Archive for the ‘marketing’ category


Business as usual at Wikipedia

27.12.2019

I know Wikipedia is full of fiction, so what’s one more?

   I know, you’re thinking: why don’t you stop moaning and go and fix it if it’s such a big deal?
   First up, for once I actually did try, as I thought the deletion of a sentence would be easy enough. But the site (or maybe my own settings) blocks me from editing, so that’s that.
   Secondly, it reinforces this blog post.
   This one sentence was presumably written by a New Zealander, and one who knows very little, though they have more editing privileges than me.
   Like the 12-year-old ‘Ford CE14 platform’ piece that only got corrected after I posted on Drivetribe, I have to ask: what possesses someone to invent fiction and to be so sure of themselves that they can commit it to an encyclopædia? (Incidentally, subsequent Wikipedians have reintroduced all the errors back on to the Ford page since editor Nick’s 2017 effort to correct it—you simply cannot cure Wikipedia of stupid.)
   I know we aren’t being set very good examples by American politicians (on both sides) and by British ones these days, but surely individual citizens have some sort of integrity when they go online to tell us how great they are?
   For the record, the Familia nameplate was never used here in the last generation for a new car—you only see it on Japanese imports. Secondly, the three-door BH shape was only ever sold here as a Ford Laser, never a Mazda—Familia, 323 or otherwise.
   “Post-truth” is nothing new: it’s been the way of Wikipedia for well over a decade. It was all foreshadowed online.
   It still begs the question why I don’t see such callous edits on the German or Japanese editions of that website.

Tags: , , , , , , , , , , ,
Posted in cars, culture, internet, marketing, New Zealand | No Comments »


That’s not Blofeld, it’s Brofeld

17.12.2019

I really had hoped that for the next Bond, we wouldn’t see ‘Brofeld’.
   I’ve never had a problem with M being a woman or Q being a nerd, but ignoring Fleming’s entire background for Ernst Stavro Blofeld in the Daniel Craig movies, and supplanting him into the Franz Oberhauser family as a foster brother to Bond, felt a step too far—a step, incidentally, that we have Sam Mendes to credit. We have yet another Bond villain, as penned by screenwriters Purvis and Wade, with Daddy issues, the same plot device used in The World Is Not Enough and Die Another Day in the Brosnan era.
   Looks like the third Austin Powers movie contributed something back to the cinematic Bond-lore, when we learn Dr Evil was really Dougie Powers. The ret-conning of the first three Craig Bonds in Spectre felt forced. And professional reviewers have said plenty.
   No Time to Die looks decent enough from the trailer, but once again we’re exploring back stories. While this may be how blockbusters do it in the 2010s and the start of the 2020s, I just really don’t care about Brofeld and the silly world we find ourselves in now. The sooner they can get away from this tangent, the better, and as much as I liked Daniel Craig as Bond, I’m looking forward to the start of the new actor’s tenure some time early next decade. I’ve no idea what the world would expect in cinematic tastes come 2023 or so, but let’s hope all the pieces fall together once more for a satisfying Bond entry, well away from Mendes.

Trivium that no one cares about: No Time to Die is the first James Bond movie to be released in a year ending in 0.

Tags: , , , , , , , , ,
Posted in culture, interests, marketing, UK, USA | No Comments »


Big Tech and advertising: the con is being revealed

13.11.2019

People are waking up to the fact that online advertising isn’t what it’s cracked up to be.
   Last month, Bob Hoffman’s excellent The Ad Contrarian newsletter noted, ‘I believe the marketing industry has pissed away hundreds of billions of dollars on digital fairy tales and ad fraud over the past 10 years (in fact, I’m writing a book about it.) If I am right, and if the article in question is correct, we are in the midst of a business delusion unmatched in all of history.’ He linked to an article by Jesse Frederik and Mauritz Martin (also sent to me by another colleague), entitled ‘The new dot com bubble is here: it’s called online advertising’ in The Correspondent. In it, they cast doubt over the effectiveness of online ads, hidden behind buzzwords and the selection effect. If I understand the latter correctly, it means that people who are already predisposed to your offering are more likely to click on your ads, so the ads aren’t actually netting you new audiences.
   Here’s the example Frederik and Martin give:

Picture this. Luigi’s Pizzeria hires three teenagers to hand out coupons to passersby. After a few weeks of flyering, one of the three turns out to be a marketing genius. Customers keep showing up with coupons distributed by this particular kid. The other two can’t make any sense of it: how does he do it? When they ask him, he explains: “I stand in the waiting area of the pizzeria.”

   The summary is that despite these companies claiming there’s a correlation between advertising with them and some result, the truth is that no one actually knows.
   And the con is being perpetuated by the biggest names in the business.
   As Hoffman noted at the end of October:

A few decades ago the advertising industry decided they couldn’t trust the numbers they were being given by media. The result was the rise of third-party research, ratings, and auditing organizations.
   But there are still a few companies that refuse to allow independent, third-party auditing of their numbers.

   No surprises there. I’ve already talked about Facebook’s audience estimates having no relationship with the actual population, so we know they’re bogus.
   And, I imagine, they partly get away with it because of their scale. One result of the American economic orthodoxy these days is that monopolies are welcome—it’s the neoliberal school of thinking. Now, I went through law school being taught the Commerce Act 1986 and the Trade Practices Act 1974 over in Australia, and some US antitrust legislation. I was given all the economic arguments on why monopolies are bad, including the starvation of innovation in their sector.
   Roger McNamee put me right there in Zucked, essentially informing me that what I learned isn’t current practice in the US. And that is worrisome at the least.
   It does mean, in places like Europe which haven’t bought into this model, and who still have balls (as well as evidence), they’re happy to go after Google over their monopoly. And since our anti-monopoly legislation is still intact, and one hopes that we don’t suddenly change tack (since I know the Commerce Act is under review), we should fight those monopoly effects that Big Tech has in our country.
   What happens to monopolies? Well, if past behaviour is any indication, they can get broken up. Sen. Elizabeth Warren is simply recounting American history when she suggests that that’s what Facebook, Google and Amazon should endure. There was a time when Republicans and Democrats would have been united on this prospect, given the trusts that gave rise to their Sherman Act in 1890, protecting the public from market failures like these. Even a generation ago, they’d never have allowed companies to get this influential.
   Also a generation ago, we wouldn’t swallow the BS an advertising platform gave us without something to back it up. Right now, it seems we don’t have anything—and the industry is beginning to cry foul.


Lorie Shaull/Creative Commons Attribution–Share Alike 2·0

Regardless of your political stripes, Sen. Elizabeth Warren calling for the break-up of Big Tech made sense as recently as a generation ago.

Tags: , , , , , , , , , , , , , , , , ,
Posted in business, internet, marketing, New Zealand, technology, USA | 4 Comments »


Google My Business: first-hand reports suggest it’s a terrible idea

23.08.2019

One more Google My Business post for now, since no one has commented on my earlier post.
   As suspected, there are no safeguards for piling:

We had a 20 year old girl post a lengthy negative review on our Google Business Page because we wouldn’t ship her a replacement product for free. As a result, she proceeded to have 16 other people leave 1 star reviews in rapid fire succession on our page. I’m talking within minutes. We have sent cease and desist orders, we have consulted attorneys, we have contacted Google. The fake reviews are still up. The only way we finally got some control over the situation was to mark the page as “Closed”. If you do that it removes the ability to review. The whole situation and fact that one person can damage your brand so easily, and so quickly with no support from Google for days on end is totally ridiculous.

   If things don’t work, you’ll have to file support requests, but I’ve been there with Google, and that’s a hiding to nothing. It was 10 years ago this year when I discovered just how deceitful and dishonest Google is. Here’s one experience with Google My Business in the cache (the original is long gone; emphasis in original):

Google My Business a total joke. Worst customer service experience I’ve had in a long time.
Having issues with Google My Business? You are not alone, not in the slightest. I can tell from all the posts on this forum as well as from personal experience that there is no ‘customer support’, just a bunch of people that answer the phone to tell you that they can’t do anything.
   Our business listing suddenly disappeared and was replaced with the name of one of the employees. So I click on a few help pages and find a support line to which they are supposed to call me. I get the call, it connects, I say hello, then they hang up … What a great start.
   I call again, and finally get somebody I can barely understand who apparently doesn’t know anything about anything, and can’t actually do anything either. I’d kill for a job where I can just tell everyone who calls me that nothing can be done, and then hang up on them. The great part is feedback is only available AFTER the call, so if they hang up on you, you can’t leave any feedback so they can’t get in trouble.
   So I tell this lady my issues, and she says she’ll look into them, then I get hung up on again.
   The next day I get an email with NO SUBJECT, that looks very spammy but lo and behold it’s actually a legit email from Google My Business. The geniuses over there don’t understand what my question is and want me to clarify.
   What do they want me to clarify? They apparently looked at our website, and because one of the employees name is on the website, then the deletion of our listing and replacement with just an employee name and nothing else is justified.
   Get this, in order to fix it, they want me to DELETE our staff page on the website. Make sense to you? Not to me either.
   So I call them again. I get hung up on just after I gave them my email, again. Call back AGAIN and finally talk to another ESL guy who I can at least mostly understand. He goes on to tell me he is also powerless, but if I want I can talk to his supervisor, who ‘can’t do anything either sorry’. Our business listing ‘won’t be on the google’ for ‘several weeks’ because I made the HUGE mistake of trying to correct our suite number to match USPS standard formatting. Oh, and I made the cardinal sin of updating our profile to show that, as a medical clinic, we don’t do deliveries. I’m so sorry Google, I really am. I didn’t know you wanted us to falsely advertise our services and get sued. I’ll never do it again so can you please restore our listing?
   Oh, by the way, I opted to hold for the supervisor and got hung up on again.
   I think we should just give up, Google has made it pretty clear how much of a priority their customers are. For my part I’m pulling the $2k adwords we’re doing every month. Probably a pittance in Google’s eyes but hey, it’s all I can do to protest their pisspoor service.
   Good luck everyone!
   Wow. Just wow.

   I found a lot of similar reviews, and those who promote it in a more positive light appear to be SEO specialists. How convenient.
   I might leave it for now since I’ll never see these My Business boxes, and I just hope that if we do get piled on, they’ll have fixed the bug that prevents us from deleting listings.

Tags: , , ,
Posted in business, internet, marketing, USA | No Comments »


Reflections about Lee Iacocca—unfortunately, not all of it is positive

03.07.2019


The car Lee Iacocca will be remembered for, the 1965 Ford Mustang on the right.

Before I found out about Lee Iacocca’s passing, on the same day I Tweeted about one of the cars he was behind when he was president of Ford: the 1975 US Granada. Basically, Iacocca understood that Americans wanted style. That really was at the core of his thinking. It’s also why the Granada—really a warmed-over, restyled Falcon that had its roots in the late 1950s—was always compared to Mercedes-Benz models. It was a mass-market American pastiche of the German car, with the same size. It had a grille and hood ornament. But it was frightfully slow, underpowered, and heavy, one of the most inefficient cars that Americans could buy.
   It’s the antithesis of the Mustang, which Iacocca arguably spearheaded, though in his autobiography, he noted that so many people claimed to be the father of the Mustang that he didn’t want to be seen with the mother (or words to that effect—the book’s next to my partner who’s already gone to sleep as I write).
   That was a stylish car, too. It was a Falcon-based coupé. But it could be specified with the right power to match its looks, and it was priced and marketed brilliantly. Ford hit a home run, and Iacocca’s reputation as a car industry guru was sealed.
   He was also the man who came up with the idea for the Lincoln Continental Mark III. No, not the 1950s one (which technically wasn’t a Lincoln), the one that came out in the 1960s (Ford didn’t really follow a sequential numbering system—remember it went Mark, Mark II, III, IV, V, III, IV, V, VI, VII, VIII). The idea: stick a Rolls-Royce grille on a Thunderbird. It beat the Cadillac Eldorado, and Iacocca finished the ’60s on a high.
   I felt that history hadn’t been kind to the Mustang II, which also came out under Iacocca’s watch. The fact was it was a sales’ hit, at a time when Detroit was reeling from the 1973 fuel crisis. No V8s initially, which in the 21st century looks like a misstep; in 1974 it would have looked smart. Growing up, we didn’t think the II was as bad as history remembers.
   But the US range was, in some ways, lazy. GM was downsizing but Iacocca noted that people were still buying big cars. To give the impression of downsizing, Ford just renamed the Torino the LTD II. Look, it’s a smaller LTD! Not really: here was yet another car on old tech with another pastiche luxury-car grille.
   When Iacocca was fired from Ford, he went to Chrysler, and pulled off his greatest sales’ job yet: to secure loan guarantees from the Carter administration and turn the company around with a range of modern, front-wheel-drive cars. The K-car, and its derivatives, were a demonstration of great platform-sharing. He noted in his autobiography that Chrysler even worked out a way to shave a tiny amount from the length to fit more Ks on a railroad car. And Iacocca’s penchant for style re-emerged: not long after the original Plymouth Reliant and Dodge Aries, there were fancied up Chrysler LeBarons, and a woody wagon, then a convertible, the first factory US one since the 1976 Cadillac Eldorado. Most importantly, Chrysler got the T-115 minivans on sale before Renault got its Espace out, though after Nissan launched the first MPV, the smaller Prairie. Nevertheless, the minivan was an efficient family vehicle, and changed the face of motoring. Iacocca was right when he believed people want style, because it’s the SUV that has succeeded the MPV and minivan. SUVs are hardly efficient in most circumstances, but here we are in 2019, with minivan sales projected to fall, though Chrysler has managed to stay the market leader in its own country.
   Chrysler paid back its loans years early, and it was under Iacocca that the company acquired American Motors Corp., getting the Jeep brand (the real prize) in the process. And it’s thanks to François Castaing and others who came across from AMC that Chrysler wound up with its LH sedans, the “cab-forward” models that proved to be one of the company’s hits in the 1990s.
   While having saved Chrysler, it was burdened with acquisitions, and in Iacocca’s final full year as Chairman Lee, the company posted a $795 million loss, with the recession partly to blame. The press joked that LH stood for Last Hope.
   It’s an incredible record, with some amazing hits. They do outnumber the duds. But what really mars it is an incident of sexual harassment I learned some years ago that never appears in the official biographies. Now, I don’t have a sworn affidavit, so you can treat this as hearsay. But until I heard that from a good friend—the woman who was harassed—Iacocca was a personal hero of mine. I bought the autobiography. I could forgive the financial disgrace Chrysler was in for 1991—one year out of nearly a dozen isn’t a bad run, even though the writing was on the wall when so much money was spent on acquisitions, hurting working capital.
   I know, his daughters and their kids won’t appreciate what I just said. That it’s wrong to speak ill of the dead, especially when they can’t answer back. You could say that that was the era he was from, in an industry steeped in male privilege—his boss at Ford, Henry the second, was carrying on an affair behind his wife’s back. You might say that one incident that I know of shouldn’t mar this incredible business record. He has left his mark on history. It’s just when it happens to one of your own friends that it’s closer to home, and it’s hard for me to offer the effortless praise I would normally have done if not for that knowledge.

Tags: , , , , , , , , , , , , , , , , ,
Posted in business, cars, culture, leadership, marketing, USA | No Comments »


Volvo: boxy, but good

02.07.2019

Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrect—actually, cruel and inaccurate—look at mental health. It’s one of those films that could never be made today, and for good reason. But there are some gems in it, as Moore’s character, Emory Leeson, embarks on “honest advertising”. It gets him committed to a facility—who ever heard of an advertising agency telling the truth, right?—until his ads become a hit, welcome by consumers who don’t want BS.
   I came across this wonderfully copywritten and set ad from a PR professional in London trying to sell his Nan’s 1981 Volvo 244DL:

   It’s bloody good. The copy kept me engaged—like all good ads used to—and he’s done a reasonably good job with the Volvo Broad headline typeface (it was wider back in the day). The body text type should be Times rather than Baskerville, but considering the exact cut of Times isn’t available digitally (to my knowledge; it’s for larger text, and has very short descenders), there’s no wonder he opted to use another family.
   It got me thinking: I’ve often posted the Crazy People Volvo ad in comments, as a humorous response. However, the ad doesn’t exist in a decent res online. The only ones that have wound up online are from screen captures from the movie. This 22 kbyte file is actually the best one around, save for one on the Alamy stock photo website that I found after the fact:

   I couldn’t re-create the image—I assume the only person who has it (or had it) is the art director of the film, or the photographer that was commissioned—but maybe I could have a go at the type?
   The digital Volvo Broad had to be widened 25 per cent, and I didn’t attempt to match the kerning.
   The body type was the interesting one. I opted for Times Headline, since it wasn’t at a text size, but as I discovered, Volvo used a particular cut that had short descenders and was slightly condensed. I tried to match the leading.
   Therefore, here it is, offered under Creative Commons with attribution to me for the typesetting, please, while noting the image is not mine:

   And sometimes, I use my powers for good.

Tags: , , , , , , , , , , , ,
Posted in cars, humour, marketing, typography | No Comments »


How to lose readers: accuse them of something they don’t or wouldn’t do

11.06.2019

Here’s a sure-fire way to lose readers and cost you ad revenue.
   It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.
   The trouble is I don’t use ad blockers. In fact, you can see a massive advertisement underneath the warning:

In fact, that ad keeps changing, so I guess the advertiser is charged for totally useless impressions.
   Clicking ‘I’ve disabled my Ad-Blocker’ does nothing.
   I decided to click the other option, for advice on how to whitelist the ad blocker that I do not have.

I presume whatever’s in that blue box are the instructions, which are illegible.
   Autocar often talks about the difficulties behind some car infotainment interfaces, but you’d hope a publisher with a budget that far exceeds mine would get this right.
   The irony of this effort is that Autocar winds up losing ad revenue.
   I have Tweeted them, so here’s hoping this silly tech can be removed so I can help their bottom line. You do wonder about their bosses sometimes though—maybe this sort of abrasive behaviour comes from the top.

Tags: , , , , , , , , ,
Posted in business, internet, marketing, media, publishing, technology, UK | No Comments »


CSR is already woven into Māori leadership

23.04.2019

I was fascinated to read a New Zealand Herald story on the Māori asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses.
   About 15 years ago, when chatting to a woman representing a Māori winery, I said that she had an amazing opportunity to show that Māori were far ahead of the game when it came to corporate social responsibility, something that was close to my heart with my work for Medinge Group. It’s interesting to see that that impression I had in the mid-2000s wasn’t wrong, and is now backed up by Dr Maree Roche of Waikato University.
   She identifies five values behind Māori leadership, which blends their needs to support marginalized communities, kaupapa, and contemporary influences.
   The values are:

  • whakaiti (humility): the leader enables others but doesn’t take credit themselves;
  • ko tau rourou and manaakitanga (altruism): ensuring the well-being of others and the generosity of spirit;
  • whanaungatanga (others): collectivism and relationships with past, present and future generations;
  • tāria te wā and kaitiakitanga (long-term thinking and guardianship);
  • tikanga Māori (cultural authenticity).

   You’ll recognize a lot of the same words used in much of Medinge’s work on humanistic branding: the need for serving communities; to consider far more than the immediate quarter (‘finance is broken’); and being authentic.
   Māori may find themselves better equipped with their newer organizations to weave in a message about CSR, considering the successful ones already practise it for their own people. Translating that in an export market, for instance, to serving a cause that is of concern to that market, should be comparatively easier than for a company so entrenched in delivering quarterly results to shareholders. Promoting ties between tangata whenua and the export market could be of interest, especially in Asia where many of the same ideas about family, whānau and community are shared. They are in an advantageous position and those of us in New Zealand would be foolish to ignore it.

Originally published at the Medinge Group blog.

Tags: , , , , , , , , , , , , , ,
Posted in branding, business, culture, leadership, marketing, New Zealand, social responsibility | No Comments »


Tumblr is dead, long live NewTumbl

23.04.2019

Tumblr is dead, long live NewTumbl.
   I came across NewTumbl (formally newTumbl) a few days ago, after finding my Tumblr feed just wasn’t what it used to be. It’s not that the dirty pictures are gone—I only ever followed one blog where the images might be considered sensual—but that the energy was. Those friends whose posts interested me weren’t posting much any more, and it wasn’t just them: my posting had diminished significantly. Platforms, I imagine, have a shelf life, and when announcements such as Verizon’s last year, which became known, perhaps incorrectly, as Tumblr’s ‘porn ban’, it was bound to affect the platform. It was the language that opened Verizon up to ridicule: apparently, they had a problem with ‘female-presenting nipples’, and some innocent content was flagged for removal.
   What Verizon had really underestimated was that among the adult imagery were communities that were having free and safe discussions about sexuality, and sex workers themselves had a place where they, too, could post. It wasn’t an “adult” site per se, considering the overwhelming majority of the content was family-friendly. That perhaps kept the place relatively safe: you could have these private discussions while coming across general posts featuring interesting photography or good political viewpoints. Tumblr also hadn’t descended into the political divisiveness that plague platforms such as Twitter.
   I liked Tumblr for many reasons. It became a fun place to post interesting graphics for me, and to put anything that I didn’t want to structure into long-form thoughts. It was image-based. Every now and then I would put up a quotation. The Font Police blog is still there, with over 20,000 followers.
   I liked the fact that for years, someone would get back to you when you posted a query. This was true even after Yahoo acquired it.
   But during the Blogcozy experiment, which sadly resulted in that platform’s closure, I cut down my time on Tumblr, because I had found a more suitable place to put those brief thoughts and to share with friends. Had Tumblr been a greater draw, I wouldn’t have considered it. After Blogcozy closed, I didn’t really resume my Tumblring to the same extent. Social seemed to be dying, since it was being run by Big Tech firms that lied as their main position. Even if Tumblr was more honest (and it was), the age of social media seemed to be at an end.
   I may have been wrong, because since posting on NewTumbl I’ve been impressed by the sense of energy there. Yes, it has attracted a great deal of the adult posters who left Tumblr. But if you don’t want to see X-rated stuff, you say so in the settings, and adjust to M (for mature), O (for office), or even F (for family). You won’t see anything coarser than what you chose (with the occasional exception when posters did not have a clue how the ratings’ system works). The interface is familiar-but-different-enough for Tumblr users and Verizon lawyers. Yet it goes beyond what Tumblr does, with the smart use of Interstate as the body typeface, and photos in multi-image posts actually appear in the order you load them.
   It’s not perfect: I couldn’t link a video but I could upload; and I managed to stumble on a 404 page by following links, both of which I’ll report, since they make it so easy to do.
   But here’s the really good thing: the transparency. One of the main developers, Dean, talks to users and provides feedback. He’ll even post when an error occurs during development—that’s something you’ll never see Facebook do when its databases die.
   He and I have already exchanged notes via DMs after I joined for two days, and I said I saw so many parallels between what he was doing and what I saw with Tesla when Martin Eberhard was running it (transparency over ego), or even in the days when Jerry and David were building Yahoo—I’m old enough to have been submitting sites to them while they were still being run out of a garage. There’s an exciting sense with Dean and the small NewTumbl crew that they’re building something useful for the world, celebrating free speech and humanity. Am I being overly optimistic? I don’t think I am: I enjoy the UI, I like the openness and honesty, and these are just what the tech sector needs. I see a draw for spending my time here even though I have zero followers to my blog. The buzz feels similar to when I discovered some sites back in the 1990s: it seems new and exciting.
   It’s also rather nice being the first person to populate some fandom hashtags, though I was second for Doctor Who, and for anyone ever searching for The Avengers, they will see, rightly, a photograph of Diana Rigg and Patrick Macnee.
   I’ll see you there at jackyan.newtumbl.com. Lucire also has a NewTumbl at lucire.newtumbl.com.


Above: The one thing I posted to Tumblr that went viral, in 2011.

Tags: , , , , , , , , , , , , , , ,
Posted in business, culture, design, internet, marketing, New Zealand, TV, USA | 3 Comments »


More Facebook lies in its ad preferences’ manager?

21.04.2019

As I’ve often said, it’s wise to keep an eye on your Facebook ad preferences’ page. Even if you’ve opted out of Facebook targeting, Facebook will still keep compiling information on you. I see no other purpose for this other than to target you with advertising, contrary to what you expect.
   Facebook also tells you which companies have uploaded their marketing lists to them, and this has been very interesting reading. A load of US politicians whom I have never heard of somehow have this information, and today’s crop is no different.

   I’ve written to Old Mout Cider, which I was surprised to find is part of the Dutch conglomerate Heineken NV, and await an answer, but the biggie here has to be Über.
   Many years ago, I tried the app but could never get it to work. Neither could my partner. Then we started hearing from Susan Fowler and Pando Daily, and that helped confirm that we would never support the company.
   Basically, Über would never let me log in, saying I had exhausted my password attempts after the grand total of one, despite sending a password reset link. My partner could log in but we could never figure anything out beyond that (it had credit card details she had never entered and said we lived next door).
   Concerned about this, I went to Über’s website to request deletion of my personal details, but this was the screen I got.

   Now, either Big Tech One is lying or Big Tech Two is lying.
   To its credit, Über New Zealand responded very quickly on Twitter (on Good Friday, no less) and said it would look into it. Within minutes it was able to confirm that I do not have an account there (presumably it was deleted with a lack of use, or maybe I went and did it back when they wouldn’t let me log in?) and my email address doesn’t appear anywhere.
   Therefore, we can likely again conclude that Facebook lies and we have to bring into question its advertising preferences’ management page.
   We already know Facebook has lied to advertisers about the number of people it can reach (namely that it exceeds the number of people alive in certain demographics), that there is a discrepancy between what it reports in the preferences and what a full download of personal data reveals, so I have to wonder what the deception is here.
   Is it allowing these advertisers to reach us even when (as Über claims) they have no information on us? (Heineken’s response will seal the deal when they get back to me after Easter.) In that case, it will be very hard for Facebook to argue that we have given them consent to do this.
   Heineken, incidentally, is a major advertiser on Instagram, as I see their advertisements even after opting out of all alcohol advertising on the Facebook ad preferences’ page (as instructed by Instagram). When we establish contact next week, I will be more than happy to tell them this. Who knows? While I doubt they will cease advertising on the platforms on my say-so, sometimes you have to plant the seed so that they are aware their ads are not being filtered out from those people who do not want to see booze promoted in their feeds.

Tags: , , , , , , , ,
Posted in branding, business, culture, internet, marketing, media, New Zealand, technology, USA | No Comments »