Archive for the ‘marketing’ category


Google My Business: first-hand reports suggest it’s a terrible idea

23.08.2019

One more Google My Business post for now, since no one has commented on my earlier post.
   As suspected, there are no safeguards for piling:

We had a 20 year old girl post a lengthy negative review on our Google Business Page because we wouldn’t ship her a replacement product for free. As a result, she proceeded to have 16 other people leave 1 star reviews in rapid fire succession on our page. I’m talking within minutes. We have sent cease and desist orders, we have consulted attorneys, we have contacted Google. The fake reviews are still up. The only way we finally got some control over the situation was to mark the page as “Closed”. If you do that it removes the ability to review. The whole situation and fact that one person can damage your brand so easily, and so quickly with no support from Google for days on end is totally ridiculous.

   If things don’t work, you’ll have to file support requests, but I’ve been there with Google, and that’s a hiding to nothing. It was 10 years ago this year when I discovered just how deceitful and dishonest Google is. Here’s one experience with Google My Business in the cache (the original is long gone; emphasis in original):

Google My Business a total joke. Worst customer service experience I’ve had in a long time.
Having issues with Google My Business? You are not alone, not in the slightest. I can tell from all the posts on this forum as well as from personal experience that there is no ‘customer support’, just a bunch of people that answer the phone to tell you that they can’t do anything.
   Our business listing suddenly disappeared and was replaced with the name of one of the employees. So I click on a few help pages and find a support line to which they are supposed to call me. I get the call, it connects, I say hello, then they hang up … What a great start.
   I call again, and finally get somebody I can barely understand who apparently doesn’t know anything about anything, and can’t actually do anything either. I’d kill for a job where I can just tell everyone who calls me that nothing can be done, and then hang up on them. The great part is feedback is only available AFTER the call, so if they hang up on you, you can’t leave any feedback so they can’t get in trouble.
   So I tell this lady my issues, and she says she’ll look into them, then I get hung up on again.
   The next day I get an email with NO SUBJECT, that looks very spammy but lo and behold it’s actually a legit email from Google My Business. The geniuses over there don’t understand what my question is and want me to clarify.
   What do they want me to clarify? They apparently looked at our website, and because one of the employees name is on the website, then the deletion of our listing and replacement with just an employee name and nothing else is justified.
   Get this, in order to fix it, they want me to DELETE our staff page on the website. Make sense to you? Not to me either.
   So I call them again. I get hung up on just after I gave them my email, again. Call back AGAIN and finally talk to another ESL guy who I can at least mostly understand. He goes on to tell me he is also powerless, but if I want I can talk to his supervisor, who ‘can’t do anything either sorry’. Our business listing ‘won’t be on the google’ for ‘several weeks’ because I made the HUGE mistake of trying to correct our suite number to match USPS standard formatting. Oh, and I made the cardinal sin of updating our profile to show that, as a medical clinic, we don’t do deliveries. I’m so sorry Google, I really am. I didn’t know you wanted us to falsely advertise our services and get sued. I’ll never do it again so can you please restore our listing?
   Oh, by the way, I opted to hold for the supervisor and got hung up on again.
   I think we should just give up, Google has made it pretty clear how much of a priority their customers are. For my part I’m pulling the $2k adwords we’re doing every month. Probably a pittance in Google’s eyes but hey, it’s all I can do to protest their pisspoor service.
   Good luck everyone!
   Wow. Just wow.

   I found a lot of similar reviews, and those who promote it in a more positive light appear to be SEO specialists. How convenient.
   I might leave it for now since I’ll never see these My Business boxes, and I just hope that if we do get piled on, they’ll have fixed the bug that prevents us from deleting listings.

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Reflections about Lee Iacocca—unfortunately, not all of it is positive

03.07.2019


The car Lee Iacocca will be remembered for, the 1965 Ford Mustang on the right.

Before I found out about Lee Iacocca’s passing, on the same day I Tweeted about one of the cars he was behind when he was president of Ford: the 1975 US Granada. Basically, Iacocca understood that Americans wanted style. That really was at the core of his thinking. It’s also why the Granada—really a warmed-over, restyled Falcon that had its roots in the late 1950s—was always compared to Mercedes-Benz models. It was a mass-market American pastiche of the German car, with the same size. It had a grille and hood ornament. But it was frightfully slow, underpowered, and heavy, one of the most inefficient cars that Americans could buy.
   It’s the antithesis of the Mustang, which Iacocca arguably spearheaded, though in his autobiography, he noted that so many people claimed to be the father of the Mustang that he didn’t want to be seen with the mother (or words to that effect—the book’s next to my partner who’s already gone to sleep as I write).
   That was a stylish car, too. It was a Falcon-based coupé. But it could be specified with the right power to match its looks, and it was priced and marketed brilliantly. Ford hit a home run, and Iacocca’s reputation as a car industry guru was sealed.
   He was also the man who came up with the idea for the Lincoln Continental Mark III. No, not the 1950s one (which technically wasn’t a Lincoln), the one that came out in the 1960s (Ford didn’t really follow a sequential numbering system—remember it went Mark, Mark II, III, IV, V, III, IV, V, VI, VII, VIII). The idea: stick a Rolls-Royce grille on a Thunderbird. It beat the Cadillac Eldorado, and Iacocca finished the ’60s on a high.
   I felt that history hadn’t been kind to the Mustang II, which also came out under Iacocca’s watch. The fact was it was a sales’ hit, at a time when Detroit was reeling from the 1973 fuel crisis. No V8s initially, which in the 21st century looks like a misstep; in 1974 it would have looked smart. Growing up, we didn’t think the II was as bad as history remembers.
   But the US range was, in some ways, lazy. GM was downsizing but Iacocca noted that people were still buying big cars. To give the impression of downsizing, Ford just renamed the Torino the LTD II. Look, it’s a smaller LTD! Not really: here was yet another car on old tech with another pastiche luxury-car grille.
   When Iacocca was fired from Ford, he went to Chrysler, and pulled off his greatest sales’ job yet: to secure loan guarantees from the Carter administration and turn the company around with a range of modern, front-wheel-drive cars. The K-car, and its derivatives, were a demonstration of great platform-sharing. He noted in his autobiography that Chrysler even worked out a way to shave a tiny amount from the length to fit more Ks on a railroad car. And Iacocca’s penchant for style re-emerged: not long after the original Plymouth Reliant and Dodge Aries, there were fancied up Chrysler LeBarons, and a woody wagon, then a convertible, the first factory US one since the 1976 Cadillac Eldorado. Most importantly, Chrysler got the T-115 minivans on sale before Renault got its Espace out, though after Nissan launched the first MPV, the smaller Prairie. Nevertheless, the minivan was an efficient family vehicle, and changed the face of motoring. Iacocca was right when he believed people want style, because it’s the SUV that has succeeded the MPV and minivan. SUVs are hardly efficient in most circumstances, but here we are in 2019, with minivan sales projected to fall, though Chrysler has managed to stay the market leader in its own country.
   Chrysler paid back its loans years early, and it was under Iacocca that the company acquired American Motors Corp., getting the Jeep brand (the real prize) in the process. And it’s thanks to François Castaing and others who came across from AMC that Chrysler wound up with its LH sedans, the “cab-forward” models that proved to be one of the company’s hits in the 1990s.
   While having saved Chrysler, it was burdened with acquisitions, and in Iacocca’s final full year as Chairman Lee, the company posted a $795 million loss, with the recession partly to blame. The press joked that LH stood for Last Hope.
   It’s an incredible record, with some amazing hits. They do outnumber the duds. But what really mars it is an incident of sexual harassment I learned some years ago that never appears in the official biographies. Now, I don’t have a sworn affidavit, so you can treat this as hearsay. But until I heard that from a good friend—the woman who was harassed—Iacocca was a personal hero of mine. I bought the autobiography. I could forgive the financial disgrace Chrysler was in for 1991—one year out of nearly a dozen isn’t a bad run, even though the writing was on the wall when so much money was spent on acquisitions, hurting working capital.
   I know, his daughters and their kids won’t appreciate what I just said. That it’s wrong to speak ill of the dead, especially when they can’t answer back. You could say that that was the era he was from, in an industry steeped in male privilege—his boss at Ford, Henry the second, was carrying on an affair behind his wife’s back. You might say that one incident that I know of shouldn’t mar this incredible business record. He has left his mark on history. It’s just when it happens to one of your own friends that it’s closer to home, and it’s hard for me to offer the effortless praise I would normally have done if not for that knowledge.

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Volvo: boxy, but good

02.07.2019

Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrect—actually, cruel and inaccurate—look at mental health. It’s one of those films that could never be made today, and for good reason. But there are some gems in it, as Moore’s character, Emory Leeson, embarks on “honest advertising”. It gets him committed to a facility—who ever heard of an advertising agency telling the truth, right?—until his ads become a hit, welcome by consumers who don’t want BS.
   I came across this wonderfully copywritten and set ad from a PR professional in London trying to sell his Nan’s 1981 Volvo 244DL:

   It’s bloody good. The copy kept me engaged—like all good ads used to—and he’s done a reasonably good job with the Volvo Broad headline typeface (it was wider back in the day). The body text type should be Times rather than Baskerville, but considering the exact cut of Times isn’t available digitally (to my knowledge; it’s for larger text, and has very short descenders), there’s no wonder he opted to use another family.
   It got me thinking: I’ve often posted the Crazy People Volvo ad in comments, as a humorous response. However, the ad doesn’t exist in a decent res online. The only ones that have wound up online are from screen captures from the movie. This 22 kbyte file is actually the best one around, save for one on the Alamy stock photo website that I found after the fact:

   I couldn’t re-create the image—I assume the only person who has it (or had it) is the art director of the film, or the photographer that was commissioned—but maybe I could have a go at the type?
   The digital Volvo Broad had to be widened 25 per cent, and I didn’t attempt to match the kerning.
   The body type was the interesting one. I opted for Times Headline, since it wasn’t at a text size, but as I discovered, Volvo used a particular cut that had short descenders and was slightly condensed. I tried to match the leading.
   Therefore, here it is, offered under Creative Commons with attribution to me for the typesetting, please, while noting the image is not mine:

   And sometimes, I use my powers for good.

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How to lose readers: accuse them of something they don’t or wouldn’t do

11.06.2019

Here’s a sure-fire way to lose readers and cost you ad revenue.
   It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.
   The trouble is I don’t use ad blockers. In fact, you can see a massive advertisement underneath the warning:

In fact, that ad keeps changing, so I guess the advertiser is charged for totally useless impressions.
   Clicking ‘I’ve disabled my Ad-Blocker’ does nothing.
   I decided to click the other option, for advice on how to whitelist the ad blocker that I do not have.

I presume whatever’s in that blue box are the instructions, which are illegible.
   Autocar often talks about the difficulties behind some car infotainment interfaces, but you’d hope a publisher with a budget that far exceeds mine would get this right.
   The irony of this effort is that Autocar winds up losing ad revenue.
   I have Tweeted them, so here’s hoping this silly tech can be removed so I can help their bottom line. You do wonder about their bosses sometimes though—maybe this sort of abrasive behaviour comes from the top.

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CSR is already woven into Māori leadership

23.04.2019

I was fascinated to read a New Zealand Herald story on the Māori asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses.
   About 15 years ago, when chatting to a woman representing a Māori winery, I said that she had an amazing opportunity to show that Māori were far ahead of the game when it came to corporate social responsibility, something that was close to my heart with my work for Medinge Group. It’s interesting to see that that impression I had in the mid-2000s wasn’t wrong, and is now backed up by Dr Maree Roche of Waikato University.
   She identifies five values behind Māori leadership, which blends their needs to support marginalized communities, kaupapa, and contemporary influences.
   The values are:

  • whakaiti (humility): the leader enables others but doesn’t take credit themselves;
  • ko tau rourou and manaakitanga (altruism): ensuring the well-being of others and the generosity of spirit;
  • whanaungatanga (others): collectivism and relationships with past, present and future generations;
  • tāria te wā and kaitiakitanga (long-term thinking and guardianship);
  • tikanga Māori (cultural authenticity).

   You’ll recognize a lot of the same words used in much of Medinge’s work on humanistic branding: the need for serving communities; to consider far more than the immediate quarter (‘finance is broken’); and being authentic.
   Māori may find themselves better equipped with their newer organizations to weave in a message about CSR, considering the successful ones already practise it for their own people. Translating that in an export market, for instance, to serving a cause that is of concern to that market, should be comparatively easier than for a company so entrenched in delivering quarterly results to shareholders. Promoting ties between tangata whenua and the export market could be of interest, especially in Asia where many of the same ideas about family, whānau and community are shared. They are in an advantageous position and those of us in New Zealand would be foolish to ignore it.

Originally published at the Medinge Group blog.

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Tumblr is dead, long live NewTumbl

23.04.2019

Tumblr is dead, long live NewTumbl.
   I came across NewTumbl (formally newTumbl) a few days ago, after finding my Tumblr feed just wasn’t what it used to be. It’s not that the dirty pictures are gone—I only ever followed one blog where the images might be considered sensual—but that the energy was. Those friends whose posts interested me weren’t posting much any more, and it wasn’t just them: my posting had diminished significantly. Platforms, I imagine, have a shelf life, and when announcements such as Verizon’s last year, which became known, perhaps incorrectly, as Tumblr’s ‘porn ban’, it was bound to affect the platform. It was the language that opened Verizon up to ridicule: apparently, they had a problem with ‘female-presenting nipples’, and some innocent content was flagged for removal.
   What Verizon had really underestimated was that among the adult imagery were communities that were having free and safe discussions about sexuality, and sex workers themselves had a place where they, too, could post. It wasn’t an “adult” site per se, considering the overwhelming majority of the content was family-friendly. That perhaps kept the place relatively safe: you could have these private discussions while coming across general posts featuring interesting photography or good political viewpoints. Tumblr also hadn’t descended into the political divisiveness that plague platforms such as Twitter.
   I liked Tumblr for many reasons. It became a fun place to post interesting graphics for me, and to put anything that I didn’t want to structure into long-form thoughts. It was image-based. Every now and then I would put up a quotation. The Font Police blog is still there, with over 20,000 followers.
   I liked the fact that for years, someone would get back to you when you posted a query. This was true even after Yahoo acquired it.
   But during the Blogcozy experiment, which sadly resulted in that platform’s closure, I cut down my time on Tumblr, because I had found a more suitable place to put those brief thoughts and to share with friends. Had Tumblr been a greater draw, I wouldn’t have considered it. After Blogcozy closed, I didn’t really resume my Tumblring to the same extent. Social seemed to be dying, since it was being run by Big Tech firms that lied as their main position. Even if Tumblr was more honest (and it was), the age of social media seemed to be at an end.
   I may have been wrong, because since posting on NewTumbl I’ve been impressed by the sense of energy there. Yes, it has attracted a great deal of the adult posters who left Tumblr. But if you don’t want to see X-rated stuff, you say so in the settings, and adjust to M (for mature), O (for office), or even F (for family). You won’t see anything coarser than what you chose (with the occasional exception when posters did not have a clue how the ratings’ system works). The interface is familiar-but-different-enough for Tumblr users and Verizon lawyers. Yet it goes beyond what Tumblr does, with the smart use of Interstate as the body typeface, and photos in multi-image posts actually appear in the order you load them.
   It’s not perfect: I couldn’t link a video but I could upload; and I managed to stumble on a 404 page by following links, both of which I’ll report, since they make it so easy to do.
   But here’s the really good thing: the transparency. One of the main developers, Dean, talks to users and provides feedback. He’ll even post when an error occurs during development—that’s something you’ll never see Facebook do when its databases die.
   He and I have already exchanged notes via DMs after I joined for two days, and I said I saw so many parallels between what he was doing and what I saw with Tesla when Martin Eberhard was running it (transparency over ego), or even in the days when Jerry and David were building Yahoo—I’m old enough to have been submitting sites to them while they were still being run out of a garage. There’s an exciting sense with Dean and the small NewTumbl crew that they’re building something useful for the world, celebrating free speech and humanity. Am I being overly optimistic? I don’t think I am: I enjoy the UI, I like the openness and honesty, and these are just what the tech sector needs. I see a draw for spending my time here even though I have zero followers to my blog. The buzz feels similar to when I discovered some sites back in the 1990s: it seems new and exciting.
   It’s also rather nice being the first person to populate some fandom hashtags, though I was second for Doctor Who, and for anyone ever searching for The Avengers, they will see, rightly, a photograph of Diana Rigg and Patrick Macnee.
   I’ll see you there at jackyan.newtumbl.com. Lucire also has a NewTumbl at lucire.newtumbl.com.


Above: The one thing I posted to Tumblr that went viral, in 2011.

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Posted in business, culture, design, internet, marketing, New Zealand, TV, USA | 1 Comment »


More Facebook lies in its ad preferences’ manager?

21.04.2019

As I’ve often said, it’s wise to keep an eye on your Facebook ad preferences’ page. Even if you’ve opted out of Facebook targeting, Facebook will still keep compiling information on you. I see no other purpose for this other than to target you with advertising, contrary to what you expect.
   Facebook also tells you which companies have uploaded their marketing lists to them, and this has been very interesting reading. A load of US politicians whom I have never heard of somehow have this information, and today’s crop is no different.

   I’ve written to Old Mout Cider, which I was surprised to find is part of the Dutch conglomerate Heineken NV, and await an answer, but the biggie here has to be Über.
   Many years ago, I tried the app but could never get it to work. Neither could my partner. Then we started hearing from Susan Fowler and Pando Daily, and that helped confirm that we would never support the company.
   Basically, Über would never let me log in, saying I had exhausted my password attempts after the grand total of one, despite sending a password reset link. My partner could log in but we could never figure anything out beyond that (it had credit card details she had never entered and said we lived next door).
   Concerned about this, I went to Über’s website to request deletion of my personal details, but this was the screen I got.

   Now, either Big Tech One is lying or Big Tech Two is lying.
   To its credit, Über New Zealand responded very quickly on Twitter (on Good Friday, no less) and said it would look into it. Within minutes it was able to confirm that I do not have an account there (presumably it was deleted with a lack of use, or maybe I went and did it back when they wouldn’t let me log in?) and my email address doesn’t appear anywhere.
   Therefore, we can likely again conclude that Facebook lies and we have to bring into question its advertising preferences’ management page.
   We already know Facebook has lied to advertisers about the number of people it can reach (namely that it exceeds the number of people alive in certain demographics), that there is a discrepancy between what it reports in the preferences and what a full download of personal data reveals, so I have to wonder what the deception is here.
   Is it allowing these advertisers to reach us even when (as Über claims) they have no information on us? (Heineken’s response will seal the deal when they get back to me after Easter.) In that case, it will be very hard for Facebook to argue that we have given them consent to do this.
   Heineken, incidentally, is a major advertiser on Instagram, as I see their advertisements even after opting out of all alcohol advertising on the Facebook ad preferences’ page (as instructed by Instagram). When we establish contact next week, I will be more than happy to tell them this. Who knows? While I doubt they will cease advertising on the platforms on my say-so, sometimes you have to plant the seed so that they are aware their ads are not being filtered out from those people who do not want to see booze promoted in their feeds.

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Facebook: Kiwi lives don’t matter

10.04.2019

As someone who read Confucius as a young man, and was largely raised on his ideas, free speech with self-regulation is my default position—though when it becomes apparent that people simply aren’t civilized enough to use it, then you have to consider other solutions.
   We have Facebook making statements saying they are ‘Standing Against Hate’, yet when friends report white nationalist and separatist groups, they are told that nothing will be done because it is ‘counter-speech’. We know that Facebook has told the Privacy Commissioner, John Edwards, that it has done absolutely nothing despite its statements. This is the same company that shut off its ‘View as’ feature (which allowed people to check how their walls would look from someone else’s point-of-view) after share price-affecting bad press, yet when it comes to actual humans getting killed and their murders streamed live via their platform, Facebook, through its founder, Mark Zuckerberg, essentially tells us, ‘There are no problems, nothing to see here.’


   We may differ on where we draw the line on what is permitted speech and what isn’t, but where we can agree is that Facebook, once again, has said one thing and done another, leading Edwards to say on Twitter, ‘Facebook cannot be trusted. They are morally bankrupt pathological liars.’
   He is right. Just as Facebook said it would support the drag community while kicking off its members, just as Facebook forced highly suspicious downloads on people after false claims of malware detection, just as Facebook says you can opt-out of its ad targeting while collecting more data on you, its latest feel-good announcement was a blatant lie, to make unquestioning sheeple believe it was a good corporate citizen. More people will have seen the Facebook announcement than Edwards’ Tweet, so it would have weighed up the consequences of doing nothing or getting bad press.
   Basically, as far as Facebook is concerned, Kiwi lives don’t matter, because it believes it can ride the negative press. Apparently, however, getting accused by Wired for questionable downloads does matter, hence they stopped doing them after getting exposed. The priorities are massively screwed up.
   I would actually respect Facebook and Zuckerberg more if their pronouncements were in line with their real intent:

We’re just a platform
We take no responsibility at all for what gets shared through us. You can say what you like, but we think we can weather this storm, just as we weathered the last one, and just as we’ll weather the next.

Kiwi lives don’t matter
White nationalist groups make for great sharing. And sharing is caring. So we won’t shut them down as we did with Muslim groups. The engagement is just too good, especially when we’re only going to upset fewer than five million New Zealanders.

Hate is great
Hate gets shared and people spend more time on Facebook as a result. Whether it’s about New Zealanders or the Rohingya Muslims in Myanmar, we’ll be there to help distribute it. Genocide’s fine when it doesn’t affect our share price.

Facebook users are ‘dumb fucks’
Our founder said it, and this is still our ongoing policy at Facebook. We’ll continue to lie because we know you’re addicted to our platform. And no matter which country summons our founder, we know you won’t have the guts to issue a warrant of arrest.

   Actions speak more loudly than words, and in Facebook’s case, their words are a form of Newspeak, where they mean the opposite to what everyone else understands.

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Alarm für Cobra 11: why the inconsistent season numbering?

29.03.2019


RTL
Above: From the first episode after the half-season break, ‘Endstation’. All three men have, at some point, played the sidekick on Alarm für Cobra 11: die Autobahnpolizei: Erdoğan Atalay, who was hired to play second banana in the third episode but has since become the star of the show; Rainer Strecker, the man whom Atalay replaced, here guesting and playing another role altogether; and Daniel Roesner, who is currently Atalay’s co-star in the series, and who also had played another role prior to this one.

One for the Alarm für Cobra 11: die Autobahnpolizei fans. Our group—the largest on Facebook and, ironically, the one run mostly by non-Germans—saw this question from Tim Gottschall:

Kann mir mal bitte jemand erklären warum es bei Cobra 11 schon 42 DVD Staffeln gibt aber jetzt im TV die 33 Staffel läuft? Also damit auch die neuen Folgen

   This has always annoyed me. At Action Concept, this is still season 23.
   This has been compounded by certain episodes from new seasons being mixed in as the existing season was airing (e.g. production seasons 6 to 12) and episodes being shown out of order.
   According to production blocks (with overlaps explained above):

Season 1: episodes aired between March 12 and April 30, 1996 (episodes 1–9)
Season 2: March 11, 1997 to June 4, 1998 (episodes 10–31)
Season 3: October 1, 1998 to May 6, 1999 (episodes 32–47)
Season 4: December 16, 1999 to December 14, 2000 (episodes 48–63)
Season 5: April 5, 2001 to April 11, 2002 (episodes 64–80)
Season 6: April 18, 2002 to April 10, 2003 (episodes 81–97)
Season 7: September 11, 2003 to April 29, 2004 (episodes 98–110)
Season 8: March 25 to November 18, 2004 (episodes 111–25)
Season 9: February 10, 2005 to April 20, 2006 (episodes 126–41)
Season 10: April 27 to November 16, 2006 (episodes 142–57)
Season 11: March 22 to November 1, 2007 (episodes 158–68)
Season 12: September 20, 2007 to April 24, 2008 (episodes 169–79)
Season 13: September 4, 2008 to April 9, 2009 (episodes 180–94)
Season 14: September 3, 2009 to April 22, 2010 (episodes 195–209)
Season 15: September 2, 2010 to April 14, 2011 (episodes 210–22)
Season 16: September 15, 2011 to April 19, 2012 (episodes 223–38)
Season 17: September 6, 2012 to April 18, 2013 (episodes 239–53)
Season 18: October 24, 2013 to May 15, 2014 (episodes 254–67)
Season 19: October 9, 2014 to April 30, 2015 (episodes 268–82)
Season 20: September 10, 2015 to May 26, 2016 (episodes 283–98)
Season 21: September 1, 2016 to May 18, 2017 (episodes 299–317)
Season 22: September 14, 2017 to May 3, 2018 (episodes 318–36)
Season 23: September 13, 2018 to date (episode 337 to date)

   However, according to how Cobra 11 aired, all but the (short) first block were shown with a break in between—presumably due to labour laws there that required casts to have a break otherwise they would be overworked. So if you divide each of the seasons above into two, except for the first, then we are up to “season 43”. This is the numbering the DVDs use. As to “season 33”, I understand RTL used to follow the production numbering, but eventually diverged from it, so it’s a mixture of the “studio” numbering and the “broken season” numbering.
   I realize no one outside the fan community for this show will really care, but as this is my personal and business blog, a wide variety of subjects is covered. And for those fans who may stumble across this, I hope the above helps settle some questions.

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The Singer of desktop PCs

24.02.2019

I never planned to spend quite this much on computers in the first two months of the year.
   The laptop was in dire need of an upgrade, so I had budgeted for it. After getting it, I was impressed, but thought that the desktop PC, which dates from 2012 and upgraded with a Crucial 525 Gbyte SSD just over two years ago, was holding its own. The processor might have been slow, but then, I’m a middle-aged man with reflexes slower than that of a 20-year-old, so I hardly noticed. I thought, best-case scenario, I’d look at an upgrade at the end of 2019.
   Last Wednesday, the PC wouldn’t start properly. I was incredibly lucky as I had backed up all pertinent directories the night before, and only lost a bunch of frequently used scans (which can be re-created) and some text files where I wrote down some drafts. In the grand scheme, this was the least amount of data I had ever lost, and I’m very old-school: I still download emails with a client and burn mailbox archives on to DVD.
   The original diagnosis was a faulty SSD, where the operating system lived. The computer kept booting on to the secondary hard drive, which I used prior to the SSD. The hard drive was cloned in 2016 and became a storage drive, but I never deleted the old OS from it. The plan: get a new SSD and clone it again.
   I took the computer to Atech, where I was a regular visitor anyway. I had even discussed the possibility of buying a PC from them. The boss, Kidd Liang, began cloning the hard drive on to a fresh Samsung SSD, which he believed would be more reliable than the Crucial. But after attempting the process twice, he said there were too many bad sectors on the hard drive for the cloning to be successful. Based on the noise, he deduced something else would bite the dust: either the power supply or the graphics’ card. Nevertheless, he plugged the SSD into the PC—and it was at this point the power supply failed.
   I’ve seen multiple faults like this before—I had one machine in the 2000s die with a motherboard failure, then a CPU one, within 24 hours. Kidd said I was incredibly lucky as someone who had done a major back-up, because I then faced the very real prospect of needing a new desktop PC. I was able to continue working on Wednesday night thanks to my laptop, and when it was plugged in to my big monitor, I finally noticed the speed difference of a modern machine versus my old one. And I liked it.
   Therefore, it was with some excitement I collected my desktop PC from Atech on Saturday morning. I didn’t want to go overboard but at the same time needed to do some future-proofing. Kidd calls it the ‘vintage gaming series’, as he reused my old Cooler Master case and DVD-ROM drive, along with the top fan, but everything else was replaced. It’s like one of those Singer Porsches: old on the outside, new on the inside. My existing Windows licence worked on the new machine. Inside was the Samsung along with a new 2 Tbyte hard drive; the 1 Tbyte I had was also installed, even if it has bad sectors. It’ll be the back-up of the back-up.
   Going with a six-core Ryzen 5 2600 isn’t as impressive as the laptop’s i7-8750H, but once the programs are running I don’t notice much difference (middle age again). There’s an Aorus X470 motherboard, 16 Gbyte of RAM, and instead of going with Geforce, I decided to see how a Sapphire Nitro Plus Radeon RX 580 with 8 Gbyte on the video would be like.
   While everything is more stable and faster, I don’t get a sense of a major leap, probably because of the 2016 SSD upgrade. Nevertheless, it’s given me a fresh start for 2019, with some old software (e.g. Gammadyne Mailer) not having made it on to the new machine. More time-consuming was getting the fonts right: Windows 10 now selects a user directory for some of your fonts and these do not appear in the registry (the trick is to change the permissions of the fonts’ folder, and make sure the fonts are installed for all users). And, once again, the reliability index has gone from 10 to 1 because Windows seems to be allergic to either software or usage. There’s still the odd program that needs to be installed, but as the weekend draws to a close, we’re almost there. The coming week’s going to be a busy one and it’s nice facing it with new tech.
   I have to give Atech public praise, too. When I bought this computer’s predecessor at PB, you could still do a deal with the local manager, and you had the sense you weren’t just a number. Drew and Mark really looked after me. PB has deservedly grown because of its keen pricing and marketing, but as it has done so, you now get the feeling that it’s no longer the friendly, small retailer that it once was, with all of the promo coordinated in Auckland. Kidd at Atech on Cuba Street brings me back to that one-on-one feel: you could talk to the boss and do a deal. Matt, who usually served me at Atech since the Wakefield Street days, did the same. You aren’t just a number here, and it was a pleasure to be able to chat through my exact requirements and have a rig built to my specifications and (meagre, post-laptop-buying) budget.

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