Archive for the ‘technology’ category


The FT covers lawsuit alleging Facebook knew about inflated metrics

21.03.2020

I’ll be interested to read the judgement, should it get to that point: Facebook is being sued over allegedly inflating its audience numbers, and COO Sheryl Sandberg and financial officer David Wehner are also named.
   The plaintiff alleges that Facebook has known this for years. The suit dates from 2018 but there are new filings from the lawsuit.
   I’ve blogged on related topics for the majority of the previous decade, and in 2014 I said that Facebook had a bot ‘epidemic’.
   Finally another publication has caught on this, namely the Financial Times. The FT notes something that I did on this blog in 2017: ‘In some cases, the number cited for potential audience size in certain US states and demographics was actually larger than the population size as recorded in census figures, it claimed.’ Its own 2019 investigation found discrepancies in the Facebook Ads’ Manager tool.
   The complaint also says that Facebook had not removed fake and duplicate accounts. Lately I’ve found some obvious fake accounts, and reported them, only for Facebook to tell me that there’s nothing wrong with them. On Instagram, I have hundreds, possibly thousands, of accounts that I reported but remain current. Based on my user experience, the plaintiff is absolutely correct.
   Facebook only solves problems it puts its mind to, and all seem to be bolstering its bottom line. This is something it could have solved, and since it’s plagued the site for the good part of a decade, and it continues to, then you have to conclude that there’s no desire to. And of course there isn’t: the more fakes there are, the more page owners have to pay to reach real people.
   Over a decade ago, I know that it cost a small business a decent chunk of money to get an independent audit (from memory, we were looking at around NZ$6,000). Facebook doesn’t have this excuse, and that tells me it doesn’t want you to know how its ads actually perform.
   As I said many times: if a regular person like me can find a maximum of 277 fakes or bots in a single night, then how many are there? I’m surprised that not more of the mainstream media are talking about this, given that in 2018 Facebook posted an income of US$22,100 million on US$55,800 million of revenue, 98·5 per cent of which came from advertising. Is this one of the biggest cons out there? Here’s hoping the lawsuit will reveal something. Few seem to care about Facebook’s lies and erosion of their privacy, but maybe they might start caring when they realize they’ve been fleeced.

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Posted in business, internet, marketing, technology, USA | No Comments »


Twelve things I do to keep balanced while working from home

17.03.2020

When I was 13, my father became self-employed after being made redundant at his work. By choice, my mother did the same when I was in my early 20s. They both loved the lifestyle and I imagine it was inevitable I would do the same in my career, beginning at a time when I was still studying.
   As some who self-isolate because of the coronavirus pandemic say that their mental health is affected, I thought I’d share how I’ve been based at home for over three decades.

1. For those working, make sure it’s not just one project. There’s nothing more wearing that having just one thing to work on the entire day. I always have a few projects on the go, and make sure I switch between them. The second project should be a lighter one or be of less importance. Even if it’s not work, make sure it’s something that gives you a bit of variety.

2. Make sure you have a decent work set-up. I find it important to have a monitor where I can read things clearly. Also I set mine on a mode that restricts blue light. If you’re working at home, it’s not a bad idea to have comfortable settings on a screen. If your monitor doesn’t have a native mode to restrict blue light, there’s always F.lux, which is an excellent tool to make screens more comfortable.
   If you’re used to standard keyboards and mice, that’s great, but for me, I have to ensure my keyboard is either at around 400 mm in width or less, and my mouse has to be larger than the standard size since I have big hands. Ergonomics are important.

3. Find that spot. Find a comfortable space to base yourself with plenty of natural light and ventilation. At-home pet cats and dogs do it, take their lead.

4. Stretch. Again, the cats and dogs do it. Get out of that chair every now and then and make sure you don’t get too stiff working from your desk. Exercise if you wish to.

5. If you relax to white noise or find it comforting, there are places that can help. One friend of mine loves his podcasts, and others might like music, but I enjoy having the sound of web video. And if it’s interesting, you can always stop to watch it. One site I recently recommended is Thought Maybe, which has plenty of useful documentaries, including Adam Curtis’s ones. These give an insight into how parts of the world work, and you might even get some theories on just what landed us in this situation in 2020.
   When Aotearoa had two network TV channels, I dreamed of a time when I could have overseas stations accessible at my fingertips. That reality is now here with plenty of news channels online. If that’s too much doom and gloom, I’m sure there are others that you can tune into to have running in the background. Radio.net has a lot of genres of music.

6. Find that hobby. No point waiting till you retire. Was there something you always wanted to learn about but thought you’d never have time? I recommend Skillshare, which has lots of online courses on different subjects. You learn at your pace so you can delve into the course whenever you want, say once a day as a treat.

7. I do some social media but generally I limit myself. Because social media are antisocial, and they’re designed to suck up your time to make their owners rich (they look at how much attention they capture and sell that to advertisers), there’s no point doing something draining if you’ve got some good stuff to do in (1). However, they might be cathartic if you want to have some human contact or express your feelings. Personally, I prefer to blog, which was my catharsis in the mid-2000s, and which I find just as good today. It’s a pity the old Vox isn’t around these days as there’s much to be said for a long-form blogging network.
   Sarb Johal started the #StayatHomeEnts hashtag on Twitter where Tweeters have been putting up some advice on what we each do to keep entertained. I just had a scroll down and they’re really good!

8. Many of us have this technology to chat to others, let’s use it. We’re luckier in 2020 that there’s Facetime, Skype, Google Hangouts, etc. I had thought that if we didn’t have social media, we’d be finding this an ideal opportunity to connect with others around the planet and learning about other cultures. I remember in the early days of the web how fascinating it was to chat to people in chatrooms from places I had never visited. I realize these days there are some weirdos out there, who have spoiled the experience for the great majority. But I’m sure there are some safe places, and if they’re not around, see what friends are in the same boat and form your own virtual networks. Importantly, don’t restrict yourselves to your own country.

9. Don’t veg: do something creative. For those of us with a creative bent, draw, write, photograph, play a musical instrument—something to de-stress. I can’t get through a day without doing one creative thing.

10. Anything in the house that you said you’d always do? Now’s your chance to do it, and hopefully you’ve got your tools and equipment at home already.

11. If you’re in a relationship, don’t get on top of each other—have your own spaces. Having said that, seeing my partner helps as I used to go into town a few times a week for meetings; because I see her each day, that need to meet up with colleagues to get out of your own headspace isn’t as strong.

12. Take plenty of breaks. You’d probably have to anyway, in order to cook (since you’re not heading out to a café) so structure in times to do this. It soon becomes second nature. Don’t plough through till well after your lunchtime or dinnertime: get a healthy routine. Remember that self-isolation means you can still go for walks, just not into crowded places or with someone. When we self-isolated in January over an unrelated bug, my partner and I headed to a local park that wasn’t busy during the day and we were the only ones there.

   Normally I would have a small amount of meetings during the week but as I get older, they’re actually fewer in number, so I can cope with not having them.
   Do you have any extra tips? Put them in the comments and let’s see if we can build on this together.

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Posted in culture, interests, internet, New Zealand, technology, TV | 1 Comment »


Don’t rely on an algorithm to choose your brand ambassadors

14.03.2020

Here’s a cautionary tale found by Lucire travel editor Stanley Moss. His words: ‘Photographer Dmitry Kostyukov recently experienced a rich dialogue with an algorithm belonging to a Scandinavian swimwear company. He’d been auto-mistaken for a Y chromosome, and digitally invited to become a brand ambassador. Dmitry accepted, and received the sample suit of his choice, an influencer name and instructions on how to photograph himself wearing the product. This exposes one facet of what advertising has become, commodified advocacy. Following is the text of his statement about the project, filled with reminders of what today constitutes the new paradigm of product promotion. Caveat emptor.
   In other words, don’t leave your marketing in the hands of a program. I haven’t followed up with Bright Swimwear, but I hope they’ll run with it, not just to show that they are ‘progressive’, but to admit that there are limits to how algorithms can handle your brand. (They haven’t yet.)
   If the world desires more humanistic branding, and people don’t want to feel like just a number, then brands should be more personal. Automation is all right when you need to reach a mass audience with the same message, but cultivating personal relationships with your brand ambassadors would be a must if you desire authenticity. Otherwise, you just don’t know the values of those promoting your brand.
   Fortunately, I took it in good humour just as Dmitry did and ran the story in Lucire, and you can reach your own conclusions about the wisdom of algorithms in marketing, particularly in brand ambassadorship.

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Posted in business, humour, internet, marketing, Sweden, technology | No Comments »


Coronavirus: the weakening of globalization, and the lessons to learn

12.03.2020

A generation ago, I don’t think many would have thought that globalization could be brought to its knees by a virus. They may have identified crazy politicians using nationalism as a tool, but probably considered that would not happen in developed economies and democracies sophisticated enough to withstand such assaults.
   This course correction might be poetic to the pessimist. Those who emptied their own nations’ factories in favour of cheaper Chinese manufacture perhaps relied on appalling conditions for their working poor; and if China were incapable of improving their lot—and you can argue just why that is—then with hindsight it does not seem to be a surprise that a virus would make its leap into humankind from Wuhan, itself not the shiny metropolis that we might associate with the country’s bigger cities. Those same corporations, with their collective might, now find themselves victim to an over-reliance on Chinese manufacture at the expense of their own, with their primary, and perhaps only, country of manufacture no longer producing anything for them as the government orders a lock-down.
   I argued months ago that failing to declare the coronavirus as a matter of international concern a week before the lunar New Year was foolhardy at best; perhaps I should have added deadly at worst. Here is the period of the greatest mobilization of humans on the planet, and we are to believe this is a domestic matter? If capitalist greed was the motive for downplaying the crisis, as it could have been within China when Dr Li Wenliang began ringing alarm bells on December 30, 2019 and was subsequently silenced, then again we are reaping the consequences of our inhumanity: our desire to place, if I may use the hackneyed expression, profits above people. And even if it wasn’t capitalism but down to his upsetting the social order—the police statement he was forced to sign said as much—the motive was still inhuman. It was the state, as an institution, above people and their welfare.
   We arrive at a point in 2020 where one of Ronald Reagan’s quotes might come true, even if he was talking about extraterrestrials. At the UN in 1987, President Reagan said, ‘Perhaps we need some outside universal threat to make us recognize this common bond. I occasionally think how quickly our differences worldwide would vanish if we were facing an alien threat from outside this world.’
   This might not be alien, but it is a universal threat, it is certainly indiscriminate and it affects people of all creeds and colours equally.
   Our approaches so far do not feel coordinated globally, with nations resorting to closing borders, which prima facie is sensible as a containment measure. You would hope that intelligence is being shared behind the scenes on combatting the virus. I’m not schooled enough to offer a valuable opinion here so I defer to those who are. But I’m not really seeing our differences vanish, even though we are being reminded at a global level of the common bond that Reagan spoke of. This is a big wake-up call.
   Examining the occidental media, there appears to be a greater outcry over President Donald Trump closing the US from flights from the EU Schengen zone than there was when China faced its travel ban, suggesting to me that barring your nation from people within a group of 420 million is a bigger deal than barring people from a group of 1,400 million. One lot seems more valued than the other lot.
   What I do believe is that we have made certain choices as a people, and that while the pure model of globalization raises standards of living for all, we, through our governments and institutions, haven’t allowed it to happen. We’ve not seen level playing fields as we were promised. We’ve seen playing fields dominated by bigger players, and for all those nations that are sucked into the prevailing mantra that arose in the 1980s, we’ve allowed our middle classes to shrink and the gap between rich and poor to grow. The one economic group that assures prosperity has been eroded.
   As it’s eroded then we’re looking at economies that favour the rich and their special interest groups over the poor, rather than investing in public infrastructure and education.
   No wonder many lack faith in their institutions, and their willing and continued pursuit of the monetarist order over humanistic agenda.
   Yet at the one-to-one level many differences disappear. It’s not helped by social media, those corrosive corporations that seek to separate through algorithms that encourage tribalism, but those that take the time to have a dialogue realize that we are in this together. Within these elaborate websites lies some hope.
   My entire working career to date has been mostly one where individuals and independent enterprises have formed contracts to do business, creating things that once didn’t exist through intellectual endeavour. We have done so outside elephantine multinationals, within which many imaginations have been stifled. We are people who can think outside the square—and all too often, the inhabitants of the square reject us anyway.
   When the world comes back online, I hope we have learned some lessons about the source of our troubles. We’ve willingly let certain institutions get too big at our expense; we’ve allowed a playing field slanted in their favour that encourages a race to the bottom by outsourcing to underpaid people; and as a result we’ve allowed unhygienic conditions to flourish because they’re “over there”, instead of holding corporations and nations to account. It will take us making choices with our eyes open about policies that champion individuals over big corporations; genuinely creating level playing fields where entrepreneurship can flourish at every level and benefit all; ensuring that we properly fund education and other long-term investments; and having strong foreign policies that can constructively call out injustices by suggesting a better way. We need to do this over the long term. The big corporations have mustered global power and so must individuals. Nationalism is not the answer to solving our problems: it is a reaction, a false glimpse into the past with rose-coloured glasses. It is no more a reflection of our past than a young northern lad pushing his bicycle uphill to Dvořák’s ‘New World Symphony’. Nostalgia is often inaccurate.
   Whether you are on the left or the right, whether you love Trump or Sanders, Ardern or Bridges, we’re simply lying to ourselves if we think the other political side is our enemy, when it’s in fact institutions, political or corporate, that have grown too distant to be concerned with anyone but those in power.
   Call me an idealist, but we could be on the verge of a humanistic revolution where we use these technological tools for the betterment of us all. Greta Thunberg has done so for her agenda, and we have a chance to, too: a global effort by individuals who see past our differences, because we have those common bonds that Reagan spoke of. Let’s debate the facts and get us on track, resisting both statism and corporatism at their extremes, since they’re sides of the same coin. What empowers us as individuals? In the system we have today, is there a party that can best deliver this? Who’ll keep the players honest? When we start asking these in the context of the pandemic, the answer won’t be as clear as left and right. And I’m not sure if the answer can even be found in major political parties who wish to deliver more of the same, plus or minus 10 per cent.
   Or we can wait for the coronavirus to disappear, carry on as we had been, keep dividing on social media to help line Mark Zuckerberg’s pockets, and allow another pandemic to venture forth. It can’t be business as usual.

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Posted in business, China, culture, globalization, politics, social responsibility, technology, USA | No Comments »


I prefer the 99 per cent who don’t rely on Google

10.03.2020


Almost three screens of apps, none of which require Google.

I had a good discussion on Twitter today with Peter Lambrechtsen, and if you want to have a peek, it’s here. He’s a really decent guy who makes some good points. But it does annoy me that my partner, whose phone is a stock standard one, with all the Google and Vodafone spyware, cannot run Über, either, and that it wasted half an hour of her life yesterday. Between us we’ve lost 90 minutes because of programs in two days that don’t do what they say on the tin.
   I have several theories about this, and one of Peter’s suggestions was to get a new phone—which is actually quite reasonable given what he knows about it, though not realistic for everyone.
   Theory 1: the people who make these apps just have the latest gear, and to hell with anyone who owns a phone from 2017. (Silicon Valley is woke? Not with this attitude.)
   Theory 2: the apps just aren’t tested.
   Theory 3: the apps are developed by people who have little idea about how non-tech people use things.
   We got on to rooting phones and how some apps detect this, and won’t function as a result.
   I’d never have rooted mine if there wasn’t an easy manufacturer’s method of doing so, and if I could easily remove Google from it (services, search, Gmail, YouTube, Play, etc.). Nor would I have touched it had Meizu allowed us to install the Chinese operating system on to a western phone.
   I wager that over 99 per cent of Android apps do not need Google services—I run plenty without any problems—but there’s less than 1 per cent that do, including Zoomy and Snapchat. I live without both, and, in fact, as the 2020s begin, I find less and less utility from a cellphone. So much for these devices somehow taking over our lives. You get to a point where they just aren’t interesting.
   So why does the 1 per cent become so wedded to Google?
   You’d think that app developers would believe in consumer choice and could see the writing on the wall. A generation ago, Microsoft’s bundling of Internet Explorer got them into hot water. More recently, the EU fined Google for violating their monopoly laws. People are waking up to the fact that Google is wielding monopoly power and it’s bad for society. Why contribute to it, when the other 99 per cent don’t?
   If I build a website, I don’t say that you need to have used something else to browse it: there’s an agreed set of standards.
   And I bet it’s the same for Android development, which is why there are now superior Chinese app stores, filled with stuff that doesn’t need Google.
   We prefer open standards, thank you.
   While these tech players are at it, let us choose whether we want Google’s spyware on our phones—and if we don’t, let us banish it to hell without rooting them. (Next time, I’m just going to have to ask friends visiting China—whenever that will be—to get me my next phone, if I haven’t moved back to land lines by then. Just makes life easier.)

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Reconnecting Facebook on IFTTT

10.03.2020

A few days ago, Facebook became disconnected with my IFTTT applet, which takes the Tweets made on the Lucire account (which themselves are fed through another service) and reposts them to Lucire’s Facebook page, so that none of us have to visit either.
   IFTTT is good enough to send an email to tell you things are broken, but all their ‘Fix it’ links that you get taken to do not remedy the problem. You’ll just get IFTTT’s ‘There was an error during check process.’
   After an hour, which actually necessitated my visiting that horrid Facebook site to see if there was anything there (there isn’t), I found the solution. This is from my reply on Reddit to someone asking something similar, when they got stuck (it seems with both Twitter and Facebook). Italics added other than the one in the last sentence.

Head to https://ifttt.com/settings
Go to Linked accounts
Click on Link your account

This should show what you need to link, in my case, Facebook—I clicked on that, it took me to a verification page on Facebook, I allowed it. Twitter will be the same, and I think you’ll have to select Twitter as well.

Then head to https://ifttt.com/my_services
Select My Services
Choose Facebook pages
Go to Settings
Select Edit your account info

This will take you to https://ifttt.com/channels/facebook_pages/post_activation#_=_ and the page will ask: ‘Which Facebook page would you like to use with IFTTT?’ Select the one you want, then click Update.

For Twitter, I imagine you would have to go to the My Services page again and choose the Twitter account you want to connect, and tinker with the settings.

Then if you head back to your list of applets, run the check again, and it should work.

   I’ll leave this here for anyone else who might come across this problem. It may well be me, since this is the third time I’ve had to do it in the last few months, once because I tried to delete my Facebook account and this was holding me back.

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Fixed Vivaldi’s poor type display, thanks to wmjordan

07.03.2020

It took two months but I finally got there.
   Vivaldi now displays type normally though the browser interface is slightly messed up. But I’ll take good type display, thanks.
   On the MacType forums, a user in China called wmjordan was in the same boat but had found a solution. In their words:

For the recent version of Vivaldi 2.10, 2.11, you need to create a shortcut, and modify the command line, append the "--disable-lcd-text" parameter behind the executable name, and MacType will work on the web page content window. The "--disable-features=RendererCodeIntegrity" parameter is recommended by snowie2000.

my command line:

vivaldi.exe --disable-lcd-text --disable-features=RendererCodeIntegrity

   I used the latter method, but the type was still quite poor for me. I had to do one more thing: start Vivaldi in Windows 8 compatibility mode.
   It’s messed up the top of the browser a little but it’s a small price to pay to have everything readable again.
   Snowie2000, the main dev for MacType, says a registry hack is their preferred workaround, at github.com/snowie2000/mactype/wiki/Google-Chrome#workaround-for-chrome-78.
   It turns out that Chrome 78 (and presumably Chromium 78, too) did indeed have a change: ‘Starting from Chrome 78, Chrome began to block third-party DLLs from injection. But they provided a way to disable the protection either from the command line or by policy.’
   I was right to have investigated which version of Vivaldi represented the change earlier (it was 2.9, which equated to Chromium 78). After testing wmjordan’s suggestions out on 2.9, I upgraded to 2.11, and it was still fine.
   Opera GX is still the more resolved browser (works as it should out of the box) but there are some aspects of Vivaldi that I’m familiar with after two-and-a-half years (to the day). Looks like I’ll be going back to it for my main browsing, but I know I’ve found another great browser along the way, and I’ve updated my Firefox, too.

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Posted in China, technology, typography | No Comments »


Directwrite isn’t the culprit

03.03.2020

That was confusing. Yesterday’s blog post was representative of my thinking: given that certain people were upset when Chromium took away the Directwrite toggle in 2016, and type rendering on Chromium-based Vivaldi deteriorated significantly for me with v. 2.10 (it turns out v. 2.9 was the turning-point), then did Chromium only switch fully to Directwrite for me earlier this year? Luckily I wrote a caveat: ‘There’s a possibility that what I saw from 2017 actually was Directwrite, and whatever they’re using now is yet another technology that no one has made any note of.’
   Snowie2000, one of the developers of MacType, suggested I try Cent Browser, arguably the only Chromium browser that still has a Directwrite toggle: you could still disable it in favour of GDI.
   Cent Browser by default is marginally better than what I was seeing on Edge, Vivaldi 2.10 and others, but once I turned Directwrite off, I saw a very different display, with far heavier type.

Cent Browser, Directwrite switched off

Cent Browser, default

Edge

   It wasn’t what I expected to see, and without taking issue with those who support GDI rendering in Chromium, it lacked fidelity (at least for me) with what the type looked like in print. I can see clearly why it has its adherents: it is superior to the default. But, in other words, what I experienced on Vivaldi between 2007 and January 2020 was using Directwrite, and whatever is going on now is using something else, or ignoring other settings on my PC.
   Yesterday I theorized that if the change happened between Chromium 77 and 78, then I should see that in the source browser. I installed a v. 77 from the repository. As you know, these are stand-alone and can run without a full installation. What I saw was the inferior rendering, so the “switch” didn’t happen then. It may have happened, as I was told on the Vivaldi forums, with Chromium 69, something I am yet to confirm.
   Therefore, whatever Chromium is doing isn’t something that’s been documented, to my knowledge, except for here. And Opera and Opera GX, if they are based on Chromium 79, seem not to be afflicted by this bug. Or they are interacting with other programs I have in order to keep the type rendering faithful, with decent hinting and contrast.
   The question is: what is causing the far inferior type display on Chromium today?

PS.: Trials on Chromium 68 and 69—they’re the same (i.e. poor type display). This may have gone on for quite some time.—JY


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Has Directwrite arrived on my Chromium-based browsers four years after everyone else?

03.03.2020

After considerable searching, the bug that I reported to Vivaldi, and which they cannot reproduce, appears to be one that the general public encountered back in 2016, when Chromium took away the option to disable its Directwrite rendering. I don’t know why I’ve only encountered it in 2020, and as far as I can tell, my experience is unique.
   It’s a good position to be in—not unlike being one of two people (that I know of) who could upload videos of over one minute to Instagram without using IGTV—though it’s a mystery why things have worked properly for me and no one else.
   When I switched to Vivaldi in 2017, I noticed how the type rendering was superior compared with Firefox, and it was only in January this year when it became far inferior for me. Looking at the threads opened on type rendering and Chromium, and the screenshots posted with them, most experienced something like this in 2016—a year before I had adopted Vivaldi. If my PC worked as theirs did, then I doubt I would have been talking about Vivaldi’s superior display.
   There’s a possibility that what I saw from 2017 actually was Directwrite, and whatever they’re using now is yet another technology that no one has made any note of.
   I’ve posted in the Vivaldi and MacType forums where this has been discussed, as my set-up could provide the clue on why things have worked for me and not others. Could it be my font substitutions, or the changes I’ve made to the default display types in Windows? Or the fact that I still have some Postscript fonts installed from the old days? Or something so simple as my plug-ins?
   Tonight I removed Vivaldi 2.11 and went to 2.6. I know 2.5 rendered type properly—Bembo on the Lucire website looks like Bembo in print—so I wondered if I could narrow down the precise version where Vivaldi began to fail on this front. (As explained earlier, after 2.5, no automatic updates came, and I jumped from 2.5 to 2.10.)
   It was 2.9 where the bug began, namely when Vivaldi moved from a Chromium 77 base to a 78 one. This is different to what Ayespy, a moderator on the Vivaldi forums, experienced: version 69 was when they noted a shift. Yet Opera GX, which works fine, has a browser ID that claims it’s Chrome/79.0.3945.130 (though I realize they can put whatever they like here). Brave, Chrome and Edge look awful.
   We can conclude that not all Chromium browsers are created equally (goes without saying) but I understand that the rendering isn’t something that each company (Vivaldi, Opera, etc.) has fiddled with. Therefore, something I’m doing is allowing me to have better results on Opera, Opera GX and Vivaldi versions up to 2.8 inclusive.

Vivaldi 2.8

Opera GX

Firefox Developer Edition 74.0b9

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Posted in design, internet, technology, typography | 1 Comment »


Cellphone? What cellphone?

29.02.2020

It’s true. I spent time on business development, answering emails, doing tech stuff on our sites, and generally kept on top of things. I often wonder if I would have become an active Facebooker or Tweeter had they been invented and come into my orbit in, say, 2002. We all may have been too busy with our own ventures. The fact they surfaced (for me) in 2007, and became part of my routine the following year as the economy slowed can’t be a coincidence. Instagram, in 2012, also falls into this period. I convinced myself that these social media would provide some advantage, or bring opportunities that otherwise couldn’t be readily located elsewhere, but that wasn’t the case. Like Linkedin, I’m not sure if any of these websites have brought work opportunities that resulted in an invoice.
   Once you fall out of the habit, then the device itself isn’t that useful, either, for someone who never really embraced the cellphone as a primary means of communication—I maintained a landline all these years. I never even had a regular cellphone number till 2006: I got people to call my colleagues who did carry them (I was paying for the damned things, after all). I’m not sure I want to be contactable in my waking hours that readily. I’ll take work calls in my office, thank you, and personal calls elsewhere; and if I’m out, then I’m driving or meeting with someone, and neither is a good time to be interrupted. The landline has this amazing feature called an answerphone, and it records and plays back messages when I’m good and ready to hear them.
   Since Dad passed, there’s one fewer need to be contactable day and night, and realistically I only see it as something that other members of my family and close friends should reach me on now. The number has never appeared on a single business card of mine, for good reason. As we head into the 2020s I’m hoping each of us decides where lines should be drawn. I think mine’s right here: no more cellphones for work; at best, they’re a last resort. I need to organize my schedule better and cellphones just don’t help, apps even less so. It comes back to this crazy belief of mine that technology is here to serve us, not the other way round. By all means, if your cellphone serves you, then use it—I can think of countless professions where it is a must. But for the rest of us, it’s a relief not to be burdened with it.

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