I never planned to spend quite this much on computers in the first two months of the year. The laptop was in dire need of an upgrade, so I had budgeted for it. After getting it, I was impressed, but thought that the desktop PC, which dates from 2012 and upgraded with a Crucial 525 Gbyte SSD just over two years ago, was holding its own. The processor might have been slow, but then, Iâm a middle-aged man with reflexes slower than that of a 20-year-old, so I hardly noticed. I thought, best-case scenario, Iâd look at an upgrade at the end of 2019.
Last Wednesday, the PC wouldnât start properly. I was incredibly lucky as I had backed up all pertinent directories the night before, and only lost a bunch of frequently used scans (which can be re-created) and some text files where I wrote down some drafts. In the grand scheme, this was the least amount of data I had ever lost, and Iâm very old-school: I still download emails with a client and burn mailbox archives on to DVD.
The original diagnosis was a faulty SSD, where the operating system lived. The computer kept booting on to the secondary hard drive, which I used prior to the SSD. The hard drive was cloned in 2016 and became a storage drive, but I never deleted the old OS from it. The plan: get a new SSD and clone it again.
I took the computer to Atech, where I was a regular visitor anyway. I had even discussed the possibility of buying a PC from them. The boss, Kidd Liang, began cloning the hard drive on to a fresh Samsung SSD, which he believed would be more reliable than the Crucial. But after attempting the process twice, he said there were too many bad sectors on the hard drive for the cloning to be successful. Based on the noise, he deduced something else would bite the dust: either the power supply or the graphicsâ card. Nevertheless, he plugged the SSD into the PCâand it was at this point the power supply failed.
Iâve seen multiple faults like this beforeâI had one machine in the 2000s die with a motherboard failure, then a CPU one, within 24 hours. Kidd said I was incredibly lucky as someone who had done a major back-up, because I then faced the very real prospect of needing a new desktop PC. I was able to continue working on Wednesday night thanks to my laptop, and when it was plugged in to my big monitor, I finally noticed the speed difference of a modern machine versus my old one. And I liked it.
Therefore, it was with some excitement I collected my desktop PC from Atech on Saturday morning. I didnât want to go overboard but at the same time needed to do some future-proofing. Kidd calls it the âvintage gaming seriesâ, as he reused my old Cooler Master case and DVD-ROM drive, along with the top fan, but everything else was replaced. It’s like one of those Singer Porsches: old on the outside, new on the inside. My existing Windows licence worked on the new machine. Inside was the Samsung along with a new 2 Tbyte hard drive; the 1 Tbyte I had was also installed, even if it has bad sectors. Itâll be the back-up of the back-up.
Going with a six-core Ryzen 5 2600 isnât as impressive as the laptopâs i7-8750H, but once the programs are running I donât notice much difference (middle age again). Thereâs an Aorus X470 motherboard, 16 Gbyte of RAM, and instead of going with Geforce, I decided to see how a Sapphire Nitro Plus Radeon RX 580 with 8 Gbyte on the video would be like.
While everything is more stable and faster, I donât get a sense of a major leap, probably because of the 2016 SSD upgrade. Nevertheless, itâs given me a fresh start for 2019, with some old software (e.g. Gammadyne Mailer) not having made it on to the new machine. More time-consuming was getting the fonts right: Windows 10 now selects a user directory for some of your fonts and these do not appear in the registry (the trick is to change the permissions of the fontsâ folder, and make sure the fonts are installed for all users). And, once again, the reliability index has gone from 10 to 1 because Windows seems to be allergic to either software or usage. Thereâs still the odd program that needs to be installed, but as the weekend draws to a close, weâre almost there. The coming weekâs going to be a busy one and itâs nice facing it with new tech.
I have to give Atech public praise, too. When I bought this computerâs predecessor at PB, you could still do a deal with the local manager, and you had the sense you werenât just a number. Drew and Mark really looked after me. PB has deservedly grown because of its keen pricing and marketing, but as it has done so, you now get the feeling that itâs no longer the friendly, small retailer that it once was, with all of the promo coordinated in Auckland. Kidd at Atech on Cuba Street brings me back to that one-on-one feel: you could talk to the boss and do a deal. Matt, who usually served me at Atech since the Wakefield Street days, did the same. You arenât just a number here, and it was a pleasure to be able to chat through my exact requirements and have a rig built to my specifications and (meagre, post-laptop-buying) budget.
On this Pope Gregory Arbitrary Calendar Start Day, I wrote to a contact of mine at Renault New Zealand.
In mid-2018, I joked that, since Renault had no dealers in Wellington (never mind what’s listed on their websiteâthe only people who can see a dealer there are psychic mediums), I could sell them out of my house.
Today, I may well have gone some way toward doing that, as someone I know would like a test drive of a first-gen Captur after I put it into her consideration set. After all, I put my money where my mouth is with Renault, so when I recommend one, I do so with some authority.
In the same note, I detailed some observations about Renault New Zealand’s marketing. I have since forwarded it to their top man in the country.
I concluded all that with, ‘And I reckon Hiroto Saikawa is dodgy and he was trying to cover up his own incompetence by framing his old boss and mentor. But that’s another story.’
Even if I sold one car, I might become the city’s top Renault seller. ‘If you find a better car, buy it.’
Avira informs me that Ccleaner 5.51 is infected with a virus, called TR/Swrort.ofrgv.
I havenât come across anything online about this threat, except for reports in 2017 when Ccleaner was distributed with malware, eventually found to be the work of hackers who compromised the servers of the company behind Ccleaner. The Hacker News said that hackers got in there five months before replacing the legitimate Ccleaner with their own.
Iâve no idea where the blame should go this time, or even if my own computer has been compromised somewhere, but I’ve now downgraded to v. 5.50 and there have been no further alerts.
Anyone else had trouble with their Ccleaners?
Megan McArdleâs excellent opâed in The Washington Post, âA farewell to free journalismâ, has been bookmarked on my phone for months. Itâs a very good summary of where things are for digital media, and how the advent of Google and Facebook along with the democratization of the internet have reduced online advertising income to a pittance. Thereâs native advertising, of course, which Lucire and Lucire Men indulged in for a few years in the 2010s, and I remain a fan of it in terms of what it paid, but McArdleâs piece is a stark reminder of the real world: there ainât enough of it to keep every newsroom funded.
Iâll also say that I have been very tempted over the last year or two to start locking away some of Lucireâs 21 years of content behind a paywall, but part of me has a romantic notion (and you can see it in McArdleâs own writing) that information deserves to be free.
Everyone should get a slice of the pie if they are putting up free content along with slots for Doubleclick ads, for instance, and those advertising networks operate on merit: get enough qualified visitors (and they do know who they are, since very few people opt out; in Facebookâs case opting out actually does nothing and they continue to track your preferences) and theyâll feed the ads through accordingly, whether you own a ârealâ publication or not.
It wasnât that long ago, however, when more premium ad networks worked with premium media, leaving Googleâs Adsense to operate among amateurs. It felt like a two-tier ad market. Those days are long gone, since plenty of people were quite happy to pay the cheap rates for the latter.
Itâs why my loyal Desktop readers who took in my typography column every month between 1996 and 2010 do not see me there any more: we columnists were let go when the business model changed.
All of this can exacerbate an already tricky situation, as the worse funded independent media get, the less likely we can afford to offer decent journalism, biasing the playing field in favour of corporate media that have deeper pockets. Google, as we have seen, no longer ranks media on merit, either: since they and Facebook control half of all online advertising revenue, and over 60 per cent in the US, itâs not in their interests to send readers to the most meritorious. Itâs in their interests to send readers to the media with the deeper pockets and scalable servers that can handle large amounts of traffic with a lot of Google ads, so they make more money.
Itâs yet another reason to look at alternatives to Google if you wish to seek out decent independent media and support non-corporate voices. However, even my favoured search engine, Duck Duck Go, doesnât have a specific news service, though itâs still a start.
In our case, if we didnât have a print edition as well as a web one, then online-only mightnât be worthwhile sans paywall.
Tonight I was interested to see The Guardian Weekly in magazine format, a switch that happened on October 10.
Itâs a move that I predicted over a decade ago, when I said that magazines should occupy a âsoft-cover coffee-table bookâ niche (which is what the local edition of Lucire aims to do) and traditional newspapers could take the area occupied by the likes of Time and Newsweek.
With the improvement in printing presses and the price of lightweight gloss paper it seemed a logical move. Add to changing reader habitsâthe same ones that drove the death of the broadsheet format in the UKâand the evolution of editorial and graphic design, I couldnât see it heading any other way. Consequently, I think The Guardian will do rather well.
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive and meaningful that resonates with all audiences.
Meanwhile, hereâs one done by my Alma Mater amongst false claims, poor analyses, and considerable opposition, with the resulting logo appearing a mere week after the powers-that-be voted to ignore the feedback. In branding circles, any professional will tell you that there’s no way a logo can appear that quicklyâunless, of course, Victoria University of Wellington had no inclination to listen to any of its audiences during its “feedback” process. But then, maybe this was done in a hurry:
The result is flawed and lacks quality. Without even getting into the symbol or the typography, the hurried nature of this design is evident with the margin: the text is neither optically nor mathematically aligned, and accurately reflects the lack of consideration that this rebrand has followed. The one symbol I like, the ceremonial crest, does away with the type, and judging from the above, it’s just as well.
I like change, and my businesses have thrived on it. But this left much to be desired from the moment we got wind of it. It supplants a name sourced from Queen Victoria with the name of an even older, white, male historical figure, creates confusion with at least three universities that share its initials if it is to be abbreviated UoW (Woollongong, Wah, Winchester; meanwhile the University of Washington is UW), and offers little by way of differentiation.
Yes, there are other Victoria Universities out there. To me thatâs a case of sticking with the name and marketing it more cleverly to be the dominant oneâand forcing others to retrench. Where did the Kiwi desire to be number one go? Actually, how bad was the confusion, as, on the evidence, Iâm unconvinced.
If itâs about attracting foreign students, then alumnus Callum Osborneâs suggestion of Victoria University of New Zealand is one example to trade on the nation brand, which rates highly.
There were many ways this could have gone, and at each turn amateurism and defeatism appeared, at least to my eyes, to be the themes. #UnWell
A letter I penned today to Prof Grant Guilford, Vice-Chancellor of Victoria University of Wellington. I support the official adoption of a Māori name (I thought it had one?) but removing Victoria is daft, for numerous reasons, not least the University’s flawed research, dealt with elsewhere.
Wellington, August 8, 2018
Prof Grant Guilford
Vice-Chancellor Victoria University of Wellington
PO Box 600
Wellington 6011
New Zealand
Dear Prof Guilford:
Re. Name change for Victoria University of Wellington
There have been many arguments against why Victoria University of Wellington should change its name. Count me in as endorsing the views of Mr Geoff McLay, whose feedback the University has already received.
To his comments, I would like to add several more.
First, since I graduated from Vic for the fourth time in 2000, brandingâa subject I have an above-average knowledge of, being the co-chair of the Swedish think tank Medinge Group and with books and academic articles to my nameâhas become a more bottom-up affair. In lay terms, all successful brands need their communityâs support to thrive. Not engaging that community properly, and putting forth unconvincing arguments for change when asked, fails âBranding 101â by todayâs standards. I donât believe those of us favouring the status quo are a minority. Weâre simply the ones who have engaged with the University.
As an alumnus, I have a great deal of pride in âVicâ, so much so that I have returned to support many of its programmes, namely Alumni as Mentors and the BA Internships. The Universityâs view of market-place confusion is, to my mind, a defeatist position, one which says, âOh, thereâs confusion, so letâs cede our position to the others who lay claim to âVictoriaâ.â Thatâs not the attitude that I have toward our fine university.
The alternative is to stand firm and build the brand on a global scale, something that is more than possible if the University were to adopt some lessons from international marketing and branding.
I have done it numerous times professionally, and for New Zealand companies with strictly limited budgets, and the University has an enviable and proud network of alumni who, I suspect, are willing to help.
Vic has told us for years it is âworld-classâ, and I expect it to stand by those claimsâincluding confidence in its own name, not unlike the great universities in the US and UK. A lot of it is in the way the brand is positioned. Confidence goes a long way, including confidence in saying, âThis is the real Victoria.â
Kiwis are adept at being more authentic, something which a strong branding campaign would highlight.
As alumnus, and fellow St Markâs old boy, Callum Osborne notes, if there is to be a geographic qualifier, New Zealand has far more brand equity than Wellington, so if a change is to occur, then âVictoria University of New Zealandâ is an appropriate way forward.
âUniversity of Wellingtonâ says little, and there are Wellingtons elsewhere, too.
This isnât about apeing others, but being so distinct in the way the University communicates, symbolizes and differentiates itself to all of its audiences. To be fair, I have only seen pockets of that since graduating, yet I believe it is possible, and it can be unlocked.
Some time during May, Autocade exceeded 13 million page views. I canât tell you the exact day, since it wasnât a milestone that weâre socialized into noticing: I just happened across it one evening last week. Itâs currently on 3,665 model entries, the latest being the Porsche 944. Admittedly, we haven’t added the premium brands as quickly as some mainstream ones.
Since Iâve kept a log of this since the siteâs inception (for reasons unknown to me now!), hereâs how the traffic has progressed:
March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)
January 2018: 12,000,000 (seven months for twelfth million)
May 2018: 13,000,000 (four months for thirteenth million)
In other words, it has had more visitors in the last four months than in the same period prior to that. If the June 2017âJanuary 2018 period was anomalous, then we could say that Autocade is getting progressively more traffic.
Everybody wants PS2. Still from The Professionals episode ‘Servant of Two Masters’.
I read this article in The Guardian, thinking: surely, after Microsoft rolled out some terrible updates, it wouldnât be so stupid as to do one that bricks customersâ computers again? Especially after the bug was reported a month ago.
The April update worked reasonably well, though I lost my wallpaper. But everything else was there, and I was using Vivaldi, which is a Chromium-based browser.
Then I rebooted.
That was it: my computer was bricked. The first boot, a very tiny rotating circle eventually appeared, but I couldnât do anything except move the circle with my mouse. Subsequent reboots just resulted in a black screenâsomething, I must say, I had already encountered with an earlier Windows update that saw my having to take the PC back to the shop.
I rebooted the computer three times to force it into recovery mode, but then there was another problem: neither mouse nor keyboard worked. It was as though USB was dead.
Out of sheer luck I had a PS/2 keyboard that was unused, and after more forced reboots, I was able to use the old keyboard to look at various recovery options. Remember: no input device on USB works, and this was a bug that had surfaced with the last update in February.
Forget system restore: the April update is a fresh OS, so there are no restore points.
I had no choice but to roll back to the previous version I had installed.
And here I am, back again, an hour wasted. It would probably be longer if I didnât have an SSD.
Microsoft, get your QC sorted, because this current model youâve employed over the last few years simply does not work. I have spent more hours on these updates than with any OS you have ever rolled out, and that includes XP Service Pack 3 on a comparatively ancient system.
And if you get stuck like I do, and like all those in The Guardianâs article did, I hope you still have a way of plugging in a PS/2 device and have an old-school keyboard lying around.
