Here are December 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month.
Notes
Roger Moore and Ford Fiesta Mk I, via George Cochrane on Twitter. More on the Volkswagen Fox in Autocade. More on the Ford Consul Corsair at Autocade. The Guardian article excerpt, full story here.
The devil drives Kia? Reposted from Twitter.
Audi maths on an A3, via Richard Porteous on Twitter.
Christmas decoration, via Rob Ritchie on Twitter.
Back to the ’70s: Holden Sandman used for Panhead Sandman craft beer promotions.
Georgia–Pacific panelling promotions, 1968, via Wendy O’Rourke on Twitter. Ford Cortina Mk II US advertisement via the Car Factoids on Twitter.
Bridal fashion by Luna Novias, recently featured in Lucire.
Deborah Grant in UFO, with the VW–Porsche 914, which would have looked very modern at the time.
Freeze frame from episode 1 of The Champions (1968), with William Gaunt, Stuart Damon and Alexandra Bastedo.
Our rejected greeting card design, with a picture shot at Oriental Parade, Wellington. Ford Taunus GT brochure spread via the Car Factoids on Twitter. My Daddy Is a Giant image and UK measures, reposted from Twitter.
Richard Nixon attempts to appeal to younger voters, 1972. Simple, modernist design using Futura Bold.
A 1983 Pontiac Firebird Trans Am advertisement. Mazda Savanna brochure via George Cochrane on Twitter.
More on the Renault Mégane E-Tech Electric in Autocade. Lucire issue 44 cover, photographed by Lindsay Adler, layout by me.
Here are October 2021’s images—aides-mémoires, photos of interest, and miscellaneous items. I append to this gallery through the month. Might have to be our Instagram replacement!
Notes
Chrysler’s finest? The 300M rates as one of my favourites.
The original cast of Hustle, one of my favourite 2000s series.
Boris Johnson ‘wage growth’ quotation—what matters to a eugenicist isn’t human life, after all. Reposted from Twitter.
For our wonderful niece Esme, a Lego airport set. It is an uncle and aunt’s duty to get decent Lego. My parents got me a great set (Lego 40) when I was six, so getting one at four is a real treat!
Publicity still of Barbara Bach in The Spy Who Loved Me. Reposted from Twitter.
Koala reposted from Twitter.
Photostat of an advertisement in a 1989 issue of the London Review of Books, which my friend Philip’s father lent me. I copied a bunch of pages for some homework. I have since reused a lot of the backs of those pages, but for some reason this 1989 layout intrigued me. It’s very period.
Fiat brochure for Belgium, 1970, with the 128 taking pride of place, and looking far more modern than lesser models in the range.
John Lewis Christmas 2016 parody ad still, reposted from Twitter.
More on the Triumph Mk II at Autocade. Reposted from Car Brochure Addict on Twitter.
The origins of the Lucire trade mark, as told to Amanda’s cousin in an email.
More on the Kenmeri Nissan Skyline at Autocade. Renault Talisman interior and exterior for the facelifted model.
The original 1971 Lamborghini Countach LP500 by Bertone show car. Read more in Lucire.
More on the Audi A2 in Autocade.
After 13 years, it was time to facelift the Lucire licensing website.
It’s a very familiar template, similar to what we used for JY&A Consultinga few months back. The home page copy we already had from a flier that we created late last year that Susan Ninan and I worked on; and the ‘About’ page’s text was mostly carried over (though it still needs 13 years of updates).
I am surprised the old site still netted us enquiries but it was looking extremely dated. The 2008 design was positively archæological in internet terms. However, I’m not sure if the new one is particularly interesting, because the web design convention is to do something very simple at the moment.
The old one was created with consideration for those who didn’t have mouse wheels, whereas these days it seems to be all right, even fashionable, to scroll away.
Hopefully everything is more fit for purpose though, and the links are more useful. We’ve kept the code very light.
And if you do want to license an international fashion magazine with an independent, authentic and engaged firm, you know where to come.
Above: The old and the new Lucire licensing sites—to my eyes, the old appears more creative, even in 2021.
I’m not exactly proud of this, but last month I finished replying to all my emails from 2005.
That year I was stuck in Auckland for an extra day due to the airport there being fogged in. I said to another traveller, ‘Well, I won’t catch up on emails now till the end of the year.’ He looked at me as though I was kidding. Except I was being unduly optimistic since it took 16 years to finish replying to everyone.
Today I replied to the last one from 2006, and fortunately, the AOL address appears to be current.
I feel like I’m Ringo Starr in that early Simpsons episode who insisted on replying to all his Beatles fan mail personally, even though it was now the 1990s.
I never had the quantity he had, but the pattern wasn’t particularly healthy: new emails would come in, I’d have to reply to those, and non-urgent ones got pushed up the inbox.
These old emails were actually very nice and courteous ones, so they weren’t of subjects or by writers whom I was trying to avoid.
The writer of the first one had since retired but I still tracked him down to apologize, as I have done with the second who, as far as I can tell, remains active.
I felt that at the least they deserved the courtesy of a reply, even if my timing was lousy.
Why am I blogging about this? Probably to tell others not to follow my example. And to get off social media, which I’m sure eventually played a part in further delays. Why poke about on some tiny phone keyboard when you can structure your day better with a desktop machine and type more efficiently?
I have some fond memories of dial-up and not being constantly connected because you planned the emails you needed to send out. Your imagination could be fuelled by your offline time. We have to make the decision to get offline and take responsibility for how we spend our time. I suspect that is what I am rediscovering these days, including reading paper books more than I used to. I’m sure there’s a resurgence of printed matter lying in wait as people tire of the division and mindlessness of some of the most popular websites on our planet right now. And it’ll be the trendy young people, those who see from our example what a waste of time these sites are, who’ll drive it.
Yesterday, I worked remotely, and I don’t know what possessed me, but as OneDrive was activated on my laptop, I decided to save a word processing file there, planning to grab it from my desktop machine later in the day.
Normally I would just leave the file where it was and transfer it across the network, which is what I should have stuck with.
Heck, even transferring a file using a USB stick would have been a better idea than OneDrive.
I hadn’t signed up to it on my desktop PC. I went through the motions, used the default settings where it said it would back up documents and pictures (while making it clear my files would remain exactly where they were). I grabbed the file I need—the entire 18 kilobytes of it—and thought nothing more. I deactivated OneDrive as I saw no real use for it any more.
Bad idea, because most of my desktop icons vanished, and my Windows default documents’ and pictures’ folders were emptied out.
After reactivating OneDrive, I found the lot in the OneDrive folder, and promptly moved them back to their original folders. The desktop files—the text files I had on there plus the icons—I duplicated elsewhere. Ultimately, I made new shortcuts for everything—thank goodness my laptop’s icon layout is identical to my desktop’s—and restored the three text files from their duplicate directory.
The above took me all of a few minutes to write but in reality I spent an hour fixing this—something that Windows said would not happen.
Chalk it up to experience—consider this fair warning to anyone who thinks of using “the cloud”.
Also in the “say one thing, do another” file for yesterday: I attempted to sign in to my Flickr account, which has not been touched since around 2008. I tried a range of addresses I had in 2006, when I originally signed up, and attempted to do password resets. Flickr: ‘Invalid email or password.’ I even tried an address that Yahoo! emailed me at in 2018 concerning Flickr, and which Flickr itself said might be the correct email (use your Yahoo! username and add ‘@yahoo.com’ to the end of it).
I had no other option but to email their support, and mentioned that I was a paying Smugmug customer, given that the photo site now owns Flickr.
They have responded in a timely fashion, not telling me the email I had used, but said they had sent it a password reset in there.
Surprisingly (or maybe not, considering we are talking about another big US site again), the address was indeed one of the ones I had tried (I’m glad I kept a record). Except now it works—what’s the bet that post-enquiry, they fixed things up in order to send me that reset email?
I thanked the support person for the reset email, but suggested that they had some bugs, and fixing them would mean less for him to do.
Don Marti linked an interesting article in The Drum in which he was quoted. Duck Duck Go, Firefox and Github have all opposed Google’s new FLOC tracking method. Meanwhile, Bob Hoffman points out that only four per cent of Apple users have opted in to tracking after the Cupertino company’s new OS opted you out by default.
Most of the time, people tell me that they find targeted ads ‘creepy’ as they appear from site to site, so it’s no wonder that take-up has been so low with Apple users. So if not FLOC, then what?
Well, here’s a radical idea: show ads on sites that have subject-matter relevant to the advertiser. It’s what happened before Google’s monopoly, and there were plenty of smaller ad networks that did a great job of it. The prices were still reasonable, and Google wasn’t taking a big cut of the money earned. Of course Big Tech doesn’t like it, because they won’t earn as much, and the old system actually required people with brains to figure out how best to target, something creepy tracking has tried to replace.
The old methods, with their personal touch, resulted in some creative advertising work—I remember we had some page takeovers on Lucire’s website where the traditional header was redesigned to show off the R55 Mini, thanks to one of our earlier ad directors, Nikola McCarthy. No tracking involved, but a great brand-builder and a fantastic way for Mini to get a fashion connection. Ads with tracking are so transactional and impersonal: ‘Buy this,’ or, ‘You’ve searched for this. Buy this.’
I doubt it does the brands much good, and before you say that that doesn’t matter, let me also add that it can’t do the humans much good, either. The user’s purpose is reduced to clicking through and buying; so much for building a relationship with them and understanding their values. That isn’t marketing: it’s straight selling. Which means the marketing departments that put these deals together are doing themselves out of a job. They’re also spending money with a monopoly that, as far as I have read, doesn’t have independently certified metrics, which 20 years ago would have been a concern with some agencies.
I do like innovations, but every now and then, I feel the newer methods haven’t done us much good. Tracking is tracking, no matter what sort of jargon you use to disguise it.
All galleries can be seen through the ‘Gallery’ link in the header, or click here (especially if you’re on a mobile device). I append to this entry through the month.
Last night, I uploaded a revised website for JY&A Consulting (jya.co), which I wrote and coded. Amanda came up with a lot of the good ideas for it—it was important to get her feedback precisely because she isn’t in the industry, and I could then include people who might be looking to start a new venture while working from home among potential clients.
Publishing and fonts aside, it was branding that I’m formally trained in, other than law, and since we started, I’ve worked with a number of wonderful colleagues from around the world as my “A team” in this sector. When I started redoing the site, and getting a few logos for the home page, I remembered a few of the old clients whose brands I had worked on. There are a select few, too, that I’m never allowed to mention, or even hint at. C’est la vie.
There are still areas to play with (such as mobile optimization)—no new website is a fait accompli on day one—and things I need to check with colleagues, but by and large what appears there is the look I want for 2021. And here’s the most compelling reason for doing the update: the old site dated from 2012.
It was just one of those things: if work’s ticking along, then do you need to redo the site? But as we started a new decade, the old site looked like a relic. Twenty twelve was a long time ago: it was the year we were worried that the Mayans were right and their calendar ran out (the biggest doomsday prediction since Y2K?); that some Americans thought that Mitt Romney would be too right-wing for their country as he went up against Barack Obama—who said same-sex marriage should be legal that year—in their presidential election; and Prince Harry, the party animal version, was stripping in Las Vegas.
It was designed when we still didn’t want to scroll down a web page, when cellphones weren’t the main tool to browse web pages with, and we filled it up with smart information, because we figured the people who’d hire us wanted as much depth as we could reasonably show off on a site. We even had a Javascript slider animation on the home page, images fading into others, showing the work we had done.
Times have changed. A lot of what we can offer, we could express more succinctly. People seem to want greater simplicity on websites. We can have taller pages because scrolling is normal. As a trend, websites seem to have bigger type to accommodate browsing on smaller devices (having said that, every time we look at doing mobile versions of sites, as we did in the early 2000s, new technology came along to render them obsolete)—all while print magazines seem to have shrunk their body type! And we may as well show off, like so many others, that we’ve appeared in The New York Times and CNN—places where I’ve been quoted as a brand guy and not the publisher of Lucire.
But, most importantly, we took a market orientation to the website: it wasn’t developed to show off what we thought was important, but what a customer might think is important.
The old headings—‘Humanistic branding and CSR’, ‘Branding and the law’ (the pages are still there, but unlinked from the main site)—might show why we’re different, but they’re not necessarily the reasons people might come to hire us. They still can—but we do heaps of other stuff, too.
I might love that photo of me with the Medinge Group at la Sorbonne–CELSA, but I’m betting the majority of customers will ask, ‘Who cares?’ or ‘How does this impact on my work?’
As consumer requirements change, I’m sure we’ll have pages from today that seem irrelevant, in which case we’ll have to get on to changing them as soon as possible, rather than wait nine years.
Looking back over the years, the brand consulting site has had quite a few iterations on the web. While I still have all these files offline, it was quicker to look at the Internet Archive, discovering an early incarnation in 1997 that was, looking back now, lacking. But some of our lessons in print were adopted—people once thought our ability to bring in a print æsthetic was one of our skills—and that helped it look reasonably smart in a late 1990s context, especially with some of the limited software we had.
The next version of the site is from the early 2000s, and at this point, the website’s design was based around our offline collateral, including our customer report documents, which used big blocks of colour. The Archive.org example I took was from 2003, but the look may have débuted in 2001. Note that the screen wouldn’t have been as wide as a modern computer’s, so the text wouldn’t have been in columns as wide as the ones in the illustration. Browsers also had margins built in.
We really did keep this till 2012, with updates to the news items, as far as I can make out—it looks like 2021 wasn’t the first time I left things untouched for so long. But it got us work. In 2012, I thought I was so smart doing the table in the top menu, and you didn’t need to scroll. And this incarnation probably got us less work.
There’s still a lot of satisfaction knowing that you’ve coded your own site, and not relied on Wordpress or Wix. Being your own client has its advantages in terms of evolving the site and figuring out where everything goes. It’s not perfect but there’s little errant code here; everything’s used to get that page appearing on the site, and hopefully you all enjoy the browsing experience. At least it’s no longer stuck in the early 2010s and hopefully makes it clearer about what we do. Your feedback, especially around the suitability of our offerings, is very welcome.
I did indeed write in the wake of January 6, and the lengthy op–ed appears in Lucire, quoting Emily Ratajkowski, Glenn Greenwald and Edward Snowden. I didn’t take any pleasure in what happened Stateside and Ratajkowski actually inspired the post after a Twitter contact of mine quoted her. This was after President Donald Trump was taken off Facebook, Twitter, and YouTube.
The points I make there are probably familiar to any of you, my blog readers, pointing at the dangers of tech monopolies, the double standards that they’ve employed, and the likely scenario of how the pendulum could swing the other way on a whim because another group is flavour of the month. We’ve seen how the US has swung one way and the other depending on the prevailing winds, and Facebook’s and Twitter’s positions, not to mention Amazon’s and Google’s, seem reactionary and insincere when they have had their terms and conditions in place for some time.
Today, I was interested to see Chancellor Dr Angela Merkel, referred to by not a few as the leader of the free world, concerned at the developments, as was President López Obrador of México. ‘German Chancellor Angela Merkel objected to the decisions, saying on Monday that lawmakers should set the rules governing free speech and not private technology companies,’ reported Bloomberg, adding, ‘Europe is increasingly pushing back against the growing influence of big technology companies. The EU is currently in the process of setting up regulation that could give the bloc power to split up platforms if they don’t comply with rules.’
The former quotation wasn’t precisely my point but the latter is certainly linked. These tech giants are the creation of the US, by both Democratic and Republican lawmakers, and their institutions, every bit as Trump was a creation of the US media, from Fox to MSNBC.
They are natural outcomes of where things wind up when monopoly power is allowed to gather and laws against it are circumvented or unenforced; and what happens when news networks sell spectacle over substance in order to hold your attention. One can only hope these are corrected for the sake of all, not just one side of the political spectrum, since freedom—actual freedom—depends on them, at least until we gain the civility and education to regulate ourselves, the Confucian ideal. Everything about this situation suggests we are nowhere near being capable, and I wonder if homo sapiens will get there or whether we’ll need to evolve into another species before we do.
Click here for all months (or hit ‘Gallery’ at the top of the screen, if you’re on the desktop), here for December, and here for November. This post explains why I wound up doing the gallery here.
I append to this entry through the month.
