Archive for the ‘New Zealand’ category


Capturing a buyer: some advice to Renault New Zealand

01.01.2019

2017 Renault Captur

On this Pope Gregory Arbitrary Calendar Start Day, I wrote to a contact of mine at Renault New Zealand.
   In mid-2018, I joked that, since Renault had no dealers in Wellington (never mind what’s listed on their website—the only people who can see a dealer there are psychic mediums), I could sell them out of my house.
   Today, I may well have gone some way toward doing that, as someone I know would like a test drive of a first-gen Captur after I put it into her consideration set. After all, I put my money where my mouth is with Renault, so when I recommend one, I do so with some authority.
   In the same note, I detailed some observations about Renault New Zealand’s marketing. I have since forwarded it to their top man in the country.

   • Renault NZ’s marketing has been really stop–start over the years. Every time it feels like there’s a revival, there’s a ra-ra moment that lasts a few months, then nada. Just in the last decade and a half I can think of Clio IIIs being pushed, including a giveaway in the Herald, and the price was right, then nothing. There was some talk about pushing the Mégane III at the turn of the decade, and again it fizzled out. (You may know that in 2010, IIRC, Renault sold 14 cars that year.) The Instagram account itself is an example of a flurry of activity, then it goes quiet for ages.
   • I know within the group there are other brands that management see as more profitable, but I see massive untapped potential. You know you’ve got it right with Captur and Koleos: relative to the promo budget you are moving them, and that says the product is what Kiwis want. It’s worth investing in, and I reckon you should get fans like me, and the South Island club that’s quite active, to help you push it. Land Rover does well with its loyalists in Britain, and I think this is something Renault really needs to do—reach out to us and get some word of mouth going. If I have got you one sale already, there are many others who’d do the same.
   • Kiwis want to see continuity in model lines, which is why the Auris never became the Auris here—Toyota NZ was smart enough to keep the Corolla name going. Fiat’s fatal mistake is letting so many model lines die: not that long ago, it killed every passenger car range in New Zealand in favour of just the 500. Loyalists who bought Bravos and Puntos had nothing to trade to. When the Punto came back—actually a totally different car and a far less advanced Indian import—the goodwill had gone. There’s the same danger here with all those old Mégane, Scénic and Clio buyers of the 2000s. There aren’t many as loyal as me who take matters into their own hands and do a private import. So do think about continuing some lines. Captur will get your Clio buyers, but us Mégane ones have nowhere to go. Fluence was a flop (eight in NZ all up?) but as heated as the C-segment is, not everyone wants a Corolla, 3 or Golf. It might still be worth bringing in lesser Méganes, and the wagon will get those lifestyle buyers. A well-specced wagon would actually have very few rivals in NZ, if pricing and marketing are right (again, get the fans involved). Alaskan will work—but only if we truly see that Renault is here to stay.

   I concluded all that with, ‘And I reckon Hiroto Saikawa is dodgy and he was trying to cover up his own incompetence by framing his old boss and mentor. But that’s another story.’
   Even if I sold one car, I might become the city’s top Renault seller. ‘If you find a better car, buy it.’

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Posted in business, cars, marketing, New Zealand, Wellington | No Comments »


They only found one set of dentures, so how’s my Dad supposed to eat these solids?

16.12.2018

You’d think that after the Bupa nurse said Dad’s dentures were found, that would be the end of it.
   I headed there this afternoon to discover that they only found his upper set. The lower ones are missing.
   Again, no one there thought of putting him on soft or purée food till my partner and I got there.
   No one knows where these lower dentures are and the only communiqué from Bupa is that they are now ‘confirmed to be missing’ and I am ‘welcome to write a formal complaint so it will be investigated fully.’
   I shouldn’t need to write a formal complaint for a full investigation to take place and for the dentures to be replaced.
   I have never seen Dad this weak in his life and he is severely depressed as a direct result.
   I hold all parties who put him in this position responsible, and as of Monday some sharp formal action will take place.
   My GP has been in touch and he will try to get an urgent referral to the psychogeriatrician.
   Allies on Twitter have been remarkable and Jane suggests the health and disability commissioner should get involved. I couldn’t agree more, but first I need to get him out of there, into somewhere safer and more professional, and get dentures made urgently.
   I don’t think you need a law degree to see that the ingredients of a case in negligence are now met.

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Posted in New Zealand, Wellington | 2 Comments »


A chain of events that led to my Dad being effectively starved today

15.12.2018


Above: Dad and I wait for his psychogeriatric ‘re-evaluation’ on November 30, or, treading a path of bullshit.

Even in the rest home, Dad remained very protective of the other residents, so much so that there was an incident involving a day care resident in late November that saw the home insist that he be re-evaluated.
   I said to the head nurse, ‘I just want him to be given a fair go. What are the chances he will be allowed back there?’
   ‘It depends on what the psychogeriatrician says.’ I sensed the insincerity in her voice.
   For when the psychogeriatrician from Wellington Hospital called (actually, he told me he was a ‘psychiatrist’ and to this day I remain unsure if a psychogeriatrician or psychogeriatric nurse has seen him), he told me that he was told that they didn’t want him back.
   Lie number one, then.
   This is despite a course of medication that has actually helped Dad with his alertness.
   Of course, during this whole evaluation, Dad contracted pneumonia, for which he had to be on a course of Augmentin.
   The ‘psychiatrist’ also told me that he would prescribe Risperidone to Dad as the original course of medication that I had discussed with our GP, Donepezil, was, in his opinion, ineffective.
   When speaking to the nurses and health care assistants at Ward 6, I was always informed that Dad was taking Augmentin and Risperidone.
   He was still having balance issues and a severe cough but deemed ‘medically fit’ and had to leave the hospital.
   The social worker worked extremely hard to find a dementia care unit for him. I have him on a waiting list at one home, but till that place is free, the closest is Bupa in Whitby.
   I’m now reading his discharge sheet, to discover that he is ‘Best suited for dementia level care or high dependency care if BPSD cannot be treated successfully.’ Note the word if.
   Frankly, they haven’t had a chance to see if any course of medication has helped his BPSD. I have witnessed it, to my knowledge, they haven’t.
   Everyone seems dead keen to get Dad into dementia-level care that he’s being pigeonholed.
   So he was, in my non-medical opinion, prematurely discharged and shipped off to Bupa.
   And the discharge sheet doesn’t mention anything about Risperidone other than that it is PRN—prescribed only when needed. It doesn’t appear to be a regular medicine.
   So, was I lied to at Wellington Hospital or is the discharge sheet bullshit?
   Lie number two, then.
   I’m not saying that Dad won’t eventually have to go into dementia-level care but it doesn’t seem necessary, and the Bupa staff agree.
   Today I discovered him agitated because he was hungry.
   The staff said he hadn’t been eating.
   He was brought his dinner but I noticed that his dentures were missing.
   No shit, you took his dentures so he couldn’t eat.
   But no one put two and two together.
   Seeing I was there he made a valiant effort to try to eat some cold meat they had served him and choked horribly on it. I had to stop him and said I would enquire what was going on.
   The carers made a good effort looking in his room to no avail.
   No one was at reception but fortunately there were some cellphone numbers posted on a notice there. I texted one of the RNs, who, despite not working today, made a massive effort to find out what had happened. God bless this man for digging.
   Turns out they took Dad’s dentures for cleaning last night and no one thought to return them. They were in the office, locked away.
   All of this has me deeply angry that they think they can treat elderly people like this. And how poor the communications are because they aren’t treating them as human beings.
   If I wasn’t a daily visitor—and driving from Rongotai to Whitby is no easy task—then would Dad have just starved?
   He has aphasia so he can only point and show if he’s upset.
   One RN told me he was agitated earlier today. Again, no shit.
   I’ve texted the social worker my concerns. Discharging a patient prematurely is one thing but taking him to a facility where they have effectively starved him for a day is cruel and negligent.
   All this sprung because of the clinical and inhuman way he was marginalized in late November.
   It set off a chain of events that give you very little confidence in the treatment of Alzheimer’s and dementia sufferers.
   Despite the kindness of the HCAs and the staff at Wellington Hospital, there are clear gaps here which I wonder whether others might question.
   I will advise the GP tonight as he and the social worker have batted in our corner consistently.
   He needs to be out of the clutches of a clumsy multinational corporation and put somewhere actually consistent with his level of dementia.
   And if I don’t get some satisfactory answers for once, then things will get … interesting.

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Posted in globalization, New Zealand, Wellington | 3 Comments »


Meizu’s made it harder to switch OSes and root the M6 Note—at least I managed the latter

01.12.2018


Above: If phones were sentient beings, it probably is a bit mean to have the old phone take a photo of its successor.

After a drop to the ground (and by that I mean the hard floor at the local Pak ’n’ Save) produced lines on the screen of my old Meizu M2 Note, I decided to upgrade to the M6 Note. The familiarity of the Flyme interface was one big reason, though it’s only now, after 12 hours of fiddling, that I’m only slightly happy with how it all went.
   The experience was quite unlike the previous purchase, which went incredibly smoothly. The trouble seems to stem from Meizu offering a New Zealand-specific version of the M6 Note, model M721L.
   Why didn’t I buy it from a Chinese vendor like last time (when there were no New Zealand retailers)? It seems that all the Ebay vendors were selling global editions of the phone, too, so for the sake of a few dollars, I wanted the support of a local vendor. If there wasn’t much difference between a global phone and a Kiwi one, should it matter? After all, this phone is on Flyme 6·1·4·1G (G for global), and according to one page on the Meizu forums, all I needed to do was download a Chinese Flyme OS patch and it should upgrade and change accordingly.
   Problem no. 1: it doesn’t work. It might have worked for one user, but every patch I tried (and they take nearly two hours to download from Meizu’s website) ended with a ‘Firmware corrupt’ (if you were lucky to even get an error message) despite the ZIP files all verifying correctly.
   Resigned with the fact I could not turn the M6 Note into a Chinese one, I had to root it to remove the Google bollocks.
   Problem no. 2: Meizu has taken away the easy access to rooting the phone. This method does not work, either, at least not this model. After about six hours, I stumbled on the solution: you can follow the above method but switch your phone to Easy Mode first.
   Once rooted, I began removing anything Google, for reasons followers of this blog know well.
   After downloading the familiar apps, I did encounter some issues. First, the Chinese app store and the global one have different software. Weibo is an international version, for instance. The default music and video apps are much crappier for export, missing the Chinese content (which sometimes included international TV series), and going straight to the local directories.
   We do live in an age where the Chinese versions of software can be better than the western ones. Indeed, it was during my experimenting with my previous Meizu phone that I discovered that Chinese designers were creating more visually pleasing and user-friendly apps than their occidental counterparts, at least among the programs I needed.
   While there’s obviously a jump up in terms of speed (I bought the 64 Gbyte version) images seem to render duller on the screen.
   Then there were the usual problems of photo and music directories from the transferred SD card not appearing in order, which isn’t uncommon.
   While I’ve yet to give the phone the acid test (daily use, taking photos and videos), I haven’t really been wowed by the experience of setting up. It was far easier in 2016, with better results. It’s going to be a useful phone, and I thank Charlotte at PB Technologies Wellington for her advice, but if I had the time, I would have waited till a friend went to China and asked them to bring a Google-free one back.

PS., December 4: Solution to getting the Chinese version of Weibo: since my old phone wasn’t completely dead (and will remain in service as long as the screen holds up), I went to its App Store, which is Chinese, got the URL for Weibo there (through sharing it), visited it on a browser on my new phone, and installed from there.

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Posted in China, design, New Zealand, technology, Wellington | 1 Comment »


It takes 10 years (and sometimes 50) for the establishment to wake up

28.11.2018


Given the topic of this post, some of you will know exactly why this still, from the 1978 Steve McQueen movie An Enemy of the People, is relevant. If you don’t know, head here.

Admittedly, I was getting far more hits on this blog when I was exposing Facebook and Google for their misdeeds. Of course I have less to report given I use neither to any degree: Facebook for helping clients and messaging the odd person who’s still on it (but not via Messenger on a cellphone), and Google as a last resort. I shall have to leave all this to mainstream journalists since, after a decade on this blog, it’s all finally piqued their interest.
   It also seems that my idea about pedestrianizing central Wellington, which appeared in my 2010 mayoral campaign manifesto (which I published in 2009) has finally reached the minds of our elected mayors. Auckland has a plan to do this that’s hit the mainstream media. I notice that this idea that I floated—along with how we could do it in stages, giving time to study traffic data—never made it into The Dominion Post and its sister tabloid The Wellingtonian back in 2009–10. Either they were too biased to run an idea from a candidate they “predicted” would get a sixth of the vote one actually got, or that foreign-owned newspapers suppress good ideas till the establishment catches up and finds some way to capitalize on it. Remember when their only coverage about the internet was negative, on scammers and credit card fraud? Even the ’net took years to be considered a relevant subject—no wonder old media are no longer influential, being long out of touch with the public by decades.
   To be frank, my idea wasn’t even that original.
   If you are on to something, it can take a long time for conventional minds to come round.

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Posted in culture, internet, media, New Zealand, politics, publishing, Wellington | No Comments »


Americans like big numbers

24.11.2018

Scott Milne and I had a little fun over ‘American English’ recently on Twitter (and hopefully US friends will see this in the humour in which it was intended). He wrote:

   I responded that Americans like big numbers. It’s a big country, and everything must sound more impressive, even yuge. Therefore:


Rest of world: Audi 100
USA: Audi 5000


Rest of world: 2019 Range Rover Evoque
USA: 2020 Range Rover Evoque

‘Black Friday’
Western world: Friday 13th
USA: Friday 23rd (it was this year, anyway)

1,000,000,000
Originally in English: ‘one thousand million’
USA: ‘one billion’

1,000,000,000,000
Originally in English: ‘one billion’
USA: ‘one trillion’

   I realize Americans mean something different when they say ‘Black Friday’ (and it doesn’t mean we need to adopt a change in definition, though judging by the last two we probably will), and I realize how their model years work (and they have nothing to do with calendar years).

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Posted in culture, internet, New Zealand, USA | No Comments »


Why paywalls are getting more prevalent; and The Guardian Weekly rethought

10.11.2018

Megan McArdle’s excellent op–ed in The Washington Post, ‘A farewell to free journalism’, has been bookmarked on my phone for months. It’s a very good summary of where things are for digital media, and how the advent of Google and Facebook along with the democratization of the internet have reduced online advertising income to a pittance. There’s native advertising, of course, which Lucire and Lucire Men indulged in for a few years in the 2010s, and I remain a fan of it in terms of what it paid, but McArdle’s piece is a stark reminder of the real world: there ain’t enough of it to keep every newsroom funded.
   I’ll also say that I have been very tempted over the last year or two to start locking away some of Lucire’s 21 years of content behind a paywall, but part of me has a romantic notion (and you can see it in McArdle’s own writing) that information deserves to be free.
   Everyone should get a slice of the pie if they are putting up free content along with slots for Doubleclick ads, for instance, and those advertising networks operate on merit: get enough qualified visitors (and they do know who they are, since very few people opt out; in Facebook’s case opting out actually does nothing and they continue to track your preferences) and they’ll feed the ads through accordingly, whether you own a “real” publication or not.
   It wasn’t that long ago, however, when more premium ad networks worked with premium media, leaving Google’s Adsense to operate among amateurs. It felt like a two-tier ad market. Those days are long gone, since plenty of people were quite happy to pay the cheap rates for the latter.
   It’s why my loyal Desktop readers who took in my typography column every month between 1996 and 2010 do not see me there any more: we columnists were let go when the business model changed.
   All of this can exacerbate an already tricky situation, as the worse funded independent media get, the less likely we can afford to offer decent journalism, biasing the playing field in favour of corporate media that have deeper pockets. Google, as we have seen, no longer ranks media on merit, either: since they and Facebook control half of all online advertising revenue, and over 60 per cent in the US, it’s not in their interests to send readers to the most meritorious. It’s in their interests to send readers to the media with the deeper pockets and scalable servers that can handle large amounts of traffic with a lot of Google ads, so they make more money.
   It’s yet another reason to look at alternatives to Google if you wish to seek out decent independent media and support non-corporate voices. However, even my favoured search engine, Duck Duck Go, doesn’t have a specific news service, though it’s still a start.
   In our case, if we didn’t have a print edition as well as a web one, then online-only mightn’t be worthwhile sans paywall.

Tonight I was interested to see The Guardian Weekly in magazine format, a switch that happened on October 10.
   It’s a move that I predicted over a decade ago, when I said that magazines should occupy a ‘soft-cover coffee-table book’ niche (which is what the local edition of Lucire aims to do) and traditional newspapers could take the area occupied by the likes of Time and Newsweek.
   With the improvement in printing presses and the price of lightweight gloss paper it seemed a logical move. Add to changing reader habits—the same ones that drove the death of the broadsheet format in the UK—and the evolution of editorial and graphic design, I couldn’t see it heading any other way. Consequently, I think The Guardian will do rather well.

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Posted in business, culture, internet, marketing, media, New Zealand, publishing, UK, USA | No Comments »


The double standards on the Ross affair are equally to do with race

09.11.2018

Graham Adams, in a very good opinion in Noted, suggests that while there is a public interest in knowing the identity of the married National MP who had an affair with her colleague, Jami-Lee Ross, the media have been silent because of the relationship it enjoys with parliamentarians. He contrasts this with The New Zealand Herald’s publication of the identity of my friend Bevan Chuang as the woman who had an affair with then-Auckland mayor Len Brown, and concludes that councils have no such relationship.
   Adams makes a compelling case. His suggestion is that if the MP is making a stand for family values, then the hypocrisy should be pointed out. However, personally I have little interest in details of who is sleeping with whom, and I suggest the double standards are not to do with the reason he identifies, but to do with race. I Tweeted:

   On Twitter tonight, Bevan agrees with me:

   She never wanted the limelight on what was a private matter, but we have certain stereotypes at play.
   We even see certain people incensed that we would even stand up for ourselves.
   The sands are slowly shifting, and from what I see on social media, the majority of New Zealanders have no issue with giving everyone the same treatment regardless of their colour or creed.
   Establishments and institutions have proved more difficult to shift. Our media are slowly changing, but many newsrooms have yet to reflect the diversity in our nation. Cast your minds back only to 2013 and newsrooms were even less diverse then.
   Then there is the whole Dirty Politics angle, and as the decade advanced, the National Party seems keen to evolve into a caricature of its past self, borrowing elements from the US in what appears to be a desire to become a conservative parody—except many aren’t in on the joke. It’s a pity because this is the party of certain politicians I admired such as the late George Gair, and it was within my lifetime when its policies had substance.
   I’m not here to bag National (at least not in this post) and maybe the anonymous MP enjoys some protection because of the party she’s in, whereas Bevan found herself embroiled in an anti-Labour attack.
   Of course, the reality could be a combination of all three.
   The one we can do something about really quickly is the race and sexism one. All it takes is the shifting of attitudes, and to call the double standards out when we see them.

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Posted in culture, media, New Zealand, politics | No Comments »


Don’t group Chinese New Zealanders into one faceless bunch

18.10.2018

Some visiting Australian friends have said that they are finding New Zealand politics as interesting as their own, although I don’t think this was meant as a compliment.
   Those of us in New Zealand had a few days of House of Cards-lite intrigue, in that it was stirred up by a conservative whip, in an attempt to take down his party leader. Except it was so much more condensed than the machinations of Francis Urquhart, and, if you were Chinese, Indian or Filipino, in the words of Taika Waititi, it was ‘racist AF’.
   Two of my Tweets garnered hundreds of likes each, which generally doesn’t happen to me, but I am taking that as reinforcing something I truly believe: that most New Zealanders aren’t racist, and that we despise injustices and treating someone differently because of their ethnicity.
   Botany MP Jami-Lee Ross and opposition leader Simon Bridges’ phone call, where the former stated that two Chinese MPs were worth more than two Indian ones, drew plenty of thoughts from both communities, where we felt we were treated as numbers, or a political funding source, with none of us actually getting into a National Cabinet (or the Shadow Cabinet) since Pansy Wong was ousted last decade—making you feel that had other Cabinet ministers been held to the same standard, they would have been gone as well. Here was my first Tweet on the subject:

   While Bridges was quick to apologize to Maureen Pugh MP, whom he insulted in the leaked phone call:

   There’s the inevitable look back through the history of Chinese New Zealanders, who have largely been humiliated since the gold-mining days by earlier generations, and the Poll Tax, for which an apology came decades after during the previous Labour government.
   And the scandal also inspired Tze Ming Mok to write an excellent op-ed for The New Zealand Herald, which I highly recommend here. It’s one of the most intelligent ones on the subject.

   She’s absolutely right: those of us with few connections to the People’s Republic of China don’t like being grouped in among them, or treated as though we’re part of the Chinese Communist Party apparatus.
   Her research showed that roughly half of Chinese New Zealanders were born on the mainland, and that the group itself is incredibly diverse. My father’s family fled in 1949 and I was raised in a fairly staunch anti-communist household, images of Sun Yat Sen and the ROC flag emblazoned on my paternal grandfather’s drinking glasses. My mother, despite being born in Hong Kong, grew up behind the Bamboo Curtain and survived the famine, and didn’t have an awful lot of positive things to say about her experiences there, eventually making her way out to her birthplace during her tertiary studies.
   Tze Ming writes:

This chilling effect is harming Chinese people in New Zealand. Many people cannot differentiate Chinese people from the actions of the CCP (I mean hey, many people can’t tell a Chinese from a Korean), but this is made worse when hardly any authorities on the topic will address the issue openly. Concerns can only erupt as xenophobia against the Chinese and “Asian” population …
   CCP-linked politicians parroting Xi Jinping and promoting Beijing’s Belt & Road priorities don’t speak for at least half of us.

   ‘At least’ is right. My father was born in the mainland where 反共 was a catch-cry in his young adult life. I’m willing to bet there’s an entire, older Chinese-born generation that thinks the same.
   She continues:

It’s endlessly irritating and insulting that both Labour and National have lazily assigned Chinese communities as the fiefdoms of politicians openly backed by the Chinese government.

   That’s true, too. In 2014 I was approached by the National Party asking how best to target the Chinese community. My response was to treat us the same as any other New Zealanders. I’m not sure whether the advice was taken on board, as within months I was invited to a Chinese restaurant for a $100-a-head dinner to be in the presence of the Rt Hon John Key, a fund-raiser that was aimed at ethnic Chinese people resident here. It certainly didn’t feel that I was being treated like my white or brown neighbours.
   The other point Tze Ming touches on, and one which I have written about myself, is the use of the term Asian in New Zealand.
   Let me sum it up from my time here, beginning in 1976, and how I saw the terms being used by others:

1970s: ‘Chinese’ meant those people running the groceries and takeaways. Hard working. Good at maths. Not good at politics or being noticed, and Petone borough mayor George Gee was just an anomaly.

1990s: ‘Asian’ became a point of negativity, fuelled by Winston ‘Two Wongs don’t make a white’ Peters. He basically meant Chinese. It’s not a term we claimed at the time, and while some have since tried to reclaim it for themselves to represent the oriental communities (and some, like super-lawyer Mai Chen, have claimed it and rightly extended it to all of Asia), it’s used when non-Chinese people whine about us. It’s why ‘My best friend is Asian’ is racist in more than one way.

2010s: ‘Chinese’ means not just the United Front and the Confucius Institute (which has little to do with Confucius, incidentally), but that all Chinese New Zealanders are part of a diaspora with ties to the PRC. And we’re moneyed, apparently, so much that we’ve been accused of buying up properties based on a list of ‘Chinese-sounding names’ by Labour in a xenophobic mood. I’ve been asked plenty of times this decade whether I have contacts in Beijing or Shanghai. If you’re born in Hong Kong before July 1, 1997, you were British (well, in a post-Windrush apartheid sense anyway), and unlikely to have any connections behind the Bamboo Curtain, but you’ve already been singled out by race.

   Now, I don’t want to put a dampener on any Chinese New Zealander who does have ties back to the mainland and the CCP. We share a history and a heritage, and since I wasn’t the one who had any experience of the hardships my parents and grandparents suffered, I don’t have any deep-seated hatred festering away. My father visited the old country in 2003 and put all that behind him, too. A republic is better than the imperial families that had been in charge before, and if I’ve any historical power to dislike, I’d be better off focusing on them. So in some respects, there is “unity” insofar as I’ll stick up for someone of my own race if they’re the subject of a racist attack. I’ll write about Chinese people and businesses without the derision that others do (e.g. here’s an article on the MG GS SUV that doesn’t go down the Yellow Peril route). But we’re not automatons doing Beijing’s bidding.
   I’ll lazily take Tze Ming’s conclusion in the Herald:

We deserve better than to be trapped between knee-jerk racists and Xi Jinping Thought. Abandoning us to this fate is racism too.

   I haven’t even begun to address the blatant sexual harassment that has since emerged as a result of the scandal, but others are far better placed to speak on that.

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Posted in China, culture, Hong Kong, India, media, New Zealand, politics | 1 Comment »


Autocade hits 14,000,000 page views, and we start a YouTube channel

13.10.2018


Above: Behind the scenes of the Škoda Karoq road test for Autocade.

I hadn’t kept track of Autocade’s statistics for a while, and was pleasantly surprised to see it had crossed 14,000,000 page views (in fact, it’s on 14,140,072 at the time of writing). Using some basic mathematics, and assuming it hit 13,000,000 on May 20, it’s likely that the site reached the new million in late September.
   The site hadn’t been updated much over the last few months, with the last update of any note happening in early September. A few more models were added today.
   Since I’ve kept track of the traffic, here’s how that’s progressed:

March 2008: launch
April 2011: 1,000,000 (three years for first million)
March 2012: 2,000,000 (11 months for second million)
May 2013: 3,000,000 (14 months for third million)
January 2014: 4,000,000 (eight months for fourth million)
September 2014: 5,000,000 (eight months for fifth million)
May 2015: 6,000,000 (eight months for sixth million)
October 2015: 7,000,000 (five months for seventh million)
March 2016: 8,000,000 (five months for eighth million)
August 2016: 9,000,000 (five months for ninth million)
February 2017: 10,000,000 (six months for tenth million)
June 2017: 11,000,000 (four months for eleventh million)
January 2018: 12,000,000 (seven months for twelfth million)
May 2018: 13,000,000 (four months for thirteenth million)
September 2018: 14,000,000 (four months for fourteenth million)

   In May, the site was on 3,665 models; now it’s on 3,755.
   As the increase in models has been pretty small, there’s been a real growth in traffic, and it’s the third four-month million-view growth period since the site’s inception.
   We’re definitely putting in more crossovers and SUVs lately, and that’s almost a shame given how similar each one is.
   With my good friend Stuart Cowley, we’re extending Autocade into video segments, and here’s our first attempt. It’s not perfect, and we have spotted a few faults, but we hope to improve on things with the second one.

   If you’re interested, you can subscribe to the Autocade YouTube channel here. Of course, given my concerns about Google, the video also appears at Lucire’s Dailymotion channel. Once we get a few more under our belt and refine the formula, we’ll do a proper release.
   And, as I close this post, just over 10 minutes since the start, we’re on 14,140,271.

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