Archive for the ‘USA’ category


Selling Opel: what’s good for China is good for General Motors

15.02.2017


Above: The Opel Astra K: on the roster.

I’m not so sure that GM going into talks to sell Opel and Vauxhall to PSA (Peugeot–Citroën) is that big a surprise.
   We obviously hold a lot of nostalgia for these brands, and it’s only right that we perceive GM as selling its family jewels. Opel has made some great cars over the years, and Buick in China and the US, Vauxhall in the UK, and Holden in Australia rely on this division to provide it with product.
   But it wasn’t long ago that I said I foresaw the next Holden Commodore being a four-door booted model based on a Chinese Buick Regal that’s on the same platform. While I’ve been proved wrong with scoop photos and inside information from journalists in the immediate term, longer-term this doesn’t look so far-fetched, in a future where Peugeot owns Opel–Vauxhall and GM has no choice but to consider Chinese sourcing seriously.
   Therefore, GM isn’t thinking that it’s selling off the family jewels, at least the GM where Chinese partner SAIC is overwhelmingly calling the shots.
   What they are thinking is this: ‘We should be able to develop the whole lot in China.’ They weren’t nostalgic over Holden, and they won’t be thrilled with the losses at Opel. It’s willing to sacrifice it to make its own position stronger. We’ve already seen that SAIC has called it quits when it comes to British assembly at Longbridge—that’s now all done back in China.
   There’s been such a massive technology transfer from the US to China over the last few years that Europe is seen as surplus by the folks in Shanghai. They have all the platforms on which they can make products globally. They may even, rightly or wrongly, think that the remaining brands can get them into Europe, even if GM had pulled its Korean-made Chevrolets out of there.
   Holden can be used to westernize the product and the Australians have shown they can do it well.
   I’m not saying I agree with this, as a long-time Opel fan. I was looking forward to the new Commodores coming out of Rüsselsheim. The car looks the business, it’s roughly the size of the recently deleted Ford Falcon (therefore, I’m not sure why people are so upset about its size), and the majority of buyers don’t even know which set of wheels the power’s going to. I’ve got an Astra K coming in a few months at Lucire.
   What you’re going to see is GM basically being a Shanghai-run firm with China supplying global markets and the US operations kept going for their brand cachet.
   In the meantime, a hypothetical PSA-run Opel will continue with the existing plans till the end of these models’ life cycles, then China will become the manufacturing hub for numerous markets.
   SAIC already makes a load of Cadillacs, Buicks and Chevrolets for the domestic market, and they’ll want to pump them out more widely.
   They’ve also shown that they can take new GM platforms and turn them into Roewes—or old GM platforms and turn them into Baojuns.
   PSA, meanwhile, with 14 per cent controlled by Chinese firm Dongfeng, will pursue a strategy of streamlining platforms and be focused more on Europe. It could pay off as cross-town rival Renault has done well with Nissan, Mitsubishi, Samsung, Dacia and AvtoVAZ, but it won’t nearly be as secure. The two French groups have been obsessed with one another for as long as I can remember, for years spending more time rivalling each other than actually coming up with what customers wanted.
   Dongfeng may have to cough up more lolly and it could become a larger shareholder than the Peugeot family or the French government. But will it have the sort of geographical coverage that Renault has?
   That’ll be what PSA will be asking itself, knowing that it’s reasonably strong in China—but also realizing that it hasn’t been clever at creating models that can be sold globally (the current Citroën C6, DS 5LS and the DS 6 among them, sold exclusively in China). Nevertheless, there are savings to be had, though the most obvious fear is that Opel and Vauxhall will go the way of Panhard and Talbot, brands that fell into either Peugeot or Citroën’s hands over the years and become defunct at the expense of the parent companies’. Is there a desire to extend the group’s brand portfolio beyond Peugeot, Citroën, DS, the various Dongfeng lines, and the ex-Hindustan Ambassador?
   The official statement is non-committal enough and gives nothing away: ‘PSA Group and General Motors confirm they are exploring numerous strategic initiatives aiming at improving profitability and operational efficiency, including a potential acquisition of Opel Vauxhall by PSA.
   ‘There can be no assurance that an agreement will be reached.’
   In any case, we always said that SAIC was playing a long game. MG was a toe in the water. GM is the real deal.
   Controlling GM means they can do as they please, and what’s good for China is good for General Motors.

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Posted in branding, cars, China, culture, design, leadership, marketing, media, USA | No Comments »


Don’t let the bastards divide you, USA

31.01.2017

From Prof Heather Richardson, a professor of political history, and republished with her permission. We have social media, we can gather together. It’ll be important for people in the US, whether they are Republican, Democrat or have another political leaning, to show that they’re not going to get suckered in by what’s happening in their country.

I don’t like to talk about politics on Facebook—political history is my job, after all, and you are my friends—but there is an important non-partisan point to make today.
   What Bannon is doing, most dramatically with last night’s ban on immigration from seven predominantly Muslim countries—is creating what is known as a “shock event.” Such an event is unexpected and confusing and throws a society into chaos. People scramble to react to the event, usually along some fault line that those responsible for the event can widen by claiming that they alone know how to restore order. When opponents speak out, the authors of the shock event call them enemies. As society reels and tempers run high, those responsible for the shock event perform a sleight of hand to achieve their real goal, a goal they know to be hugely unpopular, but from which everyone has been distracted as they fight over the initial event. There is no longer concerted opposition to the real goal; opposition divides along the partisan lines established by the shock event.
   Last night’s Executive Order has all the hallmarks of a shock event. It was not reviewed by any governmental agencies or lawyers before it was released, and counterterrorism experts insist they did not ask for it. People charged with enforcing it got no instructions about how to do so. Courts immediately have declared parts of it unconstitutional, but border police in some airports are refusing to stop enforcing it.
   Predictably, chaos has followed and tempers are hot.
   My point today is this: unless you are the person setting it up, it is in no one’s interest to play the shock event game. It is designed explicitly to divide people who might otherwise come together so they cannot stand against something its authors think they won’t like. I don’t know what Bannon is up to—although I have some guesses—but because I know Bannon’s ideas well, I am positive that there is not a single person whom I consider a friend on either side of the aisle—and my friends range pretty widely—who will benefit from whatever it is. If the shock event strategy works, though, many of you will blame each other, rather than Bannon, for the fallout. And the country will have been tricked into accepting their real goal.
   But because shock events destabilize a society, they can also be used positively. We do not have to respond along old fault lines. We could just as easily reorganize into a different pattern that threatens the people who sparked the event. A successful shock event depends on speed and chaos because it requires knee-jerk reactions so that people divide along established lines. This, for example, is how Confederate leaders railroaded the initial southern states out of the Union. If people realize they are being played, though, they can reach across old lines and reorganize to challenge the leaders who are pulling the strings. This was Lincoln’s strategy when he joined together Whigs, Democrats, Free-Soilers, anti-Nebraska voters, and nativists into the new Republican Party to stand against the Slave Power. Five years before, such a coalition would have been unimaginable. Members of those groups agreed on very little other than that they wanted all Americans to have equal economic opportunity. Once they began to work together to promote a fair economic system, though, they found much common ground. They ended up rededicating the nation to a “government of the people, by the people, and for the people.”
   Confederate leaders and Lincoln both knew about the political potential of a shock event. As we are in the midst of one, it seems worth noting that Lincoln seemed to have the better idea about how to use it.

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Posted in internet, politics, USA | No Comments »


Avon walling

21.01.2017

A week ago, Avon found an inventive way to get its brand noticed in peak-hour traffic.
   I could make this about how people don’t know how to drive these days, or about the media fascination with Asian drivers when the reality does not bear this out, but let’s make it all about Avon—since they are the ones who have actually inspired a full blog post today. To think, it could have just been on my Instagram and Tumblr and I would have let it go, since the following video is over a week old.

   To be fair, as well as posting on my own platforms, I thought it would only be fair to alert Avon about it on its Facebook. In this age of transparency, it’s not good to talk behind someone’s back. I would have used the website advertised on the side of this Mazda (avon.co.nz), but the below is all I get. (You can try it yourself here.) I told Avon about this, too. They need to know one of their people is a dangerous, inconsiderate, and selfish driver who is ignorant of basic New Zealand road rules, namely how a give-way sign works and how to change lanes. And if I were in their shoes, I’d want to know that the URL emblazoned in large letters on the side of my fleet of cars is wrong.

   It was ignored for a while, now my post is deleted.
   Immediately I had these five thoughts.
   1. Its brand isn’t that great. When you’re starting from a poor position, the best thing to do is try to work harder. As a network marketer, Avon can’t afford to have an office that doesn’t deal with complaints. I might even be a customer. In any case, I’m part of the audience—and these days, we can affect a brand as much as the official channels. For instance, this post.
   2. In the 2000s and 2010s, social media are seen as channels through which we can communicate with organizations. Going against this affects your brand. (There’s a great piece in the Journal of Digital and Social Media Marketing, vol. 3, no. 1 that I penned. Avon would do well to read this and integrate social media marketing into its operations.)
   3. If you’re an Avon rep and you know that the Australia–New Zealand operation ignores people, then what support do you think you can count on? My post will have been seen by many people, and a follow-up one today—informing them it’s poor form to delete comments—will be seen by more. It discourages more than customers—its distributors surely will think twice. (I’m also looking at you, Kaspersky. Another firm to avoid.)
   4. Advertising your website in large letters and have it not work is a major no-no—it contributes to the image I (and no doubt others) have on Avon as, well, a bit amateur.
   5. This is a US firm. If you’re an exporter, isn’t now a really good time to show that you care about your overseas operations? Nation brands impact on corporate ones. Now I’m beginning to wonder if Avon might not be that interested in overseas sales any more. Their new president, with his stated views on free trade, has said in his inauguration speech that they need to ‘buy American’ and ‘hire American.’ Let’s delete stuff from foreigners!
   The question I have now is: wouldn’t it have been easier to apologize for its representative’s inability to drive safely, and thank me for telling them their website is dead so they can get it fixed? The video contains the registration number, so Avon could have had a word to their rep.
   This is all Marketing 101, yet Avon seems to have failed to grasp the basics. I guess the folks who flunked marketing at university found jobs after all.

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Online publishing: how the players we dealt with changed in 2016

12.01.2017


Above: Brave Bison’s predecessor, Rightster, left much to be desired in how it dealt with publishers, while investment commentators had concerns, too.

Twenty-sixteen had some strange developments on the publishing front.
   First, we noticed Alexa rankings for a lot of sites changed. Facebook itself went from second to third, where it has stayed. Our own sites dropped as well, across the board, even though our own stats showed that traffic was pretty much where it was. In Autocade’s case, it was rising quickly.
   We checked, and Alexa had announced that it had increased its panel again in 2016. There was an announcement about this in 2014, but things improved even more greatly during the last Gregorian calendar year, specifically in April. (April 2016, it seems, was a huge month of change: read on.) This means Alexa began sampling more people to get a more accurate picture. Given that Facebook fell as well as us, then we drew the conclusion that the new panel must include audiences in China and other non-Anglophone places. It makes sense: Alexa is a global service and should take global data points. Never mind that we’ve suffered as a result, we actually agree with this approach. And we’re taking steps in 2017 to look at capturing extra traffic with our content.
   Alexa, when we approached them, said it could not comment about the origins of the panellists. Again, fair enough. We’ve made an educated guess and will work accordingly.
   Secondly, there were two ad networks whose advertising disappeared off our sites. The first, Gorilla Nation, started dropping off long before 2016. In 2015, we asked why and were asked to fill out some form relating to Google ads. Anyone who’s followed this blog will know why that was unpalatable to us—and we want to make sure our readers don’t fall victim to Google’s snooping, either. I’m not saying that Google ads don’t appear at all—it’s the largest advertising network in the world, and its tentacles are everywhere—but if I can avoid opening our properties up to Google willingly, then I’ll do so.
   It’s a shame because we’ve worked exceedingly well with Gorilla Nation and found them very professional.
   We have, sadly, entered an era where—as found by my friend and colleague Bill Shepherd—online advertising is controlled by a duopoly. In The New York Times, April 18, 2016 (italics added): ‘Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst.’ I don’t think this is fair, as they’re not the ones generating the content. Google has also managed to game services like Adblock Plus: they’ve paid for their ads not to be blocked. (Better has more information on why certain ad blockers are ineffective.) It’s not difficult to see why native advertising has increased, and this is generally more favourable to the publisher. In 2017, it’s time to build up the advertising side again: two years ago we already saw quarters where online overtook print in terms of ad revenue.
   Burst Media’s ads also disappeared, and we had been working with them since 1998. Now called Rhythm One, they responded, ‘We recently migrated to a new platform and your account was flagged by an automated process as part of that. All that being said—we can absolutely get you live again.’ That was April. I added one of their team to Skype, as requested, but we never connected—the helpful staff member wasn’t around when I called in. Again, a bit of a shame. As I wrote this blog post, I sent another message just to see if we could deal with the matter via email rather than real-time on Skype.
   At least this wasn’t a unilateral cessation of a business arrangement, which Rightster sprung on us without notice in April. Rightster’s Christos Constantinou wrote, ‘It is with regret that we inform you that from yesterday we ceased providing video content services to your account.’ This wasn’t the first change Rightster sprung on us—its code had changed in the past, leaving big gaps in our online layouts—and soon after, everyone there clammed up, despite an initial email from another Rightster staffer that feigned surprise at what had happened. Mr Constantinou never picked up phone calls made since that point, and we couldn’t get an answer out of them. No breaches of their terms and conditions were ever made by us.
   We were only interested in a small handful of their video sources anyway, all of whom exist on other platforms, so one would have thought that it was to Rightster’s advantage to continue working with a well respected brand (Lucire). A bit of digging discovered that the firm was not in good shape: a pre-tax loss in the first half of 2015 of £11·5 million, with shares trading in October of that year at 10·50p per share, down from its float price of 60p. That year, it was forecast by Share Prophets that things would only get worse for the firm, and they were proved right within months. Not long after ceasing to work with us (and presumably others), Rightster became Brave Bison Group, restructured, and became a ‘social video broadcaster’, but it was still burning cash (to the tune of £1·3 million, according to the same website in July 2016).
   Gorilla Nation and Burst’s slots have largely been replaced by other networks as well as ads secured in-house, while Rightster effectively did us a favour, though its opaqueness didn’t help. In fact, when they didn’t answer questions, it was only natural to surf online to investigate what was going on. Initially, there was some negative stuff about Burst, though my concerns were put to rest when they emailed me back. With Rightster, there was no such solace: finding all the news about the firm being a lemon confirmed to me that we were actually very lucky to have them farewell us.
   We revived an old player that we used, through Springboard, itself linked to Gorilla Nation, so we’re still serving advertising from them, just in a different form. Video content has not vanished from the Lucire sites, for those who are interested in it.
   How a company behaves can be linked to how well it ultimately performs, and what it’s worth. Given our treatment by Rightster, it wasn’t that surprising to learn that something was rotten in Denmark (or London). Maybe that first staff member was genuinely surprised, with employees not being told about their company running out of money. And unless things have truly changed within, it could well continue to function dysfunctionally, which will give those AIM columnists more ammunition.

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Facebook’s ad targeting: evidence now filed with the Better Business Bureau

04.12.2016


As of today, I’ve sent off my evidence to the US Better Business Bureau so they can continue their investigation of Facebook. The DAA was too gutless to investigate but the BBB, by contrast, gives a damn.
   Let me note here that I have nothing against Facebook making a buck. I just ask that it do so honestly, that it does what it says.
   Facebook claims that you can opt out of targeted advertising, and that you can edit your preferences for that targeting, the same was what Google did in 2011. It was revealed then that Google lied, and the Network Advertising Initiative was able to follow up my findings and assured me it would work with them to sort their procedures out.
   If you opt out of targeting, Facebook continues to gather information on you. The BBB noted to me in April that if I could show that Facebook was targeting based on personal information I did not provide (e.g. if you fed in a fake location as your home in Facebook and it serves you ads based on your real location), then it could be a violation of their principles. This is pretty easy to prove: just go to any ad in your feed, click on the arrow in the right-hand corner, and click ‘Why was I shown this ad?’ In most cases, your actual location will have something to do with it.
   Secondly, there is a potential link between the preferences Facebook has stored on you—the ones they say they would not use—and the ads you are shown. Facebook claims you can edit those preferences but as I showed last week, this is not true. Facebook will, in fact, repopulate all deleted preferences (and even add to them), but thanks to the company itself providing me with the smoking gun, I was able to connect those shown preferences with ads displayed between March and December 2016. It casts doubt on whether Facebook is actually targeting me based on freely given information, especially since, for example, I am being served ads for Oh Baby! when I don’t have kids. (Oh Baby!, meanwhile, is one of the preferences in its settings.)
   My Google investigation took three months; this took between eight and nine.
   We’ll see if the BBB will take quite as long—they might, because they say they tend to be inundated with complaints about Facebook, but find that most cases do not violate their principles. But I’ve shown them not only examples along the lines of what they suggested, but a few that go even further.

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Why the next Holden Commodore will have a traditional boot

01.12.2016


Above: The Holden Commodore SS-V, facing its last year of manufacture.

The current wisdom appears to be that when the Holden Commodore VF leaves production in 2017, it’ll be replaced by the liftback version of the Opel Insignia B. After all, the only big sedan Ford Australia’s offering in place of the now-defunct Falcon is the liftback version of the Mondeo, a car that’s wider, taller, and with a longer wheelbase than the supposedly larger Falcon. I think the crystal ball-gazers are wrong.
   I could say that the Australian and New Zealand big car buyer is very traditional and would balk at the idea of the big Holden being a hatch. But that’s not the only reason. There’s a bigger one: China.


Above: GM currently makes the Opel Insignia A-based Buick Regal in China, after initially beginning with German production.

   At the moment, China makes a version of the Opel Insignia A locally, and it’s a four-door sedan with a traditional boot. They badge it as a Buick Regal, a nameplate that’s arguably got stronger goodwill in the Middle Kingdom than in the US, even if it’s been running Stateside since Kojak drove it on the streets of Manhattan. And the Chinese like their traditional sedans: it’s a market where liftbacks aren’t kosher.
   While Holden says the next Commodore will be sourced from Germany, and the media speculate that the Germans won’t get a four-door sedan, it’s not to say that one hasn’t been developed. And we’re not exactly missing precedent for a country to tool up for a body style that isn’t offered domestically. We need look no further than GM itself, which was selling the Opel Antara into Europe, exporting it from Korea, years before the same model was available domestically as a Daewoo.
   While Australia and New Zealand will account for quite tiny numbers, you have to think about where else a Stufenheck Opel Insignia B might sell. How about the Middle East, where it could complement the Chevrolet Malibu and Impala as a sportier counterpart? Or South Africa, which would also welcome right-hand drive? Could China take some as Regals in advance of SAIC–GM tooling up for its own version? It’s all conceivable.
   There’s also a possibility that Holden will start off sourcing the next Commodore from Germany, and switch to Chinese production when the Buick Regal is ready. SAIC owns the majority of its venture with GM these days, and calls the shots. What’s good for General Motors is good for China, as the saying goes. And it could well determine that one of its plants, either in China or in Thailand, where plenty of Australasian-market cars are sourced from, could be the production site of the 2019 or 2020 model. (Korea has been ruled out already, according to The Wall Street Journal.)
   GM has switched sources mid-run before, and happily used the goodwill of German engineering when introducing a vehicle made with cheaper labour. Forty years ago, after selling German Opels for years, it began selling the Opel Isuzu from Japan: it was the Isuzu Gemini, the Japanese counterpart to the Opel Kadett C world car. The following year, 1977, the Opel Isuzu became the Buick/Opel. The Japanese origins were eventually hidden. The 2008 Regal, meanwhile, was originally sourced from Germany until SAIC was ready with its locally made version.
   In this day and age, when global-market Renaults and Fords come from Turkey, Nissans and Suzukis from India, and Fiats and Volkswagens from México, no such name changes will be needed. If the quality is good enough, ‘made in China’ won’t be that strange a concept. No one seems to have much of an opinion, or a stereotype, over ‘made in Thailand’—yet we buy plenty of product from them.
   GM isn’t likely to sleepwalk into this transition as it did pre-GFC. Then, the company was ill-prepared, prepared to splash money around on different platforms. The leaner 2010s GM will want to grab every sale it can, and I don’t think Aussie or Kiwi buyers are going to flock to the showrooms for a Commodore hatch, even if it looks like a Porsche Panamera.
   They won’t necessarily care that the new model is a better handler, with powerful engines, better economy, a lighter weight, and a decent interior. They could notice that shoulder room has gone down a fraction. There’s a certain conservatism to this market, and the idea of a hatchback just might be too foreign for this group.
   And if they can supply it, with the Chinese Buick Regal waiting in the wings, then why not maximize sales?
   When the four-door Commodore débuts in Australia next year, after its début in Genève as the Opel Insignia, the General will again have one over arch-rival Ford when it comes to big cars.

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Posted in business, cars, China, globalization, marketing, USA | 1 Comment »


The lies and myths of Facebook, and what the tech press is too scared to investigate

29.11.2016

Lie no. 1: ‘We want to show you ads that you’ll find relevant. That’s why we have ad preferences, a tool that lets you view, add and remove preferences we created for you based on things like your profile information, actions you take on Facebook and websites and apps you use off Facebook.’ ‘Choose an interest to preview examples of ads you might see on Facebook or remove it from your ad preferences.’

This is BS. You can remove all you like (mine has tended to be completely blank for most of 2016) but in the last few days, Facebook has been repopulating this page. This is despite my having Facebook interest-based ads switched off. There’s actually no need, then, for Facebook to keep these, and many of them are inaccurate anyway. Yet various advertising bodies, of which Facebook is a member, are too scared to investigate.


Here’s my ads’ preferences’ page on June 14. I had been keeping an eye on this, and keeping it clear since March 2016.


Even as late as October 25, 2016, there were very few things in there. While Facebook shouldn’t be collecting this data, at least it allowed me to delete it—as it claims you can. And no, I’ve never heard of Mandy Capristo.


Regularly since November 27, 2016, Facebook has repopulated this page, putting all deleted preferences back. This was how it looked on November 28. Within hours Facebook would repopulate it, so any deleting is useless.


Not only has Facebook repopulated the page, by today it’s added even more preferences. I’ve been through five rounds of repopulation now.


A check of my Facebook ad preferences shows that interest-based advertising is switched off. This is as bad as Google in 2011.
 

Lie no. 2: ‘We’ve worked with F-Secure and Trend Micro to incorporate free anti-malware software downloads directly into our existing abuse detection and prevention systems. These are the same systems that help us block malicious links and bad sites from among the trillions of clicks that take place every day on Facebook.’

More BS (links and a lot of comments here and here). There’s plenty of evidence to show that Facebook’s so-called detection systems target certain accounts. A computer identified as having malware, necessitating a user to download their so-called anti-malware products, still works for other users, who aren’t confronted with the same prompts. Companies like Kaspersky clam up and even delete comments when you begin asking them about the programs Facebook gets you to download. Once downloaded, they can’t even be found in your installed programs’ list: they are hidden. No one in the tech press wants to cover this. Scared? We’ve our theory about why they want to slow down some users, and there’s some suggestion that you can ignore the warnings and log into Facebook several days later—the same thing that has happened to users in the past whose Facebook accounts have become faulty due to their database issues. Coincidence?
 

‘We’re also testing a new tool that will let people provide more information about their circumstances if they are asked to verify their name. People can let us know they have a special circumstance, and then give us more information about their unique situation.’

There have been instances of the drag community, for instance, whose accounts have simply vanished with no means of defending themselves and giving Facebook those circumstances. Facebook claimed that the above applied to the US only in December 2015. However, in 2014, Chris Cox of Facebook wrote, ‘Our policy has never been to require everyone on Facebook to use their legal name.’ Try telling that to the people who have lost their accounts and never given a chance to give their side of the story.
 

Facebook has 1·79 billion monthly active users.

While I can’t counter this myself, there’s plenty of evidence to show that the site has problems with spammers and bots. If you run a large enough group, there’s a good chance that the majority of new members in your queue are not human. Therefore, you might not actually be reaching the number of people you want in Facebook’s calculations. Since the ad preferences have some very strange information on users, I’m not that convinced about the accuracy of targeting anyway. Facebook is complicit in spam by supporting click farms, according to Veritasium.

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Drivetribe will be a mecca for motorheads—Autocade readers welcome

22.11.2016

Now that the first episode of The Grand Tour has aired, and we’re nearing the official launch of Drivetribe (November 28), we’re beginning to see just how good an investment £160 million was for Amazon when it picked up the cast of The Goodies, I mean, Top Gear (sorry, I get those BBC shows mixed up, and they do have the same initials), along with producer Andy Wilman (who himself presented Top Gear segments many years ago, but we are now spared his nude scenes).
   Essentially, you can’t do a show these days without an internet community, so what did the four men do? Create their own. They’ve put their money into Drivetribe, which has attracted an eight-figure investment from additional parties, chief among which is 21st Century Fox—that’s right, Rupert Murdoch. Amazon’s reportedly quite happy with the arrangement—and it certainly helps boost their show.
   There are already signs that Drivetribe is going to succeed as a motoring portal–social network, for those of us who have been playing with it. Maybe the Murdoch Press has learned from Myspace? Or, it’s put their money in, but it’s letting experts do their job–among whom is none other than Cate Sevilla, formerly of Buzzfeed UK, and whose blog I followed even before she arrived in the UK the good part of a decade ago. It isn’t a surprise that Cate would do well in social media—she had a knack for it, even back then.
   Car enthusiasts were invited to pitch their ideas for tribes some months back, recognizing that we’re not all the same. Additionally, there’s a bunch of us who work in some aspect of the industry, and looking through the tribes, we’re the ones whose ideas have been adopted. For those of you who use Autocade, there’s one linked to that very venture.
   As many of you who follow this blog know, I founded Autocade in 2008, a car encyclopædia that wouldn’t have the fictions of Wikipedia (or ‘Wikiality’, as Stephen Colbert calls it). Eventually, I succumbed to modern marketing trends and very lately started a Facebook page on it, at least to post some behind-the-scenes thinking and publicity photos. While it proved all right, my blog posts were here and things were all over the place.
   When I first proposed doing a Drivetribe tribe many months ago, I centred it around the marketing of cars, and the result, the Global Motorshow, can be found here. And now that it’s started, it’s become clear that I can put all the content in one place and have it appreciated by other motorheads. In a week and a half it’s grown to about a third of the following of the Facebook page, and Drivetribe hasn’t even officially launched yet. Those members are either other tribe leaders or those who signed up early on. The question must be asked: why on earth would I bother continuing with Facebook?
   In addition to Cate, Drivetribe is not faceless. The support crew respond, and there are humans working here. I’m impressed with how quickly they get back to us, and how the site is reasonably robust. On all these points, Drivetribe is the opposite of Facebook.
   Granted, I don’t know the other members there, and some I only know through reputation. But then I didn’t know a lot of the people I now find familiar on Facebook car groups. Nor did I know the people on Vox back in 2006, or some of the folks at Blogcozy in 2016. Communities build up, often thanks to common interests, and here’s one that already has a massive online community ready to flock to it. Having three celebrities helps, too, and all three Grand Tour presenters post to the site.
   If you’re interested, the scope of the Global Motorshow (originally without the definite article, but when I saw the GM initials in the icon, I rethought it) is a bit wider than Autocade. I thought it might be fun to post some of the marketing materials we come across, the odd industry analyses that have appeared at this blog (updated in some cases), and even commercial vehicles, which aren’t part of Autocade. I’ve chosen to keep the tribe public, so anyone can post if they find something interesting. Let’s hope Drivetribe can keep the spammers at bay: something that the old Vox.com failed to do, and Facebook is desperately failing to do now as well.
   Come November 28, we’ll know just how good things are looking, but I’m erring on the side of the positive—something I was not prepared to do for sites such as Ello or Google Plus.

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How my Dad called the primary and the election for Donald Trump ages ago

11.11.2016


FJM88NL, licensed under Creative Commons

I’ve had a phone call and a lot of comments on this in the last couple of days: my Dad, who is 81 with early-stage Alzheimer’s, called the US presidential election for Donald Trump months ago. I posted it on my social networks the day he made his definitive call, and friends remembered it. Thank you for all your compliments.
   Go back to 2015, he had called the Republican primary for Trump.
   I wasn’t as confident but I had Tweeted the week before the election that polls were understating Trump’s actual support by at least 6 per cent.
   In 2008, when everyone had dismissed Gov. Sarah Palin, he said that she wasn’t going to go away, and that she’d command an even greater influence in the first Obama term. While he predicted an Obama win, again quite early on, he wasn’t optimistic and didn’t think there would be great change in the US. You may or may not agree with that.
   Going right back to the 1980s, when I was at college, and before China showed any signs of opening up, he made the call about its economic rise, and that I would be assured, by the time I was in my 30s and 40s, that many would want to deal with the country. It would be, I remember him telling me, a career advantage to being Chinese—in contrast to the racism we encountered far more frequently back then.
   During the height of the Muldoon era, Dad, who counted himself as part of Rob’s Mob, made the call that Sir Robert Muldoon would not be able to hold on to his power or reputation in his old age. When a documentary aired condemning Sir Robert after his death, so that he wouldn’t be around to file a defamation suit, he said, ‘I told you so.’
   Even in the elections I contested (and he encouraged me to run), while he refused to be drawn on what he thought my chances were, he was unequivocally clear that my rival, John Morrison, wouldn’t win, in 2013. Dad certainly did better than some so-called political experts I can name.
   And if you want to get really spooky, during the Martin Bashir interview of Princess Diana, he said that by the time she was 37, she’d have a ‘really bad year’. He didn’t say she’d die.
   No, he’s not a Mystic Meg of any sort. He’s a guy who’s been around for a while and kept his eyes open.
   If you want to know his secret, I can tell you that his political projections are based in part around reading. Not mainstream media, but websites that he’s discovered over the years himself. He’s a keen web surfer and loves his news. He doesn’t put that much stock in political “experts”, and after having run myself, I can fully understand why.
   He’d even take in the viewpoints on Russia Today, which gives you an idea of how varied his reading was. Just today I caught him watching an address from Edward Snowden.
   With Palin, it was probably the sudden rise of her fan sites set up by US conservatives. He hadn’t seen such a rapid rise of sites that soon galvanized their support around the former Alaskan governor before. While mainstream media dismissed her and gave the impression that post-2008, she wouldn’t matter, Dad had entirely the opposite reading. Politically centrist, and, like me, a swing voter, he kept following the sites out of interest, and saw how they morphed into the Tea Party movement. He also knew they wouldn’t go away any time soon, and observed that there was a Palin effect, as the likes of Ted Cruz soon found out when contesting their Senate seats.
   And, despite my own criticisms of this practice, Dad would read the comments. Sometimes he would wade through hundreds of them, to get a sense of what people were thinking.
   It was his reading of media from left and right during the latest US presidential election that saw him made his calls very assertively.
   Rather than dismiss certain conservatives as ill-educated, as some media might, Dad treated them as human beings. He knew they would galvanize and get behind Trump.
   When you’ve lived through a world war (including an occupation) and then a civil war, and saw your family start from the bottom again after 1949, you get to be good at knowing what people go through.
   He’s always been politically switched on, and had a keen interest in history and economics, the latter of which he studied at a tertiary level. But he’d always explain to me that it came down to people and their behaviour, and never rational decision-making. I might have only lived just over half his lifetime so far, but I find little fault in that statement. All new movements have plenty of power, till they become the establishment.
   His thoughts on China in the 1980s could well have stemmed from that: I never asked him, and aphasia means he’d now find difficulty telling me anyway.
   Sadly for the US, he finds appeal in the theory that the nation will break up, though he hasn’t quite yet made the call in the same way he made the one for the Trump presidency. But as with his Trump prediction, I’m publishing this one online.
   He’s never stated it as succinctly but he has, in passing in the 1980s and 1990s, said that the British Empire wouldn’t last much longer beyond our current monarch’s reign.
   You never know, we might be coming back to this post in a few years’ time. These are gloomy scenarios but I’d rather put Dad’s ideas out there now, as I did with the Trump presidency, rather than tell you ex post facto how clever he was. The lesson: treat people as people, and it’s amazing how much that will reveal.

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What a great opportunity for New Zealand that lies before us

09.11.2016


Above: When I refer to Hillary in the below blog post, I mean the self-professed ‘ordinary chap’ on our $5 note.

As the results of the US presidential election came in, I didn’t sense a panic. I actually sensed a great opportunity for New Zealand.
   I’ve been critical of the obsession many of our politicians have had with the US, when they were in an excellent position to carve our own, unique path as a country. Aotearoa, with its bicultural roots and multicultural awareness, has the advantage, in theory at least, of appreciating traditional notions of Māori and what had been imported via pākehā; and on an international scale, our country has sought trading partners outside the Anglosphere, having been pushed into it by factors outside our control. The loss of the UK as an export market and the damage to New Zealand–US relations in the 1980s might have seemed anathema at the time, but they pushed this country into new relationships, which now looks prudential.
   New Zealanders are welcomed wherever we go, our passports aren’t looked down upon, and we still largely enjoy a freedom of movement and safe passage without much hindrance. And it’s a reality that the centre of the global economy has been shifting eastward over the last decade.
   We don’t need something like TPPA in order to form trading relationships with China, and when I went to India on two occasions, there was a great acceptance of the potential of a trade deal with another cricketing country. In fact, my audiences, whenever I gave a speech, were rather miffed that we hadn’t gone to them first. But we only make good negotiators when we deal with our own cultural issues successfully, for how else can we claim to understand others and then do a deal? Deal-making, regardless of what certain American politicians might tell you, comes from understanding the other side, and at our best New Zealanders are good at this. It’s why we need to confront our own racism head-on and to say: this shit needs to stop. In fact, this shit needn’t even be an issue. We’re too small a country not to be working together, and we need knowledge of all the cultures that make up Aotearoa now more than ever.
   We are frequently confronted with the need to look at our national character. Perhaps an early sign of it was in the 1970s with the Commonwealth Games in 1974; certainly I’ve noticed New Zealanders begin to find our own identity as a Pacific nation, not a post-colonial Anglosphere satellite. We’re beginning to discover our national brand. And wherever you were on the flag debate, at least that, too, forced us to consider who we are. The sense I got was that we want change, but we didn’t like the design—but certainly there’s no real fondness to be tied to Empah. Anti-Americanism over the years suggests that there’s no real desire, either, to keep importing economic ideas, corrupt governmental practices, and failed health care policies, even if certain political and economic élites seem drawn to them.
   We know where they will lead: greater divisions between rich and poor, educated and uneducated, urban and rural. Those tendencies exist but here is an ideal opportunity to nip them in the bud. History has taught us sensible solutions, more humane solutions, that at least recognize human actors, social responsibility, and kaitiaki. The younger generations have accepted these as they have grown up in a globalized world, and we can see that in their own consumer choices, where they favour responsible companies, those that have a cause. They believe in a form of global citizenship, and want to be treated as such—and those ideas are present in their politics, too. It is right for people like my friend Simon Anholt to run global polls on matters that influence us all, including the US elections, and realistically it will be our technology and the free sharing of ideas that will help with our progress as a planet. If we seek our own destiny, we at least will be able to show some leadership again—and then we’ll really have something to talk about.
   When I was in Reefton last month, the first place in New Zealand to get electricity, I noted that it was up to a bunch of mavericks who brought this newfangled technology in. New Zealand suffragettes won their battle first to secure women the vote. And another person called Hillary succeeded where no other had done so before when ‘We knocked the bastard off.’ Kiwi leadership isn’t new to us, but in recent years I held a great fear that we had lost our mettle. That did indeed spur me to run for office, among other factors, to say to people: stop listening to foreign companies and foreign-owned media who don’t have New Zealand interests at heart. New Zealand has been filled with people who call themselves ordinary but it’s always been those—like Sir Ed—who have shown real leadership, not some political lobbying group in another hemisphere. But you can only be great without following, and it’s high time we stopped following divided nations and recognized that we already have the right stuff—and by that I mean our smarts, our innovation, and our independently minded way of thinking.

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