Archive for the ‘marketing’ category


Stanley Moss’s latest Global Brand Letter out now

10.01.2022

Finally, a happier post. For many years (since 2004), my dear friend Stanley Moss has been publishing his Global Brand Letter, which is not only a wonderful summary of the year (or the last half-year, since he often writes every six months) in branding, but an excellent record of the evolution of culture.
   He has finished his latest and, for the first time, he has allowed me to host a copy for you to download and read (below). I commend it to you highly. Keep an eye out for future issues, while past ones can be found on his website at www.diganzi.com.

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Posted in business, China, culture, design, globalization, interests, internet, marketing, media, publishing, technology, UK, USA | No Comments »


The erosion of standards

10.01.2022

For homeowners and buyers, there’s a great guide from Moisture Detection Co. Ltd. called What You Absolutely Must Know About Owning a Plaster-Clad Home, subtitled The Origin of New Zealand’s Leaky Building Crisis and Must-Know Information for Owners to Make Their Homes Weathertight, and Regain Lost Value.
   My intent isn’t to repeat someone’s copyrighted information in full, but there are some highlights in there that show how the erosion of standards has got us where we are today. It’s frightening because the decline in standards has been continual over decades, and the authorities don’t seem to know what they are doing—with perhaps the exception of the bidding of major corporations who want to sell cheap crap.
   The document begins with the 1950s, when all was well, and houses rarely rotted. Houses had to have treated timber, be ventilated, and have flashings.
   They note:

By the time 1998 rolled around, NZ Standards, the Building Industry Association, and BRANZ had systematically downgraded the ‘Belts and Braces’ and were allowing houses to be built with untreated framing, with no ventilation, and poorly designed or non-existent flashings and weatherproofing.
   Councils accepted these changes at ‘face value’ without historical review. They issued building consents, inspected the houses, and gave Code of Compliance Certificates. Owners believed they had compliant, well-constructed buildings, but they did not.

   Shockingly, by 1992, the treatment level for framing timber could be with ‘permethrins (the same ingredient as fly spray)’, while one method used methanol as a solvent and increased decay. By 1998 ‘Untreated Kiln Dried Timber (UTKD) was allowed for framing’. The standards improved slightly by 2005 but it’s still well off what was accepted in 1952 and 1972.
   We recently checked out a 2009 build using plaster cladding and researching the methods of construction, including the types with cavities, we are far from convinced the problems are gone.
   Talking to some building inspectors, there is plenty of anecdotal evidence on how shaky things still look.
   Since we moved to Tawa and made some home improvements, we realize a lot of people in the trade do not know what they are talking about, or try to sell you on a product totally unsuited to your needs. This post is not the place for a discussion on that topic, but one day I might deal with it.
   However, I am surprised that so many of the tried-and-trusted rules continue to be ignored.
   Sometimes people like me go on about “the good old days” not because we don rose-coloured glasses, but we take from them the stuff that worked.
   It’s not unlike what Bob Hoffman included in his newsletter today.
   As I’ve also no desire to take the most interesting part—a diagram showing that for every dollar spent on programmatic online advertising, a buyer only gets 3¢ of value ‘of real display ads viewed by real human people’—I ask you to click through.
   Again, it’s about basic principles. If so many people in the online advertising space are fudging their figures—and there’s plenty of evidence about that—then why should we spend money with them? To learn that you get 3¢ of value for every dollar spent, surely that’s a big wake-up call?
   It won’t be, which is why Facebook and Google will still make a ton of money off people this year.
   The connected theme: rich buggers conning everyday people and too few having the bollocks to deal with them, including officials who are meant to be working for us.

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January 2022 gallery

01.01.2022

Here are January 2022’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
 


 

Notes
More on the Ford Falcon (XA) in Autocade. Reposted from Twitter.
   Taupō Plimmerton summer sunset, photographed by me.
   BBC parody news item, via Twitter.
   More on the Wolseley on Autocade.
   More on the Mitsubishi Colt Galant at Autocade.
   Dodge 1500 advertisement via George Cochrane on Twitter.
   Model Alexa Breit in bikini, via Instagram.
   More on the Renault 17 in Autocade.
   More on the Renault 20 in Autocade.
   More on the Renault Mégane IV in Autocade.
   ‘Sign not in use’ posted by John on Twitter.
   Asus ROG Strix G17 G713QE-RTX3050Ti, at Asus’s Singapore website.
   Pizza Express Woking parody still, via Twitter.

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Posted in cars, gallery, humour, interests, internet, marketing, media, New Zealand, politics, UK, USA, Wellington | No Comments »


Don’t put your events on just Facebook—they won’t be seen

31.12.2021

We’re probably far enough along from the event for people not to know which one I am referring to, as I’ve no wish to embarrass the organizers.
   Earlier in 2021, we saw a weekend event that would take place at the ‘Johnsonville Community Hub’. No address was given other than that. Both Duck Duck Go and Google seemed to think this meant Waitohi, the new library and swimming pool complex.
   We arrived there to find that no one knew of this event, but maybe we could try the community hall next door?
   No joy.
   There was the Collective Community Hub on Johnsonville Road but their website made it clear that it wasn’t open at the weekend.
   We hung round Johnsonville for a bit and decided we would check out the Collective place, just to see it up close.
   Sure enough, that’s where the event was—it was open at the weekend—and we got there after everyone had packed up.
   They were very apologetic and we told them the above. They had noted, however, that there had been more information on Facebook.
   To me, that’s a big mistake, because I don’t know what their Facebook page is, and even if I did, there was no guarantee I would see it for a variety of reasons. (Try loading any fan page on Facebook on mobile: the posts take unbearably long and few people would have the patience.) A search for the event on both Duck Duck Go and Google never showed a Facebook page, either.
   A similar event posted its cancellation on Facebook exclusively, something which we didn’t know till we got there, and after getting puzzled looks from the party that had booked the venue, I randomly found one organizer’s page and clicked on his Facebook link. Again, nothing about the event itself came up on Duck Duck Go or on Google.
   In the latter case, the organizer had the skills to make a web page, a normal one, so was it so hard to put the cancellation there?
   You just can’t find things on Facebook. They don’t appear to be indexed. And if they are, they’re probably so far down the results’ pages that they won’t be seen. If you’re organizing an event, by all means, post there to those who use Facebook keenly (a much smaller number than you think, with engagement decreasing year after year), but it is no substitute for getting it into properly indexed event calendars or on to the web, where regular people will put in search terms and look for it.
   Facebook is not the internet. Thank God.

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Facebook pages no longer immediately update after you post

21.12.2021

With Lucire’s Twitter restored—it was a huge distraction over the last two months with various automatic posting gadgets needing to be reprogrammed, and the Twitter-to-Mastodon cross-poster still does not work (it’s what happens when you modify things that are working perfectly well: it’s impossible to put them back)—we wanted to get some of our social media back up to speed.
   So let’s get back to rubbishing Facebook, shall we?
   Because whenever we post, whether it’s through another program or directly on Facebook, the post just does not show on the page itself, unless you’re on the ultra-slow mobile edition (m.facebook.com) where you’re likely to give up before the posts begin to load. You have to wait many hours, even a day, for something to appear on the full-fat web version.
   This reminds me of those days when our Facebook walls stopped updating on the 1st of each month, presumably because someone in Menlo Park had to flip a switch to tell the website that the new month had begun. And they wouldn’t do it till it hit midnight in California since everyone on the planet must live in the one time zone.
   What’s the bet it’s a related glitch that existed at the end of 2011 and the beginning of 2012, but we need to wait till midnight in California for Facebook to know it’s a new day?
   Here’s the mobile version (albeit viewed on the desktop) earlier on Tuesday:

And here’s the web version, still unchanged 12 hours later, with the newest post after the pinned one from December 18.

   Lesson: don’t use Facebook if you wish to tell your audience something urgently. You are better off sending an email: they’re more likely to see it in a timely fashion. And if your following isn’t that big, and you need your fans to know something urgently, it might actually be quicker to telephone them! Social media—forget it.

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Xiaomi’s confusing nomenclature

04.12.2021

I’m starting to understand Xiaomi’s naming conventions but it’s a mess, especially coming from a marketer’s point of view.
   I ordered the Note 9, which is superior to the 9. So far so good.
   But what I’m getting is not what’s called the Note 9 here (or in any export market, from what I can tell). It’s the Note 9T, since it runs the new MediaTek Dimensity 800U and not the “old” MediaTek Helio G85. Here’s hoping the case I ordered through a Chinese vendor is for the correct phone since the two have a different shell.
   It’s not just any Note 9, but the Note 9 5G, which apparently has minor differences between the regular one and the 4G. Will it mean a very different case? Who knows?
   There’s also a Note 9 Pro, which doesn’t have 5G but has some superior specs but only runs a Qualcomm Snapdragon 720G. And that Note 9 Pro is the Note 9 Pro Max in India because what the Indians call the Note 9 Pro is the Note 9S in other export markets.
   Pro doesn’t always mean a better spec in China: the Marvel R crossover, for instance, has four-wheel drive, but the Pro model has rear-wheel drive, although better equipment inside.
   It’s appeared on some British and Philippine sites but one site purporting to show all available variants of the Note 9 (including Chinese ones) doesn’t have this model.
   Out of sheer luck, since I was never after the most powerful, I seem to be on to one of the better phones in the Note 9 line-up. In terms of real-world use, we’ll soon see.
   My Meizu M2 Note (Meilan Note 2) isn’t lasting the day in terms of battery capacity, and it seems to drain very rapidly once you head south of 50-odd per cent. A quick browse of a few pages yesterday, using the 4G, saw it drop from 55 to 42 per cent in minutes, then into the 30s even after I switched off the screen and reception. With that and the missed calls, its successor cannot come a moment too soon, even if that successor weighs 199 g.

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My tribute to David MacGregor

28.11.2021


Digital art by David MacGregor

I hope the media will say more because David MacGregor had packed so much into his 50-something years on this planet. Here is my tribute on Lucire. Not everyone can claim to have discovered Rachel Hunter, created the Family Health Diary TV commercial format (and others), founded the first online men’s lifestyle magazine in New Zealand (Emale, or to give it its official form, eMALE), conceived and co-founded Idealog, and won a heap of advertising, marketing, and magazine publishing awards in the process. A brilliant man who never stopped creating.

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Posted in business, internet, leadership, marketing, media, New Zealand, publishing, technology, TV | No Comments »


Chatting at a pro level on Leonard Kim’s Grow Your Influence Tree

21.10.2021

Shared on my social media on the day, but I had been waiting for an opportunity to note this on my blog.
   It was an honour last week to guest on Leonard Kim’s Grow Your Influence Tree, his internet talk show on VoiceAmerica. Leonard knows plenty about marketing and branding, so I thought it might be fun to give his listeners a slightly different perspective—namely through publishing. And since I know his listeners’ usual topics, I didn’t stray too far from marketing.
   We discuss the decrease in CPM rates online; the importance of long-form features to magazines (and magazine websites) and how that evolution came about; how search engines have become worse at search (while promoting novelty; on this note I’ve seen Qwant do very well on accuracy); how great articles can establish trust in a brand and falling in love with the content you consume (paraphrasing Leonard’s words here); Lucire’s approach to global coverage and how that differs to other titles’; the need to have global coverage and how that potentially unites people, rather than divide them; how long-form articles are good for your bottom line; how stories work in terms of brand-building; how Google News favours corporate and mainstream sources; and the perks of the job.
   This was a great hour, and it was just such a pleasure to talk to someone who is at the same level as me to begin with, and who has a ready-made audience that doesn’t need the basics explained to them. It didn’t take long for Leonard and me to get into these topics and keep the discussion at a much higher level than what I would find if it was a general-audience show. Thank you, Leonard!
   Listen to my guest spot on Leonard’s show here, and check out his website and his Twitter (which is how we originally connected). And tune in every Thursday 1 p.m. Pacific time on the VoiceAmerica Influencers channel for more episodes with his other guests!

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What I do when someone uploads my private information on to Facebook

14.10.2021

I can’t be the only person who does this. This is one of the few things that I do on Facebook. Removing off-Facebook activity is another.
 

 
   1. Let me check my Facebook advertising preferences. Who has been uploading my private information to Facebook without my permission? Hmm, Ramp, @rampcard, that’s new. I’ve never heard of you.
 

 
   2. ‘They uploaded or used a list to reach you.’ I never gave you my details, so the fact you’re uploading them to a platform I disagree with offends me.
   3. Therefore, I’m going to click ‘Don’t allow’ for both these options. You can’t show me ads, and no one can use your list to do so, either. And I’m just going to click ‘Don’t allow’ for the second option just to limit things more. (The graphic is after I’ve done both.)
 

 
   4. Just to make sure I never hear from you on this platform, I’ll block your page as well.
 

 
   There are dozens of companies I’ve had to do this to. Netflix and Spotify were big offenders, but so are some of our government departments. Even places I like and shop with: if I haven’t given you permission, then you’ve earned yourself a block. I don’t want to hear from you via Facebook or Facebook products. Own goal is the applicable football term here.
   Very few T&Cs around the place mention the uploading of private information to Facebook like this. There’s usually some mention of the like buttons and what they do, and tracking by Facebook Pixel, but not this.

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Posted in business, internet, marketing, technology, USA | 1 Comment »


After eight years, a new template for Lucire’s online edition

04.10.2021

Those were two pretty intensive days but Lucire’s web edition now has a new template. Before you head over there excitedly expecting all change, it only exists on two pages so far, and they are of the same article but in different languages.
   The look itself is not that different, either: we wanted to stick fairly close to what we had, but updated for the 2020s to handle mobile traffic.
   Surprisingly, the outgoing template was created in 2013 with some concessions to mobile devices, and was partially responsive, but as those of you who surfed to Lucire on mobile knew, it did not cater that well to them. One big issue was the use of HTML tables (the old-fashioned ones), which would play havoc on cellphone browsers unable to grasp at just what size type should be displayed at.
   I kept hoping there would be technology that would straighten all of this out—there was in the 2000s with Bitstream having devised a solution to show reduced pages—but the pace of change isn’t as fast as you might think when it comes to web stuff. Of course not, when companies with monopoly powers dominate in the US, and affect a lot of the world.
   That old template was tweaked briefly in 2015 (shifting the subsidiary column from the left to the right) and it is remarkable that something that old managed to keep us going all this time.
   Over the weekend I began developing a cellphone-friendly template with a single-column layout. The trouble was that when I finished, I noticed it was utterly devoid of character. That was the trouble: I was designing more for the cellphone than the web, and the smaller medium doesn’t lend itself well to creativity.
   For the first time in Lucire’s history, I opted to get an open-source template from HTML Codex as a starting-point rather than create it myself. The result is quite a departure from theirs, but the underlying code and stylesheet are theirs, and, rightly, their credit appears in the footer.
   This first story also marks the second time a Lucire article has appeared in French online. It has been taken from the second French issue of Lucire KSA.
   There are both up and down sides. The obvious up side is that the template works remarkably well on a desktop screen and on a phone, but not without some substantial tweaking (hence the hours put in). Unlike my single-column layout from the weekend, it still has character. For better or for worse, the result is based on one of my designs.
   The big down side is that the stylesheet file is 180 kbyte in size, versus 17 kbyte with mine. Some of my CSS specs wound up in the big one. It also has to call a bunch of Javascripts, including one Jquery and a Bootstrap bundle. I will put parts of the page template into virtual files for the server-side includes to summon, but for now, with the hard coding, it’s about 10 kbyte larger than my effort.
   Kudos to the original template developers, whose efforts have saved us a lot of time, and I look forward to tweaking things further as this new look becomes the norm.

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Posted in business, design, internet, marketing, publishing, technology, Wellington | 1 Comment »