This weekend’s milestones at Lucire and Autocade

Autocade’s 4,800th model: the Toyota Urban Cruiser Hyryder.   Stuff that has happened: Lucire has turned 26. Not a huge celebration given we did the quarter-century last year. Looking back, we did it quite well. When we had our 20th and 21st, we intended to mark them through those years, but never really did. It […]

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What Vodafone’s Super Wifi is really like in practice

While I saw Vodafone’s Super Wifi commercials, I never thought to act on them, since (mistakenly) I thought it was something to do with cellphones. Might have been the gadgets they used in the commercial.    But, after talking to Raghu, their sales’ rep in Pune, a city outside of Mumbai that I know well, […]

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The team approach

At the end of the last century, the National Government announced its Bright Future programme. Their research had identified that one thing holding back our national competitiveness was our devotion to the team rather than the individual, when in fact there have been many times New Zealand individuals have made immeasurable contributions and had not […]

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Steve McQueen, advertising spokesman, 1980 to date

Found on Pete’s Tumblr today. Can you believe it’s been 30 years since the man died? A few weeks later, John Lennon was murdered. Very enjoyable, though I still like the old Ford Puma ad from a decade ago: My American friends prefer a later Steve McQueen ad promoting the Mustang:    I still think […]

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