Posts tagged ‘2003’


There’s still a place for blogging—in fact, it might be needed more than ever

23.04.2017

My friend Richard MacManus commemorated the 14th anniversary of ReadWrite, an online publication he founded as a blog (then called ReadWriteWeb) in 2003, by examining blogging and how the open web has suffered with the rise of Facebook and others.
   It’s worth a read, and earlier tonight I fed in the following comment.

I remember those days well, although my progress was probably the opposite of yours, and, in my circles, blogging began very selfishly. Lucire began as a publication, laid out the old-school way with HTML, and one of the first sites in the fashion sector to add a blog was a very crappy one where it was about an ill-informed and somewhat amoral editor’s point of view. For years I refused to blog, preferring to continue publishing an online magazine.
   Come 2002, and we at the Medinge Group [as it then was; we’ve since dropped the definite article] were planning a book called Beyond Branding. One of the thoughts was that we needed one of these newfangled blogs to promote the book, and to add to it for our readers. I was one (the only?) dissenter at the June 2003 meeting, saying that, as far as my contacts were concerned, blogging was for tossers. (Obviously, I didn’t know you back in those days, and didn’t frequent ReadWriteWeb.) [Hugh MacLeod might agree with me though.] By August 2003 it had been set up, and I designed the template for it to match the rest of the book’s artwork. How wrong I was in June. The blog began (and finished, in 2006) with posts in the altruistic, passionate spirit of RWW, and before long (I think it was September 2003), I joined my friends and colleagues.


An excerpt from the Beyond Branding Blog index page.

   In 2006, I went off and did my own blog, and even though there were hundreds of thousands (millions?) of blogs by now, decent bloggers were still few. I say this because within the first few weeks, a major German newspaper was already quoting my blog, and I got my first al-Jazeera English gig as a result of my blogging a few years later. It was the province of the passionate writer, and the good ones still got noticed.
   I still have faith in the blogosphere simply because social media, as you say, have different motives and shared links are fleeting. Want to find a decent post you made on Facebook five years ago? Good luck. Social media might be good for instant gratification—your friends will like stuff you write—but so what? Where are the analysis and the passion? I agree with everything you say here, Richard: the current media aren’t the same, and there’s still a place for long-form blogging. The fact I am commenting (after two others) shows there is. It’s a better place to exchange thoughts, and at least here we’re spared Facebook pushing malware on to people (no, not phishing: Facebook itself).
   Eleven years on, and I’m still blogging at my own space. I even manage a collective blogging site for a friend, called Blogcozy. My Tumblr began in 2007 and it’s still going. We should be going away from the big sites, because there’s one more danger that I should point out.
   Google, Facebook et al are the establishment now, and, as such, they prop up others in the establishment. Google News was once meritorious, now it favours big media names ahead of independents. This dangerously drowns out those independent voices, and credible writers and viewpoints can get lost. The only exception I can think of is The Intercept, which gets noticed on a wide scale.
   Take this argument further and is there still the same encouragement for innovators to give it a go, as we did in the early 2000s, when we realize that our work might never be seen, or if it is to be seen, we need deep pockets to get it seen?
   Maybe we need to encourage people to go away from these walled gardens, to find ways to promote the passionate voices again. Maybe a future search engine—or a current one that sees the light—could have a search specifically for these so we’re not reliant on the same old voices and the same old sites. And I’m sure there are other ways besides. For I see little point in posting on places that lack ‘charisma’, as you put it. They just don’t excite me as much as discovering a blog I really like, and sticking with it. With Facebook’s personal sharing down 25 and 29 per cent in 2015 and 2016 respectively, there is a shift away from uninspiring, privacy-destroying places. Hopefully we can catch them at more compelling and interesting blogs and make them feel at home.

   I have also, belatedly, added Richard’s personal blog to the blogroll on this page.

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Posted in business, internet, media, New Zealand, publishing, technology, Wellington | 4 Comments »


A farewell to Tim Kitchin

19.01.2017

For the second time in two months, I found myself announcing to the members of Medinge Group another passing: that of my good friend Tim Kitchin.
   Tim passed away over the weekend, and leaves behind three kids.
   I always admired Tim’s point of view, his depth of thinking, and his generosity of spirit.
   I remember Tim taking notes at my first Medinge meeting in 2002: he drew mind maps. None of this line-by-line stuff. And they worked tremendously well for him.
   His brain had a capacity to process arguments and get to the core incredibly quickly, from where he could form a robust analysis of the issues.
   But never at any point did Tim use this massive intellect to debase or humour anyone. He used it to better any situation with a reasoned and restrained approach.
   Whenever he commented, he did so profoundly. Tim could get across in very few words some complex arguments, or at least open the door to your own thinking and analysis.
   In 2003, Tim was one of the authors of Beyond Branding, with a chapter on sustainability (‘Brand Sustainability: It’s about Life 
 or Death’). Note the year: he was writing about sustainability before some of today’s experts began thinking about it. Prior to that he had co-authored Managing Corporate Reputations (2001).
   He wrote a chapter summary for Beyond Branding, which began, ‘Imagine the life of the earth as a single day. In the last 400th of a second of that day we have directly altered 47% of the earth’s land area in the name of commerce and agriculture, but even so, 900 million people are still malnourished, 1.2 billion lack clean water and 2 billion have no access to sanitation.
   â€˜We cannot take it for granted that governments will suddenly acquire the clarity[,] insight and commonality of belief to see a process of renovation to its end. Unless we accept our joint and several liability for this future and begin to address the sustainability of all human systems, we stand little chance of tackling the most complex system of all—our symbiosis with spaceship earth 
 destination unknown 
 arrival time yet to be announced.
   â€˜Against this apocalyptic backdrop, how does a 60 year-old global CEO promise a bright future and possibly a pension to his 16 year-old apprentice, or any future at all to the ten year-old enslaved employees of his suppliers’?
   â€˜How does he create a sustainable future for his organisation and those to whom it has made explicit or implicit promises? He must start by building a sustainable brand.’
   You can see the sort of thinking Tim exhibited in the above, and as I got older the more I realized how ahead of the curve he was. The problems that he writes about remain pressing, and his solutions remain relevant. Presented in language we can all understand, they introduce complex models, much like his mind maps.
   He had a real love of his work and a belief that organizations could be humanistic and help others.
   He certainly lived this belief. Tim was with us at Medinge till the end of 2014, and went on to other projects, including directing Copper, a digital fund-raising and marketing agency. He was also helpful to a Kiwi friend of mine who arrived in the UK in 2016—Tim was generous to a fault.
   With the world in such confusing turmoil, Tim still sought solutions to make sense of it all and posted to social media regularly.
   And despite whatever he was going through himself, he had a real and constant love for his children.
   Tim had an enduring spirituality and he believed in an afterlife, so if he’s right, I’ll catch up with him at some stage. By then hopefully we’ll have made a little bit more sense of this planet. As with Thomas, who passed away in December (in Tim’s words, ‘Horrid news to end a horrid year’), I’ll miss him heaps and the world will be far poorer without him.

PS.: I have the details of Tim’s service and burial from a mutual friend, Peter Massey.
   As I guessed, it will be at All Saints’ Church in Biddenden (TN27 8AJ). The date and time are Thursday, February 2 at 2 p.m.
   There will be a reception afterwards at the Bull in Benenden (TN17 4DE).
   Nearest train stations are Headcorn and Staplehurst on the line from Charing Cross, Waterloo East and London Bridge. Local taxi firm MTC is on +44 1622 890-003.
   Peter has offered help with travel and accommodation (via Facebook) so I can relay messages if need be. He has posted on Tim’s Facebook wall if any of you are connected there.—JY

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Posted in branding, marketing, publishing, social responsibility, UK | 4 Comments »


Do mayoral candidates dream of electric sheep?

16.02.2014

The original link is long gone, but I sure wish the media here did its job during the 2013 mayoral election and administered the Voigt-Kampff (I know it was spelt differently in the movie) test from Philip K. Dick’s Do Androids Dream of Electric Sheep?. This was from The Wave, 11 years ago, during San Francisco’s mayoral election. I believe the magazine may now be defunct. The text below is as formatted in the original, with the American spellings, capitalization after a colon, the full stop inside quotation marks even when it does not form part of the original quote, and the misspelling of the author’s name.
   The political media can redress the balance this year by administering the Voigt-Kampff test to the party leaders for the General Election. I already suspect that both the PM and the Leader of the Opposition are replicants.

More Human than Human
A field guide for testing if the San Francisco mayoral candidates are human or not.
John Holden

replicant (rep’-li-kant) n.
1. A genetically engineered creature composed entirely of organic substance designed to look and act human.
2. An android.

With Willie Brown finally leaving his gold (plated), diamond-encrusted throne, there has been no shortage of hats thrown into the mayoral ring. San Francisco politics are now a microcosm of California’s own, greater gubernatorial “challenges.” Rather than confuse you with endorsements, position papers and other outmoded means of political influence, we’ve decided to get to the bottom of the only question that matters: Is a particular candidate human or an insidious replicant, possessed of physical strength and computational abilities far exceeding our own, but lacking empathy and possibly even bent on our destruction as a species?

The only reliable method that we know of for sniffing out replicants is the Voight-Kampff Test, created by Phillip K. Dick in his book, Do Androids Dream of Electric Sheep and later used by Harrison Ford’s character, Deckard, in the film Blade Runner. The test uses a series of questions to evoke an emotional response which androids are incapable of having. By the candidates’ responses to this line of questioning, we feel we can say with some certainty whether or not they’re replicants. However, we’re stopping short of recommending that you vote for them or not. After all, though a replicant mayor may be more likely to gouge a supervisor’s eyes out with their thumbs, they have another quality that could be great in an elected official: a four year life span.

Subject 1: Angela Alioto

The Wave: Reaction time is a factor in this, so please pay attention. Now, answer as quickly as you can.

It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Angela Alioto: I’d accept it.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
AA: I’d look at it. What do you mean what would I do? As opposed to saying “how horrible?” I would tell him how beautiful it is.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm.
AA: I’d knock it off. It’s something I’m used to doing in politics [Laughs].

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Angela, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Angela. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Angela?
AA: That would never happen. I wouldn’t turn it over in the first place, and the thing with it being in pain is out of the question. Let me ask you, John, how does this fit in to the bigger picture when you ask me about the dying tortoise and the dead butterflies?

TW: They’re just questions, Angela. In answer to your query, they’re written down for me. It’s a test, designed to provoke an emotional response. Shall we continue? Describe in single words, only the good things that come into your mind. About your mother.
AA: My mother? She’s beautiful. She’s an artist. She’s a renaissance artist.

Conclusion: Her defensiveness over her lack of empathy for the butterfly is telling, as is the comparison of a political rival to a wasp that should be knocked off. I think we can safely say that Angela Alioto is indeed a replicant, albeit one that “loves” the implanted memory of her mother. Keep an eye on her.

Subject 2: Susan Leal

The Wave: It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Susan Leal: Disappointed.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
SL: I’d be fascinated.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm.
SL: I’d kill it.

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Susan, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Susan. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Susan?
SL: I don’t know, I must’ve lost my mind.

TW: Describe in single words, only the good things that come into your mind. About your mother.
SL: Honest. Supportive. Liberal. Interesting.

Conclusion: The dissociation Susan expressed in response to the tortoise question confirms what we already knew: Susan Leal is a replicant. However, by evaluating her response to the wasp question (word for word as Rachel – totally a replicant – answered it in Blade Runner), we can tell that she’s at least a Nexus 7. If you vote for Susan, you will be electing a replicant, but one of the most highly advanced models available.

Subject 3: Matt Gonzalez

The Wave: Reaction time is a factor in this, so please pay attention. Now, answer as quickly as you can.

It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Matt Gonzalez: I’m sorry, what kind of wallet?

TW: Calfskin.
MG: Calfskin, I don’t even know what that is.

TW: Do you know what a cow is, Matt?
MG: Yeah.

TW: Baby cow.
MG: Um, I have no idea how I would react.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
MG: These are great questions. I’m not sure if they’re ideal for 9:00. We were up pretty late at the office. I can only associate to things that I’ve seen or done in my own life
.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm.
MG: I guess I would probably just knock it off.

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Matt, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Matt. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Matt?
MG: Well I don’t think I would have knocked it over in the first place and I don’t get any amusement out of making tortoises suffer, so I don’t think that would be me. You must have confused me for one of my opponents.

TW: Shall we continue? Describe in single words, only the good things that come into your mind. About your mother.
MG: Just a positive person, no negative energy at all. Next time could we do this later in the day?

Conclusion: Androids do not dream of electric sheep because they don’t sleep, unlike Matt Gonzalez who was up late “working” at the office. His obvious grogginess leads us to the conclusion that he is indeed a human, but one with an ill-formed sleep schedule. Were he a replicant he would have already gouged out six eyeballs, broken in to the genetic design lab and made a trip to the juice bar by this time of the day.

Subject 4: Tom Ammiano

The Wave: Reaction time is a factor in this, so please pay attention. Now, answer as quickly as you can.

It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Tom Ammiano: I’d look for money.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
TA: I’d think this was Blade Runner. That’s my reaction.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm.
TA: Call 911.

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Tom, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Tom. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Tom?
TA: That’s interesting. I don’t know. I’m a republican?

TW: Describe in single words, only the good things that come into your mind. About your mother.
TA: Tenderness. Yelling.

Conclusion: The self-awareness required to recognize that you’re being administered a Voight-Kampff Test automatically eliminates the possibility of you being a replicant. Good work, Tom! You’re human! Now watch your back.

Subject 5: Tony Ribera

The Wave: Reaction time is a factor in this, so please pay attention. Now, answer as quickly as you can.

It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Tony Ribera: Good. I’d be happy.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
TR: I’d ask him to explain it to me.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm.
TR: Slap it.

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Tony, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Tony. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Tony?
TR: Well, I think I would help. I like tortoises. As a former athlete I’ve always been very slow, and I feel I can relate to them.

TW: Describe in single words, only the good things that come into your mind. About your mother.
TR: Happy. Cheerful. Optimistic. Pretty. Fun.

Conclusion: Inconclusive. While generally empathetic, there is a homey quality to Tony’s answers that are almost too good to be true. As if they were
 programmed. Fifty-fifty he’s a skin job.

Subject 6: Gavin Newsom

The Wave: Reaction time is a factor in this, so please pay attention. Now, answer as quickly as you can.

It’s your birthday. Someone gives you a calfskin wallet. How do you react?
Gavin Newsom: I don’t have anything to put in it. I would thank them and move on.

TW: You’ve got a little boy. He shows you his butterfly collection plus the killing jar. What do you do?
GN: I would tell him to
 You know what? I wouldn’t know how to respond. How’s that for an answer? Is this a psychological test? I’m worried


TW: They’re just questions, Gavin. In answer to your query, they’re written down for me. It’s a test, designed to provoke an emotional response.
GN: Oh, I got you.

TW: Shall we continue?
GN: Sure.

TW: You’re watching television. Suddenly you realize there’s a wasp crawling on your arm. How would you react?
GN: I would quietly sit and wait for the wasp to move to the next victim.

TW: You’re in a desert walking along in the sand when all of the sudden you look down, and you see a tortoise, Gavin, it’s crawling toward you. You reach down, you flip the tortoise over on its back, Gavin. The tortoise lays on its back, its belly baking in the hot sun, beating its legs trying to turn itself over, but it can’t, not without your help. But you’re not helping. Why is that, Gavin?
GN: [Immediately] Not a chance. I would never flip the tortoise over in the first place.

TW: Describe in single words, only the good things that come into your mind. About your mother.
GN: Ethics. Commitment. Sacrifice.

Conclusion: Almost too close to call. Almost. Newsom displays a defensiveness when his empathy is questioned. He’s aware that he’s being probed for emotional responses, and even expresses concern about this. However, this concern is alleviated a little too easily by our crafty V-K interviewer. Newsom is definitely a replicant. Probably a Nexus 5.

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Posted in culture, humour, media, politics, USA | 1 Comment »


Beyond Branding Blog removed from Blogger today

23.02.2010

As of tonight, the Beyond Branding Blog, where I first cut my teeth blogging, is no more.
   The posts are still there, but no further comments can be entered on to the site. The nearly four years of posts remain as an archive of some of our branding thought of that period.
   The blog had a huge number of fans in its day, but as each one of us went to our own blogs, there seemed little need to keep it going. Chris Macrae and I were the last two holding the fort in late 2005. Since January 2006, no new posts have been entered on to the site. No new comments have come in a year.
   Google’s announcement that it would end FTP support for blogs in May spurred me into action, and I advised the Medinge Group’s membership this morning that I would take it off the Blogger service.
   I altered the opening message to reflect the latest change.
   I was very proud of the blog, because it was the first one I was involved in. It was also the first I customized to match the look and feel of the rest of the Beyond Branding site, which I designed in 2003. While the design is one from the early 2000s, it has not dated as much as I had expected.
   Beyond Branding’s core message of transparency and integrity remains valid, so while the blog is no longer updated, I think the book remains relevant to the 2010s.

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Posted in branding, business, design, marketing | No Comments »