Jack Yan
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The Persuader

My personal blog, started in 2006.



12.07.2019

Verizon’s continued hypocrisy borne of pettiness

Remember Tumblr, the platform owned by Verizon that I left?
   I left because of Verizon’s policies, of placing their corporate agenda ahead of the users.
   I went to NewTumbl instead—a site that Tumblr users might not know about, since Verizon has ensured that searches for its competitor come up empty.
   I was very surprised to find that Verizon Media has opened an account at NewTumbl—a site that they effectively tell their users does not exist.
   And what are they doing on it? Running their sit vac ads for free:


   It’s not technically in violation of NewTumbl’s terms, but what is interesting are their hashtags.
   One of the hashtags is sexy, albeit misspelled as sexu.

   Now, either you have to be sexy to work for Verizon (given the other hashtags used), or they are hashtag-spamming, in the hope their ads will be seen more widely.
   It is, basically, douchebag behaviour—but this also tells us that NewTumbl has them rattled. Why else would they advertise here instead of a regular job site?
   The effect on their brand is very negative—since people can see these ads for what they are: a cheap shot across the bow. This is how petty big US companies are. We see this from Google, so why not Verizon?

PS.: Unlike Big Tech and the bigger players in corporate America, I own up when I learn more. The Verizon account on NewTumbl was revealed to be a fake, and has since been deleted. However, Verizon’s censorship on Tumblr continues (you can’t find NewTumbl but you can find Pornhub—all hail their potential buyers!).—JY


Filed under: business, culture, internet, media, publishing, USA—Jack Yan @ 08.42

09.07.2019

My social media engagement is dropping and I do not care

In the last month, maybe the last few weeks, my likes on Instagram have halved. Interestingly, Lucire’s Instagram visits have increased markedly. But as I use my own account more than a work one, I can see the trend there a bit more clearly.
   It’s not unlike Facebook, which, of course, owns Instagram. While I haven’t used it for personal updates since 2017, I maintain a handful of pages, and I still recall earlier this decade when, overnight, engagement dropped 90 per cent. It never recovered. Facebook, like Google, biases itself toward those who can afford to pay, in the great unlevelling of the playing field that Big Tech is wont to do.
   They know that they’re structured on, basically, a form of digital drug-taking: that for every like we get, we get a dopamine hit, and if we want to maintain those levels, we had better pay for them and become junkies. But here’s the thing: what if people wake up and realize that they don’t need that hit any more? I mean, even Popeye Doyle got through cold turkey to pursue Alain Charnier in French Connection II.
   I’ve written about social media fatigue before, and the over-sharing that can come with it. More than once I blogged about being ‘Facebooked out’. And as you quit one social medium, it’s not too hard to quit another.
   I’ve made a lot of posts on Instagram but I value my privacy increasingly, and in the period leading up to the house move, I began doing less on it. And without the level of engagement, whether that’s caused by the algorithm or my own drop in activity, I’m beginning to care less, even if Instagram was more a hobby medium where I interacted with others.
   And since I have less time to check it, I actually don’t notice that I have fewer likes when I open the app. I only really know when I see that each photo averages 15 likes or so, when figures in the 30s and 40s were far more commonplace not very long ago.
   So what’s the deal? Would they like us to pay? I’m not that desperate. I don’t ’Gram for likes, as it was always a hobby, one that I seem to have less time for in 2019. I never thought being an “influencer” on Instagram was important. The novelty has well and truly worn off, and as friends depart from the platform, the need to use it to keep them updated diminishes. In the last fortnight I recorded three videos for friends and sent them via Smash or Wetransfer, and that kept them informed. You know, like writing a letter as we did pre-email, but with audio and video. Instagram just isn’t that vital. Email actually serves me just fine.

As I said to a friend tonight, even Twitter seems expendable from one’s everyday habits. Especially after March 15 here. You realize that those who are already arseholes really want to stay that way, their life ambition probably to join certain foreign-owned radio stations to be talking heads. But since they lack the nous, the best they can manage is social-media venting. And the good people want to remain good and have the space to live their lives happily. So why, I began wondering, should we spend our time getting our blood pressure up to defend our patch in a medium where the arseholes are, by and large, gutless wannabes who daren’t tell you have of the venom they write to your face? Does anyone ever put a Stuff commenter up on a pedestal and give them respect?
   While there are a great many people whom I admire on Twitter, and I am fortunate enough to have come into their orbit, there are an increasing number of days when I want to leave them to it, and if they wish to deal with the low-lifes of this world, it is their prerogative, and I respect them for doing something I’m tiring of doing myself. Twelve years on Twitter is a long time. At the time of writing, I’ve made 91,624 Tweets. That’s a lot.
   Unlike the arseholes, each and every one of these decent human beings have successful lives, and they don’t need to spend their waking moments dispensing hate toward any other group that isn’t like them in terms of genitals, sexual orientation, race or religion. And, frankly, I can contact those decent people in media outside of social.
   Maybe the fear of Tweeting less is that we believe that the patients will overrun the asylum, that we’re the last line of defence in a world where racists and others are emboldened. That if we show that good sense and tolerance prevail, as my grandfather and others wanted to do when they went to war, then those who harbour unsavoury thoughts toward people unlike them might think twice. I can’t really argue with that.
   But I wonder whether I’ll be more effective outside of social. I publish magazines, for a start. They give me a platform others do not have. I don’t need to leave comments on articles (and over the years, I haven’t done much of that). And I have websites I visit where I can unwind, away from the shouting factories of American Big Tech. Most of us want to do good on this earth, and the long game is I may be better off building businesses I’m good at rather than try to show how much smarter I am versus a talentless social media stranger.
   No, I’m not saying I’m leaving either medium. I am saying that I’d rather spend that time on things I love to do, and before 2007 I had enough to do without sharing. Some of the colleagues I respect the most have barely set foot in the world of social, and right now I envy just how much time they have managed to put into other important endeavours, including books that are changing lives.
   Big Tech must know the writing’s on the wall.

PS.: From a discussion with the wonderful William Shepherd when he read this on Twitter (the irony is not lost on me given the subject).—JY


Filed under: business, culture, interests, internet, New Zealand, publishing, technology, USA—Jack Yan @ 08.58

05.07.2019

This would be a great idea for a movie

I came across this enjoyable graphic novel by a French author, David Blot, and illustrator, Jérémie Royer. It’s from 2011, and called Yesterday. Imagine a world where no one had heard of the Beatles. And one man decides to perform Beatles songs and takes credit for them, becoming a massive international star in the process. This would be a great idea for a movie. (No, I’m not accusing Richard Curtis of plagiarism. I put this down to coincidence, maybe tapping into the same inspirations, but the fact is Blot was there first.)


Filed under: culture, publishing—Jack Yan @ 08.49

03.07.2019

Reflections about Lee Iacocca—unfortunately, not all of it is positive


The car Lee Iacocca will be remembered for, the 1965 Ford Mustang on the right.

Before I found out about Lee Iacocca’s passing, on the same day I Tweeted about one of the cars he was behind when he was president of Ford: the 1975 US Granada. Basically, Iacocca understood that Americans wanted style. That really was at the core of his thinking. It’s also why the Granada—really a warmed-over, restyled Falcon that had its roots in the late 1950s—was always compared to Mercedes-Benz models. It was a mass-market American pastiche of the German car, with the same size. It had a grille and hood ornament. But it was frightfully slow, underpowered, and heavy, one of the most inefficient cars that Americans could buy.
   It’s the antithesis of the Mustang, which Iacocca arguably spearheaded, though in his autobiography, he noted that so many people claimed to be the father of the Mustang that he didn’t want to be seen with the mother (or words to that effect—the book’s next to my partner who’s already gone to sleep as I write).
   That was a stylish car, too. It was a Falcon-based coupé. But it could be specified with the right power to match its looks, and it was priced and marketed brilliantly. Ford hit a home run, and Iacocca’s reputation as a car industry guru was sealed.
   He was also the man who came up with the idea for the Lincoln Continental Mark III. No, not the 1950s one (which technically wasn’t a Lincoln), the one that came out in the 1960s (Ford didn’t really follow a sequential numbering system—remember it went Mark, Mark II, III, IV, V, III, IV, V, VI, VII, VIII). The idea: stick a Rolls-Royce grille on a Thunderbird. It beat the Cadillac Eldorado, and Iacocca finished the ’60s on a high.
   I felt that history hadn’t been kind to the Mustang II, which also came out under Iacocca’s watch. The fact was it was a sales’ hit, at a time when Detroit was reeling from the 1973 fuel crisis. No V8s initially, which in the 21st century looks like a misstep; in 1974 it would have looked smart. Growing up, we didn’t think the II was as bad as history remembers.
   But the US range was, in some ways, lazy. GM was downsizing but Iacocca noted that people were still buying big cars. To give the impression of downsizing, Ford just renamed the Torino the LTD II. Look, it’s a smaller LTD! Not really: here was yet another car on old tech with another pastiche luxury-car grille.
   When Iacocca was fired from Ford, he went to Chrysler, and pulled off his greatest sales’ job yet: to secure loan guarantees from the Carter administration and turn the company around with a range of modern, front-wheel-drive cars. The K-car, and its derivatives, were a demonstration of great platform-sharing. He noted in his autobiography that Chrysler even worked out a way to shave a tiny amount from the length to fit more Ks on a railroad car. And Iacocca’s penchant for style re-emerged: not long after the original Plymouth Reliant and Dodge Aries, there were fancied up Chrysler LeBarons, and a woody wagon, then a convertible, the first factory US one since the 1976 Cadillac Eldorado. Most importantly, Chrysler got the T-115 minivans on sale before Renault got its Espace out, though after Nissan launched the first MPV, the smaller Prairie. Nevertheless, the minivan was an efficient family vehicle, and changed the face of motoring. Iacocca was right when he believed people want style, because it’s the SUV that has succeeded the MPV and minivan. SUVs are hardly efficient in most circumstances, but here we are in 2019, with minivan sales projected to fall, though Chrysler has managed to stay the market leader in its own country.
   Chrysler paid back its loans years early, and it was under Iacocca that the company acquired American Motors Corp., getting the Jeep brand (the real prize) in the process. And it’s thanks to François Castaing and others who came across from AMC that Chrysler wound up with its LH sedans, the “cab-forward” models that proved to be one of the company’s hits in the 1990s.
   While having saved Chrysler, it was burdened with acquisitions, and in Iacocca’s final full year as Chairman Lee, the company posted a $795 million loss, with the recession partly to blame. The press joked that LH stood for Last Hope.
   It’s an incredible record, with some amazing hits. They do outnumber the duds. But what really mars it is an incident of sexual harassment I learned some years ago that never appears in the official biographies. Now, I don’t have a sworn affidavit, so you can treat this as hearsay. But until I heard that from a good friend—the woman who was harassed—Iacocca was a personal hero of mine. I bought the autobiography. I could forgive the financial disgrace Chrysler was in for 1991—one year out of nearly a dozen isn’t a bad run, even though the writing was on the wall when so much money was spent on acquisitions, hurting working capital.
   I know, his daughters and their kids won’t appreciate what I just said. That it’s wrong to speak ill of the dead, especially when they can’t answer back. You could say that that was the era he was from, in an industry steeped in male privilege—his boss at Ford, Henry the second, was carrying on an affair behind his wife’s back. You might say that one incident that I know of shouldn’t mar this incredible business record. He has left his mark on history. It’s just when it happens to one of your own friends that it’s closer to home, and it’s hard for me to offer the effortless praise I would normally have done if not for that knowledge.


Filed under: business, cars, culture, leadership, marketing, USA—Jack Yan @ 11.29

02.07.2019

Volvo: boxy, but good

Long before Mad Men, and before I got into branding in a big way, I had an interest in advertising. One of the greatest send-ups of the industry was the 1990 Dudley Moore starrer Crazy People, set in the advertising industry against a politically incorrect—actually, cruel and inaccurate—look at mental health. It’s one of those films that could never be made today, and for good reason. But there are some gems in it, as Moore’s character, Emory Leeson, embarks on “honest advertising”. It gets him committed to a facility—who ever heard of an advertising agency telling the truth, right?—until his ads become a hit, welcome by consumers who don’t want BS.
   I came across this wonderfully copywritten and set ad from a PR professional in London trying to sell his Nan’s 1981 Volvo 244DL:

   It’s bloody good. The copy kept me engaged—like all good ads used to—and he’s done a reasonably good job with the Volvo Broad headline typeface (it was wider back in the day). The body text type should be Times rather than Baskerville, but considering the exact cut of Times isn’t available digitally (to my knowledge; it’s for larger text, and has very short descenders), there’s no wonder he opted to use another family.
   It got me thinking: I’ve often posted the Crazy People Volvo ad in comments, as a humorous response. However, the ad doesn’t exist in a decent res online. The only ones that have wound up online are from screen captures from the movie. This 22 kbyte file is actually the best one around, save for one on the Alamy stock photo website that I found after the fact:

   I couldn’t re-create the image—I assume the only person who has it (or had it) is the art director of the film, or the photographer that was commissioned—but maybe I could have a go at the type?
   The digital Volvo Broad had to be widened 25 per cent, and I didn’t attempt to match the kerning.
   The body type was the interesting one. I opted for Times Headline, since it wasn’t at a text size, but as I discovered, Volvo used a particular cut that had short descenders and was slightly condensed. I tried to match the leading.
   Therefore, here it is, offered under Creative Commons with attribution to me for the typesetting, please, while noting the image is not mine:

   And sometimes, I use my powers for good.


Filed under: cars, humour, marketing, typography—Jack Yan @ 10.06

30.06.2019

‘The last USB device you connected to this computer malfunctioned’—such a simple solution for phones

Over the last few years, I’ve had some USB memory sticks go bad. There was one particular type—a cheap one from the Warehouse—that failed once on Windows 10. The error was ‘The last USB device you connected to this computer malfunctioned, and Windows does not recognize it.’ The problem was that any other USB stick of the same brand would return the same error, even non-faulty ones, from then on.
   I took them back to the Warehouse and while one of them actually was kaput, the others I alleged were faulty weren’t. The trouble was that there was no way to make Windows 10 forget the error.
   I did the usual ways you find on the internet: going to the device manager, removing the device drivers, scanning for hardware changes, etc., to no avail. Once guilty, forever guilty. There was no turning back.
   Tonight, I encountered the same error when plugging in my phone. However, the last time I had plugged it in, there were no errors, so something already was amiss. When probing more, the error was ‘Windows has stopped this device because it has reported problems. (Code 43)’, and again, every bit of advice online was useless.
   These included: restarting your PC; uninstalling the affected device driver; installing generic Android drivers (none were available at Meizu directly); checking all cables; using different USB ports. Two hours later, which included contemplating getting a Bluetooth dongle for my PC, I came across a solution that should have been obvious much earlier: reboot the phone.
   That’s all it took.
   I’m putting this here since no one else seems to have suggested this, of all the pages I read over the last few hours. It’s obvious now with hindsight, but not when you’re following well meaning advice online and trying to do it all procedurally. I knew instinctively I didn’t have to uninstall everything that was USB-related, and I’m glad I never made it that complicated for myself. Hopefully this blog post will save others two hours’ trial and error.


Filed under: technology—Jack Yan @ 11.50

24.06.2019

I’m still doing election campaign posters, just not what you thought

If I think so little of Big Tech, why do I remain on Twitter?
   Because of some great people. Like Dan, who Tweeted:

Followed by:

   My response: ‘Awesome, I just got hired as the graphic designer!’

   I still maintain that the idea of PM Boris Johnson makes as much sense as Rabbi Mel Gibson.


Filed under: design, humour, interests, internet, politics, UK—Jack Yan @ 08.57

11.06.2019

The playbook used against Wikileaks

Now for something actually important beyond my first world problems.
   Journalist Suzie Dawson has a fantastic piece outlining how the smear of ‘serial rapist’ is part of the playbook used against senior members of Wikileaks. Her article is well worth reading, especially in light of how the mainstream media have spun the narrative against Julian Assange. He’s not alone: two other men have had campaigns launched against them, with no substantial evidence, thereby diminishing the seriousness of what rape is.
   It is lengthy and well researched, but if you haven’t the time, at least consider the briefer post linked from here.


Filed under: culture, internet, media, politics, publishing, Sweden, UK, USA—Jack Yan @ 08.54


How to lose readers: accuse them of something they don’t or wouldn’t do

Here’s a sure-fire way to lose readers and cost you ad revenue.
   It seems Haymarket’s Autocar (which I have been reading in print since 1980) wasn’t pleased about people using online ad blockers, so it created a warning.
   The trouble is I don’t use ad blockers. In fact, you can see a massive advertisement underneath the warning:

In fact, that ad keeps changing, so I guess the advertiser is charged for totally useless impressions.
   Clicking ‘I’ve disabled my Ad-Blocker’ does nothing.
   I decided to click the other option, for advice on how to whitelist the ad blocker that I do not have.

I presume whatever’s in that blue box are the instructions, which are illegible.
   Autocar often talks about the difficulties behind some car infotainment interfaces, but you’d hope a publisher with a budget that far exceeds mine would get this right.
   The irony of this effort is that Autocar winds up losing ad revenue.
   I have Tweeted them, so here’s hoping this silly tech can be removed so I can help their bottom line. You do wonder about their bosses sometimes though—maybe this sort of abrasive behaviour comes from the top.


Filed under: business, internet, marketing, media, publishing, technology, UK—Jack Yan @ 07.56

03.06.2019

No longer a customer, Lumino still gives me reason to be wary about how they handle my private data

An email sent by me on March 27 to the head office of Lumino (the dentists). Link added for readers’ reference. I’ll let you make up your own minds.

Hi Josephine:

How are you?
   I hate to bother you once more, as you had done everything you could to resolve the privacy issues I had with Goody’s subcontractor, Global Payments, last year. I was very happy with your professionalism and your actions. I am pleased to see Lumino has since gone with another provider for its loyalty programme.
   I regret having to lean on you again.
   As you know, I found it very uneasy that I allowed Lumino to have my private cellphone number and last year I made repeated requests to the Terrace branch to not contact me through it any more. I was given assurances that it would not happen again.
   I had a hygienist appointment on November 16, which I cancelled via email due to the ‘flu. I was advised that there would be an opening in March 2019, but by this point I already had in mind I would switch dentists, as each Lumino dentist I was assigned to wound up leaving the practice. Therefore, I never replied.
   On November 29, I was sent a reminder that I could book in if I clicked a link in the email. I never did.
   Imagine my surprise when this week I received an SMS from Lumino accusing me of missing an appointment (that I had never made) and that there I could be charged for it.
   This was the first I had ever heard of a March appointment. Back in November, Lumino would send email reminders (for the real appointments) so I really doubt there was anything booked.
   It was rudely worded, in my opinion, presuming the customer to be wrong.
   Call me intolerant, overly sensitive, or out of touch with modern communication techniques, but it seems the Terrace branch is incapable of following a basic request and now, it has concocted a missed appointment out of thin air.
   Besides, I was not even in Wellington on the date concerned, so there was no way I would have made an appointment for it.
   After hours spent on the 2018 privacy breach, fielding those scam calls that came [redacted as it’s something I believe to be true but cannot fully back it up without a few affidavits], receiving cellphone calls from Lumino waking me after four hours’ sleep, and getting tired of making the same request at branch level, I have to draw my relationship with Lumino to a close.
   Going to the dentist or the hygienist shouldn’t be this hard, but with Lumino on the Terrace, it’s continually stressful.
   I wonder if you could arrange to have my records transferred to Real Dentistry, 62 Rongotai Road, Kilbirnie, Wellington, then delete my details from your database. I have asked Real Dentistry to request my records from Lumino on the Terrace.

Thank you,

Yours truly,

Jack

   I never got a reply this time, but I think we know what Lumino thinks of all of this as of today. Note: I contacted Josephine from a different email address, so they do have that to counter me with. Still, I thought I was pretty clear above.

   I’ve also not received a reply from Heineken. Might have to get the Privacy Commissioner involved in this one, too.
   I know most of you won’t care, since people haven’t abandoned Facebook en masse, and Google remains the most frequented site on the web. But I honestly thought New Zealand firms were better than this.


Filed under: business, New Zealand, Wellington—Jack Yan @ 08.17

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