kidding: it was taken by me. Frustrating.
   6. The site isn’t that easy to navigate, sorry. Took ages to find the invoice (‘receipt’). To my surprise, all my old receipts are there, too—so what’s all this about my account having expired? Come to think of it, if it had expired, you’d never have been able to send me any emails over the last few years.
   7. I have to do my own printing, which I’m betting is less eco-friendly than offset printing.
   The old way: the notice would arrive, I would send back a cheque or renew online, bingo.
   If I wasn’t looking through the hundreds of emails in my spam folder—something I do not do regularly—I would never have seen your notice and I would have failed to renew my membership.
   There’s a lot of merit to the old ways, and if it’s not a burden, please continue sending the notices to me via the post—that way [they]’ll arrive.

Kind regards,

Jack

   The expired account BS is something I really tire of. Nvidia did that to me not too long ago, forcing me to sign up again and then saying my own username was taken—despite also saying that I needed to update my drivers. Therefore, (6) above is a very pertinent point, and applies to both organizations. There’s a remarkable lack of logic in claiming an account has expired when you are using the very data from that account to reach that person.
   I find it baffling that companies will lose user data—the Telegraph newspaper springs to mind, as I had signed up there in the 1990s—which makes you wonder just how secure they are.
   At least in the US, the NSA kindly keeps a copy for you …
   It’s not unlike banks telling us that cheques take five to seven days to clear. In 1976, this process was overnight. But if you work for a bank, maybe your computers do work seven times more slowly than the advanced machines Databank had 40 years ago … Sorry, bankers, pull the other one. Some of us actually have functioning memories.

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Posted in business, internet, New Zealand, technology | No Comments »