Archive for the ‘New Zealand’ category


Has Google My Business ever given you business?

22.08.2019

I had a call from a nice gentleman working for Google called Shabhaz today. No, he wasn’t about to tell me that I wasn’t on the ‘first page of Google’: he worked for Google My Business, where they want to verify businesses and suck them into the ecosystem, complete with dashboard and social features.
   I’ve always ignored the postcards that come and the one time my curiosity was piqued, the blasted site didn’t work anyway. I can’t remember the specifics now, but I recall my usual reaction: ‘What Google says and what Google does are entirely different things.’ You come to expect it from US Big Tech.
   I suppose if you ignore it for enough years, the Big G phones you.
   I proceeded to tell Shabhaz all the reasons I hated (actually, that’s not strong enough a word) his firm, but kept repeating, ‘I’m not angry at you, only at your employer.’ And words to the effect of, ‘A man has to make a living, so I don’t have a problem that you work for them, but this is a firm with highly dubious ethics.’
   He did say, ‘If I had that experience, I’d hate them, too,’ and I had to correct him and expand on the stories: ‘It’s not just about my experience—it’s all the things Google does that violate our privacy, not just mine, but everyone’s.’
   Nevertheless, you can’t stay angry at a guy who has had nothing to do with his bosses’ incompetence, greed, avarice and tax avoidance, and is only trying to collect a pay cheque, so I agreed to help him out.
   Of course, it didn’t work as planned, as updating the address leads to this:

   The house has only been there since 1972, and Google Earth has it, but then we all know that Google Earth operates in some kind of parallel universe—parallel to even Google My Business, it seems. One day, I suspect Google will catch up with houses built in the 1970s.
   But seriously, with three businesses all linked to my email address (Heaven knows how) I wonder if anyone has ever got any business through Google My Business.
   I’ve been on Linkedin longer than most people I know and I’ve never received any work enquiries from it.
   And I’ve yet to have anyone tell me that they found my business through Google, so I’m tempted to delete the listings for Jack Yan & Associates and Lucire from the My Business dashboard.
   The thing is, I don’t want to read your reviews about my businesses on Google. I don’t want to risk getting piled on by unethical actors, which totally can happen in this day and age. If you want to reach us, there’s a good contact form with all the addresses on our sites.
   So what’s the prognosis out there? Since I actually don’t use the site except as a last resort, and have little desire to, your experience far outweighs mine.

On a related note, this also made me wonder about competence.

   I’ve never given my permission to be in the Yellow Pages. And the fact that Lucire does screen printing is news to me. Who makes up this bullshit and tries to pass it off as authoritative?
   A Tweet to them is so far unanswered, so I may get in touch with them to have this listing removed. This one I can answer: since I’ve never been in the Yellow Pages, I can say, hand on heart, that I’ve never had any business from them. By the looks of it, they’ll never send me anything relevant anyway.

In summary, today’s thought about Google:

PS.: Yellow has deleted our entry (done within hours of my complaint).

Tags: , , , , , ,
Posted in business, internet, New Zealand, Wellington | 2 Comments »


‘If you don’t like it here, why don’t you leave?’

25.07.2019

I didn’t read this thinking of Trump, which is what the Tweeter intended. I read it thinking of New Zealand. Heard the ‘If you don’t like it here, why don’t you leave?’ bullshit a lot—I dare say every immigrant to this nation has. English-born American columnist Sydney J. Harris, in 1969, answered it better than I ever could. (I hope the image appears in the embed below, since I see no img tags—it seems reliant on Javascript.) Presumably this is either the Chicago Daily News or the Sun–Times.

   Not a heck of a lot has changed, has it?
   Hat tip to Juan Incognito for the re-Tweet.

PS.: The Sun–Times has run this on its website, and it was from the Chicago Daily News.

Tags: , , , , , , , , , , , ,
Posted in media, New Zealand, politics, USA | No Comments »


Surely, it can’t be this hard

25.07.2019

Is it just me, or are companies getting more stupid by the day?

July 25, 2019

Marshall Freeman Collections (NZ) Ltd.
PO Box 302-218
NHPC
Auckland

Ladies and Gentlemen:

I am in receipt of your letter dated the 19th inst.
   If you are indeed an extension of Plumbquick’s credit control department, you should check with them about their procedures.
   You may wish to ask the following.

   (a) When booking the job, did your client take down my credit card number?
   (b) Did your client advise me that if the invoice was not paid that they would charge that credit card?
   (c) Did I offer your client’s plumbers payment on completion of the job on the day but they said it would be sorted out with their accounts’ department, especially if they already had my credit card on file?
   (d) Did your client send out their invoice dated May 21, 2019 with a due date of May 21, 2019, which would result in my reasonably expecting that (b) would take place?

   Now, since I am not in possession of a time machine, and considering I received the invoice on May 25, 2019, all four questions above should be answered in the affirmative.
   Your client needs to be advised to, first, contact the customer themselves (well before July 19, incidentally), secondly, follow their own procedures, and thirdly, not provide a credit controller with a fiction about a late payment. I have no desire to affect excellent credit that I have spent decades building because of another party’s negligence.
   I trust this clears this matter up.

Yours faithfully,

   In case you’re wondering, my credit card has been charged.
   I also highly recommend Bernie and Pipe Dream Plumbing in Tawa.

Tags: , , , , , , , ,
Posted in business, New Zealand, Wellington | No Comments »


My social media engagement is dropping and I do not care

09.07.2019

In the last month, maybe the last few weeks, my likes on Instagram have halved. Interestingly, Lucire’s Instagram visits have increased markedly. But as I use my own account more than a work one, I can see the trend there a bit more clearly.
   It’s not unlike Facebook, which, of course, owns Instagram. While I haven’t used it for personal updates since 2017, I maintain a handful of pages, and I still recall earlier this decade when, overnight, engagement dropped 90 per cent. It never recovered. Facebook, like Google, biases itself toward those who can afford to pay, in the great unlevelling of the playing field that Big Tech is wont to do.
   They know that they’re structured on, basically, a form of digital drug-taking: that for every like we get, we get a dopamine hit, and if we want to maintain those levels, we had better pay for them and become junkies. But here’s the thing: what if people wake up and realize that they don’t need that hit any more? I mean, even Popeye Doyle got through cold turkey to pursue Alain Charnier in French Connection II.
   I’ve written about social media fatigue before, and the over-sharing that can come with it. More than once I blogged about being ‘Facebooked out’. And as you quit one social medium, it’s not too hard to quit another.
   I’ve made a lot of posts on Instagram but I value my privacy increasingly, and in the period leading up to the house move, I began doing less on it. And without the level of engagement, whether that’s caused by the algorithm or my own drop in activity, I’m beginning to care less, even if Instagram was more a hobby medium where I interacted with others.
   And since I have less time to check it, I actually don’t notice that I have fewer likes when I open the app. I only really know when I see that each photo averages 15 likes or so, when figures in the 30s and 40s were far more commonplace not very long ago.
   So what’s the deal? Would they like us to pay? I’m not that desperate. I don’t ’Gram for likes, as it was always a hobby, one that I seem to have less time for in 2019. I never thought being an “influencer” on Instagram was important. The novelty has well and truly worn off, and as friends depart from the platform, the need to use it to keep them updated diminishes. In the last fortnight I recorded three videos for friends and sent them via Smash or Wetransfer, and that kept them informed. You know, like writing a letter as we did pre-email, but with audio and video. Instagram just isn’t that vital. Email actually serves me just fine.

As I said to a friend tonight, even Twitter seems expendable from one’s everyday habits. Especially after March 15 here. You realize that those who are already arseholes really want to stay that way, their life ambition probably to join certain foreign-owned radio stations to be talking heads. But since they lack the nous, the best they can manage is social-media venting. And the good people want to remain good and have the space to live their lives happily. So why, I began wondering, should we spend our time getting our blood pressure up to defend our patch in a medium where the arseholes are, by and large, gutless wannabes who daren’t tell you have of the venom they write to your face? Does anyone ever put a Stuff commenter up on a pedestal and give them respect?
   While there are a great many people whom I admire on Twitter, and I am fortunate enough to have come into their orbit, there are an increasing number of days when I want to leave them to it, and if they wish to deal with the low-lifes of this world, it is their prerogative, and I respect them for doing something I’m tiring of doing myself. Twelve years on Twitter is a long time. At the time of writing, I’ve made 91,624 Tweets. That’s a lot.
   Unlike the arseholes, each and every one of these decent human beings have successful lives, and they don’t need to spend their waking moments dispensing hate toward any other group that isn’t like them in terms of genitals, sexual orientation, race or religion. And, frankly, I can contact those decent people in media outside of social.
   Maybe the fear of Tweeting less is that we believe that the patients will overrun the asylum, that we’re the last line of defence in a world where racists and others are emboldened. That if we show that good sense and tolerance prevail, as my grandfather and others wanted to do when they went to war, then those who harbour unsavoury thoughts toward people unlike them might think twice. I can’t really argue with that.
   But I wonder whether I’ll be more effective outside of social. I publish magazines, for a start. They give me a platform others do not have. I don’t need to leave comments on articles (and over the years, I haven’t done much of that). And I have websites I visit where I can unwind, away from the shouting factories of American Big Tech. Most of us want to do good on this earth, and the long game is I may be better off building businesses I’m good at rather than try to show how much smarter I am versus a talentless social media stranger.
   No, I’m not saying I’m leaving either medium. I am saying that I’d rather spend that time on things I love to do, and before 2007 I had enough to do without sharing. Some of the colleagues I respect the most have barely set foot in the world of social, and right now I envy just how much time they have managed to put into other important endeavours, including books that are changing lives.
   Big Tech must know the writing’s on the wall.

PS.: From a discussion with the wonderful William Shepherd when he read this on Twitter (the irony is not lost on me given the subject).—JY

Tags: , , , , ,
Posted in business, culture, interests, internet, New Zealand, publishing, technology, USA | No Comments »


No longer a customer, Lumino still gives me reason to be wary about how they handle my private data

03.06.2019

An email sent by me on March 27 to the head office of Lumino (the dentists). Link added for readers’ reference. I’ll let you make up your own minds.

Hi Josephine:

How are you?
   I hate to bother you once more, as you had done everything you could to resolve the privacy issues I had with Goody’s subcontractor, Global Payments, last year. I was very happy with your professionalism and your actions. I am pleased to see Lumino has since gone with another provider for its loyalty programme.
   I regret having to lean on you again.
   As you know, I found it very uneasy that I allowed Lumino to have my private cellphone number and last year I made repeated requests to the Terrace branch to not contact me through it any more. I was given assurances that it would not happen again.
   I had a hygienist appointment on November 16, which I cancelled via email due to the ‘flu. I was advised that there would be an opening in March 2019, but by this point I already had in mind I would switch dentists, as each Lumino dentist I was assigned to wound up leaving the practice. Therefore, I never replied.
   On November 29, I was sent a reminder that I could book in if I clicked a link in the email. I never did.
   Imagine my surprise when this week I received an SMS from Lumino accusing me of missing an appointment (that I had never made) and that there I could be charged for it.
   This was the first I had ever heard of a March appointment. Back in November, Lumino would send email reminders (for the real appointments) so I really doubt there was anything booked.
   It was rudely worded, in my opinion, presuming the customer to be wrong.
   Call me intolerant, overly sensitive, or out of touch with modern communication techniques, but it seems the Terrace branch is incapable of following a basic request and now, it has concocted a missed appointment out of thin air.
   Besides, I was not even in Wellington on the date concerned, so there was no way I would have made an appointment for it.
   After hours spent on the 2018 privacy breach, fielding those scam calls that came [redacted as it’s something I believe to be true but cannot fully back it up without a few affidavits], receiving cellphone calls from Lumino waking me after four hours’ sleep, and getting tired of making the same request at branch level, I have to draw my relationship with Lumino to a close.
   Going to the dentist or the hygienist shouldn’t be this hard, but with Lumino on the Terrace, it’s continually stressful.
   I wonder if you could arrange to have my records transferred to Real Dentistry, 62 Rongotai Road, Kilbirnie, Wellington, then delete my details from your database. I have asked Real Dentistry to request my records from Lumino on the Terrace.

Thank you,

Yours truly,

Jack

   I never got a reply this time, but I think we know what Lumino thinks of all of this as of today. Note: I contacted Josephine from a different email address, so they do have that to counter me with. Still, I thought I was pretty clear above.

   I’ve also not received a reply from Heineken. Might have to get the Privacy Commissioner involved in this one, too.
   I know most of you won’t care, since people haven’t abandoned Facebook en masse, and Google remains the most frequented site on the web. But I honestly thought New Zealand firms were better than this.

Tags: , , , , , , , , ,
Posted in business, New Zealand, Wellington | No Comments »


There must be a different metric system on our roads these days

24.05.2019


The new metric system: I’m following the car in front at the correct distance. Cf. the drivers in the other lanes.

Now that I live in the northern suburbs, I have to go on the motorway far more frequently. It’s become apparent that New Zealand has had a complete change of measurement system and I was unaware of it.
   I thought we were on the metric system but apparently, there is a new metric system at play these days.
   When the “smart” motorway speed limit signs display 60 km/h, a handful of drivers, like me, go at the old 60 km/h. But there is evidently a new 60 km/h, which we oldies called ‘80 km/h’. If the other drivers are not breaking the law, the majority of cars in this country appear to have had speedometers newly calibrated to the new metric system. When the sign says 80 km/h, they will travel at between 90 and 100 km/h. It doesn’t quite explain why, when the sign says 100 km/h, so many drive at 90 km/h, but that’s the incredible nature of the new metric system: unlike the old, it’s not proportional.
   I’m not entirely sure how the system converts metres or seconds, as I seem to do double the following distance of the majority of drivers. From memory, it’s 40 m at 100 km/h, or, if you want to adopt the 1970s slogan from the UK, or the one uttered by the late Peter Brock, ‘Only a fool breaks the two-second rule.’ The new metric system at play in New Zealand means that the new 40 m is the same as what we old-timers called 20 m. Or, if they’re going by the clock, two seconds is what we used to call one second. I assume this new metric system also applies to penis length for men, so they aren’t too disappointed when their 7½ cm is now called 15 cm. Sounds so much bigger, doesn’t it, lads?
   Now, I could be wrong about there being a new metric system in this country. It’s simply that many people don’t understand speed and distance, or how road signs work. If you are male and think that 20 m really is 40 m, then maybe you have a small dick and have been convincing yourself otherwise, and the problem is multiplied on the roads. Sadly, however, this lack of awareness of time and distance isn’t exclusively a male thing.
   As a nation, we’ve been so busy for such a long time blaming “Asian drivers” that our standards have dropped like stones. It wasn’t that long ago when we Wellingtonians mocked Aucklanders for their ‘Merge like a zip’ signs in the mid-2000s—yet it seems an increasing number of us in the capital are now just as clueless on how traffic merges into a single lane.
   All this makes you wonder if Greg Murphy was right when he suggested we should re-sit our driving test every 10 years.

Tags: , , , , , , , , , , , , ,
Posted in cars, New Zealand, Wellington | No Comments »


The big move, after 36 years

20.05.2019

For reasons unknown to me, May seems to be a quiet month for my blogging. I looked back to 2010 and usually, this is the month I blog less. Maybe it’s the change in seasons, or I find other things to occupy my time.
   This year, it’s been far more eventful, as on the 10th inst., we moved. Thirty-six years at the same address, and I’m now in the northern suburbs of Wellington. The postal code has changed from a 6 to a 5 at the beginning, which gives you an idea of just how far north we went.
   As a middle-aged man I don’t need to be that close to town any more, and since I’ve always worked from home, all I really need is a stable and reliable internet connection. We need space for team members who work for me on-site, which we now have far more of. The internet connection is the one thing that really needs work in terms of my daily routine, since we are on multiple levels, and D-Link’s Powerline “mains modems” have not been that good here, while Vodafone’s Ultrahub also loses too much in terms of bandwidth in different parts of the property.



Above: There’s too great a loss of bandwidth through the D-link Powerline units. The top screen shot is a device plugged into the Vodafone Ultrahub near the Chorus ONT.

   It’s goodbye Evans Bay views (which have never been the same since the Indoor Sport Stadium was erected at great additional unnecessary expense to ratepayers; a clear reminder not to trust certain establishment politicians) and hello to rolling hills and native bush.
   It hasn’t all sunk in yet, as I’ve been working while the move has taken place, and haven’t had the time to enjoy the process. Rationally, I know we made the right decision, otherwise we’d never have done it, but other than the last half-hour at the old place, letting the memories of each room flood in as I walked through for the last time, I haven’t been particularly emotional. In fact, when the buyers of my old home signed, I was actually happier for them than I was for myself, since they had been searching for a while, and I felt they got a good deal. Here they were, third time lucky in this street, and getting the largest house on the largest section, and, with the greatest respect to my former neighbours, a more solid one, too. (Yes, I’ve knocked on your timber inside over the years.) They have a view which they never would have had in the other places.
   They additionally have a connection to a former resident on the street, which I won’t go into publicly; and one party’s father actually came from the street we moved into. Also in one of those “very New Zealand” coincidences, one dear friend who helped me move headed to Ōtaki that evening, and told a woman there that he had been helping us. It turns out that she was the sister of one half of the couple that previously owned our new home. These seem to be very “harmonious” events that appeal to my heritage, the sort of signs that to others might signal that “it’s all meant to be” if you were seeking something beyond the rational.
   In one year, in a street of 14 homes, four properties have changed hands; if you count the place on the corner of the street (which technically isn’t part of it), it’s five properties. If anyone were to write its history (not that anyone would), 2018–19 was the period of a sea change in terms of the people there.
   We’re still living among boxes, and there are still two storage units’ worth of stuff that we need to empty out, but we’ll just have to take things one step at a time. We filled a skip full of old stuff, and probably could have filled a second, once you added the miscellaneous trips our friends and I made to the tip. But on this end there are still a few things that need to go.
   For the last two years, the Mary Potter Hospice has been the principal beneficiary of the nicer items, which included new things that my parents and grandmother acquired but never used.
   One remarkable thing is how well the old furniture fits with the new place, and, interestingly, how comparatively poorly it fitted with the old. It’s as though my family bought for this house. When you look back over four decades, you get a sense of how things do intersect and come together, if you’re lucky, and we certainly regard ourselves as very lucky indeed. It makes me happy that things have worked out on many fronts, save for my Dad’s Alzheimer’s disease. Perhaps for him, too, there is a silver lining: we have wound up closer to him, so a drive north only takes 16 minutes (on a good day) rather than close to an hour.
   Yesterday, we visited the old street to collect the last bits and pieces out of the garage, and said hi to one of our former neighbours. We’ll visit others we didn’t have a chance to farewell, since the move out took longer than planned, and we had to dash off to get to the new place that day. That neighbour had been there for 60 years, and had seen everything from one couple having an argument where the woman chased the man with a shotgun round the grounds of Rongotai College, to the residents that had come and gone over the years. Interestingly, she didn’t remember a case of arson (to an old Humber car) in the 1980s, to which the fire brigade was called; but other tales remained as clear as day.
   I won’t go into the nitty-gritty as there are many tales to tell, and Kiwi motorway behaviour is pitiful in so many cases as we drive up north. And for privacy reasons, I won’t blog too much just yet about how we’re finding the new place, as we’re still adjusting to it ourselves. I will say the former owners were meticulous, filling up and painting over walls where things were once mounted (unless they used those 3M strips), and we are ever so grateful to them.

Tags: , , , , , , , , , , , , , ,
Posted in internet, New Zealand, technology, Wellington | 1 Comment »


CSR is already woven into Māori leadership

23.04.2019

I was fascinated to read a New Zealand Herald story on the Māori asset base, though it wasn’t the financial part that hit me. What was more significant were the principles behind Māori businesses.
   About 15 years ago, when chatting to a woman representing a Māori winery, I said that she had an amazing opportunity to show that Māori were far ahead of the game when it came to corporate social responsibility, something that was close to my heart with my work for Medinge Group. It’s interesting to see that that impression I had in the mid-2000s wasn’t wrong, and is now backed up by Dr Maree Roche of Waikato University.
   She identifies five values behind Māori leadership, which blends their needs to support marginalized communities, kaupapa, and contemporary influences.
   The values are:

  • whakaiti (humility): the leader enables others but doesn’t take credit themselves;
  • ko tau rourou and manaakitanga (altruism): ensuring the well-being of others and the generosity of spirit;
  • whanaungatanga (others): collectivism and relationships with past, present and future generations;
  • tāria te wā and kaitiakitanga (long-term thinking and guardianship);
  • tikanga Māori (cultural authenticity).

   You’ll recognize a lot of the same words used in much of Medinge’s work on humanistic branding: the need for serving communities; to consider far more than the immediate quarter (‘finance is broken’); and being authentic.
   Māori may find themselves better equipped with their newer organizations to weave in a message about CSR, considering the successful ones already practise it for their own people. Translating that in an export market, for instance, to serving a cause that is of concern to that market, should be comparatively easier than for a company so entrenched in delivering quarterly results to shareholders. Promoting ties between tangata whenua and the export market could be of interest, especially in Asia where many of the same ideas about family, whānau and community are shared. They are in an advantageous position and those of us in New Zealand would be foolish to ignore it.

Originally published at the Medinge Group blog.

Tags: , , , , , , , , , , , , , ,
Posted in branding, business, culture, leadership, marketing, New Zealand, social responsibility | No Comments »


Tumblr is dead, long live NewTumbl

23.04.2019

Tumblr is dead, long live NewTumbl.
   I came across NewTumbl (formally newTumbl) a few days ago, after finding my Tumblr feed just wasn’t what it used to be. It’s not that the dirty pictures are gone—I only ever followed one blog where the images might be considered sensual—but that the energy was. Those friends whose posts interested me weren’t posting much any more, and it wasn’t just them: my posting had diminished significantly. Platforms, I imagine, have a shelf life, and when announcements such as Verizon’s last year, which became known, perhaps incorrectly, as Tumblr’s ‘porn ban’, it was bound to affect the platform. It was the language that opened Verizon up to ridicule: apparently, they had a problem with ‘female-presenting nipples’, and some innocent content was flagged for removal.
   What Verizon had really underestimated was that among the adult imagery were communities that were having free and safe discussions about sexuality, and sex workers themselves had a place where they, too, could post. It wasn’t an “adult” site per se, considering the overwhelming majority of the content was family-friendly. That perhaps kept the place relatively safe: you could have these private discussions while coming across general posts featuring interesting photography or good political viewpoints. Tumblr also hadn’t descended into the political divisiveness that plague platforms such as Twitter.
   I liked Tumblr for many reasons. It became a fun place to post interesting graphics for me, and to put anything that I didn’t want to structure into long-form thoughts. It was image-based. Every now and then I would put up a quotation. The Font Police blog is still there, with over 20,000 followers.
   I liked the fact that for years, someone would get back to you when you posted a query. This was true even after Yahoo acquired it.
   But during the Blogcozy experiment, which sadly resulted in that platform’s closure, I cut down my time on Tumblr, because I had found a more suitable place to put those brief thoughts and to share with friends. Had Tumblr been a greater draw, I wouldn’t have considered it. After Blogcozy closed, I didn’t really resume my Tumblring to the same extent. Social seemed to be dying, since it was being run by Big Tech firms that lied as their main position. Even if Tumblr was more honest (and it was), the age of social media seemed to be at an end.
   I may have been wrong, because since posting on NewTumbl I’ve been impressed by the sense of energy there. Yes, it has attracted a great deal of the adult posters who left Tumblr. But if you don’t want to see X-rated stuff, you say so in the settings, and adjust to M (for mature), O (for office), or even F (for family). You won’t see anything coarser than what you chose (with the occasional exception when posters did not have a clue how the ratings’ system works). The interface is familiar-but-different-enough for Tumblr users and Verizon lawyers. Yet it goes beyond what Tumblr does, with the smart use of Interstate as the body typeface, and photos in multi-image posts actually appear in the order you load them.
   It’s not perfect: I couldn’t link a video but I could upload; and I managed to stumble on a 404 page by following links, both of which I’ll report, since they make it so easy to do.
   But here’s the really good thing: the transparency. One of the main developers, Dean, talks to users and provides feedback. He’ll even post when an error occurs during development—that’s something you’ll never see Facebook do when its databases die.
   He and I have already exchanged notes via DMs after I joined for two days, and I said I saw so many parallels between what he was doing and what I saw with Tesla when Martin Eberhard was running it (transparency over ego), or even in the days when Jerry and David were building Yahoo—I’m old enough to have been submitting sites to them while they were still being run out of a garage. There’s an exciting sense with Dean and the small NewTumbl crew that they’re building something useful for the world, celebrating free speech and humanity. Am I being overly optimistic? I don’t think I am: I enjoy the UI, I like the openness and honesty, and these are just what the tech sector needs. I see a draw for spending my time here even though I have zero followers to my blog. The buzz feels similar to when I discovered some sites back in the 1990s: it seems new and exciting.
   It’s also rather nice being the first person to populate some fandom hashtags, though I was second for Doctor Who, and for anyone ever searching for The Avengers, they will see, rightly, a photograph of Diana Rigg and Patrick Macnee.
   I’ll see you there at jackyan.newtumbl.com. Lucire also has a NewTumbl at lucire.newtumbl.com.


Above: The one thing I posted to Tumblr that went viral, in 2011.

Tags: , , , , , , , , , , , , , , ,
Posted in business, culture, design, internet, marketing, New Zealand, TV, USA | 1 Comment »


More Facebook lies in its ad preferences’ manager?

21.04.2019

As I’ve often said, it’s wise to keep an eye on your Facebook ad preferences’ page. Even if you’ve opted out of Facebook targeting, Facebook will still keep compiling information on you. I see no other purpose for this other than to target you with advertising, contrary to what you expect.
   Facebook also tells you which companies have uploaded their marketing lists to them, and this has been very interesting reading. A load of US politicians whom I have never heard of somehow have this information, and today’s crop is no different.

   I’ve written to Old Mout Cider, which I was surprised to find is part of the Dutch conglomerate Heineken NV, and await an answer, but the biggie here has to be Über.
   Many years ago, I tried the app but could never get it to work. Neither could my partner. Then we started hearing from Susan Fowler and Pando Daily, and that helped confirm that we would never support the company.
   Basically, Über would never let me log in, saying I had exhausted my password attempts after the grand total of one, despite sending a password reset link. My partner could log in but we could never figure anything out beyond that (it had credit card details she had never entered and said we lived next door).
   Concerned about this, I went to Über’s website to request deletion of my personal details, but this was the screen I got.

   Now, either Big Tech One is lying or Big Tech Two is lying.
   To its credit, Über New Zealand responded very quickly on Twitter (on Good Friday, no less) and said it would look into it. Within minutes it was able to confirm that I do not have an account there (presumably it was deleted with a lack of use, or maybe I went and did it back when they wouldn’t let me log in?) and my email address doesn’t appear anywhere.
   Therefore, we can likely again conclude that Facebook lies and we have to bring into question its advertising preferences’ management page.
   We already know Facebook has lied to advertisers about the number of people it can reach (namely that it exceeds the number of people alive in certain demographics), that there is a discrepancy between what it reports in the preferences and what a full download of personal data reveals, so I have to wonder what the deception is here.
   Is it allowing these advertisers to reach us even when (as Über claims) they have no information on us? (Heineken’s response will seal the deal when they get back to me after Easter.) In that case, it will be very hard for Facebook to argue that we have given them consent to do this.
   Heineken, incidentally, is a major advertiser on Instagram, as I see their advertisements even after opting out of all alcohol advertising on the Facebook ad preferences’ page (as instructed by Instagram). When we establish contact next week, I will be more than happy to tell them this. Who knows? While I doubt they will cease advertising on the platforms on my say-so, sometimes you have to plant the seed so that they are aware their ads are not being filtered out from those people who do not want to see booze promoted in their feeds.

Tags: , , , , , , , ,
Posted in branding, business, culture, internet, marketing, media, New Zealand, technology, USA | No Comments »