That #Brexit bill is typeset in Palatino. That was designed by a German. Come on, people, don’t you want to use British typefaces? Tell Johnny Foreigner what you think of his fonts!
Strictly speaking, I realize it was Book Antiqua, though as we all know, that’s a Palatino clone.
Since even English types like Baskerville were influenced by what was happening on the Continent, for official use, the UK really needs to go back to Old English. And yes, I realize that suggestion has unpleasant parallels to what was going on in Germany in the 1930s …
There was a great follow-up to my Tweet, incidentally:
I need a "Tell Johnny Foreigner what you think of his fonts!" tee shirt, and I do not even wear clothes with writing on them.
Like many, I headed to the Kilbirnie mosque to pay my respects several times after March 15, but I would like the events of that day to be remembered beyond those that. I want our Muslim whÄnau here to know that I haven’t forgotten them, and here is my way of showing that.
I thought I could be archaic on a few things—I still use diphthongs in text in our publications (æsthetic, Cæsar), the trio of inst., ult. and prox. in written correspondence, and even fuel economy occasionally in mpg (Imperial) because I am useless at ℓ/100 km and too few countries use km/ℓ. However, even I had to cringe at Jacob Rees-Mogg’s style guide as revealed by ITV. This has now been circulated to his House of Commons staff. It is not satire.
His first rule is ‘Organisations are SINGULAR’. (No, this isn’t licence to write ‘Organisations is singular.’) I don’t mind this as it’s one I adopt myself (admittedly inconsistently), but note the spelling of the first word. It’s French. The correct spelling is organizations, and the switch to the French in the Anglosphere appears to have happened postwar. Go to English books that are old enough, and you’ll find the z to be more commonplace. (Please don’t comment that z is ‘American’ before doing some research.)
His sixth rule is ‘Double space after fullstops’. Now, the last word should be two words, but the rule itself has even been abandoned by the newspaper that Rees-Mogg’s father edited for so many years. Most compositors in Britain abandoned large spaces at the start of the 20th century, by my reckoning—my interpretation of the reading studies by Tinker et al is that the single space is sufficient, and web convention agrees. If we are to follow The Times in, say, 1969, we also need to insert spaces around certain other punctuation marks. If you find a copy from around that time, I can promise you it won’t be easy to read.
What is apparent to me is that the rules have been typed up, at least, by an amateur, which accounts for the poor spacing and inconsistent capitalization, and generally it shows a disregard for professional style guides (again, we return to The Times). Sometimes, the acorn does fall far from the tree.
I note that Imperial measurements are to be used again: none of this newfangled metric system nonsense. As I do some transactions in pounds sterling, I am going to refresh my memory on shillings, half-crowns and thruppenny bits in case currency decimalization is reversed. You never know, Johnson’s Britain may find the decimal system too Johnny Foreigner for its liking. ‘They cannot, and will not, change our sausage!’
Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrect—actually, cruel and inaccurate—look at mental health. It’s one of those films that could never be made today, and for good reason. But there are some gems in it, as Moore’s character, Emory Leeson, embarks on “honest advertising”. It gets him committed to a facility—who ever heard of an advertising agency telling the truth, right?—until his ads become a hit, welcome by consumers who don’t want BS.
I came across this wonderfully copywritten and set ad from a PR professional in London trying to sell his Nan’s 1981 Volvo 244DL:
It’s bloody good. The copy kept me engaged—like all good ads used to—and he’s done a reasonably good job with the Volvo Broad headline typeface (it was wider back in the day). The body text type should be Times rather than Baskerville, but considering the exact cut of Times isn’t available digitally (to my knowledge; it’s for larger text, and has very short descenders), there’s no wonder he opted to use another family.
It got me thinking: I’ve often posted the Crazy People Volvo ad in comments, as a humorous response. However, the ad doesn’t exist in a decent res online. The only ones that have wound up online are from screen captures from the movie. This 22 kbyte file is actually the best one around, save for one on the Alamy stock photo website that I found after the fact:
I couldn’t re-create the image—I assume the only person who has it (or had it) is the art director of the film, or the photographer that was commissioned—but maybe I could have a go at the type?
The digital Volvo Broad had to be widened 25 per cent, and I didn’t attempt to match the kerning.
The body type was the interesting one. I opted for Times Headline, since it wasn’t at a text size, but as I discovered, Volvo used a particular cut that had short descenders and was slightly condensed. I tried to match the leading.
Therefore, here it is, offered under Creative Commons with attribution to me for the typesetting, please, while noting the image is not mine:
A rebrand should be done with consultation, and that should be factored in to any decision-making. In the 2010s, it should consider out-of-the-box suggestions, especially in an increasingly cluttered market-place. It should be launched internally first, then externally. A new logo would surface after months of exhaustive design work. The result should be something distinctive and meaningful that resonates with all audiences.
Meanwhile, here’s one done by my Alma Mater amongst false claims, poor analyses, and considerable opposition, with the resulting logo appearing a mere week after the powers-that-be voted to ignore the feedback. In branding circles, any professional will tell you that there’s no way a logo can appear that quickly—unless, of course, Victoria University of Wellington had no inclination to listen to any of its audiences during its “feedback” process. But then, maybe this was done in a hurry:
The result is flawed and lacks quality. Without even getting into the symbol or the typography, the hurried nature of this design is evident with the margin: the text is neither optically nor mathematically aligned, and accurately reflects the lack of consideration that this rebrand has followed. The one symbol I like, the ceremonial crest, does away with the type, and judging from the above, it’s just as well.
I like change, and my businesses have thrived on it. But this left much to be desired from the moment we got wind of it. It supplants a name sourced from Queen Victoria with the name of an even older, white, male historical figure, creates confusion with at least three universities that share its initials if it is to be abbreviated UoW (Woollongong, Wah, Winchester; meanwhile the University of Washington is UW), and offers little by way of differentiation.
Yes, there are other Victoria Universities out there. To me that’s a case of sticking with the name and marketing it more cleverly to be the dominant one—and forcing others to retrench. Where did the Kiwi desire to be number one go? Actually, how bad was the confusion, as, on the evidence, I’m unconvinced.
If it’s about attracting foreign students, then alumnus Callum Osborne’s suggestion of Victoria University of New Zealand is one example to trade on the nation brand, which rates highly.
There were many ways this could have gone, and at each turn amateurism and defeatism appeared, at least to my eyes, to be the themes. #UnWell
There was an Epson bag hanging from the back of my bedroom door, hidden by larger bags. I opened it up to discover brochures from my visit to a computer fair in 1989 (imaginatively titled Computing ’89), and that the bag must have been untouched for decades.
I’ve no reason to keep its contents (if you want it, message me before Thursday, as the recycling comes the morning after), but I wanted to make some scans of the exhibitors’ catalogue for nostalgia.
Let’s start with the cover. It’s sponsored by Bits & Bytes. Kiwis over a certain age will remember this as the computer magazine in this country.
You can tell this is a product of the 1980s by the typesetting: someone couldn’t be bothered buying the condensed version of ITC Avant Garde Gothic, so they made do with electronically condensing Computers and Communications. In fact, they’re a bit light on condensed fonts, full stop, as they’ve done the same with the lines set in Futura.
While the practice is still around, the typeface choices mark this one out as a product of its time.
Inside is a fascinating article on the newfangled CD-ROM being a storage medium. Those cuts of Helvetica and Serifa are very 1980s, pre-desktop publishing. It should be noted that Dr Jerry McFaul remained with the USGS, where he had been since 1974, till his retirement. The fashions are interesting here, as is ITC Fenice letting us know that he’s speaking at the Terrace Regency Hotel, a hotel I have no recollection of whatsoever. I can only tell you that it must have been on the Terrace.
The other tech speakers have a similar look to the visiting American scientist, all donning suits—something their counterparts in 2018 probably wouldn’t today. In fact, the suit seems to be a thing of the past for a lot of events, and I often feel I’m the oldster when I wear mine.
The article itself makes a strong case for CD-ROM storage, being more space-saving and better for the environment: it’s interesting to know that the ‘depletion of the ozone layer’ was a concern then, though 30 years later we have been pretty appalling at doing anything about it.
The second article in the catalogue of any note was on PCGlobe, supplied to the magazine on 5¼-inch diskette. Bits & Bytes would have run the catalogue as part of the main magazine, and did a larger run of these inner pages, back in the day when printing was less flexible.
It’s a fascinating look back at how far we’ve come (on the tech) and how far we haven’t come (on the environment). Next year, we’ll be talking about 1989 as ‘30 years ago,’ yet we live in an age where we’re arguing over Kylie Jenner’s wealth. Progress?
I noticed this on April 28 and Tweeted about it, tagging the New Zealand Labour Party at the time. It still hasn’t been fixed as of today. That’s supposedly Commercial Type’s Stag Bold Italic in the headline, but someone has slanted the italic. Is this a signal that Labour leans to the right more than it’s letting on? Did someone say 1984?
Still, Stag is a far more inspired, and typographically appropriate, choice than the Futura used by our present government’s political party, after years of Gill Sans. Interestingly, I seem to recall the Labour of Bill Rowling having Futura Italic in its logotype. If only modern-day Labour could get its italic displaying correctly.
Good typography wins votes. I should know.
Star Wars is in my feed in a big way. To get up to speed on the film series, I had to start with the memorable theme by John Williams.
Thanks, Bill and Paul.
And who better to describe the plot than someone else in the science-fiction world, Doctor Who?
Seriously though, I hope all friends who are big Star Wars fans enjoy Episode VII. It seems to be getting positive reviews, partly because it appeals to our sense of nostalgia. It hasn’t blown anyone away in the same manner as the 1977 original, but then Disney would be very foolhardy to stray for this sequel. If you are building a brand that was at its height 30 years ago, nostalgia isn’t a bad tool—just ask the team that came up with the 1994 Ford Mustang. J. J. Abrams—the creator of Felicity and What about Brian?, plus some other things—has apparently been a genius at getting just enough from the past.
One item that is from Star Wars’ past is the opening title, or the crawl. I’ll be interested to learn if they’ve managed to re-create the typography of the original: they were unable to provide perfect matches for Episodes I through III because of the changes in technology and cuts of the typefaces that made it into the digital era. The main News Gothic type is far heavier in these later films. ITC Franklin Gothic was used for ‘A long time ago …’ for I to III; this, too, was originally News Gothic, but re-releases have brought all six films into line to use the later graphic.
However, it could be argued that even between Episodes V and VI there were changes: News Gothic Extra Condensed in caps for the subtitle for The Empire Strikes Back, switching to Univers for Return of the Jedi. (It seems even the most highly ranked fan wiki missed this.) And, of course, there was no equivalent in the original Star Wars—’A New Hope’ was added in 1981.
Here’s how it looked in 1977:
And if you really wish to compare them, here are all six overlaid on each other:
I wasn’t a huge fan in the 1970s: sci-fi was not my thing, and I only saw Star Wars for the first time in the 1980s on video cassette, but I did have a maths set, complete with Artoo Detoo eraser (I learned my multiplication table from a Star Wars-themed sheet) and the Return of the Jedi book of the film. But even for this casual viewer and appreciator, enough of that opening sunk in for me to know that things weren’t quite right for The Phantom Menace in 1999. I hope, for those typographically observant fans, that The Force Awakens gets things back on track.
Cortana gives completely the wrong address for me. I wonder if the resident of 39A Aparima Avenue is getting identified as the home of a lot of Windows 10 users.
There’s not an awful lot that Cortana can tell you. Most enquiries wind up on Bing, and she’s only really good for the weather and exchange rates (as I have discovered so far). There are a few fun questions you can throw at her, asking if she’s better than Siri, or whether if she’s met Bill Gates, but generally, but we’re far from Knight Rider or replicant technology here. A New Zealand accent presents no problems. One thing she gets very wrong is my location, which is allegedly 39A Aparima Avenue in Miramar. I’m not sure how she arrived at that address, as I don’t live there and I don’t believe I know the person who does.
It’s not too unpleasant to look at although the mobile-specific features can get a bit annoying. The menus feel too large overall, because it’s all designed from a mobile-first standpoint, while the biggest gripe from me comes with the typography.
Microsoft has ruined ClearType here in its attempt to make something for mobile first, and most type looks very poor on screen. Fortunately, a Japanese website still hosts the MacType plug-in, which brings the font display closer to what we experience on Mac OS X. It even goes beyond what we were used to in Windows 7, which had been Microsoft’s best use of its ClearType technology to date.
After installing MacType, ITC Legacy Serif looks far more like it does in print.
You can alter the fonts through the Registry Editor, and I set about getting rid of Arial as always. Windows 10 doesn’t like you removing a system font, so the trick is to replace it with something else called Arial, then remove the original from HKLM\Software\Microsoft\Windows NT\CurrentVersion\Fonts.
Windows 10 removes your ability to change the icon and menu fonts, and they now have to be changed in the registry, too, at HKCU\Control Panel\Desktop\WindowMetrics, and very carefully.
After tinkering with those, the display began looking like what I was familiar with, otherwise there was a bit too much Segoe on screen.
There have so far been no program incompatibilities. As upgrades go, it hasn’t been too bad, and I haven’t been stuck here forever downloading updates. Apple still gets higher marks for its OS upgrade processes (when they work) but given how much data I have on my main Windows machine, and how different each PC is, Microsoft has done a good job. I’m glad the system waited till now, and delivered me a relatively bug-free transition. Software upgrading is one area where I don’t mind not being first.
